“Nomad Tales” is the new theme that Eurofragance will reveal in BWME 2018 (May 8-10th) inspired by a sense of wanderlust.
Seville and the intoxicating orange blossom aroma delightfully filing the air from its more than 40,000 orange trees; the rich mystical scent of spices lingering in the bustling alleys of the Grand Bazaar in Istanbul; the delicious inviting smell of freshly-baked croissants from the boulangeries of Paris and many more… Travel enthusiasts know better than anyone that the best experience is not only to visit unique places and explore them, but to immerse into their atmosphere, where fragrances play a fundamental role. Colours, sounds, flavours, textures and, of course, smells are key to remember them.
Marcel Proust referred to these unique emotions in ‘In Search of Lost Time’ when he said that “The only true voyage of discovery, the only fountain of Eternal Youth, would be not to visit strange lands but to possess other eyes, to behold the universe through the eyes of others, of a hundred others, to behold the hundred universes that each of them beholds, that each of them is.”
“Nomad Tales”: Olfactive Discoveries from lands afar…
The journey of Eurofragance is fuelled by the instinct of curiosity of a nomad to discover the lands not yet travelled. The experiences and the memories brought back from these journeys go beyond the imagination… Neither do we know or would insist on knowing whether these lands really exist or it is in the imagination of the story teller. We are simply bewildered by the richness of the olfactive trophies and the way their stories are told.
Indeed, the power of fragrances allows us to travel to places in our imaginations. Literature, cinema and art in general have also allowed us to experience and explore them, but have not completely submerged us into a total sensory atmosphere. Who would not want to breathe in the oriental ambiance of the Arabian Nights or savour the landscapes of La Mancha of Don Quixote? For this reason, Eurofragance has created the ‘Nomad Tales’: a curious collection of precious scents dedicated to those inflicted by wanderlust. In an artistic exploration inspired by introspection, intuition, courage and determination, Nomad Tales will transport us to four distant hyper-sensorial lands with fascinating encounters and enriching memories powered by the four elements: Earth, Air, Fire and Water.
An olfactory journey of self-discovery beyond your boundaries that you can only experience with Eurofragance during the next edition of Beautyworld Middle East in Dubai from May 8 to 10th.
The Nomad Tales collection waits for you at BWME 2018. Hall 4 F28. More details will be coming soon…
After an exciting 2017, Eurofragance prepares to introduce its fragrances in different markets during 2018
Last year was exciting at Eurofragance. The company surprised everyone at Beautyworld Middle East, thanks to the Scentsoo collection and a captivating stand that was praised by media and visitors; welcomed new employees such as Andrés Pagés, General Manager for Mexico, Central America and the Caribbean, and Juan Ramón López Gil, new Chief Financial Officer; announced Halal certified fragrances through Asia production facility, and presented “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market.
These achievements were possible thanks to a hard and excellent team work. Our Eurofragancers keep giving their best to keep Capturing Sensations around the world through fragrances that bring emotions and wellness.
During 2017, at Eurofragance, we also introduced Eurocaps, a new formula for clothes’ scent to last longer, a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years. Moreover, this 2018, more innovations are expected, so keep your eyes wide open because we´ll be telling you all about them on this special corner that is our blog.
Apart from innovation, teamwork and fragrances that Capture Sensations, there is an element that has been intrinsically related to Eurofragance culture from the very beginning: a determined international outlook. In this regard, and over the past year, the company participated in COSME TOKYO, its first landing at Japanese market. Also, it added the capability to produce Halal certified fragrances at its Singapore Rapido production facility, envisaging expanding the sale of these fragrances to other countries with an interest in Halal certification globally.
For 2018, Eurofragance has got new projects and challenges that we will soon uncover. In the meantime, let´s keep enriching our knowledge about fragrances world, follow us on Facebook, Twitter, LinkedIn and Google+.
How multiculturalism makes our company a better place
You already know the heart of Eurofragance. We have also talked about our amazing “perfume makers”. Some of our fragrances collections have been presented on this blog as well (Scentsoo, REMEMORIES, …). Time now for Eurofragance´s main raw material: PEOPLE.
Our team consists of more than 250 employees from over 20 countries in the world. They come from different backgrounds, cultures, specialities. However, they all are equally important for our main goal: Capturing Sensations through our fragrances.
Being an international company with family roots has allowed us to have a global perspective without missing the importance of local point of view. The cultural diversity in our workforce helps us enrich our knowledge, our vision and, of course, it is conveyed into fragrances that cater to a wide type of markets and publics.
Diversity is one of our best assets. We promote multiculturalism and having a multicultural team makes our daily routine enriching. We exchange experiences and knowledge with our colleagues and this allows all of us to grow not only individually, but also as a team. Apart from our day to day routine, which includes interesting activities such as the contest “Fragrance of the day”, we also organize some teambuilding activities (sport competitions, gymkhanas and outdoor activities).
People are the backbone of Eurofragance´s values so we also believe that developing their talent and promoting leadership and management skills are critical to achieving company´s and employee´s goals. Our Eurofragancers can achieve their maximum potential by permanently learning, focusing on their talents and enjoying what they do.
Only a happy team can work with passion and be creative. So, one of our aims is to get a work environment where our team can develop their skills, state their ideas, be innovative, dare, etc. To Capture Sensations, we must feel them before.
We are our PEOPLE. We are PEOPLE, PASSION & CREATIVITY.
“We firmly believe in the value of people and their capacity to take decisions as an instrument to make the company better every day”.
Santiago Sabatés , CEO.
Eurofragance new line of fragrances for body brings joy and excitement to the market inspired by the uberpopular Instagram-obsession color pink
Even if you haven’t heard of Millennial Pink, you’ve seen it and you might be smelling it right now. In the summer of 2016 everyone started calling it Millennial Pink, when the colour pink had mutated and expanded to include a range of shades from beige with just a touch of blush to a peach-salmon hybrid.
Pink, originally aimed to little girls and rejected by young adults, has now new connotations thanks to nostalgia. Redolent of good times, nowadays it represents a new rebellious alternative prettiness, is genderless and highly inspirational. Millennial Pink trend inspired us to come along with a new fragrance collection, a new line of fragrances specially designed for body care products such as shower gel, body lotions or oils. These fragrances spread a feeling of prettiness, wellbeing and freshness while retaining intellectual detachment.
This collection consists of four fragrances: Pink Guava, Pink Palm, Pink Coral and Pink Rose. All of them are characterized by a fancy scent that keeps you smelling and wanting for more. Pink Guava main notes are guava, nectarine, berries and pink lotus. Pink Palm contains freesia, pineberries and plum. Pink Coral accords are hibiscus, pomegranate and pink lemonade. Finally, Pink Rose features a blend of pink musk, pink peony and rose petals.
At Eurofragance, we are now launching these fragrances for different markets and clients within the body care segment and also developing new ones for the Air Care sector.
There is nothing you cannot express in a scent. We not only create fragrances but also explore the senses. We work with new types of perfumed textures that trigger surprising sensations. Millennial Pink collection gives you the chance to experience a totally new way to see and smell pink. Do you dare?
Know in detail the new collection Eurofragance presented at Beautyworld Middle East 2017
“For the first time, anyone can fully express itself in a scent”. That has been one of the main attractions of Eurofragance´s presence at Beautyworld Middle East. Visitors have been amazed about the possibility of creating their own scent. Once again, we have been able to captivate with our fragrances.
Our new fragrance collection, Scentsoo, is based on a customised fragrance concept that has been developed for perfumery, home and personal care sectors. Fragrances in this collection have been created by our perfumers Julia Rodriguez and Olaf Larsen. According to them, “Scentsoo awakens our customers’ senses, allowing them to combine different fragrances, applications, textures and materials to make customised, unique creations”.
This customisation option is available in the fine fragrance, personal care and homecare areas. For fine fragrances, we have created 4 perfumes -Powder in Bloom; Addictive Delight; Sublime Potion and Oriental Night- that can be mixed with four oils -Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods-, to create infinite combinations.
In the home care category, we have worked with Bakhoors: fragrances for home, very similar to incense. Bakhoors are very common in the Middle East and are also used on special occasions such as weddings. Besides, they are used to perfume body, allowing the scent to permeate it. For BWME, we prepared an innovative collection of Bakhoors that use one same base, Silverscent, combined with four different oils: Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods. This variety allowed customers to create signature scents for their home.
And the last, but not the least, is our body care segment! We have really boosted it by launching and innovative beauty ritual that consists of five stages. In this case, we have used one perfume, Powder in Bloom, which varies depending on the application. This is the first time that the olfactory layering concept has been used in the personal care segment! That is why we have taken this innovative collection to the extreme, with new textures, upgraded formulations and unusual ways to take care of the skin.
Furthermore, apart from our usual stand at the BWME, stand F28, which has been focused on fine fragrances and home care, we have had a new stand, G32, featuring personal care. This is a result of our push to body care segment. Both stands have proved extremely popular during the trade fair thanks to the high-tech features that have made an enormous impact, with visitors enjoying their dynamic, multisensory, delightful and interactive possibilities.
We have again made an impression at Beautyworld Middle East. Because creativity is a way of thinking and, most of all, a way of being. Congrats team!