Eurofragance unveils the story behind the new collection presented at Beautyworld Middle East 2018 in Dubai
Have you ever felt the nostalgia of traveling to imaginary lands? That is precisely the feeling that inspired Nomad Tales, our new fragrance collection finally revealed at Beautyworld Middle East 2018. Scents based on precious raw materials that will transport you to fantastic worlds. A collection that was one of the most awaited themes during the 23rd edition of the largest fair of cosmetics and fragrances in the Middle East.
Nomad Tales is truly a unique sensorial experience: Four adventures told by our four exclusive fragrances. Jasmine, oud, cardamom and shamama combined with the mystical forces of the 4 elements of Air, Water, Fire and Earth carry you on a journey to the faraway lands beyond imagination.
Four lands, four elements, four fragrances
Jasmineair: Impulsive and powerful just like air that comes in two forms: a hot sand storm that reshapes the golden sand dunes versus the oxygen that brings life into objects. A timeless and precious fragrance of Soizic Beaucourt.
Aquaoud: An unconventional evocative scent that reinvents the enigmatic oud… A contrasted harmony created by Olaf Larsen.
Cardamon’fire: The scent that burns with the heat of a thousand fires… Tempting and dangerous; passionate and seductive. This raw and carnal fragrance is the work of Belén García.
Shamamia!: The mystic attar captures the essence of the mother-earth; wise, nurturing, sacred and ever-evolving. A multi-faceted fragrance crafted by Julia Rodríguez.
Our perfumers, in collaboration with our excellent creative team, have designed a dreamlike map of distant lands unknown to date. Would you dare to visit them? Be careful, you might decide to stay!
“Nomad Tales” is the new theme that Eurofragance will reveal in BWME 2018 (May 8-10th) inspired by a sense of wanderlust.
Seville and the intoxicating orange blossom aroma delightfully filing the air from its more than 40,000 orange trees; the rich mystical scent of spices lingering in the bustling alleys of the Grand Bazaar in Istanbul; the delicious inviting smell of freshly-baked croissants from the boulangeries of Paris and many more… Travel enthusiasts know better than anyone that the best experience is not only to visit unique places and explore them, but to immerse into their atmosphere, where fragrances play a fundamental role. Colours, sounds, flavours, textures and, of course, smells are key to remember them.
Marcel Proust referred to these unique emotions in ‘In Search of Lost Time’ when he said that “The only true voyage of discovery, the only fountain of Eternal Youth, would be not to visit strange lands but to possess other eyes, to behold the universe through the eyes of others, of a hundred others, to behold the hundred universes that each of them beholds, that each of them is.”
“Nomad Tales”: Olfactive Discoveries from lands afar…
The journey of Eurofragance is fuelled by the instinct of curiosity of a nomad to discover the lands not yet travelled. The experiences and the memories brought back from these journeys go beyond the imagination… Neither do we know or would insist on knowing whether these lands really exist or it is in the imagination of the story teller. We are simply bewildered by the richness of the olfactive trophies and the way their stories are told.
Indeed, the power of fragrances allows us to travel to places in our imaginations. Literature, cinema and art in general have also allowed us to experience and explore them, but have not completely submerged us into a total sensory atmosphere. Who would not want to breathe in the oriental ambiance of the Arabian Nights or savour the landscapes of La Mancha of Don Quixote? For this reason, Eurofragance has created the ‘Nomad Tales’: a curious collection of precious scents dedicated to those inflicted by wanderlust. In an artistic exploration inspired by introspection, intuition, courage and determination, Nomad Tales will transport us to four distant hyper-sensorial lands with fascinating encounters and enriching memories powered by the four elements: Earth, Air, Fire and Water.
An olfactory journey of self-discovery beyond your boundaries that you can only experience with Eurofragance during the next edition of Beautyworld Middle East in Dubai from May 8 to 10th.
The Nomad Tales collection waits for you at BWME 2018. Hall 4 F28. More details will be coming soon…
The future and most innovative trends of Home and Personal Care sector come together in these events
2018 is being a key year for Eurofragance new business strategy guided by ambitious challenges and projects. Performance, as one of our values, is leading Eurofragance to attend an increasing number of sectorial and product-segmented fairs with the aim of creating fragrances more consumer-oriented through fruitful partnerships.
On the eve of the BeautyWorld Middle East, the most expected event of the year, we would like to summarize our presence in the several fairs ran during April.
ESXENCE 5th – 8th April
Our colleagues Giulio, Francesca, Belén and Nevra discovered the latest developments in artistic perfumery presented in the tenth anniversary of “Esxence, the scent of excellence”. Celebrated in Milan, this fair is a good opportunity to immerse in the fragrances world.
DETEX 10th – 11th April
We participated in Detex, the most important conference about detergency in Arab countries, held in Amman. Our presence at this fair reinforces our approach within the Home Care segment. In this regard, we have created our Eurocaps TM and recently introduced the new olfactory booths at our Head Quarters.
BEAUTY EURASIA 12th – 14th April
Our Turkish team has been meeting clients and discovering the latest launches in Personal Care in BeautyEurasia, the leading B2B cosmetics and Personal Care event for Turkey and the surrounding region.
IN COSMETICS GLOBAL 17th – 19th April
Our R & D Director, Carlos Llorca, and Myriam Terés, our Applications Manager, were in the 28th edition of In cosmetics Global, held in Amsterdam. The exhibition brought together personal care ingredients suppliers with finished product manufacturers. This edition has been full of lectures on launches of new active ingredients, workshops about formulations and, of course, captivating fragrances. All of them good reasons for Eurofragance to attend.
But the very best is yet to come! Beautyworld Middle East 2018 will constitute a turning point for Eurofragance and our customers. Stay tuned because we will be unveiling some details about our presence at the BWME soon!
The company is guided by the passion for fragrances, ambitious challenges and projects, and by the entrepreneurial spirit it has had since its foundation in 1990
World and society evolve, so do companies. When the goal is to keep capturing sensations around the world through fragrances, the means to achieve it must adapt to the evolution of culture, taste and society needs. How does Eurofragance manage to capture sensations through its fragrances? Thanks to its values, thanks to its essence.
Eurofragance essence has always consisted of People, Passion and Creativity. Our People is the main ingredient for our success, the Passion for fragrance world is the secret to keep up with the good work, and the Creativity boosted among Eurofragancers the reason to come up with innovative and unique solutions for every customer within the Fine Fragrance, the Personal Care and the Home Care segments.
Eurofragance New Values: Passion, Performance & Entrepreneurship
Aiming to maintain our global leadership in the fragrance creation market, we have taken People, Passion and Creativity to the next level. Eurofragance evolved values are Passion, Performance and Entrepreneurship. We are guided by the Passion for fragrances, we are motivated by ambitious challenges and growth projects (Performance), and we are illuminated by the flame of the entrepreneurial spirit (Entrepreneurship) that started the very first day of our foundation in 1990.
- Passion means to us the love for fragrance world, for our daily job and for Eurofragance. None of our successes would have been possible without the passion that we add to every project, to every new fragrance.
- Performance is key to us. Our fragrances must be those preferred by our clients´ customers. Therefore, our activities and efforts are clearly oriented to deliver targets, over time.
- Entrepreneurship is part of Eurofragance. Our company is “the dream of an adventurous entrepreneur who has succeeded in seducing the world market with his fragrances”. In 1990, a young entrepreneur called Santiago Sabatés, now Chairman of Eurofragance, embarked on an adventure in the fragrance world which led to the growth of an international company with a presence in several continents: Europe, Asia, America and Africa. This entrepreneurial spirit has taken us this far because we take risks and never give up.
These three ingredients of Eurofragance essence are meant to achieve the company´s mission: design the best fragrances in partnership with its clients in order to make their products those preferred by consumers.
Keep your senses wide awake, Eurofragance keeps capturing sensations to deliver unique fragrances that you will find in different products such as perfumes, body lotions, soaps, air fresheners or candles, to name some.
We are PASSION, PERFORMANCE & ENTREPRENEURSHIP.