All of us at Eurofragance would like to wish our team, customers, partners, and affiliates in Asia a warm and happy Chinese new year! As we usher in the start of the year of the rat, we would like to share some exciting updates in the region with the world.
With 2020, a new opportunity to activate new energies emerges, and, as astrologers say, this year is expected to be about progression and starting a new project with great strength.
So, our new project is… drumroll… China! In August last year, we created our new entity in China. Our presence in Asia has now been strengthened by this decision and we will be working with a trusted local manufacturing partner to get things off the ground.
We are looking forward to working with a new (growing) team to keep the production local. This way, we can be fast and agile in delivering our products to new clients. We’re also open to domestic partnerships!
This new Chinese year is great for improving ongoing projects. We currently have a small presence in Shanghai, and we are hoping to continue growing as 2020 gets underway. Next, we will be turning our attention to all things sales!.
So, what does the year of the rat have in store for Eurofragance? Simply, it presents us with the chance to seize every opportunity that comes our way to grow our team and presence in China and capitalize on our momentum.
We will be reaching out to customers and scaling our business very proactively. Stay tuned for more updates as we continue to reach new milestones.
The same smell, the same bottle, the same size… we all have one perfume that we consider OUR perfume. The one we always wear to work, to meet our friends and the one we always have a bottle of in our cupboard. So, for how long have you been using it?
There are several reasons why women and men use the same fragrance for years, as it is not easy to select the fragrance with which you feel comfortable, attractive, happy, fresh, elegant with. So, once you have found “your signature essence”, it is difficult to change. Perhaps, you alternate it with others for special occasions, but there is always one of them that will always represent you.
However, as there are many people that stick to a perfume, they wear their entire lives, there are others that change their perfume as often as they change socks. For the most part it comes down to personal preference, but we want to mention some other factors to consider.
It is important for you to know that trying a new perfume does not mean leaving aside a brand that you love but opening the door to other fragrances that can accompany you on specific occasions.
Olfactory taste change, because smell is modified throughout our existence, and this evolution is completely linked to our affective life. On average, there is a change on the olfactory change every three years, and maybe, the perfume that excited you yesterday, today almost repels you.
Nevertheless, it is not always your taste that’s changed. Sometimes perfumer reformulate their scents by swapping out ingredients. Then, if your favorite perfume just doesn’t smell like it used to, maybe it’s time to try something else.
Smell is the only one of our senses that sends messages to a brain region that regulates the primitive pulsations of hunger, thirst, etc. That is why fragrances unconsciously affect all our emotional behavior. Life experiences, memories, the passage of time… they all produce an evolution in you. This evolution can be projected through a perfume as a means of communication. For this reason, your choice in perfume can change. Maybe now you feel more identified with a different perfume than when you were 10 years younger.
There are many elements with which you can strengthen your natural beauty. For example, fashion and makeup. But what about perfume? You should think of it as an accessory. A scent can send a message or create a mood. The simple gesture of putting a few drops of your favorite cologne can elevate your mood when you have a bad day.
The perfume industry is always evolving and producing new creations. That is, with new fragrances arising, you will sadly not be able to discover if you are always faithful to the same perfume. So, why not trying out new perfumes? Changing your perfume just to try something new isn’t a bad idea.
Choice a perfume that you feel comfortable with and makes you feel happy!
Behind every great perfume there is a great professional who mixes exquisite notes to create the perfect scent. This is the perfumer. We talked to our recent graduate Juncal Tomas, Eurofragance’s Junior Perfumer, and the Senior Perfumer and Perfumery School Director, Henry Van Den Heuvel, to learn a bit more about the perfumers training.
In Eurofragance we like to promote talent. That’s why when we discover that someone has “such special talent and passion”, we invest in their formation and training. The progress of this demanding and complex journey of becoming a perfumer goes from studying 850 raw materials, origin smell and chemical composition and belonging families, to learn how to combine them to get a specific accord. But what is more important, we always believe it has to be tailored to the trainee, as not everyone is identical, and it is very important they all overcome their challenges regarding a new fragrance creation.
To be a perfumer you need a special, educated and very sensitive nose that few people possess. “Being a perfumer is a lot of hard work” states Henry, it takes a lot of persistence and sensitivity to become a perfumer. Eurofragance’s training lasts between one and a half to two years. However, as Juncal explained to us, it isn’t a simple process where you have to memorize and past an exam, it is more complex than that. “My training was a constant feeling of uncertainty; it was a process of discovering my own knowledge… they were just guiding me to find the main profile of the raw material trying not to give me a lot of information” says Juncal. Despite this ambiguous situation, where you have to find out by yourself those characteristics that define a raw material, and sometimes you feel a bit off-track; becoming a Junior Perfumer is a process where you grow and learn every day, and after a while you realize how much you have learnt.
The smell is a very abstract element, every perfumer has a different perception of a fragrance, normally based on personal experiences. With this, we are able to realize that in perfumery not everything is black or white, perfumery is an art, it is difficult to find the depth and contrast of it. However, there will always be certain descriptions that qualify a raw material that trainees must recognize, as well as the duration of that scent. After the training is completed, trainees should be able to understand what is the soul of the perfume, defined by the raw materials.
Despite that perfumers training is an exigent process, it definitely pays off. Learning to be a good perfumer is a process that takes your entire life. After graduating from the school, trainees become Junior Perfumers, and guided by a Senior Perfumer, they continue their formation. Our type of training encourages trainees to engage, and despite of its difficulty “there are rewarding efforts like to smell a composition, discover a natural chord, etc”. Being a perfumer is definitely a vocation, it requires dedication and a continuous learning, but what is the most important thing, being a perfumer is being creative and passionate.
Happy International Women’s Day! As every year, in the Eurofragance blog, we like to dedicate an article to our women. As they represent almost half of the workforce. Two years ago, we explained what steps we have taken in Eurofragance to enhance gender equality. And last year we interviewed the women who lead the creative centres of Singapore, Dubai and Barcelona.
In this 2019 we want to focus on our perfumers, the professionals who design and create the fragrances that will later be applied to Perfumery, Home and Personal Care products. And, as Julia Rodriguez says, “although the perfume industry has been focused to a greater extent on the female audience, the creative part has traditionally been dominated by men. Therefore, being a perfumer woman is a challenge to demonstrate that we are equally creative and we also have a closer vision to the final consumer. It is a challenge towards equality.”
Meet the “noses” of Eurofragance
Julia Rodriguez‘s dream was not to be a perfumer, but smells fascinated her and she was always attracted to this world. And it was through a master’s degree about fragrances and flavours that she finally jumps into the fragrance world. Being a perfumer means for Julia to reinvent classic themes through unique compositions to move us to the past with her scent. And what are the protagonists of their work? The Turkish rose, the jasmine sambac and the orris are his favourite raw materials, but since she works in Eurofragance and the Middle East market, the oud cannot be missing in her creations.
Belén García, however, has always wanted to be a perfumer. As a child, she enjoyed the smell of the sea, the flowers and the fragrance of her second home in Tarragona. That is why she always tries to work with natural, authentic and earth-related materials such as iris and vetiver. But, as happened to Julia Rodriguez, the oud has also conquered her by the oriental influence of Eurofragance. And now it is always present in her work!
Creating a perfume is for Natacha Jerome as telling a story, but instead of words with smells. And each story has to be unique: get a different fragrance that people like through the balance of opposite smells. Her favourite raw material, like Belén, is the iris because, for her, it is an incredible ingredient, beautiful with a unique smell.
For Soizic Beaucourt inspiration can come from music, from food, from a trip. But what is really interesting for her is to be able to translate this inspiration into reality. And find solutions to create a note that is both pleasant to the nose and suitable for the use that is going to give.
Angeline Poubeau decided to be a perfumer when she smelled the rose essential oil for the first time and it is now a must in her works. Her favourite ingredient may seem simple but that is very complex because of the many aspects it has to play with it.
Isabel Gil sees her profession as the best way to be in touch with her most emotional part and transform it into something tangible. “When you get a good job, the feeling of satisfaction is insurmountable.” But the challenge for Isabel is to work with specialized segments that require specific techniques such as Home and Air Care. And for this purpose, she is usually inspired by travelling and different cultures. This is how she met the frankincense, a mystical and multifaceted raw material, which she loves to combine with cardamom, a spice that brings spark and effervescence.
Our perfumer Celine Guivarc’h remembers her beginnings in the world of fragrances when she started to smell food before eating. That’s when her father encouraged her to be a perfumer. And that’s what she likes to do, get up in the morning knowing that she will live a dream the rest of the day.
Our perfumers are all great professionals with different origins and specialties. And that is reflected in her creations, which convey their characteristic personality. If you want to know a little more about these creative women and the rest of our perfumers, enter our playlist #Meetourperfumers on our YouTube channel, and follow us to not miss what is to come.
On the International Women´s Day, we interview the women who lead Eurofragance Creative Centres in Singapore, Dubai and Barcelona
Equality is one of Eurofragance´s signatures. Women represent more than 50% of Eurofragance´s workforce, and the company ensures that both women and men have same work conditions and same opportunities to grow professionally.
On the International Women´s Day, we have interviewed three of the women that work in Eurofragance. Let us introduce you to Dr. Soni Singh, Ronalyn Canonigo, and Dolors Costa, Manager of Eurofragance`s Singapore Creative Centre, Coordinator of Dubai Creative Centre, and Manager of Barcelona Creative Centre, respectively.
Dr. Soni Singh, Singapore Creative Centre Manager
Dr. Soni Singh started at Eurofragance as a Technical Manager in 2016, to bring technical support to Asian team, working closely with Perfumers, Fragrance Development Managers (FDMs) and leading the implementation of best practices in all areas under responsibility, such as analysis, sampling, application and technical support. She also took part in the global technical community and leaded the technical projects in the Asian region. One year later, Soni became the Creative Centre Manager in Singapore for Eurofragance Asia Pacific.
“Eurofragance has the capability to nurture its talent, to give them (its talent) the platform needed to grow professionally”, Dr. Soni Singh.
Ronalyn Canonigo, Dubai Creative Centre Coordinator
Ronalyn Canonigo joined Eurofragance in 2015 as a Technical Laboratory Manager and soon she was also appointed as Dubai Creative Centre Coordinator. Ronalyn has been working in the fragrance industry for more than eight years and what she values the most about working at Eurofragance is the fact that the company promotes gender equality and diversity.
“Eurofragance as a company promotes and values gender equality, diversity, which somehow create a complex yet growth enhancing working environment”, Ronalyn Canonigo.
Dolors Costa, Barcelona Creative Centre Manager
Dolors Costa is a chemical engineer. She started in the industry in the Evaluation Area, that according to her, “has a very squared and scientific aspect, and at the same time, a sensory and hedonistic side”. Then she decided to move into marketing, and now she is involved in the development part of the business too, “being CC Manager is the most challenging job I’ve ever had”, she states.
“We are in a very feminine industry, particularly in the development side of the business. There are lots of perfumers, evaluators, technicians, scientist, that are inspirational and hard-working women, the heart of the engine. I have no reason to think that at Eurofragance my career is or will be determined by my gender”, Dolors Costa.
Women are an essential ingredient for Eurofragance scent. Perfumers, HR employees, FDM, Managers, Technical Lab Managers, Admin… Thank you! Thanks for your Passion, your Performance and your Entrepreneurship!
Happy International Women´s Day to all women in the world, especially to our Eurofragancers!