All of us at Eurofragance would like to wish our team, customers, partners, and affiliates in Asia a warm and happy Chinese new year! As we usher in the start of the year of the rat, we would like to share some exciting updates in the region with the world.
With 2020, a new opportunity to activate new energies emerges, and, as astrologers say, this year is expected to be about progression and starting a new project with great strength.
So, our new project is… drumroll… China! In August last year, we created our new entity in China. Our presence in Asia has now been strengthened by this decision and we will be working with a trusted local manufacturing partner to get things off the ground.
We are looking forward to working with a new (growing) team to keep the production local. This way, we can be fast and agile in delivering our products to new clients. We’re also open to domestic partnerships!
This new Chinese year is great for improving ongoing projects. We currently have a small presence in Shanghai, and we are hoping to continue growing as 2020 gets underway. Next, we will be turning our attention to all things sales!.
So, what does the year of the rat have in store for Eurofragance? Simply, it presents us with the chance to seize every opportunity that comes our way to grow our team and presence in China and capitalize on our momentum.
We will be reaching out to customers and scaling our business very proactively. Stay tuned for more updates as we continue to reach new milestones.
Behind every great perfume there is a great professional who mixes exquisite notes to create the perfect scent. This is the perfumer. We talked to our recent graduate Juncal Tomas, Eurofragance’s Junior Perfumer, and the Senior Perfumer and Perfumery School Director, Henry Van Den Heuvel, to learn a bit more about the perfumers training.
In Eurofragance we like to promote talent. That’s why when we discover that someone has “such special talent and passion”, we invest in their formation and training. The progress of this demanding and complex journey of becoming a perfumer goes from studying 850 raw materials, origin smell and chemical composition and belonging families, to learn how to combine them to get a specific accord. But what is more important, we always believe it has to be tailored to the trainee, as not everyone is identical, and it is very important they all overcome their challenges regarding a new fragrance creation.
To be a perfumer you need a special, educated and very sensitive nose that few people possess. “Being a perfumer is a lot of hard work” states Henry, it takes a lot of persistence and sensitivity to become a perfumer. Eurofragance’s training lasts between one and a half to two years. However, as Juncal explained to us, it isn’t a simple process where you have to memorize and past an exam, it is more complex than that. “My training was a constant feeling of uncertainty; it was a process of discovering my own knowledge… they were just guiding me to find the main profile of the raw material trying not to give me a lot of information” says Juncal. Despite this ambiguous situation, where you have to find out by yourself those characteristics that define a raw material, and sometimes you feel a bit off-track; becoming a Junior Perfumer is a process where you grow and learn every day, and after a while you realize how much you have learnt.
The smell is a very abstract element, every perfumer has a different perception of a fragrance, normally based on personal experiences. With this, we are able to realize that in perfumery not everything is black or white, perfumery is an art, it is difficult to find the depth and contrast of it. However, there will always be certain descriptions that qualify a raw material that trainees must recognize, as well as the duration of that scent. After the training is completed, trainees should be able to understand what is the soul of the perfume, defined by the raw materials.
Despite that perfumers training is an exigent process, it definitely pays off. Learning to be a good perfumer is a process that takes your entire life. After graduating from the school, trainees become Junior Perfumers, and guided by a Senior Perfumer, they continue their formation. Our type of training encourages trainees to engage, and despite of its difficulty “there are rewarding efforts like to smell a composition, discover a natural chord, etc”. Being a perfumer is definitely a vocation, it requires dedication and a continuous learning, but what is the most important thing, being a perfumer is being creative and passionate.
What are the scents of positive energy, scientific rigour and humanity? The Pasqual Maragall Foundation is turning ten years old, and our perfumer, Belén García, has created a fragrance based on its principles.
Moments in the past sometimes return in the most unexpected ways. And when they arrive through the sense of smell, a unique sensation is produced. Has it ever happened to you? It’s like returning to your grandparents’ home on vacation through the odour of burnt wood in a fireplace at Christmas. Or going back to your wedding day when you smell the fragrance of the irises that surrounded you at that very special moment. And it is memories related to the senses and emotions that endure the most in the end.
Helping remember memories since 2014
This year, the Pasqual Maragall Foundation is celebrating ten years dedicated to research against Alzheimer’s disease. And, as contributors to the entity since 2014, here at Eurofragance we have joined their celebration by creating a perfume called “És possible.” However, it is not just a regular perfume. It is a fragrance inspired by the entity’s values and principles, also reminding us of the strong bond existing between the sense of smell and memory. That is why it was given the same name as the Foundation’s slogan on its anniversary.
The creation of “És possible” has been a very stimulating creative process. Our creative team, with the perfumer Belén García and FDM Francesca Sideri at the helm, have used the foundation’s values as a point of reference in order to choose the raw materials to make up the fragrance. In addition to this, the techniques used to extract the essences also speak of what the Pasqual Maragall Foundation is all about. Do you want to know what this scent is like? Then keep reading!
What is the scent of “És possible”?
“És possible” smells like the positive energy and optimism that the Foundation uses on an everyday basis to fight against Alzheimer’s. Values masterfully represented by the citric notes of tangerine, pink grapefruit and sweet orange perceived in the composition’s top. To express scientific innovation and creativity, the Eurofragancers team has included equally innovative ingredients and techniques in the fragrance, including CO2 distillation of pink pepper and coffee extract. Then come the white flowers, selected to represent fondness, closeness and the human warmth which Alzheimer’s patients receive from family members and loved ones when they are stricken with this disease. And we could not leave out scientific rigour and social responsibility, flagships of the Pasqual Maragall Foundation. The heartiness and might of vetiver and cedarwood and a touch of amber are the ingredients which tell us about the strength of the work performed by the researchers.
The outcome is a gift to those attending the Foundation’s tenth anniversary gala: a perfume that can be used to create unique memories.
Eurofragance unveils the story behind the new collection presented at Beautyworld Middle East 2018 in Dubai
Have you ever felt the nostalgia of traveling to imaginary lands? That is precisely the feeling that inspired Nomad Tales, our new fragrance collection finally revealed at Beautyworld Middle East 2018. Scents based on precious raw materials that will transport you to fantastic worlds. A collection that was one of the most awaited themes during the 23rd edition of the largest fair of cosmetics and fragrances in the Middle East.
Nomad Tales is truly a unique sensorial experience: Four adventures told by our four exclusive fragrances. Jasmine, oud, cardamom and shamama combined with the mystical forces of the 4 elements of Air, Water, Fire and Earth carry you on a journey to the faraway lands beyond imagination.
Four lands, four elements, four fragrances
Jasmineair: Impulsive and powerful just like air that comes in two forms: a hot sand storm that reshapes the golden sand dunes versus the oxygen that brings life into objects. A timeless and precious fragrance of Soizic Beaucourt.
Aquaoud: An unconventional evocative scent that reinvents the enigmatic oud… A contrasted harmony created by Olaf Larsen.
Cardamon’fire: The scent that burns with the heat of a thousand fires… Tempting and dangerous; passionate and seductive. This raw and carnal fragrance is the work of Belén García.
Shamamia!: The mystic attar captures the essence of the mother-earth; wise, nurturing, sacred and ever-evolving. A multi-faceted fragrance crafted by Julia Rodríguez.
Our perfumers, in collaboration with our excellent creative team, have designed a dreamlike map of distant lands unknown to date. Would you dare to visit them? Be careful, you might decide to stay!
On the International Women´s Day, we interview the women who lead Eurofragance Creative Centres in Singapore, Dubai and Barcelona
Equality is one of Eurofragance´s signatures. Women represent more than 50% of Eurofragance´s workforce, and the company ensures that both women and men have same work conditions and same opportunities to grow professionally.
On the International Women´s Day, we have interviewed three of the women that work in Eurofragance. Let us introduce you to Dr. Soni Singh, Ronalyn Canonigo, and Dolors Costa, Manager of Eurofragance`s Singapore Creative Centre, Coordinator of Dubai Creative Centre, and Manager of Barcelona Creative Centre, respectively.
Dr. Soni Singh, Singapore Creative Centre Manager
Dr. Soni Singh started at Eurofragance as a Technical Manager in 2016, to bring technical support to Asian team, working closely with Perfumers, Fragrance Development Managers (FDMs) and leading the implementation of best practices in all areas under responsibility, such as analysis, sampling, application and technical support. She also took part in the global technical community and leaded the technical projects in the Asian region. One year later, Soni became the Creative Centre Manager in Singapore for Eurofragance Asia Pacific.
“Eurofragance has the capability to nurture its talent, to give them (its talent) the platform needed to grow professionally”, Dr. Soni Singh.
Ronalyn Canonigo, Dubai Creative Centre Coordinator
Ronalyn Canonigo joined Eurofragance in 2015 as a Technical Laboratory Manager and soon she was also appointed as Dubai Creative Centre Coordinator. Ronalyn has been working in the fragrance industry for more than eight years and what she values the most about working at Eurofragance is the fact that the company promotes gender equality and diversity.
“Eurofragance as a company promotes and values gender equality, diversity, which somehow create a complex yet growth enhancing working environment”, Ronalyn Canonigo.
Dolors Costa, Barcelona Creative Centre Manager
Dolors Costa is a chemical engineer. She started in the industry in the Evaluation Area, that according to her, “has a very squared and scientific aspect, and at the same time, a sensory and hedonistic side”. Then she decided to move into marketing, and now she is involved in the development part of the business too, “being CC Manager is the most challenging job I’ve ever had”, she states.
“We are in a very feminine industry, particularly in the development side of the business. There are lots of perfumers, evaluators, technicians, scientist, that are inspirational and hard-working women, the heart of the engine. I have no reason to think that at Eurofragance my career is or will be determined by my gender”, Dolors Costa.
Women are an essential ingredient for Eurofragance scent. Perfumers, HR employees, FDM, Managers, Technical Lab Managers, Admin… Thank you! Thanks for your Passion, your Performance and your Entrepreneurship!
Happy International Women´s Day to all women in the world, especially to our Eurofragancers!