Eurofragance presents a beauty ritual that guarantees an authentic layering experience
When you go to your usual grocery store to buy body care products such as body lotions, body scrubs, oils or shower gel, you find so many options that you need at least five minutes to make a decision. This only happens if you are not one of those who always buy the same brand. There are so many brands, so many textures, so many fragrances. So, what´s new? What can make a difference on body care products for you to say “I want this”?
At Eurofragance, our Applications Sensolab Studio has been working hard to bring innovation and surprise to personal care segment. How? A recent example of how is the beauty ritual that we presented at Beautyworld Middle East 2017. It was a collection of prototypes with customized fragrances that featured innovation pushed to its extreme: inspired textures, revamped formulations and unusual ways to take care of our skin.
We launched an innovative beauty ritual that consists of five stages. One of the perfumes of our new collection Scentsoo, Powder in Bloom, was applied on different textures and varied depending on the application. This is the first time that the olfactory layering concept has been used in the personal care segment!
Can you imagine? Enjoy an authentic layering experience by applying on your skin different products with the same fragrance, a fragrance which varies and goes from a fresh scent to an intense and sensual scent.
This ritual starts with a shower gel, continues with a body scrub, then a body butter, an oil, and at the end: a perfume caress. Treat yourself with a beauty ritual that guarantees you an authentic layering experience, that ensures you wellbeing.
The secret to offer innovative solutions to our clients is to think about the final consumer. From our Marketing Sensorial Studio, they work on different markets, different geographical areas, to get to know what consumers’ needs are and what we can do to offer fragrances that are ahead of time, fragrances that create trend.
Know in detail the new collection Eurofragance presented at Beautyworld Middle East 2017
“For the first time, anyone can fully express itself in a scent”. That has been one of the main attractions of Eurofragance´s presence at Beautyworld Middle East. Visitors have been amazed about the possibility of creating their own scent. Once again, we have been able to captivate with our fragrances.
Our new fragrance collection, Scentsoo, is based on a customised fragrance concept that has been developed for perfumery, home and personal care sectors. Fragrances in this collection have been created by our perfumers Julia Rodriguez and Olaf Larsen. According to them, “Scentsoo awakens our customers’ senses, allowing them to combine different fragrances, applications, textures and materials to make customised, unique creations”.
This customisation option is available in the fine fragrance, personal care and homecare areas. For fine fragrances, we have created 4 perfumes -Powder in Bloom; Addictive Delight; Sublime Potion and Oriental Night- that can be mixed with four oils -Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods-, to create infinite combinations.
In the home care category, we have worked with Bakhoors: fragrances for home, very similar to incense. Bakhoors are very common in the Middle East and are also used on special occasions such as weddings. Besides, they are used to perfume body, allowing the scent to permeate it. For BWME, we prepared an innovative collection of Bakhoors that use one same base, Silverscent, combined with four different oils: Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods. This variety allowed customers to create signature scents for their home.
And the last, but not the least, is our body care segment! We have really boosted it by launching and innovative beauty ritual that consists of five stages. In this case, we have used one perfume, Powder in Bloom, which varies depending on the application. This is the first time that the olfactory layering concept has been used in the personal care segment! That is why we have taken this innovative collection to the extreme, with new textures, upgraded formulations and unusual ways to take care of the skin.
Furthermore, apart from our usual stand at the BWME, stand F28, which has been focused on fine fragrances and home care, we have had a new stand, G32, featuring personal care. This is a result of our push to body care segment. Both stands have proved extremely popular during the trade fair thanks to the high-tech features that have made an enormous impact, with visitors enjoying their dynamic, multisensory, delightful and interactive possibilities.
We have again made an impression at Beautyworld Middle East. Because creativity is a way of thinking and, most of all, a way of being. Congrats team!
Eurofragance fragrance collection at Beautyworld Middle East 2017 is a result of a superb team work
What would you say if we assure you that you can find your own dimension? Think about a multisensory experience, an experience that awakes all your senses. Go beyond the limits of sensations. Imagine a fragrances collection where you can customize the final scent. Live Scents?, Eurofragance new fragrance collection, exclusively created for the Beautyworld Middle East (BWME) 2017.
This Sunday the most important beauty fair in the Middle East launches its 22nd edition. BWME is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing. Eurofragance is planning to surprise again, this time with Scents?, a fragrance collection that promises to help you find your own dimension by exploring your senses and creating your own scent.
It seems easy to talk about this amazing collection and introduce it as a “futuristic vision that will reveal unexplored territories and find new ways to perfume your life”. However, this is a result of a superb team work, and today we want to uncover and recognize the hard and brilliant work behind our new fragrance collection.
How we get to present an amazing collection like Scents?? It all started in September last year, when our Marketing Sensorial Studio started thinking about a concept, a BIG IDEA to bring to our new fragrance collection, something different and innovative. They presented the briefing to Eurofragance´s Management and then, after a BIG YES, it was time for the rest of the teams to start working on this BIG IDEA.
In December, Fragrance development managers and perfumers initiated the fragrances´ design at the same time that Communication & Image department began planning how the stand would look like. In the meanwhile, Marketing Sensorial Studio searched for suppliers, designing graphic supports and choosing the fragrances packaging. Besides, there was also a further team involved which is Applications Sensolab Studio. They had a key role on our Body Care fragrance collection…You will know why soon!
Overall, it has been a cross-departmental project, between our HQ in Barcelona and Dubai, where our PEOPLE, our PASSION and our CREATIVITY have come together to create an unforgettable fragrance collection.
Be ready for a multisensory immersion, unexpected textures and new sensations. Be ready for Scents?. More details coming soon!
Our Marketing and Fragrance Development Departments have compiled the most influential perfumes of recent times in an olfactive genealogy
Our perfumers have created six innovative olfactory themes which explore new sensations and predict trends. Keep reading!
Eurofragance presents a Fine Fragrance Genealogy, a fragrance classification that offers a complete overview of today`s most popular fragrances, as well as the most emblematic ones of the last century. Developed by our Marketing and Fragrance Development Departments, this Genealogy is grouped into feminine and masculine fragrances within the eight fragrance families. Perfume fans will find in this compilation exhaustive information on the most influential fragrances.
Over 20 years, we have been registering the most successful and popular fragrances worldwide and have now assembled them into a classification that organizes them by their launch year and fragrance family. Our Marketing and Fragrance Development teams have worked during 6 months and also our perfumers who have created six olfactory themes which explore new sensations and predict trends.
These creations are an example of Eurofragance`s vitality and creativity. The olfactory themes created are: Lady Wood, Feminine Fougere, Eau de Cuir for women and Sweet Addiction, Man in Bloom, Fruitilicious for men.
Lady Wood is a feminine fragrance, intensely rich and mysteriously seductive. It is a deep heart of molten woods surrounded by a juicy fruity blackberry caress.
Feminine Fougere is a tribute to modern femininity – a fascinating combination of grace, strength, and independent spirit as its creators admit-. It is a reinvention of the modern feminine fougere.
Eau de Cuir is a captivating fragrance that evokes the power of attraction. Built around leather, rose and everlasting flower, its sophisticated, mysterious and intense scent makes it perfect to reveal your powerful and seductive side.
Sweet Addiction is composed of a creamy almond milk mixed with fresh spicy cardamom and delicious pistachio for an irresistibly sweet and addictive masculine scent.
Man in Bloom, a floral fragrance “for the man who defies convention and resists the ordinary every day, finding satisfaction in the unexpected”. This fragrance is a provocative blend of ozonic salty notes and flowers and liberates the senses. It is fresh, clean and profoundly sensual.
Fruitilicious, a scent where the juicy facet of peach and nectarine is mixed with vetiver to create a magical mist that envelops the body as a second skin. This is a magnetic perfume.
We have explored new olfactory territories as we are a visionary company. Our essence, “PEOPLE, PASSION & CREATIVITY” is imprinted in these creations. Furthermore, if any customer is interested in these olfactory themes, our perfumers will adapt them to produce innovative fine fragrances that go ahead of trends. Actually, these olfactory themes might become the type of perfumes that will be worn in the future.
We are capturing sensations!
Eurofragance offers a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents
Eurofragance has designed Eurocaps: a new fragrance delivery system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners, detergents. The main goals: being at the leading edge of innovation and offering our clients the most innovative fragrances.
Eurocaps are encapsulated fragrances, which are deposited onto fabrics during washing. When the fabric dries, the scent is released both through the free fragrance and through the encapsulated fragrance, which is released upon breaking the capsule. when fabric dries, perfume can release through diffusion and rupture. Therefore, once dry, all the power of the fragrance emerges from the capsule. Among the advantages of the Eurocaps are: the explosion of aromas, the lasting smell and the constant release of freshness. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years.
We believe in constantly investing to improve the quality of our fragrances. This is the basis of all our innovation initiatives. Evidence of this are our automated production processes, the investment in the Colibri Robot in production, quality certifications 9001 and 14001, the latest analytical test and processes and applied technologies all supported by the expansion of our global network of offices and partners.
Some of our consumers´ opinions about this new formula have already been released: “on the go freshness” or “long lasting perfume sensation” are some of the claims.
We will keep researching, creating and implementing the results on fragrances made for wellness. Within our corporate strategy, Business Vitality, we aim to launch new products for new customers in strategic categories that also cover new geographic areas.
To achieve this, we need to work with a global team, pushing to make things happen and going to the extra mile, beyond good work to achieve extraordinary results.
When we work passionately, with dedication, vitality, and energy, great things happen!