There’s nothing more evocative than the smells you associate with a place. Our visual memory records iconic buildings we see, but smells are what really stimulates the mind. Scents express an identity, a presence.
That’s why Eurofragance and the city of Rubí have joined forces to create a fragrance that evokes the essence of the place, with which we have a close relationship. The link between us goes back 26 years to 1995, when our first, and main, manufacturing plant was opened in the city.
Isabel Gil, Senior Perfumer at Eurofragance, is the creator of this perfume. As she was born in Rubí—though she’s currently working at our Singapore branch—she didn’t hesitate to take part in this initiative, which has transported her back to her childhood. “We wanted the fragrance to evoke the color red, which really reminds me of my city. Then, we added spices to express that it is a meeting point for people from all over, from America to Asia,” our perfumer explained.
The fragrance is composed of a blend of fruity, woody and spiced notes. The stars of the show are the red berry top notes: an obligatory nod to the city of Rubí’s characteristic color. These berries boost and complement the other opening notes of orange and plum, while contrasting with and adding depth to the ambergris and woody base. Finally, its heart—a blend of cinnamon, nutmeg and cardamom—gives body to this expressive, special perfume.
Presentation with the mayor of Rubí
The fragrance was presented during a press conference with the local media in Masia de Can Serra’s Sala Fòrum involving Joan Pere Jiménez, our Chief Operations Officer and General Manager for Europe and the Maghreb, who was invited by Ana María Martínez, the mayor of Rubí. Isabel Gil, meanwhile, followed the event from Singapore via video call.
Martínez deemed Eurofragance “the perfect example of the nature of our business sector.” She highlighted “Eurofragance’s constant desire to work for the city.”
As the company’s representative, Joan Pere Jiménez declared that, from the very beginning, he saw this idea as “an opportunity to combine color and fragrance,” emphasising that “projects like this one give us the strength to keep working joyfully and with the city of Rubí, which is very close to our hearts.”
Rubí COLOR Week
This initiative is part of Rubí COLOR Week: a special event for the city to celebrate its identity through colors, combined with its public spaces, creativity, culture, plurality and diversity.
The fragrance will be an institutional gift from the council for new shops, so that the city’s businesses can be associated with this characteristic scent.
Can you believe that Barcelona Olfaction Week 2020 is already over? We hope you were able to join us for some of the many exciting online events!
We attended some perfumery webinars, the second edition of the Barcelona Olfaction Congress; we also shared our expertise in the Round table and participated in the III International Perfumery Contest (Mouillette d’Argent).
Wow… it has been a busy week!
In case you couldn’t join us for all the events, we have prepared a summary of everything you may have missed from our team during BOW. Continue reading to find out more!
On Tuesday 30 July, we held an online perfumery webinar called “Spice Up Your Fragrance” hosted by Eurofragance senior perfumer Lucas Sieuzac.
- Lucas explored the role of spices in perfumery through the years and how they influence the palette of perfumers.
- When asked about how he felt about his participation, he said, “I have really enjoyed being a part of the BOW. I was proud to represent Eurofragance and above all to meet passionate people.”
- “Spices are amazing products that give opportunities to perfumers to create amazing fragrances.”
- Lucas designed four new creations especially for this webinar: Tuberuma Tuberose and Turmeric, Sandalwood Pepper, Takashima forest, and Lumière de Cuir!
- They were displayed in some shops around Barcelona, so people could smell them before the event! Also, the first 25 people to register for the event received these creations at home to keep as a souvenir.
- Tuberuma tuberose and turmeric: “I chose tuberose for its heady, fresh side and aromatic spice, which echoes turmeric. Turmeric, in turn, has tuberose floral fresh notes. Then, I gave more texture to the accord, so I added spicy notes like nutmeg. Finally, Sandalwood is used as a binder to link the different elements”.
- Takashima forest: It is the vision of a small village and a Shintoism temple located in the middle of rice fields. Sichuan pepper, combined with cypress and bergamot, represent the fresh, resinous notes of the branches of the trees; watery synthetic notes like florol and florhydral, which reflect the humidity of August. Finally, mineral notes that smell of stone like ambrinol, associated with smoky notes like cade, along with mate for its dry herb note symbolizes the image of this village.
- Sandalwood pepper: It has a base of sandalwood and musk topped with pepper, infused saffron reinforced by a myrrh complex, and resinoid incense.
- Lumière de cuir: “The main idea with this creation was to recreate leather illuminated by the fresh, zesty, and vibrant note of ginger”. It has a smoky, woody spice dimension, which is contributed by the olibanum and the Chinese cedar. Ginger’s rose note is heightened by a rose floral heart (citronellol laevo) in order to prolong the fresh note throughout the fragrance. The most interesting part of this creation resides in the duality of the spice and leather blocks.
- Missed the webinar? Watch the full recording here:
On Thursday 2 July, we participated in the Barcelona Olfaction Congress, which was a day filled with fascinating and thought-provoking content from experts across the industry. Our expert, R&D scientist Dr. Felipe San Juan, gave a presentation on Eurofragance’s fragrance technology and body odor management.
- Felipe presented our fragrance technology and body odor management solutions and expertise that can be used to solve sweat issues.
- When asked about his experience at Barcelona Olfaction Congress 2020, he said, “I was very pleased and delighted to have contributed to raising the profile of the technological and innovative capacity we have at Eurofragance. I believe this can contribute to the image of the company and help it grow.”
- Fragrances have helped people to fight against malodors for centuries.
- Body malodors have a complex origin and nature: Bacteria producing powerful odorant molecules by transforming, mainly sweat, a necessary physiological element. This makes it difficult to combat.
- Many solutions for malodor removal are offered in the market. Some of them like antiperspirants or bactericides can have a negative effect on our health.
- Fragrances are an effective agent to fight against sweat malodor.
- Perceptual coverage, chemical elimination, and microbiological prevention are the three mechanisms by means of which fragrances can be active against negative odors.
- Breakable fragrance microcapsules are a key solution to make fragrances really effective when malodor problems are noticeable during the day.
- Fragrances are an integral solution against body malodors: awful odors are removed, pleasant sensations are delivered, and without any negative effect on our health.
On Friday 3 July, Eurofragance’s KAM and perfumer Bettina Perisson participated in a round table discussion on “The Universe of Perfume: History and Sensory Synaesthesia”.
- When asked about her involvement in the online round table event, Bettina said, “BOW this year, for me, has been a clear proof that everything can be done with enthusiasm, imagination, and passion. It seemed impossible that something could have been done in such difficult circumstances but everyone who participated, I think, felt we had to work together to take this challenge forward!”
- Bettina continued to say, “It was very good to be able to listen to people from other arts explaining how their disciplines are and to see how their ultimate aim is also to touch the emotions, to make us live special moments through the senses and to heal the soul.”
- Bettina explains that, as a summary of what she discussed, everything is valid in the language of perfumery, even borrowing attributes from other senses, such as touch or taste (rough, smooth, bitter..)
- The perfumer ends up building a personalized dictionary that translates the perceptions, attributes, and emotions of the consumer into olfactory notes.
- Everyone in Bettina’s roundtable discussion agreed that perfumery is an art, that it is linked in a sensory way to all other arts and that it makes us live and feel unique moments.
BONUS event: III International Perfumery Contest (Mouillette d’Argent)
- On Saturday, to finish off the week of events, we attended the III International Perfumery Competition award ceremony at Ca l’Antigua Art Space in Teià.
- 12 perfumes were competing to win the “Mouillette d’Argent”.
- Each year, the creations must be made around a specific note, and the choice for this edition was pepper.
- Four of the 12 finalist perfumes were created by our perfumers Belén Garcia, Soizic Beaucourt, and Julia Pastor.
- The independent jury, chaired by the master perfumer D. Rosendo Mateu, selected “Pepper & Pear” by Julia Pastor as the winner. Congratulations, Julia!!
As gold sponsors of Barcelona Olfaction Week 2020, we were thrilled to have been part of such a great week of events that ended on such a high note!
Thank you for joining us online! We look forward to seeing you in the future.
If you enjoy what we’re doing, please connect with us on our social media platforms. If you have any photos from the event, we’d love to see them. Tag your posts #Eurofragance and mention us @eurofragance.
Lucas & Spice Up Your Fragrance Perfumes
Spice Up Your Fragrance Perfumes
Julia Pastor receiving the Mouillette d’Argent.
Eurofragance attends the III International Perfumery Contest (Mouillette d’Argent).
Spice Up Your Fragrance
Barcelona Olfaction Week (BOW) 2020 is finally here!
Starting today and continuing this whole week, take part in a unique online festival that celebrates perfume, olfactory science, and culture. BOW 2020 will explore the world of perfumery and its historical relationship with Barcelona, gastronomy, and art.
Don’t miss your chance to be part of these online activities, registration is still open!
Tuesday 30 June, 10:00-11:00. Perfumery Online Webinar (English)
Our perfumer Lucas Sieuzac will be exploring the role of spices in perfumery through the years and how they influence the palette of perfumers. This free online event will also explore and present 4 unique creations that have never been released by Eurofragance before.
Register to attend the webinar for free here: https://beautyclusterbarcelona.timtul.es/events/perfumery-online-webinar-spicingthingsup/
Thursday 2 July, 9:00-17:00. Barcelona Olfaction Congress (English)
Our research scientist Felipe San Juan will present our expertise in fragrance technology and body odor management to solve sweat issues.
Check out the congress official teaser!
If you have not yet signed up for the event, learn more and register for it here: http://barcelonaolfactioncongress.com/
Friday 3 July, 9:00-13:30. Round table on “The Universe of Perfume: History and Sensory Synaesthesia” (Spanish)
Our perfumer Bettina Perisson will join other experts to talk about the shared language of perfume, music, and wine. Discover more about the event and speakers here: http://beautyclusterbarcelona.com/activitat/22-mayo-jornada-mesa-redonda-perfumeria/
See an overview of the entire week’s activities and learn more about Barcelona Olfaction Week here: http://barcelonaolfactionweek.com/
Follow us on social media and tune into the BOW events as they unfold. You’ll also get to learn more about our work and experts. Find us on Instagram, Twitter, Facebook, and LinkedIn!
Now that the consumer’s mindset is shifting, as they are becoming aware of how important it’s for health and for a sustainable development of the planet to consume organic products, industries need to adapt. That’s why the perfume’s industry has recently started to shift towards “green” fragrances. But does it mean it’s only producing organic and natural fragrances? If you want to know more continue reading, as we explain everything in this post!
Are “natural” and “organic” the same?
In the world of perfumery there is a great confusion regarding natural fragrances and organic fragrances. First of all, not every natural fragrance is organic nor sustainable. So, lets clarify it.
Natural essences come from vegetable or fungal origin, such as Eucalyptus Oil, while bio essences come from organic farming, which have not been treated with chemicals or synthetic pesticides. Therefore, a natural essence can be either organic or not, depending on how it’s its growth process.
Furthermore, Global Organics define 4 categories of organic products:
- “100% organic”: if the product only contains organic ingredients
- “Organic”: if more than 95% of the ingredients are organic
- “Made with organic products”: if more than 70% of the ingredients are organic
- And a fourth category that allows to indicate when a particular ingredient is organically grown.
Natural ingredients are understood to be beneficial for the health and environment, nevertheless, some can contain harmful allergens and substances of endangered species.
Let’s introduce a third type of ingredient: synthetics. They can be natural identical, taken from an existing molecule in the nature, or a created olfactory molecule, which produces a smell that does not exist in nature. Natural identical can be extracted naturally or replicated in the laboratory. Taking into consideration the different legislation, and the extraction method, some of these molecules can be included in natural fragrances.
Taking into account that, not all the natural ingredients are Eco-friendly, we want to highlight that many synthetics are environmental friendly, as they could replace over-harvested species of naturals like sandalwood.
We must pay special attention to labels that certify ingredients and production processes. There are many certificates that can ensure us that we are buying sustainable products. They look at the life cycle of the product, from its ingredients to its final use (renewable sources, recycled materials etc.). This does not require that they are mandatory natural!
Sustainable fragrances certifications can be official (regulated by official organisations), private and self-declaration (they are not official, but it’s the company itself which declares they are following certain sustainable regulatory and processes). Moreover, there are certifications related to the nature of the product and to the impact of the product on the environment. You can find some of these labels in the info-graphic bellow.
Sustainable fragrances represent a balance between economic growth, environmental protection and social welfare. Not every natural fragrance is organic, and synthetic can be also sustainable!.
In Eurofragance, we are working to offer you a collection of natural fragrances based on real and reliable criteria. Stay tune, we will keep you updated!
The same smell, the same bottle, the same size… we all have one perfume that we consider OUR perfume. The one we always wear to work, to meet our friends and the one we always have a bottle of in our cupboard. So, for how long have you been using it?
There are several reasons why women and men use the same fragrance for years, as it is not easy to select the fragrance with which you feel comfortable, attractive, happy, fresh, elegant with. So, once you have found “your signature essence”, it is difficult to change. Perhaps, you alternate it with others for special occasions, but there is always one of them that will always represent you.
However, as there are many people that stick to a perfume, they wear their entire lives, there are others that change their perfume as often as they change socks. For the most part it comes down to personal preference, but we want to mention some other factors to consider.
It is important for you to know that trying a new perfume does not mean leaving aside a brand that you love but opening the door to other fragrances that can accompany you on specific occasions.
Olfactory taste change, because smell is modified throughout our existence, and this evolution is completely linked to our affective life. On average, there is a change on the olfactory change every three years, and maybe, the perfume that excited you yesterday, today almost repels you.
Nevertheless, it is not always your taste that’s changed. Sometimes perfumer reformulate their scents by swapping out ingredients. Then, if your favorite perfume just doesn’t smell like it used to, maybe it’s time to try something else.
Smell is the only one of our senses that sends messages to a brain region that regulates the primitive pulsations of hunger, thirst, etc. That is why fragrances unconsciously affect all our emotional behavior. Life experiences, memories, the passage of time… they all produce an evolution in you. This evolution can be projected through a perfume as a means of communication. For this reason, your choice in perfume can change. Maybe now you feel more identified with a different perfume than when you were 10 years younger.
There are many elements with which you can strengthen your natural beauty. For example, fashion and makeup. But what about perfume? You should think of it as an accessory. A scent can send a message or create a mood. The simple gesture of putting a few drops of your favorite cologne can elevate your mood when you have a bad day.
The perfume industry is always evolving and producing new creations. That is, with new fragrances arising, you will sadly not be able to discover if you are always faithful to the same perfume. So, why not trying out new perfumes? Changing your perfume just to try something new isn’t a bad idea.
Choice a perfume that you feel comfortable with and makes you feel happy!