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The underestimated fragrance of our clothes

The underestimated fragrance of our clothes

What the scent of your clothes says about you 

We tend to associate certain smells with people we know. This often happens when smelling a perfume that someone we love used to wear. But, this sometimes occurs to us with the smell of the fabric softener they wear for their clothes. Has this ever happened to you?

Laundry products like fabric softener or detergent are especially important for our own scent, our personal odour. The fragrance of these products makes us feel good, we perceive the freshness of our clothes and we are comfortable with the garments that we wear.  In addition, this fragrance has an effect on the people with whom we interact daily. They can soon associate that particular smell with us. Hence the importance of the fragrance of our clothes.

Actually, when doing grocery, we carefully choose the scent we like most for our laundry products. Some of us prefer a fresh scent while others select a stronger and floral one. However, there are always people who simply continue to try different brands until they feel they have found the right scent.

On the other hand, scented clothing can have more than a positive effect on us. Not only do we feel comfortable with nice smelling clothes, we also feel well-being when opening our closet and smell the appealing fragrance that comes out. Moreover, feeling identified with the essence of our clothes can help us to be more confident in our daily routine: meetings, conferences, speeches, appointments, dates, etc.

Do you want your clothes to smell fabulous? Know all the options that are out there. Decide what scent brings you joy and well-being: lavender, rose, sandalwood, jasmine… And get a heavenly fragrance on your clothes by choosing the right detergent or softener!

At Eurofragance, our aim is to create a pleasant olfactory experience for the consumer. The goal is to provide fragrances that suit different types of consumers and fit the market in which our clients operate.

The development teams of our creative centers in Asia, the Middle East, America and Europe have a unique knowledge of lifestyles and the needs of consumers around the world. They interpret trends, analyze data and test scents that add value to our customers’ brands.

Expertise, creativity, passion and technology are at the heart of our Home Care approach.

Now, it is your turn. Tell us what fragrance you use for your laundry products and why.


Balance is as important in perfume as it is in life

Balance is as important in perfume as it is in life

The right amount of certain olfactory notes can make a difference between a captivating perfume and an indiscernible one

Why balance is so important? We all spend our lives looking for balance, at least a minimum equilibrium which allows us enjoy little things and avoid drama.

Lately, there is an artist working on balance and inspiring the most creative minds through his work. Kokei Mikuni, an expert on rock balancing, gets inspiration from nature where he tries to find the balance, where he creates its art.

The perfume art requires also an essential equilibrium, the right amount of certain olfactory notes, no more, no less. Perfume creation is not only mixing some different raw materials. To create a perfume, we need to analyse how much quantity we need of each ingredient to get an enchanting fragrance instead of an indiscernible one.

The same effect that Kokei Mikuni gets when people see him constructing his rock structures is the effect that perfumers look for when producing a fragrance: attention, attraction, fascination, magnetism.

However, you don´t get those characteristics in a perfume easily. Creating a fragrance requires not only a balance among the olfactory notes we are adding. There are more elements to be considered. Apart from following the regulatory rules,  perfumers need to find the balance between the following points: what the client expects from the perfume, what scents the targeted consumers are willing to wear, what kind of smell matches the goals pursued with the perfume creation and also what are the ideal olfactory notes to express what that creation pretends to be.

After considering the above aspects, it is time to find the balance! And yet the balance can be subjective, it depends on the nose who smells.

At Eurofragance, our balance comes from the perfect combination between PEOPLE, PASSION and CREATIVITY. These are the mainstay of our essence which aims to capture sensations.


Delight your senses with aromatic fragrances

Delight your senses with aromatic fragrances

Eurofragance presents Eurofragance Bar, a selection of 15 scents inspired by cocktails and used in personal care products

We all know there are two senses really connected and they are smell and taste.  Smell helps us feel the flavour in food and drinks. Why not converting flavours into smells? Why not conveying exotic flavours to captivating fragrances?

Eurofragance Bar is the result of doing so: a selection of 15 fragrances inspired by cocktails and used in personal care products such as: jelly bath with watermelon martini fragrance, a gin tonic scented shaving gel or a sun protection cream with pina colada smell.

Our firm took part in the Expo Cosmética 2016 trade show at the World Trade Centre Mexico City on 3 and 4 August. We presented our Bar along with our local distributors, Kemcare and Mexfragance, and also launched a special fine fragrance collection that has been created by the perfumer Jorge Guerrero. This collection is inspired by the world’s most famous drinks as well, such as whisky, gin tonic, mezcal or cava.

“Creativity is intelligence having fun”, Albert Einstein would say. Straight to the point.

The perfume world is wide, diverse and mysterious where creativity is key to win consumers love. Innovating, creating and getting the wow factor are necessary to produce the most fascinating fragrances.

This time Eurofragance got really creative by producing amazing fragrances for personal care products. We created a caipirinha scent for shampoo, Baileys fragrance for therapy skin cream or beer aroma for a 3 in 1 product for men. As experts in Personal Care, we interpret trends, we launch new products, and we also research the tastes of consumers to bring new and exciting ideas to our customers.

Let your senses work together to feel every scent on your skin and on your hair. We design and produce fragrances for the wellness and for the happiness of consumers.

What is your favourite cocktail? Would you let us create a body care product that reminds you of your favourite drink?

Enjoy the sun and the sunscreen fragrance

Enjoy the sun and the sunscreen fragrance

We are in that season of the year when we all seek sun light, get tan and have fun on the beach or at the pool. Don´t forget sunscreen though! All about sunscreen just below

Sun, water, relax, cocktail in hand…yay we are on holiday! But don´t forget protecting your skin from damaging rays! Welcome to the sunscreen world. There are some secrets about sunscreen lotions we want you to know and also about that captivating fragrance everyone loves.

  1. What SPF actually means?

Along with a number, the Sun Protection Factor (SPF) refers to the amount of time you get protection when you apply sunscreen. Let´s say your skin gets burned within 10 minutes sunbathing. If you use SPF 20, your skin will get burned 20 times after, which means 200 minutes after being sunbathing, 3 hours and 20 minutes.

However, the SPF indicates the protection against UVB rays, means it protects our skin from getting burned. To avoid UVA rays, the ones that can penetrate deeper into the dermis, the thickest layer of the skin, we should check on the sunscreen label “Broad Spectrum”.

  1. Why has it got an expiry date?

Sunscreens are commonly made with specifically formulated stabilizers that protect its effectiveness for up to two years, but that’s supposing you didn´t leave the sunscreen under the sun heat for too long. It is advisable to store the solar protection lotion in a place with cool temperature and try and keep it in the shade when you go to the beach or pool.

  1. How its smell can be so likeable?

It might be because its smell reminds us summer time; it reminds us journeys to the beach; when our mum used to apply sunscreen on our skin; and it also makes us recall those days when our partner gave us a massage at the same time they put the lotion on our back…

As all kind of smells, the smell of sunscreen, take us back in time, helps us recall good times and, why not, its scent is good!

Eurofragance works with the different regional teams and perfumers in order to get fragrances that take into account cultural tastes through unique scents. In addition, our applications team performs all necessary tests to ensure the stability of the fragrance in the sunscreen cream and check that there isn’t any modification over time.

Fragrances bring a hedonic value to Body Care Products

Fragrances bring a hedonic value to Body Care Products

The sensorial and olfactive opportunities that fragrances offer to body care products are endless

What is your favourite scent? Would you believe us if we assured you that you can get the scent you love on a cosmetic product? Generally, we buy a good fine perfume when we think about our body odour. However, considering the use of products for body care such as creams or deodorants will help you get the scent you want in your skin. It will help you create a unique and pleasant fragrance for your body.

We are in summer, the season of the year when products for body care are most commonly used. We go to the beach or pool; we sunbathe or we go to the mountain for hiking; we actually do many outdoor activities. In short, any of these activities require the use of sunscreen before and a lotion afterwards because all these actions have an effect on the skin and can be damaging or produce dryness and cracking.

Hydration is essential for good care of our skin and also to form the particular image we want for ourselves thanks to the fragrance that products for body care leave in our body. These fragrances bring a hedonic value to these products and also reinforce the benefits of personal care cosmetics.

Have you ever met someone and thought “I love that smell, I want that fragrance in my body”? There is a wide variety of cosmetic products on the market. Just decide what kind of fragrance you like and which one smells better on your skin. Vanilla, citrus, roses, mint, jasmine … Which one goes with you?

Eurofragance, creator and producer of fragrances for personal products, interprets trends. At the company we launch new products, we study the market and investigate on consumer tastes in order to generate new ideas for our customers. In addition, all fragrances developed meet the legal requirements of each country and are tested on final product formulations. In the case of fragrances designed for body creams, these are subjected to stability studies and then evaluated in different conditions to ensure their suitability over time.

One of the most important assets of Eurofragance is the global network of creative perfumers and evaluators who have a strong regional experience and guide the development of each product.

Every continent, every country and every culture have a particular idea of what an attractive and captivating essence is. Therefore, we must consider the diverse tastes, markets and trends to offer fragrances that give body care products a pleasant perfume according to different publics.

Choose the right perfume for your body care products, choose fragrances that make you feel good.