EcoVadis is an international CSR and sustainability ranking operating across 155 countries. It is a globally recognized solution for monitoring sustainability in global supply chains.
Eurofragance has ranked among the top 22% of companies participating in the EcoVadis assessment in our sector. This was our first time being part of the evaluation and we are pleased to announce that we earned a prestigious silver rating.
Laurent Mercier, CEO of Eurofragance, said: “This is a real milestone for Eurofragance. Participating in the EcoVadis assessment for the first time was an eye-opening experience for many of our people. Not only was our performance ranked high against other companies in the sector but we were also provided with feedback on how to improve each of our practices. We’re proud to share this silver rating with our team, partners, and community because it highlights our commitment to sustainability now and in the future.”
Our performance was evaluated against 21 criteria across four categories – ethics, sustainable procurement practices, environment, and labor & human rights. Here are some of our highlights:
- We have extremely strong and thorough ethical policies that are inclusive and responsive to our employees’ needs, including detailed procedures on how to swiftly handle complaints. In this category, we ranked among the top 18% of companies in our sector.
- Our investment in green energy and company-wide recycling programs has strengthened our environmental sustainability score, averaging a score of 60 points out of 100.
- Employees at Eurofragance enjoy many benefits and protections that encourage a work-life balance, such as high standards of health and safety, private health insurance, and kindergarten services for young children.
These are just some of our strengths that were highlighted in the EcoVadis 2019 assessment. We are thrilled with our silver rating and are more motivated than ever to continue improving our practices across the board and work towards a higher rating in 2020 (and beyond!)
The same smell, the same bottle, the same size… we all have one perfume that we consider OUR perfume. The one we always wear to work, to meet our friends and the one we always have a bottle of in our cupboard. So, for how long have you been using it?
There are several reasons why women and men use the same fragrance for years, as it is not easy to select the fragrance with which you feel comfortable, attractive, happy, fresh, elegant with. So, once you have found “your signature essence”, it is difficult to change. Perhaps, you alternate it with others for special occasions, but there is always one of them that will always represent you.
However, as there are many people that stick to a perfume, they wear their entire lives, there are others that change their perfume as often as they change socks. For the most part it comes down to personal preference, but we want to mention some other factors to consider.
It is important for you to know that trying a new perfume does not mean leaving aside a brand that you love but opening the door to other fragrances that can accompany you on specific occasions.
Olfactory taste change, because smell is modified throughout our existence, and this evolution is completely linked to our affective life. On average, there is a change on the olfactory change every three years, and maybe, the perfume that excited you yesterday, today almost repels you.
Nevertheless, it is not always your taste that’s changed. Sometimes perfumer reformulate their scents by swapping out ingredients. Then, if your favorite perfume just doesn’t smell like it used to, maybe it’s time to try something else.
Smell is the only one of our senses that sends messages to a brain region that regulates the primitive pulsations of hunger, thirst, etc. That is why fragrances unconsciously affect all our emotional behavior. Life experiences, memories, the passage of time… they all produce an evolution in you. This evolution can be projected through a perfume as a means of communication. For this reason, your choice in perfume can change. Maybe now you feel more identified with a different perfume than when you were 10 years younger.
There are many elements with which you can strengthen your natural beauty. For example, fashion and makeup. But what about perfume? You should think of it as an accessory. A scent can send a message or create a mood. The simple gesture of putting a few drops of your favorite cologne can elevate your mood when you have a bad day.
The perfume industry is always evolving and producing new creations. That is, with new fragrances arising, you will sadly not be able to discover if you are always faithful to the same perfume. So, why not trying out new perfumes? Changing your perfume just to try something new isn’t a bad idea.
Choice a perfume that you feel comfortable with and makes you feel happy!
It’s a fact! Smells are intrinsically linked to a culture. It has been proven that tradition, gastronomy, climate, etc. influence the way we perceive and interpret smells. The smell of lavender, typical of Provence, does not have the same connotations for a French person as it does to people from Turkey, who are more accustomed to the piquant smell of spices. At Eurofragance we understand these differences and create fragrances designed to delight different target audiences.
Although our fragrances are found in more than 60 countries, our deep understanding of raw materials and consumer preferences in the Middle East and the Gulf area has made us a leading company in this market.
Oriental perfumery palette
How do the oriental and western palettes differ? Truth be told, there is a growing trend to use exotic raw ingredients in perfumes all over the world. One example of this is the famous sandalwood, which shows up in extremely refined fragrances, adding its characteristic woody, creamy, velvety nuances. With a gently warm, floral side, it is used as an ingredient in fine perfumery and cosmetics around the world.
However, there are some ingredients that appeal far more in the oriental market. One of these is oudh, one of our favourite raw materials, and the star ingredient in our Nomad Tales collection. Also known as black gold by perfumers, oudh is an extremely expensive raw material used only in the perfumery industry. This essence is produced when the Aquilaria trees, known as Agar, become infected by fungus. This ‘natural accident’ occurs when wounds appear in the tree bark, and the tree produces a dense, dark and fragrant resin that, once extracted, has a unique smell: powerful, woody, smoky and animal. This resin has been burnt in the Persian Gulf for hundreds of years as a way of welcoming guests. If you like fresh, fruity and floral fragrances, then oudh is not for you. Nevertheless, it is turning up more and more frequent in the Western World. You may have smelt a perfume that contains oudh, albeit in tiny doses.
We also use spicy scents like saffron and cardamom essential oil to give fragrances a more oriental appeal. And while we are on the subject of combining raw ingredients, we must mention shamama attar -another of the stars of Nomad Tales-, a mixture of wild flowers, aromatic plants, spices and wood, which is distilled in sandalwood. Each producer changes the proportion of the ingredients, which is sometimes a family secret.
At Eurofragance we understand raw ingredients and our expertise in the Gulf area enables us to create fragrances tailored to all segments and products. In other words, we use global resources to meet local needs.
There’s a quiet, peaceful revolution sweeping modern perfumery, a noticeable move toward more sophisticated, artistic creations. After years of fruity, sweet, young-style scents and fleeting trends that are here one day, and gone the next, consumers and brands have recovered their love for authenticity, a job well done, a view that perfume is art worthy of conservation and cultivation.
Niche perfumery has been important in awakening this new desire for higher-quality products, with history, more creative and artistic, which is encouraging consumers to select fragrances hampered by fewer commercial constraints, often creative follies that have been highly inspirational and beneficial to the sector.
Fragrance advertising has also had a role, with storytelling now more necessary than ever for connecting with consumers, who want to know the story behind the perfume, its inspiration, the origin of the ingredients.
Raw materials with a designation of origin
In fact, the source of raw materials has become an essential factor. Consumers are interested in how perfumes are orchestrated, their roots, where the components originate and if they are connected to their community: traditional aromatic plants like sage and lavender have crept back into the perfumer’s palette to give a sense of closeness and authenticity. Classic chords like fougère are updated with savoury, mineral and woody notes, giving rise to unique, modern, masculine chords.
White are back to women’s perfumery
This search for authenticity and tradition also explains the rise of white floral notes in women’s perfumery: tuberose, ylang ylang and sambac jasmine, enveloping, classic, feminine notes that languished for years, are back at the forefront of perfumery, this time brighter, modern, and transparent. They are found in major launches like Gucci Bloom and Gabrielle by Chanel. They share the stage with unfamiliar, exotic flowers like tiger orchids, hibiscus, tamarind flower, never previously used in perfumery that now shine as star ingredients that magic us away to faraway landscapes, enveloped in exoticism and mystery.
At the other end of the scale, local ingredients give us a connection to the community: aromatic plants such as lavender or rosemary, and vegetables like rhubarb or carrot, are back because our connection to the land, to something less artificial and more authentic, and to the sense of well-being that create.
Wood and authenticity in men’s perfumers
Men’s fragrances are also searching for authenticity, resulting in perfumes dominated by woody and balsamic notes. Wild and rustic, vetiver and cedar add the woodiness, and blended with the balsamic notes of laudanum and fir, they give natural, robust men’s fragrances with real presence.
Salty, mineral, exquisite aromas are the rising trend that counterbalances all this. Seaside, aquatic chords with sophisticated seaweed, minerals, touches of salt and ambergris, offer elegant, distinguished freshness.
Finally, unisex chords are proliferating in many olfactory compositions. Coffee, a masculine feature, is now a dominant ingredient in women’s perfumes. The line between men’s and women’s fragrances will fade in years to come.
Lastly, other formats are appearing in the market to please the millennials, a generation that dislikes classic formats and expects to find its favourite fragrances in previously unforeseen products. Haute perfumery is available in convenient solid format and in body sprays, ready to apply at any time, and select and niche scents will come in the form of home fragrances, fabric softeners and other daily products to become part of the fragrance storytelling consumers want.
After an exciting 2017, Eurofragance prepares to introduce its fragrances in different markets during 2018
Last year was exciting at Eurofragance. The company surprised everyone at Beautyworld Middle East, thanks to the Scentsoo collection and a captivating stand that was praised by media and visitors; welcomed new employees such as Andrés Pagés, General Manager for Mexico, Central America and the Caribbean, and Juan Ramón López Gil, new Chief Financial Officer; announced Halal certified fragrances through Asia production facility, and presented “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market.
These achievements were possible thanks to a hard and excellent team work. Our Eurofragancers keep giving their best to keep Capturing Sensations around the world through fragrances that bring emotions and wellness.
During 2017, at Eurofragance, we also introduced Eurocaps, a new formula for clothes’ scent to last longer, a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years. Moreover, this 2018, more innovations are expected, so keep your eyes wide open because we´ll be telling you all about them on this special corner that is our blog.
Apart from innovation, teamwork and fragrances that Capture Sensations, there is an element that has been intrinsically related to Eurofragance culture from the very beginning: a determined international outlook. In this regard, and over the past year, the company participated in COSME TOKYO, its first landing at Japanese market. Also, it added the capability to produce Halal certified fragrances at its Singapore Rapido production facility, envisaging expanding the sale of these fragrances to other countries with an interest in Halal certification globally.
For 2018, Eurofragance has got new projects and challenges that we will soon uncover. In the meantime, let´s keep enriching our knowledge about fragrances world, follow us on Facebook, Twitter, LinkedIn and Google+.