How the fragrance commercials have evolved over time
Today we have prepared a very special post to recall the best perfume ads of all times and how the fragrance commercials have evolved over time.
Christmas is coming, and it is one of those times of the year when we can see lots of perfume commercials on tv. In fact, according to NPD almost 50% of all perfume sales for the entire year take place in November and December.
In this regard, perfume brands produce tv ads that can help the audience decide what kind of fragrances they want to buy even before smelling it! How? With a holistic approach, telling a story that can reach audience feelings and can enchant them even before they realize. Also, these ads expose certain values, a specific lifestyle that addresses to different audiences.
The fragrance commercials over time
Moreover, these perfume commercials also show us the evolution of fragrance world with time. First commercials were more direct, and the perfume bottle was the main character, but, over the years, a fascinating approach has dominated the creativity on tv ads: storytelling.
Nowadays, ads tell a story, keep the audience watching until the end, and, if they are impressive, make the audience fall for them and they go straight forward to a shop to see how they smell. But, apart from storytelling, most recently, perfume ads are also being valued due to their ability to change stereotypes and to fight against conventions.
Are you ready to travel around the fragrance world?
TOP 7 perfume ads of recent times
A new and revolutionary approach not only because of the ad style but also because the fragrance introduced was unisex, something really common now but not at that time. We firmly believe in unisex fragrances as fragrances don´t need to be female or male, fragrances are for those who like them, those who feel good with the different olfactory notes that form the fragrance.
Chanel has launched lots of commercial ads equally successful. But, this one makes a difference, because the story is so solid that still today it feels like it could be advertised on tv. Chanel Nº5 is an iconic symbol of perfumery, an example of how unique fragrances can last forever.
Old Spice launched an original campaign to reposition its brand and address to a younger public. Creative, funny, and, perhaps, a bit controversial, no doubt, this campaign made a difference when comparing it with other ads.
A master piece, directed by Martin Scorsese and with Scarlet Johansson and Mathew McConaughey starring, this ad tells a love story. The quality of the images, the actors´ performance, the style and the music help consumers fall in love with this commercial.
A different approach on men perfume ads. Instead of showing us the confidence and sculpted body of the protagonist, this Diesel ad exposes the insecurities of some men and asks a question (What if?) that leads to the main message “Only The Brave”.
Elegant, seductive and controversial. Directed by Joe Wright, this ad takes the consumer to a journey that intends to break with stereotypes and representing the values this perfume defends: women are beautiful, independent and mischievous.
It has taken the perfume advertising to the next level. The brand surprised last year with an unexpected tv commercial that broke “old rules”: elegance, posing, smile, love story… In this ad, the main character escapes from an event to let herself free and to amaze the viewers with her “spontaneity”. Hands up!
By the way, did you know that this ad was inspired by a videoclip of Fatboy Slim? The director is actually the same: Spike Jonze.
Are any of these perfume ads among your favourites? Tell us what you think!
Eurofragance brings technical innovation to Fine Fragrance market
Eurofragance presents “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market. This proposal represents a new way of exploring senses by developing surprising textures for perfumes.
Carried out by Sensolab Technical Studio and Sensorial Marketing Studio departments, this initiative was just presented to our Eurofragancers last week and today, we want to share it with you all.
Our teams have been working on the “Sensolab Fine Fragrance” textures inspired by the history of perfume, reinventing textures to offer a new approach to personal scenting. “It is a creative approach to making the invisible sensual, and the ethereal tangible”, Myriam Terés, Application Manager said.
This innovation pursues to provide new ideas for our customers from Fine Fragrance and Body Care segments, as a source of inspiration. Soon this collection of unique applications will be widen for both Personal and Home Care segments.
“Sensolab Fine Fragrance” features innovation pushed to its extreme: inspired textures, formulations, unusual and diverse ways to apply fragrances unseen yet in the market. An authentic sensorial experience that pretends to inspire new product aesthetics, to open the door to new sensations thanks to creativity and technological advances.
We are talking about eight different textures along with eight fragrances proposals.
- Hair mist along with Magnetic Bouquet fragrance
A way to scent your hair with a fresh and modern fragrance. “For women on the go”, the hair mist is an easy carrying spray that allows individuals to perfume their hair and be enveloped by the fragrance. Magnetic Bouquet is a seductive fragrance with accords such as raspberry, rose and black vanilla.
- Powder perfume along with Sweet Chypre fragrance
Aiming to re-discover the poetry of perfume, the lightness of material and the velvety sensation it gives on skin, this texture proposal beautifies and perfumes the body. The fragrance suggested is Sweet Chypre, a chypre floral perfume enveloping and addictive which includes raw materials such as orange, patchouli and honey.
- Silky perfume along with Millennial Pink Grapefruit fragrance
Can you imagine a perfume in a refreshing gel? Eurofragance main aim is to Capturing Sensations, so we constantly picture new ways to do it through our fragrances and through their applications. This silky perfume offers a new sensation of delicious freshness. For this texture, we propose Millennial Pink Grapefruit fragrance which gives a sparkling freshness feeling thanks to its ingredients: pink grapefruit, lemon and white musk.
- Solid perfume along with Velvet Iris fragrance
Inspired by the enfleurage technique used in ancient times to capture the scent principle of flowers such as tuberose or jasmine, this solid perfume is a scented balm that is applied with fingertips. The suggested fragrance is Velvet Iris. With fresh peach, suede and powdery iris, this scent expresses an unexpected and softer side of sensuality.
- Cushion perfume along with Green Neroli fragrance
An innovative way to apply perfume for young and urban consumers. This cushion perfume with cooling water jelly and rich fragrance provides the consumer with an enchanting scent. The scent we thought of for this texture is Green Neroli. This is a light, carefree fragrance, a blend of green, floral and fruity notes that will surround you with sensations of springtime and youth. Its main ingredients: green tea, neroli and sandalwood.
- Gel perfume along with In Joy fragrance
The sensation this texture provides is very fresh and comforting. Besides, it leaves the skin smooth and supple. The gel format perfume gives luster and beauty to your skin. In Joy fragrance, the scent we suggest for this texture, exudes a positive energy and contents are plum, jasmine and pear as main raw materials.
- Transparent alcohol-free perfume along with Nomad Rose fragrance
Enjoy the olfactive power of a transparent perfume without alcohol. This texture is a delicate serum that embalms the skin with a silky veil and Nomad Rose fragrance gives the perfect touch. This scent´s effect is delicate, comfortable and addictive thanks to its ingredients: lychee, rose and honey.
- Foam perfume along with Sunset fragrance
Have you ever thought about a perfume that is enclosed in an airy, tactile and voluptuous foam? The foam perfume that Eurofragance proposes melts into a moisturising lotion and quickly disappears on the skin, leaving the fragrance behind. Sunset is a fragrance that perfectly match with this texture. Between freshness and sensuality, transparency and depth, a cocktail of tropical fruits and lemon sorbet gently reveals its addictive character on contact with skin. Its main raw materials are tropical fruits, lemon and rose.
We are PEOPLE, PASSION & CREATIVITY and we want to keep CAPTURING SENSATIONS through our fragrances and through our constant innovation. Be ready for new textures!
Eurofragance presents a beauty ritual that guarantees an authentic layering experience
When you go to your usual grocery store to buy body care products such as body lotions, body scrubs, oils or shower gel, you find so many options that you need at least five minutes to make a decision. This only happens if you are not one of those who always buy the same brand. There are so many brands, so many textures, so many fragrances. So, what´s new? What can make a difference on body care products for you to say “I want this”?
At Eurofragance, our Applications Sensolab Studio has been working hard to bring innovation and surprise to personal care segment. How? A recent example of how is the beauty ritual that we presented at Beautyworld Middle East 2017. It was a collection of prototypes with customized fragrances that featured innovation pushed to its extreme: inspired textures, revamped formulations and unusual ways to take care of our skin.
We launched an innovative beauty ritual that consists of five stages. One of the perfumes of our new collection Scentsoo, Powder in Bloom, was applied on different textures and varied depending on the application. This is the first time that the olfactory layering concept has been used in the personal care segment!
Can you imagine? Enjoy an authentic layering experience by applying on your skin different products with the same fragrance, a fragrance which varies and goes from a fresh scent to an intense and sensual scent.
This ritual starts with a shower gel, continues with a body scrub, then a body butter, an oil, and at the end: a perfume caress. Treat yourself with a beauty ritual that guarantees you an authentic layering experience, that ensures you wellbeing.
The secret to offer innovative solutions to our clients is to think about the final consumer. From our Marketing Sensorial Studio, they work on different markets, different geographical areas, to get to know what consumers’ needs are and what we can do to offer fragrances that are ahead of time, fragrances that create trend.
Eurofragance offers a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents
Eurofragance has designed Eurocaps: a new fragrance delivery system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners, detergents. The main goals: being at the leading edge of innovation and offering our clients the most innovative fragrances.
Eurocaps are encapsulated fragrances, which are deposited onto fabrics during washing. When the fabric dries, the scent is released both through the free fragrance and through the encapsulated fragrance, which is released upon breaking the capsule. when fabric dries, perfume can release through diffusion and rupture. Therefore, once dry, all the power of the fragrance emerges from the capsule. Among the advantages of the Eurocaps are: the explosion of aromas, the lasting smell and the constant release of freshness. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years.
We believe in constantly investing to improve the quality of our fragrances. This is the basis of all our innovation initiatives. Evidence of this are our automated production processes, the investment in the Colibri Robot in production, quality certifications 9001 and 14001, the latest analytical test and processes and applied technologies all supported by the expansion of our global network of offices and partners.
Some of our consumers´ opinions about this new formula have already been released: “on the go freshness” or “long lasting perfume sensation” are some of the claims.
We will keep researching, creating and implementing the results on fragrances made for wellness. Within our corporate strategy, Business Vitality, we aim to launch new products for new customers in strategic categories that also cover new geographic areas.
To achieve this, we need to work with a global team, pushing to make things happen and going to the extra mile, beyond good work to achieve extraordinary results.
When we work passionately, with dedication, vitality, and energy, great things happen!
Eurofragance participates in Japan´s largest cosmetics fair
COSME TOKYO-COSME Tech 2017 is taking place this week! From the 23rd to the 25th of January, the Japanese largest exhibition specialised in cosmetics is offering to all visitants an amazing opportunity to “find, try, compare and purchase the latest cosmetic products and toiletries from all around the world”.
This year, the cosmetics trade fair has become larger and more international. It actually gathers 780 exhibitors from 40 countries and regions. And guess what? Eurofragance is among those exhibitors! We have a stand within the Barcelona Beauty Cluster Delegation. This cluster is formed by a group of companies which specialize in beauty and cosmetics. Eurofragance is part of those companies as we want to be better day by day and the best way is sharing knowledge and working along more experts to innovate in the fascinating sector of beauty and cosmetics.
We couldn’t be happier! This is a great chance to introduce our company to Japan! That is why we will be showing a variety of fragrances for different segments like fine fragrances, body care and home care products.
Above all, the fragrances are created to surprise and enchant the Japanese market. Red fruits, anise, sweet amber, brown sugar, black pepper, coffee, cocoa, honey, mandarin, chamallow…are only few of the hundreds of raw materials that our talented perfumers have used for this special occasion.
However, our star on this fair it is going to be the Greenery Collection. Greenery is fresh and revitalizing air, symbol of new beginnings, symbol of our new beginning in Japan!
PASSION moves our talented PEOPLE to convert their CREATIVITY into enchanting FRAGRANCES.
Hello Japan! We are coming to surprise you!
Stay tuned, our beloved readers, we will keep you posted.