We are looking back over 2018 with a mixture of nostalgia and excitement. It was a magnificent year for us and our stakeholders. We started the year on a high note, when Laurent Mercier took the helm as our new CEO replacing founder partner Santiago Sabatés. Laurent’s vision materialised in strategic movements which, coupled with the efforts of all our Eurofragancers, took us to success after success. Here is a summary of the main milestones:
Expansion and Optimisation
A year has been long enough to achieve a lot at Eurofragance. We have grown and evolved both inside and out. On the one hand, since April, our Barcelona headquarters have had an improved comprehensive fragrance evaluation area. On the other, we have increased and strengthened our presence in America by acquiring Fragrance Design, an Atlanta based company, and optimising our production plant in Mexico. We are particularly proud of these two achievements.
In addition, our R&D department developed an ambitious research and innovation plan which resulted in two very interesting products: Our Eurocaps™ encapsulated fragrances for fabric conditioners have revolutionised the Home Care sector and the first Euro-MC™ Fragrances line is an innovative technology that neutralises unpleasant smells.
Trade fairs and creative projects
Trade fairs were also crucial in 2018. Our Eurofragancers learned, presented and discovered the latest trends at the industry’s leading events: Esxence, Detex, In Cosmetic Global and we’ll never forget the exciting moments we spent at BeautyWorld Middle East! Our perfumers surprised all our visitors at the presentation of our long-awaited Nomad Tales collection. We poured all our creative talent into this project. But wait! The Nomad Tales journey didn’t stop there, because 2019 will bring us even more new things from those fabulous faraway lands. Take note!
And while we’re on the subject of exciting creative projects, we mustn’t forget “És possible”, the fragrance created to commemorate the 10th anniversary of the Pasqual Maragall Foundation. Our perfumer, Belén García, created this masterpiece with ingredients that represent the values of the organisation in a souvenir perfume.
For all these reasons, we say farewell to 2018 with the satisfaction of having overcome numerous challenges and full of energy to face whatever the New Year may bring. As always, we will continue to announce our news on Facebook, Twitter, LinkedIn and Google +. Follow us and you won’t miss out!
Everyone at Eurofragance would like to wish you a very Happy New Year!
We all know that walking into a wonderful-smelling room can immediately change your mood. What’s more, if the fragrance is based on plants’ essential oils, it can also be relaxing and banish stress. But that’s not all! Aromatherapy has been used throughout the centuries by many civilizations for therapeutic purposes, providing relief from a plethora of conditions. Some essences, like lavender and tea tree, have been scientifically proven to have a beneficial effect on health. If you suffer from insomnia, have a cold or need to switch off and unwind, Eurofragance can tell you which aromas are useful for treating the symptoms.
Aromatherapy: scents that improve well-being
Diffusing essential oils such as oregano, ginger and eucalyptus is a safe and minimally invasive method that strengthens the immune system and combating colds and respiratory problems. Other scents such as the lemon, grapefruit or peppermint can give you a shot of energy. In contrast, lavender, we mentioned above, is great for relieving anxiety, muscle problems and stress-related headaches. What’s more, just a couple of drops of this essence is enough to give you a restful night’s sleep. Ready to give it a try? Read on to find out how.
Well-being wherever you are with portable diffusers
Even if you don’t have time to go to a specialist aromatherapy centre, you can still benefit from this aromatherapy in the office, when you’re doing the housework, or at the gym or library. Fortunately, the aromatherapy market has expanded so much during the last two years that creating your own treatment is much simpler. All you need are some essential oils and a diffuser. But be warned! Choosing your diffuser and oils is not as easy as you might think, because you’ll want to try them all.
There are diffusers with different functions, some are programmable and there are even portable versions. You can even carry your diffuser with you in your handbag and create a different ambience according to your mood or your needs.
Some of these devices come built into humidifiers and air purifiers to keep your skin and throat hydrated. Others emit soft light and soothing sounds and come in avant-garde designs that fit perfectly with any type of decoration. But what they all have in common is that they release natural fragrances that make you feel good instantly. Who could ask for more? Take advantage of the enormous range of products and oils to make everywhere you go your favourite place!
After an exciting 2017, Eurofragance prepares to introduce its fragrances in different markets during 2018
Last year was exciting at Eurofragance. The company surprised everyone at Beautyworld Middle East, thanks to the Scentsoo collection and a captivating stand that was praised by media and visitors; welcomed new employees such as Andrés Pagés, General Manager for Mexico, Central America and the Caribbean, and Juan Ramón López Gil, new Chief Financial Officer; announced Halal certified fragrances through Asia production facility, and presented “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market.
These achievements were possible thanks to a hard and excellent team work. Our Eurofragancers keep giving their best to keep Capturing Sensations around the world through fragrances that bring emotions and wellness.
During 2017, at Eurofragance, we also introduced Eurocaps, a new formula for clothes’ scent to last longer, a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years. Moreover, this 2018, more innovations are expected, so keep your eyes wide open because we´ll be telling you all about them on this special corner that is our blog.
Apart from innovation, teamwork and fragrances that Capture Sensations, there is an element that has been intrinsically related to Eurofragance culture from the very beginning: a determined international outlook. In this regard, and over the past year, the company participated in COSME TOKYO, its first landing at Japanese market. Also, it added the capability to produce Halal certified fragrances at its Singapore Rapido production facility, envisaging expanding the sale of these fragrances to other countries with an interest in Halal certification globally.
For 2018, Eurofragance has got new projects and challenges that we will soon uncover. In the meantime, let´s keep enriching our knowledge about fragrances world, follow us on Facebook, Twitter, LinkedIn and Google+.
Eurofragance brings technical innovation to Fine Fragrance market
Eurofragance presents “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market. This proposal represents a new way of exploring senses by developing surprising textures for perfumes.
Carried out by Sensolab Technical Studio and Sensorial Marketing Studio departments, this initiative was just presented to our Eurofragancers last week and today, we want to share it with you all.
Our teams have been working on the “Sensolab Fine Fragrance” textures inspired by the history of perfume, reinventing textures to offer a new approach to personal scenting. “It is a creative approach to making the invisible sensual, and the ethereal tangible”, Myriam Terés, Application Manager said.
This innovation pursues to provide new ideas for our customers from Fine Fragrance and Body Care segments, as a source of inspiration. Soon this collection of unique applications will be widen for both Personal and Home Care segments.
“Sensolab Fine Fragrance” features innovation pushed to its extreme: inspired textures, formulations, unusual and diverse ways to apply fragrances unseen yet in the market. An authentic sensorial experience that pretends to inspire new product aesthetics, to open the door to new sensations thanks to creativity and technological advances.
We are talking about eight different textures along with eight fragrances proposals.
- Hair mist along with Magnetic Bouquet fragrance
A way to scent your hair with a fresh and modern fragrance. “For women on the go”, the hair mist is an easy carrying spray that allows individuals to perfume their hair and be enveloped by the fragrance. Magnetic Bouquet is a seductive fragrance with accords such as raspberry, rose and black vanilla.
- Powder perfume along with Sweet Chypre fragrance
Aiming to re-discover the poetry of perfume, the lightness of material and the velvety sensation it gives on skin, this texture proposal beautifies and perfumes the body. The fragrance suggested is Sweet Chypre, a chypre floral perfume enveloping and addictive which includes raw materials such as orange, patchouli and honey.
- Silky perfume along with Millennial Pink Grapefruit fragrance
Can you imagine a perfume in a refreshing gel? Eurofragance main aim is to Capturing Sensations, so we constantly picture new ways to do it through our fragrances and through their applications. This silky perfume offers a new sensation of delicious freshness. For this texture, we propose Millennial Pink Grapefruit fragrance which gives a sparkling freshness feeling thanks to its ingredients: pink grapefruit, lemon and white musk.
- Solid perfume along with Velvet Iris fragrance
Inspired by the enfleurage technique used in ancient times to capture the scent principle of flowers such as tuberose or jasmine, this solid perfume is a scented balm that is applied with fingertips. The suggested fragrance is Velvet Iris. With fresh peach, suede and powdery iris, this scent expresses an unexpected and softer side of sensuality.
- Cushion perfume along with Green Neroli fragrance
An innovative way to apply perfume for young and urban consumers. This cushion perfume with cooling water jelly and rich fragrance provides the consumer with an enchanting scent. The scent we thought of for this texture is Green Neroli. This is a light, carefree fragrance, a blend of green, floral and fruity notes that will surround you with sensations of springtime and youth. Its main ingredients: green tea, neroli and sandalwood.
- Gel perfume along with In Joy fragrance
The sensation this texture provides is very fresh and comforting. Besides, it leaves the skin smooth and supple. The gel format perfume gives luster and beauty to your skin. In Joy fragrance, the scent we suggest for this texture, exudes a positive energy and contents are plum, jasmine and pear as main raw materials.
- Transparent alcohol-free perfume along with Nomad Rose fragrance
Enjoy the olfactive power of a transparent perfume without alcohol. This texture is a delicate serum that embalms the skin with a silky veil and Nomad Rose fragrance gives the perfect touch. This scent´s effect is delicate, comfortable and addictive thanks to its ingredients: lychee, rose and honey.
- Foam perfume along with Sunset fragrance
Have you ever thought about a perfume that is enclosed in an airy, tactile and voluptuous foam? The foam perfume that Eurofragance proposes melts into a moisturising lotion and quickly disappears on the skin, leaving the fragrance behind. Sunset is a fragrance that perfectly match with this texture. Between freshness and sensuality, transparency and depth, a cocktail of tropical fruits and lemon sorbet gently reveals its addictive character on contact with skin. Its main raw materials are tropical fruits, lemon and rose.
We are PEOPLE, PASSION & CREATIVITY and we want to keep CAPTURING SENSATIONS through our fragrances and through our constant innovation. Be ready for new textures!
How innovation in this field has led to detergent scents which last longer and fulfil consumers expectations
We are surrounded by scents. Even if we don´t pay attention or we don´t realize, we can detect millions of odours. Moreover, scents have an impact on our mood, make us feel different sensations. Hence the importance of our clothes fragrance, the fragrance that comes with us everywhere and every day.
That is why when buying a detergent, as a consumer, we don´t only think about its functional characteristics, which are also important, we decide by smelling the product too. Furthermore, culture and geographic area are two important factors that influence consumers choice of detergent. Depending on what kind of scents we have been used to since we were a child and depending on the weather at our city – temperatures, humidity…-.
So, the variety of detergents in the market is as wide as consumers needs and expectations. Out there we can find detergents in different forms (liquid, powder, tablets) and different fragrances (lavender, jasmine, citric combination, rose, etc).
Wonder how Eurofragance designs and produces fragrances for detergents all around the world? Our perfumers, fragrance evaluators, sensorial marketing teams and technical application experts work together to design the perfect fragrance combination for detergents and laundry products in general.
We innovate and seek the highest quality in our products. A good example of this is Eurocaps, a new fragrance delivery system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners, detergents.
Apart from this innovative system, that guarantees our fragrances high quality and long-lasting properties, we do provide a unique understanding of lifestyles and consumer needs around the world. Our Development teams from our Creative Centers in Asia, Middle East, America and Europe, interpret local trends, research and test scents to ensure we add value to our customers’ brands.
The aim is to create a pleasant scent experience to the consumer, providing outstanding fragrances and ready-to-market concepts to our customers.