Eurofragance presents a beauty ritual that guarantees an authentic layering experience
When you go to your usual grocery store to buy body care products such as body lotions, body scrubs, oils or shower gel, you find so many options that you need at least five minutes to make a decision. This only happens if you are not one of those who always buy the same brand. There are so many brands, so many textures, so many fragrances. So, what´s new? What can make a difference on body care products for you to say “I want this”?
At Eurofragance, our Applications Sensolab Studio has been working hard to bring innovation and surprise to personal care segment. How? A recent example of how is the beauty ritual that we presented at Beautyworld Middle East 2017. It was a collection of prototypes with customized fragrances that featured innovation pushed to its extreme: inspired textures, revamped formulations and unusual ways to take care of our skin.
We launched an innovative beauty ritual that consists of five stages. One of the perfumes of our new collection Scentsoo, Powder in Bloom, was applied on different textures and varied depending on the application. This is the first time that the olfactory layering concept has been used in the personal care segment!
Can you imagine? Enjoy an authentic layering experience by applying on your skin different products with the same fragrance, a fragrance which varies and goes from a fresh scent to an intense and sensual scent.
This ritual starts with a shower gel, continues with a body scrub, then a body butter, an oil, and at the end: a perfume caress. Treat yourself with a beauty ritual that guarantees you an authentic layering experience, that ensures you wellbeing.
The secret to offer innovative solutions to our clients is to think about the final consumer. From our Marketing Sensorial Studio, they work on different markets, different geographical areas, to get to know what consumers’ needs are and what we can do to offer fragrances that are ahead of time, fragrances that create trend.
Eurofragance offers a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents
Eurofragance has designed Eurocaps: a new fragrance delivery system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners, detergents. The main goals: being at the leading edge of innovation and offering our clients the most innovative fragrances.
Eurocaps are encapsulated fragrances, which are deposited onto fabrics during washing. When the fabric dries, the scent is released both through the free fragrance and through the encapsulated fragrance, which is released upon breaking the capsule. when fabric dries, perfume can release through diffusion and rupture. Therefore, once dry, all the power of the fragrance emerges from the capsule. Among the advantages of the Eurocaps are: the explosion of aromas, the lasting smell and the constant release of freshness. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years.
We believe in constantly investing to improve the quality of our fragrances. This is the basis of all our innovation initiatives. Evidence of this are our automated production processes, the investment in the Colibri Robot in production, quality certifications 9001 and 14001, the latest analytical test and processes and applied technologies all supported by the expansion of our global network of offices and partners.
Some of our consumers´ opinions about this new formula have already been released: “on the go freshness” or “long lasting perfume sensation” are some of the claims.
We will keep researching, creating and implementing the results on fragrances made for wellness. Within our corporate strategy, Business Vitality, we aim to launch new products for new customers in strategic categories that also cover new geographic areas.
To achieve this, we need to work with a global team, pushing to make things happen and going to the extra mile, beyond good work to achieve extraordinary results.
When we work passionately, with dedication, vitality, and energy, great things happen!
Eurofragance participates in Japan´s largest cosmetics fair
COSME TOKYO-COSME Tech 2017 is taking place this week! From the 23rd to the 25th of January, the Japanese largest exhibition specialised in cosmetics is offering to all visitants an amazing opportunity to “find, try, compare and purchase the latest cosmetic products and toiletries from all around the world”.
This year, the cosmetics trade fair has become larger and more international. It actually gathers 780 exhibitors from 40 countries and regions. And guess what? Eurofragance is among those exhibitors! We have a stand within the Barcelona Beauty Cluster Delegation. This cluster is formed by a group of companies which specialize in beauty and cosmetics. Eurofragance is part of those companies as we want to be better day by day and the best way is sharing knowledge and working along more experts to innovate in the fascinating sector of beauty and cosmetics.
We couldn’t be happier! This is a great chance to introduce our company to Japan! That is why we will be showing a variety of fragrances for different segments like fine fragrances, body care and home care products.
Above all, the fragrances are created to surprise and enchant the Japanese market. Red fruits, anise, sweet amber, brown sugar, black pepper, coffee, cocoa, honey, mandarin, chamallow…are only few of the hundreds of raw materials that our talented perfumers have used for this special occasion.
However, our star on this fair it is going to be the Greenery Collection. Greenery is fresh and revitalizing air, symbol of new beginnings, symbol of our new beginning in Japan!
PASSION moves our talented PEOPLE to convert their CREATIVITY into enchanting FRAGRANCES.
Hello Japan! We are coming to surprise you!
Stay tuned, our beloved readers, we will keep you posted.
By listening to clients, knowing consumers and being passionate about what we do
Have you ever wondered how fragrances are created? Nothing in life is a coincidence nor in the perfume world. Today´s post is especially written for you, the one wondering if fragrances creation is just a matter of mixing raw materials or if it is something more creative and far more complicated.
As so many other processes in business, the process of creating fragrances starts with a briefing. Clients expose their goals and explain the characteristics they pursue for the product they want to introduce into the market. From this point, we initiate the project to get the perfect odour, the one that accomplishes clients ´goals and needs.
Perfumers start a creative procedure, as well as precise, to find the wanted formula. This procedure includes their input, their particular way to get inspired and their knowledge of the olfactory notes and the market trends. They try not only to achieve clients’ expectations but also capture sensations for consumers to feel them when they smell the new fragrance.
But there is no total freedom to create a fragrance: it has to meet the requirements not only of the client and the market but also countries´ regulations. Besides, perfumers need to take into account the characteristics of the final product. Depending on the product where the fragrance will be applied (perfume, body care lotion, air freshener…) there will be different technical requirements to accomplish.
So perfumers’ work is to get a creative and fascinating essence within functional limits. This is a real challenge.
Once they have got the formula, this is sent to the lab compounding where the lab team produces small samples with the designed scent.
Then, the samples are sent to the applications team where they are tested on the final product to evaluate the behaviour of the fragrance. Subsequently, accelerated studies of stability are carried out in order to see how the fragrance responds to drastic conditions and also to simulate its real use.
Finally, product goes through different tests which include: physical, chemical and organoleptic in order to establish the standard parameters of this new fragrance. The main purpose of these tests is to ensure that the quality control of the product responds to our high quality standards.
Voilà! The new fragrance is ready for the market.
As we have said, it is a process in which are involved clients´objectives, perfumers´ inspiration and creativity, and quality tests. What makes this process unique is our PEOPLE, PASSION and CREATIVITY.
An appealing fragrance can be the best of presents
Have you noticed that perfume ads are increasing on TV? It is that time of the year. It is the moment when we start thinking what to buy for our loved ones for Christmas. Perfume is always a good choice. But, be careful, you need to know well the person you are buying the perfume for.
Who doesn´t like to receive an enchanting fragrance for Christmas? It is like receiving clothes. Perfume is something you will wear. Most of us like to change our perfume according to the season we are in. So, as we have told you previously, it is really common for consumers to have a “scents wardrobe”.
Perfumes make us dream about different universes; they take us back in time; remind us different feelings, and help us have sensorial experiences. Furthermore, Christmas is one of those moments of the year when we are more open to feel, to love, to dream and to enjoy.
Eurofragance headquarters, offices and centres are especially perfumed these days. You can sense the spiced and sweet olfactory notes of our products. On Christmas our production increases as brands want to launch special products and we work hard to deliver clients´ requested fragrances on time.
The fragrances we create during this season are designed for perfumes and also other products such as candles or body care lotions.
Our experts tell us the most common scents in winter are those which are hypnotising, sweet, wooded and spiced. It is a cold season so we prefer warm perfumes.
This year the trend both for men and women perfumes is the same: oriental style. We now go for spiced scents, woody scents and scents with components like leather. Gourmand fragrances are still in fashion but they are more sophisticated and faceted.
Other question we are lately discussing about is the public preference for niche scents instead of well-known brands scents. In this case, both options are recommended. Niche perfumes offer us more presumptuous fragrances and allow us to be different. However, traditional brands are innovating more and more in order to keep their market share. So, this is entirely up to you.
At Eurofragance we are already enjoying the fragrances you will soon smell at shops…Exciting!
Have you already decided what type of perfume you will buy for Christmas?