13 10/2016

The smell is a key tool for marketers

October 13th, 2016|Consumer trends, Creations, Creativity, Eurofragance vitality|

We don´t pay attention to TV ads or banners but we remember scents When Martin Lindstrom decided to initiate a neuro-marketing research, he knew what he wanted to show. However, he didn´t know the effect of the research results in the advertising world. Lindstrom aspired to confirm that while most ads used to attend to only [...]

31 08/2016

Delight your senses with aromatic fragrances

August 31st, 2016|Consumer trends, Creations, Creativity, Eurofragance vitality|

Eurofragance presents Eurofragance Bar, a selection of 15 scents inspired by cocktails and used in personal care products We all know there are two senses really connected and they are smell and taste.  Smell helps us feel the flavour in food and drinks. Why not converting flavours into smells? Why not conveying exotic flavours to [...]

20 07/2016

Smells of the world

July 20th, 2016|Consumer trends, Creations|

Would you be able to match scents with countries? Spain, Mexico, Turkey, United Arab Emirates or Singapore. What is their most known smell? What comes to your mind? Orange blossom, mint, incense, jasmine, coral? We have already told you about the scientific connection between smell, memory and behaviour. However, there are other aspects we must consider [...]