What are the scents of positive energy, scientific rigour and humanity? The Pasqual Maragall Foundation is turning ten years old, and our perfumer, Belén García, has created a fragrance based on its principles.
Moments in the past sometimes return in the most unexpected ways. And when they arrive through the sense of smell, a unique sensation is produced. Has it ever happened to you? It’s like returning to your grandparents’ home on vacation through the odour of burnt wood in a fireplace at Christmas. Or going back to your wedding day when you smell the fragrance of the irises that surrounded you at that very special moment. And it is memories related to the senses and emotions that endure the most in the end.
Helping remember memories since 2014
This year, the Pasqual Maragall Foundation is celebrating ten years dedicated to research against Alzheimer’s disease. And, as contributors to the entity since 2014, here at Eurofragance we have joined their celebration by creating a perfume called “És possible.” However, it is not just a regular perfume. It is a fragrance inspired by the entity’s values and principles, also reminding us of the strong bond existing between the sense of smell and memory. That is why it was given the same name as the Foundation’s slogan on its anniversary.
The creation of “És possible” has been a very stimulating creative process. Our creative team, with the perfumer Belén García and FDM Francesca Sideri at the helm, have used the foundation’s values as a point of reference in order to choose the raw materials to make up the fragrance. In addition to this, the techniques used to extract the essences also speak of what the Pasqual Maragall Foundation is all about. Do you want to know what this scent is like? Then keep reading!
What is the scent of “És possible”?
“És possible” smells like the positive energy and optimism that the Foundation uses on an everyday basis to fight against Alzheimer’s. Values masterfully represented by the citric notes of tangerine, pink grapefruit and sweet orange perceived in the composition’s top. To express scientific innovation and creativity, the Eurofragancers team has included equally innovative ingredients and techniques in the fragrance, including CO2 distillation of pink pepper and coffee extract. Then come the white flowers, selected to represent fondness, closeness and the human warmth which Alzheimer’s patients receive from family members and loved ones when they are stricken with this disease. And we could not leave out scientific rigour and social responsibility, flagships of the Pasqual Maragall Foundation. The heartiness and might of vetiver and cedarwood and a touch of amber are the ingredients which tell us about the strength of the work performed by the researchers.
The outcome is a gift to those attending the Foundation’s tenth anniversary gala: a perfume that can be used to create unique memories.
Eurofragance unveils the story behind the new collection presented at Beautyworld Middle East 2018 in Dubai
Have you ever felt the nostalgia of traveling to imaginary lands? That is precisely the feeling that inspired Nomad Tales, our new fragrance collection finally revealed at Beautyworld Middle East 2018. Scents based on precious raw materials that will transport you to fantastic worlds. A collection that was one of the most awaited themes during the 23rd edition of the largest fair of cosmetics and fragrances in the Middle East.
Nomad Tales is truly a unique sensorial experience: Four adventures told by our four exclusive fragrances. Jasmine, oud, cardamom and shamama combined with the mystical forces of the 4 elements of Air, Water, Fire and Earth carry you on a journey to the faraway lands beyond imagination.
Four lands, four elements, four fragrances
Jasmineair: Impulsive and powerful just like air that comes in two forms: a hot sand storm that reshapes the golden sand dunes versus the oxygen that brings life into objects. A timeless and precious fragrance of Soizic Beaucourt.
Aquaoud: An unconventional evocative scent that reinvents the enigmatic oud… A contrasted harmony created by Olaf Larsen.
Cardamon’fire: The scent that burns with the heat of a thousand fires… Tempting and dangerous; passionate and seductive. This raw and carnal fragrance is the work of Belén García.
Shamamia!: The mystic attar captures the essence of the mother-earth; wise, nurturing, sacred and ever-evolving. A multi-faceted fragrance crafted by Julia Rodríguez.
Our perfumers, in collaboration with our excellent creative team, have designed a dreamlike map of distant lands unknown to date. Would you dare to visit them? Be careful, you might decide to stay!
On the International Women´s Day, we interview the women who lead Eurofragance Creative Centres in Singapore, Dubai and Barcelona
Equality is one of Eurofragance´s signatures. Women represent more than 50% of Eurofragance´s workforce, and the company ensures that both women and men have same work conditions and same opportunities to grow professionally.
On the International Women´s Day, we have interviewed three of the women that work in Eurofragance. Let us introduce you to Dr. Soni Singh, Ronalyn Canonigo, and Dolors Costa, Manager of Eurofragance`s Singapore Creative Centre, Coordinator of Dubai Creative Centre, and Manager of Barcelona Creative Centre, respectively.
Dr. Soni Singh, Singapore Creative Centre Manager
Dr. Soni Singh started at Eurofragance as a Technical Manager in 2016, to bring technical support to Asian team, working closely with Perfumers, Fragrance Development Managers (FDMs) and leading the implementation of best practices in all areas under responsibility, such as analysis, sampling, application and technical support. She also took part in the global technical community and leaded the technical projects in the Asian region. One year later, Soni became the Creative Centre Manager in Singapore for Eurofragance Asia Pacific.
“Eurofragance has the capability to nurture its talent, to give them (its talent) the platform needed to grow professionally”, Dr. Soni Singh.
Ronalyn Canonigo, Dubai Creative Centre Coordinator
Ronalyn Canonigo joined Eurofragance in 2015 as a Technical Laboratory Manager and soon she was also appointed as Dubai Creative Centre Coordinator. Ronalyn has been working in the fragrance industry for more than eight years and what she values the most about working at Eurofragance is the fact that the company promotes gender equality and diversity.
“Eurofragance as a company promotes and values gender equality, diversity, which somehow create a complex yet growth enhancing working environment”, Ronalyn Canonigo.
Dolors Costa, Barcelona Creative Centre Manager
Dolors Costa is a chemical engineer. She started in the industry in the Evaluation Area, that according to her, “has a very squared and scientific aspect, and at the same time, a sensory and hedonistic side”. Then she decided to move into marketing, and now she is involved in the development part of the business too, “being CC Manager is the most challenging job I’ve ever had”, she states.
“We are in a very feminine industry, particularly in the development side of the business. There are lots of perfumers, evaluators, technicians, scientist, that are inspirational and hard-working women, the heart of the engine. I have no reason to think that at Eurofragance my career is or will be determined by my gender”, Dolors Costa.
Women are an essential ingredient for Eurofragance scent. Perfumers, HR employees, FDM, Managers, Technical Lab Managers, Admin… Thank you! Thanks for your Passion, your Performance and your Entrepreneurship!
Happy International Women´s Day to all women in the world, especially to our Eurofragancers!
The company is guided by the passion for fragrances, ambitious challenges and projects, and by the entrepreneurial spirit it has had since its foundation in 1990
World and society evolve, so do companies. When the goal is to keep capturing sensations around the world through fragrances, the means to achieve it must adapt to the evolution of culture, taste and society needs. How does Eurofragance manage to capture sensations through its fragrances? Thanks to its values, thanks to its essence.
Eurofragance essence has always consisted of People, Passion and Creativity. Our People is the main ingredient for our success, the Passion for fragrance world is the secret to keep up with the good work, and the Creativity boosted among Eurofragancers the reason to come up with innovative and unique solutions for every customer within the Fine Fragrance, the Personal Care and the Home Care segments.
Eurofragance New Values: Passion, Performance & Entrepreneurship
Aiming to maintain our global leadership in the fragrance creation market, we have taken People, Passion and Creativity to the next level. Eurofragance evolved values are Passion, Performance and Entrepreneurship. We are guided by the Passion for fragrances, we are motivated by ambitious challenges and growth projects (Performance), and we are illuminated by the flame of the entrepreneurial spirit (Entrepreneurship) that started the very first day of our foundation in 1990.
- Passion means to us the love for fragrance world, for our daily job and for Eurofragance. None of our successes would have been possible without the passion that we add to every project, to every new fragrance.
- Performance is key to us. Our fragrances must be those preferred by our clients´ customers. Therefore, our activities and efforts are clearly oriented to deliver targets, over time.
- Entrepreneurship is part of Eurofragance. Our company is “the dream of an adventurous entrepreneur who has succeeded in seducing the world market with his fragrances”. In 1990, a young entrepreneur called Santiago Sabatés, now Chairman of Eurofragance, embarked on an adventure in the fragrance world which led to the growth of an international company with a presence in several continents: Europe, Asia, America and Africa. This entrepreneurial spirit has taken us this far because we take risks and never give up.
These three ingredients of Eurofragance essence are meant to achieve the company´s mission: design the best fragrances in partnership with its clients in order to make their products those preferred by consumers.
Keep your senses wide awake, Eurofragance keeps capturing sensations to deliver unique fragrances that you will find in different products such as perfumes, body lotions, soaps, air fresheners or candles, to name some.
We are PASSION, PERFORMANCE & ENTREPRENEURSHIP.
How multiculturalism makes our company a better place
You already know the heart of Eurofragance. We have also talked about our amazing “perfume makers”. Some of our fragrances collections have been presented on this blog as well (Scentsoo, REMEMORIES, …). Time now for Eurofragance´s main raw material: PEOPLE.
Our team consists of more than 250 employees from over 20 countries in the world. They come from different backgrounds, cultures, specialities. However, they all are equally important for our main goal: Capturing Sensations through our fragrances.
Being an international company with family roots has allowed us to have a global perspective without missing the importance of local point of view. The cultural diversity in our workforce helps us enrich our knowledge, our vision and, of course, it is conveyed into fragrances that cater to a wide type of markets and publics.
Diversity is one of our best assets. We promote multiculturalism and having a multicultural team makes our daily routine enriching. We exchange experiences and knowledge with our colleagues and this allows all of us to grow not only individually, but also as a team. Apart from our day to day routine, which includes interesting activities such as the contest “Fragrance of the day”, we also organize some teambuilding activities (sport competitions, gymkhanas and outdoor activities).
People are the backbone of Eurofragance´s values so we also believe that developing their talent and promoting leadership and management skills are critical to achieving company´s and employee´s goals. Our Eurofragancers can achieve their maximum potential by permanently learning, focusing on their talents and enjoying what they do.
Only a happy team can work with passion and be creative. So, one of our aims is to get a work environment where our team can develop their skills, state their ideas, be innovative, dare, etc. To Capture Sensations, we must feel them before.
We are our PEOPLE. We are PEOPLE, PASSION & CREATIVITY.
“We firmly believe in the value of people and their capacity to take decisions as an instrument to make the company better every day”.
Santiago Sabatés , CEO.