Today’s post is a particularly exciting one for us. At long last, we are launching NOMAD SAGA, a creative project that takes us back to our roots, and which embodies our company’s personality and the people who make it what it is.
Our nomadic wanderings began decades ago when Santiago Sabatés first set foot in the lands of the Orient. We have been travelling ever since, discovering and absorbing new cultures, raw materials and ways of working. Nomad Saga encompasses all the experiences, anecdotes and stories we will share with our followers.
To ensure that you never miss a thing, we’ve designed the Nomad Saga website, a place where you can travel with us, share our stories and learn about the creations we make with the world’s most extraordinary raw ingredients.
Nomad Experience. Travel with us.
Nomad Experience is the record of our travels: trade fairs, congresses… Places where we can meet and where you can join us on our exciting journey through the world of fragrance. A trip that started last year at the BeautyWorld Middle East 2018 trade fair where we debuted our long-awaited Nomad Tales collection, details of which we shared in an earlier post. Four fragrances based on four raw materials that represent far-flung and imaginary climes. A unique, powerful experience for the senses, worthy of the nomadic legacy we are continuing.
And if Nomad Tales was a delightful surprise, wait until you see what we have in store this season.
Nomad Box. Treasures of perfumery in a unique box.
Eurofragance has always sought out and used extraordinary raw materials in its creations. According to our CEO, Laurent Mercier, there’s no better way of showing our skills as a company than sharing them. This we have done by creating a beautiful box containing fascinating elements from our perfumer’s palette, a fragrance created with this raw material and a guide to its history, culture and the people responsible for it.
Our first jewel is Shamama. A traditional essential oil originating in the city of Kannauj, in India, for which we have special affection at Eurofragance. And just like Eurofragance’s creations, it is always unique. The creators of this magical combination of raw ingredients have kept the formula a secret, converting this oil into almost a work of art.
Would you like to learn more about this extraordinary material? Keep an eye on our social networks. Little by little, we will tell you what our Nomad discovered about Shamama while travelling through these exotic lands.
Nomad Farm. Creative Workshop.
Finally, Nomad Saga also includes Nomad Farm. Eurofragance offers creative workshops based on the Nomad Saga theme. Get ready for an interactive journey where you will discover new ingredients, unique applications and trends.
Happy International Women’s Day! As every year, in the Eurofragance blog, we like to dedicate an article to our women. As they represent almost half of the workforce. Two years ago, we explained what steps we have taken in Eurofragance to enhance gender equality. And last year we interviewed the women who lead the creative centres of Singapore, Dubai and Barcelona.
In this 2019 we want to focus on our perfumers, the professionals who design and create the fragrances that will later be applied to Perfumery, Home and Personal Care products. And, as Julia Rodriguez says, “although the perfume industry has been focused to a greater extent on the female audience, the creative part has traditionally been dominated by men. Therefore, being a perfumer woman is a challenge to demonstrate that we are equally creative and we also have a closer vision to the final consumer. It is a challenge towards equality.”
Meet the “noses” of Eurofragance
Julia Rodriguez‘s dream was not to be a perfumer, but smells fascinated her and she was always attracted to this world. And it was through a master’s degree about fragrances and flavours that she finally jumps into the fragrance world. Being a perfumer means for Julia to reinvent classic themes through unique compositions to move us to the past with her scent. And what are the protagonists of their work? The Turkish rose, the jasmine sambac and the orris are his favourite raw materials, but since she works in Eurofragance and the Middle East market, the oud cannot be missing in her creations.
Belén García, however, has always wanted to be a perfumer. As a child, she enjoyed the smell of the sea, the flowers and the fragrance of her second home in Tarragona. That is why she always tries to work with natural, authentic and earth-related materials such as iris and vetiver. But, as happened to Julia Rodriguez, the oud has also conquered her by the oriental influence of Eurofragance. And now it is always present in her work!
Creating a perfume is for Natacha Jerome as telling a story, but instead of words with smells. And each story has to be unique: get a different fragrance that people like through the balance of opposite smells. Her favourite raw material, like Belén, is the iris because, for her, it is an incredible ingredient, beautiful with a unique smell.
For Soizic Beaucourt inspiration can come from music, from food, from a trip. But what is really interesting for her is to be able to translate this inspiration into reality. And find solutions to create a note that is both pleasant to the nose and suitable for the use that is going to give.
Angeline Poubeau decided to be a perfumer when she smelled the rose essential oil for the first time and it is now a must in her works. Her favourite ingredient may seem simple but that is very complex because of the many aspects it has to play with it.
Isabel Gil sees her profession as the best way to be in touch with her most emotional part and transform it into something tangible. “When you get a good job, the feeling of satisfaction is insurmountable.” But the challenge for Isabel is to work with specialized segments that require specific techniques such as Home and Air Care. And for this purpose, she is usually inspired by travelling and different cultures. This is how she met the frankincense, a mystical and multifaceted raw material, which she loves to combine with cardamom, a spice that brings spark and effervescence.
Our perfumer Celine Guivarc’h remembers her beginnings in the world of fragrances when she started to smell food before eating. That’s when her father encouraged her to be a perfumer. And that’s what she likes to do, get up in the morning knowing that she will live a dream the rest of the day.
Our perfumers are all great professionals with different origins and specialties. And that is reflected in her creations, which convey their characteristic personality. If you want to know a little more about these creative women and the rest of our perfumers, enter our playlist #Meetourperfumers on our YouTube channel, and follow us to not miss what is to come.
What are the scents of positive energy, scientific rigour and humanity? The Pasqual Maragall Foundation is turning ten years old, and our perfumer, Belén García, has created a fragrance based on its principles.
Moments in the past sometimes return in the most unexpected ways. And when they arrive through the sense of smell, a unique sensation is produced. Has it ever happened to you? It’s like returning to your grandparents’ home on vacation through the odour of burnt wood in a fireplace at Christmas. Or going back to your wedding day when you smell the fragrance of the irises that surrounded you at that very special moment. And it is memories related to the senses and emotions that endure the most in the end.
Helping remember memories since 2014
This year, the Pasqual Maragall Foundation is celebrating ten years dedicated to research against Alzheimer’s disease. And, as contributors to the entity since 2014, here at Eurofragance we have joined their celebration by creating a perfume called “És possible.” However, it is not just a regular perfume. It is a fragrance inspired by the entity’s values and principles, also reminding us of the strong bond existing between the sense of smell and memory. That is why it was given the same name as the Foundation’s slogan on its anniversary.
The creation of “És possible” has been a very stimulating creative process. Our creative team, with the perfumer Belén García and FDM Francesca Sideri at the helm, have used the foundation’s values as a point of reference in order to choose the raw materials to make up the fragrance. In addition to this, the techniques used to extract the essences also speak of what the Pasqual Maragall Foundation is all about. Do you want to know what this scent is like? Then keep reading!
What is the scent of “És possible”?
“És possible” smells like the positive energy and optimism that the Foundation uses on an everyday basis to fight against Alzheimer’s. Values masterfully represented by the citric notes of tangerine, pink grapefruit and sweet orange perceived in the composition’s top. To express scientific innovation and creativity, the Eurofragancers team has included equally innovative ingredients and techniques in the fragrance, including CO2 distillation of pink pepper and coffee extract. Then come the white flowers, selected to represent fondness, closeness and the human warmth which Alzheimer’s patients receive from family members and loved ones when they are stricken with this disease. And we could not leave out scientific rigour and social responsibility, flagships of the Pasqual Maragall Foundation. The heartiness and might of vetiver and cedarwood and a touch of amber are the ingredients which tell us about the strength of the work performed by the researchers.
The outcome is a gift to those attending the Foundation’s tenth anniversary gala: a perfume that can be used to create unique memories.
Spontaneity, vitality, reflection… Each stage of life of a person is accompanied by an attitude and the right fragrance can represent it to perfection.
In an earlier post, we talked about perfumery ingredients that best represent a woman’s age. To finish the topic, today we’ll look at the most appropriate notes for a masculine audience. Are you wearing the right fragrance for your age? Find out!
From 20 to 35
After the age of 20, you may no longer feel that this sweet, citrus smell of the fragrance you used during your teens suits you. But hold on! There’s no need to give up fruity aromas completely. Fresh notes of bergamot, orange, lemon and other, less-known citrus smells are very much in fashion, and they are perfect combined with spicy touches of pepper, vanilla and cinnamon… They give a fragrance an appropriate depth for this stage of life.
From 35 to 45
After the age of 30, men tend to go for fragrances with woody notes that give the impression of strength and maturity. Some fragrances are based on pine, which gives clean air, while others, such as cedarwood, are warm and natural. Bamboo relaxes the senses, while other creamier, cosier smells like sandalwood and vetiver are well known for their intense, enigmatic, and even sweet aromas. Pick the one that best suits your personality!
From 45 to 55 and beyond
Now is the time to show off the experience you have amassed over the years. When you reach this age, your serenity and presence will shine through if you choose a fragrance with character. At this stage of life, men choose light, woody scents combined with earthy notes like ginger, galbanum and iris… Strong fragrances which are not heavy.
The perfume you wear is like a calling card that makes a first impression, one that we should rethink for each stage of life. Now you have the clues to find the best fragrances for men of every age. Find the combination you feel suits you best and let your perfume do the talking for you.
Quality, differentiation and wellness are some of the main requirements that are leading to the growth of niche perfumery
In the past we have talked about the fragrance market, the most preferred olfactory notes by countries, business vitality, etc. But, it is now time to talk about one of the main pieces of this scented puzzle that the fragrance world is: the consumers.
Consumers have now multiple fragrances to choose from. Either if they are looking for an air-freshener or a perfume, options are endless as there are big brands and incipient niche brands.
Some consumers are loyal to specific brands, usually these are the most known brands or brands being advertised on TV for ages. However, there is an increasing group of demanding consumers which want something different. The niche perfumery market is responding to these needs in a fantastic way. Despite of those who don´t believe in the permanence of this small brands in the market, niche perfumery is growing in its own way. They may not produce millions of bottles per year but they keep producing for faithful consumers, which is a business guarantee.
Moreover, the fact of being alternative brand allows niche brands to take more olfactory risks, as the financial impact is limited. They usually use high-quality ingredients and have a creative process more flexible than the one of prestige perfumes.
Consumers love the fact of buying a perfume which is unique and inspired in deep values which they share. They want quality and they want to feel good when wearing it too.
In this sense, niche perfumery lovers have a strong cultural attachment to fragrance and seek out exclusive fragrances to smell different from the crowd. They are also willing to spend more since they really see fragrances as their own olfactory signature.
There is something about the perfume world, about its permanent evolution, which has led us to a fantastic challenge: producing fragrances with its own story.
The truth is that the perfume market has now reached its maturity. It is experiencing a democratization, meaning everyone can now access to a perfume since there are so many different prices and fragrances.
And what about perfume ingredients? What are the most preferred ones? White flowers like jasmine or orange blossom; woods like patchouli or sandalwood; spices like cinnamon or ginger, and finally gourmand notes like amber or honey are among the trendiest ingredients for perfumes.
Variety of ingredients, concepts and stories leave on the consumer a hard choice to make. The good news is that options are endless.
At Eurofragance we focus on every continent local markets in order to be able to reach consumer needs, to match their expectations and to ensure we offer as much quality as wellness. We are capturing sensations all over the world to create unique stories through our fragrances.
And we are pretty sure we can also create the fragrance you are looking for…