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The underestimated fragrance of our clothes

The underestimated fragrance of our clothes

What the scent of your clothes says about you 

We tend to associate certain smells with people we know. This often happens when smelling a perfume that someone we love used to wear. But, this sometimes occurs to us with the smell of the fabric softener they wear for their clothes. Has this ever happened to you?

Laundry products like fabric softener or detergent are especially important for our own scent, our personal odour. The fragrance of these products makes us feel good, we perceive the freshness of our clothes and we are comfortable with the garments that we wear.  In addition, this fragrance has an effect on the people with whom we interact daily. They can soon associate that particular smell with us. Hence the importance of the fragrance of our clothes.

Actually, when doing grocery, we carefully choose the scent we like most for our laundry products. Some of us prefer a fresh scent while others select a stronger and floral one. However, there are always people who simply continue to try different brands until they feel they have found the right scent.

On the other hand, scented clothing can have more than a positive effect on us. Not only do we feel comfortable with nice smelling clothes, we also feel well-being when opening our closet and smell the appealing fragrance that comes out. Moreover, feeling identified with the essence of our clothes can help us to be more confident in our daily routine: meetings, conferences, speeches, appointments, dates, etc.

Do you want your clothes to smell fabulous? Know all the options that are out there. Decide what scent brings you joy and well-being: lavender, rose, sandalwood, jasmine… And get a heavenly fragrance on your clothes by choosing the right detergent or softener!

At Eurofragance, our aim is to create a pleasant olfactory experience for the consumer. The goal is to provide fragrances that suit different types of consumers and fit the market in which our clients operate.

The development teams of our creative centers in Asia, the Middle East, America and Europe have a unique knowledge of lifestyles and the needs of consumers around the world. They interpret trends, analyze data and test scents that add value to our customers’ brands.

Expertise, creativity, passion and technology are at the heart of our Home Care approach.

Now, it is your turn. Tell us what fragrance you use for your laundry products and why.

 

#REMEMORIES creates trend at Beautyworld Middle East

#REMEMORIES creates trend at Beautyworld Middle East

The latest fragrance collection of Eurofragance also surprised as it could be smelled through ceramic pieces

It is not the first time Eurofragance surprises at the most important beauty fair in the Middle East, Beautyworld. Last year, the company presented a fascinating collection named “Arabian Nights” which had a great impact in the fragrance world.

This year, with #REMEMORIES, Eurofragance perfumers combined classical elegance fragrances with vibrant modernism whilst taking inspiration from both oriental and occidental perfumeries.

We had hundreds of visits at our stand. The most valued aspects of company´s presence at the Beautyworld Middle East fair have been the unexpected scent of the fragrances collection and also the way the fragrances were displayed.

Our fragrances could be smelled through plain and white ceramic pieces. Several ceramic pieces were impregnated by the six different scents from the collection and were presented under glass vessels.

Provided by Les Parfumables, these ceramics absorb fragrances and release their smell.

Authentic jars of past and present, Eastern and Western, memories and future.

Our team keeps on seeking the best fragrances, the most creative and surprising, those scents which can be the public´s favourites.

Thanks Middle East for welcoming our products and our team. The richness of smells is totally related to the richness of cultures.

Hence, Eurofragance has so much passion for discovering  cultures, for knowing them in depth and for identifying odours that define them.

The company is currently working to create fragrances in the African market, certainly a unique olfactory market that has yet a lot to show to the rest of continents.

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