What are the scents of positive energy, scientific rigour and humanity? The Pasqual Maragall Foundation is turning ten years old, and our perfumer, Belén García, has created a fragrance based on its principles.
Moments in the past sometimes return in the most unexpected ways. And when they arrive through the sense of smell, a unique sensation is produced. Has it ever happened to you? It’s like returning to your grandparents’ home on vacation through the odour of burnt wood in a fireplace at Christmas. Or going back to your wedding day when you smell the fragrance of the irises that surrounded you at that very special moment. And it is memories related to the senses and emotions that endure the most in the end.
Helping remember memories since 2014
This year, the Pasqual Maragall Foundation is celebrating ten years dedicated to research against Alzheimer’s disease. And, as contributors to the entity since 2014, here at Eurofragance we have joined their celebration by creating a perfume called “És possible.” However, it is not just a regular perfume. It is a fragrance inspired by the entity’s values and principles, also reminding us of the strong bond existing between the sense of smell and memory. That is why it was given the same name as the Foundation’s slogan on its anniversary.
The creation of “És possible” has been a very stimulating creative process. Our creative team, with the perfumer Belén García and FDM Francesca Sideri at the helm, have used the foundation’s values as a point of reference in order to choose the raw materials to make up the fragrance. In addition to this, the techniques used to extract the essences also speak of what the Pasqual Maragall Foundation is all about. Do you want to know what this scent is like? Then keep reading!
What is the scent of “És possible”?
“És possible” smells like the positive energy and optimism that the Foundation uses on an everyday basis to fight against Alzheimer’s. Values masterfully represented by the citric notes of tangerine, pink grapefruit and sweet orange perceived in the composition’s top. To express scientific innovation and creativity, the Eurofragancers team has included equally innovative ingredients and techniques in the fragrance, including CO2 distillation of pink pepper and coffee extract. Then come the white flowers, selected to represent fondness, closeness and the human warmth which Alzheimer’s patients receive from family members and loved ones when they are stricken with this disease. And we could not leave out scientific rigour and social responsibility, flagships of the Pasqual Maragall Foundation. The heartiness and might of vetiver and cedarwood and a touch of amber are the ingredients which tell us about the strength of the work performed by the researchers.
The outcome is a gift to those attending the Foundation’s tenth anniversary gala: a perfume that can be used to create unique memories.
The fragrance we use reveals a lot about us… Including the age! So, watch out! Some fragrances are ageing, and some make us seem younger. So how to make choosing easier?
Deciding how to smell can be a difficult process. Too sweet or too daring, sensual, fresh… Just like your clothes, you want to send out a clear message about yourself.
That’s why, although there are no set rules, there are some ingredients and combinations of ingredients more suitable for certain ages.
Scents of ages
Generally, sweet, fruity fragrances are good for teens. That’s why lavender, lily, violet and tropical fruits like coconut and mango express the simplicity and innocence of youth.
Once we reach our twenties, scents like orange, grapefruit, bergamot, and lime are the clean-smelling, mood-lifting fragrances of choice. Touches of vanilla or caramel make of the fragrance a combination full of contrasts typical of this decade.
In our thirties, we start adding floral chords. Jasmine, rose, and orange blossom are synonymous with femininity and add an air of sophistication to your fragrance wardrobe.
In our forties and fifties, we find our signature perfumes. At this time of life, we opt for stronger aromas: woody, with musk, with the oriental nuances of ylang ylang or sandalwood, and spicy touches of clove and pink pepper….
Then, in their sixties, many women go for complex, intensive fragrances, a way of underlining their maturity and making their presence known in a space. Amber, patchouli, labdanum and vetiver are ingredients blended in classic, timeless fragrances.
Your perfume has an age, does it match yours? Now you know.
The company is guided by the passion for fragrances, ambitious challenges and projects, and by the entrepreneurial spirit it has had since its foundation in 1990
World and society evolve, so do companies. When the goal is to keep capturing sensations around the world through fragrances, the means to achieve it must adapt to the evolution of culture, taste and society needs. How does Eurofragance manage to capture sensations through its fragrances? Thanks to its values, thanks to its essence.
Eurofragance essence has always consisted of People, Passion and Creativity. Our People is the main ingredient for our success, the Passion for fragrance world is the secret to keep up with the good work, and the Creativity boosted among Eurofragancers the reason to come up with innovative and unique solutions for every customer within the Fine Fragrance, the Personal Care and the Home Care segments.
Eurofragance New Values: Passion, Performance & Entrepreneurship
Aiming to maintain our global leadership in the fragrance creation market, we have taken People, Passion and Creativity to the next level. Eurofragance evolved values are Passion, Performance and Entrepreneurship. We are guided by the Passion for fragrances, we are motivated by ambitious challenges and growth projects (Performance), and we are illuminated by the flame of the entrepreneurial spirit (Entrepreneurship) that started the very first day of our foundation in 1990.
- Passion means to us the love for fragrance world, for our daily job and for Eurofragance. None of our successes would have been possible without the passion that we add to every project, to every new fragrance.
- Performance is key to us. Our fragrances must be those preferred by our clients´ customers. Therefore, our activities and efforts are clearly oriented to deliver targets, over time.
- Entrepreneurship is part of Eurofragance. Our company is “the dream of an adventurous entrepreneur who has succeeded in seducing the world market with his fragrances”. In 1990, a young entrepreneur called Santiago Sabatés, now Chairman of Eurofragance, embarked on an adventure in the fragrance world which led to the growth of an international company with a presence in several continents: Europe, Asia, America and Africa. This entrepreneurial spirit has taken us this far because we take risks and never give up.
These three ingredients of Eurofragance essence are meant to achieve the company´s mission: design the best fragrances in partnership with its clients in order to make their products those preferred by consumers.
Keep your senses wide awake, Eurofragance keeps capturing sensations to deliver unique fragrances that you will find in different products such as perfumes, body lotions, soaps, air fresheners or candles, to name some.
We are PASSION, PERFORMANCE & ENTREPRENEURSHIP.
How the fragrance commercials have evolved over time
Today we have prepared a very special post to recall the best perfume ads of all times and how the fragrance commercials have evolved over time.
Christmas is coming, and it is one of those times of the year when we can see lots of perfume commercials on tv. In fact, according to NPD almost 50% of all perfume sales for the entire year take place in November and December.
In this regard, perfume brands produce tv ads that can help the audience decide what kind of fragrances they want to buy even before smelling it! How? With a holistic approach, telling a story that can reach audience feelings and can enchant them even before they realize. Also, these ads expose certain values, a specific lifestyle that addresses to different audiences.
The fragrance commercials over time
Moreover, these perfume commercials also show us the evolution of fragrance world with time. First commercials were more direct, and the perfume bottle was the main character, but, over the years, a fascinating approach has dominated the creativity on tv ads: storytelling.
Nowadays, ads tell a story, keep the audience watching until the end, and, if they are impressive, make the audience fall for them and they go straight forward to a shop to see how they smell. But, apart from storytelling, most recently, perfume ads are also being valued due to their ability to change stereotypes and to fight against conventions.
Are you ready to travel around the fragrance world?
TOP 7 perfume ads of recent times
A new and revolutionary approach not only because of the ad style but also because the fragrance introduced was unisex, something really common now but not at that time. We firmly believe in unisex fragrances as fragrances don´t need to be female or male, fragrances are for those who like them, those who feel good with the different olfactory notes that form the fragrance.
Chanel has launched lots of commercial ads equally successful. But, this one makes a difference, because the story is so solid that still today it feels like it could be advertised on tv. Chanel Nº5 is an iconic symbol of perfumery, an example of how unique fragrances can last forever.
Old Spice launched an original campaign to reposition its brand and address to a younger public. Creative, funny, and, perhaps, a bit controversial, no doubt, this campaign made a difference when comparing it with other ads.
A master piece, directed by Martin Scorsese and with Scarlet Johansson and Mathew McConaughey starring, this ad tells a love story. The quality of the images, the actors´ performance, the style and the music help consumers fall in love with this commercial.
A different approach on men perfume ads. Instead of showing us the confidence and sculpted body of the protagonist, this Diesel ad exposes the insecurities of some men and asks a question (What if?) that leads to the main message “Only The Brave”.
Elegant, seductive and controversial. Directed by Joe Wright, this ad takes the consumer to a journey that intends to break with stereotypes and representing the values this perfume defends: women are beautiful, independent and mischievous.
It has taken the perfume advertising to the next level. The brand surprised last year with an unexpected tv commercial that broke “old rules”: elegance, posing, smile, love story… In this ad, the main character escapes from an event to let herself free and to amaze the viewers with her “spontaneity”. Hands up!
By the way, did you know that this ad was inspired by a videoclip of Fatboy Slim? The director is actually the same: Spike Jonze.
Are any of these perfume ads among your favourites? Tell us what you think!
Eurofragance brings technical innovation to Fine Fragrance market
Eurofragance presents “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market. This proposal represents a new way of exploring senses by developing surprising textures for perfumes.
Carried out by Sensolab Technical Studio and Sensorial Marketing Studio departments, this initiative was just presented to our Eurofragancers last week and today, we want to share it with you all.
Our teams have been working on the “Sensolab Fine Fragrance” textures inspired by the history of perfume, reinventing textures to offer a new approach to personal scenting. “It is a creative approach to making the invisible sensual, and the ethereal tangible”, Myriam Terés, Application Manager said.
This innovation pursues to provide new ideas for our customers from Fine Fragrance and Body Care segments, as a source of inspiration. Soon this collection of unique applications will be widen for both Personal and Home Care segments.
“Sensolab Fine Fragrance” features innovation pushed to its extreme: inspired textures, formulations, unusual and diverse ways to apply fragrances unseen yet in the market. An authentic sensorial experience that pretends to inspire new product aesthetics, to open the door to new sensations thanks to creativity and technological advances.
We are talking about eight different textures along with eight fragrances proposals.
- Hair mist along with Magnetic Bouquet fragrance
A way to scent your hair with a fresh and modern fragrance. “For women on the go”, the hair mist is an easy carrying spray that allows individuals to perfume their hair and be enveloped by the fragrance. Magnetic Bouquet is a seductive fragrance with accords such as raspberry, rose and black vanilla.
- Powder perfume along with Sweet Chypre fragrance
Aiming to re-discover the poetry of perfume, the lightness of material and the velvety sensation it gives on skin, this texture proposal beautifies and perfumes the body. The fragrance suggested is Sweet Chypre, a chypre floral perfume enveloping and addictive which includes raw materials such as orange, patchouli and honey.
- Silky perfume along with Millennial Pink Grapefruit fragrance
Can you imagine a perfume in a refreshing gel? Eurofragance main aim is to Capturing Sensations, so we constantly picture new ways to do it through our fragrances and through their applications. This silky perfume offers a new sensation of delicious freshness. For this texture, we propose Millennial Pink Grapefruit fragrance which gives a sparkling freshness feeling thanks to its ingredients: pink grapefruit, lemon and white musk.
- Solid perfume along with Velvet Iris fragrance
Inspired by the enfleurage technique used in ancient times to capture the scent principle of flowers such as tuberose or jasmine, this solid perfume is a scented balm that is applied with fingertips. The suggested fragrance is Velvet Iris. With fresh peach, suede and powdery iris, this scent expresses an unexpected and softer side of sensuality.
- Cushion perfume along with Green Neroli fragrance
An innovative way to apply perfume for young and urban consumers. This cushion perfume with cooling water jelly and rich fragrance provides the consumer with an enchanting scent. The scent we thought of for this texture is Green Neroli. This is a light, carefree fragrance, a blend of green, floral and fruity notes that will surround you with sensations of springtime and youth. Its main ingredients: green tea, neroli and sandalwood.
- Gel perfume along with In Joy fragrance
The sensation this texture provides is very fresh and comforting. Besides, it leaves the skin smooth and supple. The gel format perfume gives luster and beauty to your skin. In Joy fragrance, the scent we suggest for this texture, exudes a positive energy and contents are plum, jasmine and pear as main raw materials.
- Transparent alcohol-free perfume along with Nomad Rose fragrance
Enjoy the olfactive power of a transparent perfume without alcohol. This texture is a delicate serum that embalms the skin with a silky veil and Nomad Rose fragrance gives the perfect touch. This scent´s effect is delicate, comfortable and addictive thanks to its ingredients: lychee, rose and honey.
- Foam perfume along with Sunset fragrance
Have you ever thought about a perfume that is enclosed in an airy, tactile and voluptuous foam? The foam perfume that Eurofragance proposes melts into a moisturising lotion and quickly disappears on the skin, leaving the fragrance behind. Sunset is a fragrance that perfectly match with this texture. Between freshness and sensuality, transparency and depth, a cocktail of tropical fruits and lemon sorbet gently reveals its addictive character on contact with skin. Its main raw materials are tropical fruits, lemon and rose.
We are PEOPLE, PASSION & CREATIVITY and we want to keep CAPTURING SENSATIONS through our fragrances and through our constant innovation. Be ready for new textures!