Now that the consumer’s mindset is shifting, as they are becoming aware of how important it’s for health and for a sustainable development of the planet to consume organic products, industries need to adapt. That’s why the perfume’s industry has recently started to shift towards “green” fragrances. But does it mean it’s only producing organic and natural fragrances? If you want to know more continue reading, as we explain everything in this post!
Are “natural” and “organic” the same?
In the world of perfumery there is a great confusion regarding natural fragrances and organic fragrances. First of all, not every natural fragrance is organic nor sustainable. So, lets clarify it.
Natural essences come from vegetable or fungal origin, such as Eucalyptus Oil, while bio essences come from organic farming, which have not been treated with chemicals or synthetic pesticides. Therefore, a natural essence can be either organic or not, depending on how it’s its growth process.
Furthermore, Global Organics define 4 categories of organic products:
- “100% organic”: if the product only contains organic ingredients
- “Organic”: if more than 95% of the ingredients are organic
- “Made with organic products”: if more than 70% of the ingredients are organic
- And a fourth category that allows to indicate when a particular ingredient is organically grown.
Natural ingredients are understood to be beneficial for the health and environment, nevertheless, some can contain harmful allergens and substances of endangered species.
Let’s introduce a third type of ingredient: synthetics. They can be natural identical, taken from an existing molecule in the nature, or a created olfactory molecule, which produces a smell that does not exist in nature. Natural identical can be extracted naturally or replicated in the laboratory. Taking into consideration the different legislation, and the extraction method, some of these molecules can be included in natural fragrances.
Taking into account that, not all the natural ingredients are Eco-friendly, we want to highlight that many synthetics are environmental friendly, as they could replace over-harvested species of naturals like sandalwood.
We must pay special attention to labels that certify ingredients and production processes. There are many certificates that can ensure us that we are buying sustainable products. They look at the life cycle of the product, from its ingredients to its final use (renewable sources, recycled materials etc.). This does not require that they are mandatory natural!
Sustainable fragrances certifications can be official (regulated by official organisations), private and self-declaration (they are not official, but it’s the company itself which declares they are following certain sustainable regulatory and processes). Moreover, there are certifications related to the nature of the product and to the impact of the product on the environment. You can find some of these labels in the info-graphic bellow.
Sustainable fragrances represent a balance between economic growth, environmental protection and social welfare. Not every natural fragrance is organic, and synthetic can be also sustainable!.
In Eurofragance, we are working to offer you a collection of natural fragrances based on real and reliable criteria. Stay tune, we will keep you updated!
It’s a fact! Smells are intrinsically linked to a culture. It has been proven that tradition, gastronomy, climate, etc. influence the way we perceive and interpret smells. The smell of lavender, typical of Provence, does not have the same connotations for a French person as it does to people from Turkey, who are more accustomed to the piquant smell of spices. At Eurofragance we understand these differences and create fragrances designed to delight different target audiences.
Although our fragrances are found in more than 60 countries, our deep understanding of raw materials and consumer preferences in the Middle East and the Gulf area has made us a leading company in this market.
Oriental perfumery palette
How do the oriental and western palettes differ? Truth be told, there is a growing trend to use exotic raw ingredients in perfumes all over the world. One example of this is the famous sandalwood, which shows up in extremely refined fragrances, adding its characteristic woody, creamy, velvety nuances. With a gently warm, floral side, it is used as an ingredient in fine perfumery and cosmetics around the world.
However, there are some ingredients that appeal far more in the oriental market. One of these is oudh, one of our favourite raw materials, and the star ingredient in our Nomad Tales collection. Also known as black gold by perfumers, oudh is an extremely expensive raw material used only in the perfumery industry. This essence is produced when the Aquilaria trees, known as Agar, become infected by fungus. This ‘natural accident’ occurs when wounds appear in the tree bark, and the tree produces a dense, dark and fragrant resin that, once extracted, has a unique smell: powerful, woody, smoky and animal. This resin has been burnt in the Persian Gulf for hundreds of years as a way of welcoming guests. If you like fresh, fruity and floral fragrances, then oudh is not for you. Nevertheless, it is turning up more and more frequent in the Western World. You may have smelt a perfume that contains oudh, albeit in tiny doses.
We also use spicy scents like saffron and cardamom essential oil to give fragrances a more oriental appeal. And while we are on the subject of combining raw ingredients, we must mention shamama attar -another of the stars of Nomad Tales-, a mixture of wild flowers, aromatic plants, spices and wood, which is distilled in sandalwood. Each producer changes the proportion of the ingredients, which is sometimes a family secret.
At Eurofragance we understand raw ingredients and our expertise in the Gulf area enables us to create fragrances tailored to all segments and products. In other words, we use global resources to meet local needs.
Ultracare for delicate skins: Sensilia
The skin is undoubtedly one of the best reflections and indicators of our health and, in this regard, comes a new Personal care trend: Sensilia, the answer of manufacturers to sensitive skin. Skin is not only our body’s largest organ, but also the one which is most exposed to external aggressions. Sunlight, dryness, extreme changes in temperature, or pollution can weaken skin’s natural protective barrier, leaving it irritated and making it more sensitive, but our skin can also be affected by other internal agents such as our diet, our water consume and stress or anxiety, common in nowadays urban environments. For this reason, it is not surprising that year after year the number of people with allergies, reactive skin or sensitive scalp is increasing globally and it is becoming one of the most important concern in human health.
Return to natural and healthy products
In response, consumers are seeking for a healthier and safer life, a change in their life habits on their day-to-day activities. It can be seen in food, in the increase of sports activities, in the rise of spa and wellness services and, of course, also in the personal care segment. The search of products more respectful with our skin and hair, with natural raw material with benefits and less harmful ingredients is the answer to this increasing concern about health. The data also reflects it. Thus, more than 30% of adults around the world would like a wider range of healthy products to be available for personal care. Reality or simply desire?
According to Mintel, 68% of French consumers say they are looking for cosmetics made with natural ingredients. In addition, the phenomenon is global and affects children’s products. 53% of consumers in China believe that a personal care product for babies labelled as safe, should be made of essentially pure natural ingredients. Finally, focusing on the composition, almost half of Americans understand that being free of certain components is what really makes a product organic and natural.
As natural as the skin itself
Hygiene products are positioning not only to clean, but to care for skin. Less soap and more moisturizing agents such as honey, cereals, flowers, donkey milk are appearing in the market. Raw materials like oat milk, because of its protective effect and high power of hydration of its proteins; mint leaves, for its refreshing, soothing and toning effect; lavender, due to its regenerative power and antioxidant properties. It is also common to find in toiletries formulation raw materials of natural origin such as flower oils (camellias, carthame, roses), with fragrances of white and green flowers that help to create a natural but sophisticated product.
In addition, among the latest launches, already available in store shelves, others appear with goat’s milk, natural birch sap, almond, rye, peonies or tea, among others. Consequently, it responds to the double approach of this Sensilia trend. On the one hand, offering healthier products of natural origin according to the new habits of life and personal care and, on the other, trying to avoid allergies and helping with skin conditions: hydrating, maintaining skin’s pH, reducing irritation, or relieving itching, among others.
We still have to tell you one last trend in personal care. Can you imagine which it could be?
Blue is the new green, get to know Oceanica trend
The first Personal Care trend we are unveiling is Oceanica, which has been taking more market share over the last two years thanks to the increasing concern about environment and oceans. The preference for more natural products is gaining ground not only in food, but also in the Personal Care category. Oceanica is based on the ocean as our main source for natural raw materials, which has made blue becomes the new green.
Oceanica has been introduced in the Personal Care market by lots of renowned brands that are selling products with marine extracts, algae, corals, and have also promoted them by ads that evoke oceans, seas, water, blue, etc.
New olfactive references taken from the oceans appear: sea salt, algae, moss or even sand. Salt is the latest trend for perfumery and cosmetics, and also algae accords appear in some niche perfumes. Algae appears also as an extract; it’s a non-food source, more sustainable than many natural ingredients and can prevent deforestation.
Marine raw materials bring a refreshing effect to fragrances and allow perfumes to transmit and reinforce some benefits, such moisturization or nutrition. Fragrances are a powerful tool to convey feelings or sensations, making a more holistic product.
This Personal Care trend sends a social message: the need of reconnecting with the seas. Hair and body care products created under this influence carry this feeling of wellness, pureness, vitality, exfoliation, hydration, etc.
At Eurofragance, we have been working on fragrances that follow Oceanica trend for products such as shower gel, hand wash or body lotions. These scents add sensations of freshness, well-being and energy to the products and have already captivated some brands within the personal care segment.
We keep working with PEOPLE, PASSION & CREATIVITY to Capture Sensations through our fragrances, to provide our customers with the most competitive scents for their products.