In an earlier post, we told you all about our Nomad Saga project and in today’s article, we would like to share some secrets about Shamama, the first raw ingredient in our little Nomad Box.
Shamama is the star ingredient of Eurofragrance’s first quarter, the first jewel in our Nomad Box and a perfumery treasure that hails from the exotic city of Kannauj (India).
What makes it so special?
Shamama is a unique essential oil and the result of a unique combination of raw materials, with a formula that is still a closely guarded secret today. Unlike other distilled essential oils, Shamama is created manually by real artisans.
The nomad journey to Shamama
As you already know, Eurofragance has a nomadic, adventurous spirit that inspires us to travel the globe. And while we are travelling, we discover new places where there are exceptional materials that stimulate us to create our fragrances.
In this case, we had already heard about Shamama as a perfumistic ingredient, but when we travelled to the city of Kannauj to learn more about the mysterious Shamama, we realised that this was more than just a simple ingredient.
It is a magical elixir and, best of all, its formula, which has been passed down through the generations, is still a closely guarded secret. Nobody, except for those who make it, know the recipe.
Each Shamama is made up of at least 45 raw ingredients and there are as many Shamamas as there are blends. Incredible, don’t you think? All the creators have their own recipes and they concoct their Shamamas based on ancestral traditions and techniques. A legacy that has been kept intact over the years.
Aromas that transport us to another era
The scent of Shamama is like the scent of India. It takes us to the essence of this country, its landscapes and colours. So, how is this essential oil made?
During the Shamama manufacturing process, foam, grass and mitti (ceramic clay) are distilled in large quantities for a total of 20 days, enriching the essential oil every step of the way. Finally, the oil is mixed with an infusion of cardamom, saffron and cinnamon, and with essential oils of rose, kewra and oud. This adds the final touch that makes it unique.
Shamama is part of the DNA of Eurofragance, which is why it has become the first star of our Nomad Box. Our sense of adventure has led us to discover new lands, cultures, raw materials and new work techniques so that we can present Shamama as one of the many essential oils that form part of our history. Discover more on our new Nomad Saga website!
But this is only the beginning. Every quarter we’ll reveal a new raw material and explain its history and tradition. Don’t miss the excitement!
What are the scents of positive energy, scientific rigour and humanity? The Pasqual Maragall Foundation is turning ten years old, and our perfumer, Belén García, has created a fragrance based on its principles.
Moments in the past sometimes return in the most unexpected ways. And when they arrive through the sense of smell, a unique sensation is produced. Has it ever happened to you? It’s like returning to your grandparents’ home on vacation through the odour of burnt wood in a fireplace at Christmas. Or going back to your wedding day when you smell the fragrance of the irises that surrounded you at that very special moment. And it is memories related to the senses and emotions that endure the most in the end.
Helping remember memories since 2014
This year, the Pasqual Maragall Foundation is celebrating ten years dedicated to research against Alzheimer’s disease. And, as contributors to the entity since 2014, here at Eurofragance we have joined their celebration by creating a perfume called “És possible.” However, it is not just a regular perfume. It is a fragrance inspired by the entity’s values and principles, also reminding us of the strong bond existing between the sense of smell and memory. That is why it was given the same name as the Foundation’s slogan on its anniversary.
The creation of “És possible” has been a very stimulating creative process. Our creative team, with the perfumer Belén García and FDM Francesca Sideri at the helm, have used the foundation’s values as a point of reference in order to choose the raw materials to make up the fragrance. In addition to this, the techniques used to extract the essences also speak of what the Pasqual Maragall Foundation is all about. Do you want to know what this scent is like? Then keep reading!
What is the scent of “És possible”?
“És possible” smells like the positive energy and optimism that the Foundation uses on an everyday basis to fight against Alzheimer’s. Values masterfully represented by the citric notes of tangerine, pink grapefruit and sweet orange perceived in the composition’s top. To express scientific innovation and creativity, the Eurofragancers team has included equally innovative ingredients and techniques in the fragrance, including CO2 distillation of pink pepper and coffee extract. Then come the white flowers, selected to represent fondness, closeness and the human warmth which Alzheimer’s patients receive from family members and loved ones when they are stricken with this disease. And we could not leave out scientific rigour and social responsibility, flagships of the Pasqual Maragall Foundation. The heartiness and might of vetiver and cedarwood and a touch of amber are the ingredients which tell us about the strength of the work performed by the researchers.
The outcome is a gift to those attending the Foundation’s tenth anniversary gala: a perfume that can be used to create unique memories.
The fragrance we use reveals a lot about us… Including the age! So, watch out! Some fragrances are ageing, and some make us seem younger. So how to make choosing easier?
Deciding how to smell can be a difficult process. Too sweet or too daring, sensual, fresh… Just like your clothes, you want to send out a clear message about yourself.
That’s why, although there are no set rules, there are some ingredients and combinations of ingredients more suitable for certain ages.
Scents of ages
Generally, sweet, fruity fragrances are good for teens. That’s why lavender, lily, violet and tropical fruits like coconut and mango express the simplicity and innocence of youth.
Once we reach our twenties, scents like orange, grapefruit, bergamot, and lime are the clean-smelling, mood-lifting fragrances of choice. Touches of vanilla or caramel make of the fragrance a combination full of contrasts typical of this decade.
In our thirties, we start adding floral chords. Jasmine, rose, and orange blossom are synonymous with femininity and add an air of sophistication to your fragrance wardrobe.
In our forties and fifties, we find our signature perfumes. At this time of life, we opt for stronger aromas: woody, with musk, with the oriental nuances of ylang ylang or sandalwood, and spicy touches of clove and pink pepper….
Then, in their sixties, many women go for complex, intensive fragrances, a way of underlining their maturity and making their presence known in a space. Amber, patchouli, labdanum and vetiver are ingredients blended in classic, timeless fragrances.
Your perfume has an age, does it match yours? Now you know.
The company is guided by the passion for fragrances, ambitious challenges and projects, and by the entrepreneurial spirit it has had since its foundation in 1990
World and society evolve, so do companies. When the goal is to keep capturing sensations around the world through fragrances, the means to achieve it must adapt to the evolution of culture, taste and society needs. How does Eurofragance manage to capture sensations through its fragrances? Thanks to its values, thanks to its essence.
Eurofragance essence has always consisted of People, Passion and Creativity. Our People is the main ingredient for our success, the Passion for fragrance world is the secret to keep up with the good work, and the Creativity boosted among Eurofragancers the reason to come up with innovative and unique solutions for every customer within the Fine Fragrance, the Personal Care and the Home Care segments.
Eurofragance New Values: Passion, Performance & Entrepreneurship
Aiming to maintain our global leadership in the fragrance creation market, we have taken People, Passion and Creativity to the next level. Eurofragance evolved values are Passion, Performance and Entrepreneurship. We are guided by the Passion for fragrances, we are motivated by ambitious challenges and growth projects (Performance), and we are illuminated by the flame of the entrepreneurial spirit (Entrepreneurship) that started the very first day of our foundation in 1990.
- Passion means to us the love for fragrance world, for our daily job and for Eurofragance. None of our successes would have been possible without the passion that we add to every project, to every new fragrance.
- Performance is key to us. Our fragrances must be those preferred by our clients´ customers. Therefore, our activities and efforts are clearly oriented to deliver targets, over time.
- Entrepreneurship is part of Eurofragance. Our company is “the dream of an adventurous entrepreneur who has succeeded in seducing the world market with his fragrances”. In 1990, a young entrepreneur called Santiago Sabatés, now Chairman of Eurofragance, embarked on an adventure in the fragrance world which led to the growth of an international company with a presence in several continents: Europe, Asia, America and Africa. This entrepreneurial spirit has taken us this far because we take risks and never give up.
These three ingredients of Eurofragance essence are meant to achieve the company´s mission: design the best fragrances in partnership with its clients in order to make their products those preferred by consumers.
Keep your senses wide awake, Eurofragance keeps capturing sensations to deliver unique fragrances that you will find in different products such as perfumes, body lotions, soaps, air fresheners or candles, to name some.
We are PASSION, PERFORMANCE & ENTREPRENEURSHIP.
How the fragrance commercials have evolved over time
Today we have prepared a very special post to recall the best perfume ads of all times and how the fragrance commercials have evolved over time.
Christmas is coming, and it is one of those times of the year when we can see lots of perfume commercials on tv. In fact, according to NPD almost 50% of all perfume sales for the entire year take place in November and December.
In this regard, perfume brands produce tv ads that can help the audience decide what kind of fragrances they want to buy even before smelling it! How? With a holistic approach, telling a story that can reach audience feelings and can enchant them even before they realize. Also, these ads expose certain values, a specific lifestyle that addresses to different audiences.
The fragrance commercials over time
Moreover, these perfume commercials also show us the evolution of fragrance world with time. First commercials were more direct, and the perfume bottle was the main character, but, over the years, a fascinating approach has dominated the creativity on tv ads: storytelling.
Nowadays, ads tell a story, keep the audience watching until the end, and, if they are impressive, make the audience fall for them and they go straight forward to a shop to see how they smell. But, apart from storytelling, most recently, perfume ads are also being valued due to their ability to change stereotypes and to fight against conventions.
Are you ready to travel around the fragrance world?
TOP 7 perfume ads of recent times
A new and revolutionary approach not only because of the ad style but also because the fragrance introduced was unisex, something really common now but not at that time. We firmly believe in unisex fragrances as fragrances don´t need to be female or male, fragrances are for those who like them, those who feel good with the different olfactory notes that form the fragrance.
Chanel has launched lots of commercial ads equally successful. But, this one makes a difference, because the story is so solid that still today it feels like it could be advertised on tv. Chanel Nº5 is an iconic symbol of perfumery, an example of how unique fragrances can last forever.
Old Spice launched an original campaign to reposition its brand and address to a younger public. Creative, funny, and, perhaps, a bit controversial, no doubt, this campaign made a difference when comparing it with other ads.
A master piece, directed by Martin Scorsese and with Scarlet Johansson and Mathew McConaughey starring, this ad tells a love story. The quality of the images, the actors´ performance, the style and the music help consumers fall in love with this commercial.
A different approach on men perfume ads. Instead of showing us the confidence and sculpted body of the protagonist, this Diesel ad exposes the insecurities of some men and asks a question (What if?) that leads to the main message “Only The Brave”.
Elegant, seductive and controversial. Directed by Joe Wright, this ad takes the consumer to a journey that intends to break with stereotypes and representing the values this perfume defends: women are beautiful, independent and mischievous.
It has taken the perfume advertising to the next level. The brand surprised last year with an unexpected tv commercial that broke “old rules”: elegance, posing, smile, love story… In this ad, the main character escapes from an event to let herself free and to amaze the viewers with her “spontaneity”. Hands up!
By the way, did you know that this ad was inspired by a videoclip of Fatboy Slim? The director is actually the same: Spike Jonze.
Are any of these perfume ads among your favourites? Tell us what you think!