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Eurofragance’s Perfumers School

Eurofragance’s Perfumers School

Behind every great perfume there is a great professional who mixes exquisite notes to create the perfect scent. This is the perfumer. We talked to our recent graduate Juncal Tomas, Eurofragance’s Junior Perfumer, and the Senior Perfumer and Perfumery School Director, Henry Van Den Heuvel, to learn a bit more about the perfumers training.

In Eurofragance we like to promote talent. That’s why when we discover that someone has “such special talent and passion”, we invest in their formation and training. The progress of this demanding and complex journey of becoming a perfumer goes from studying 850 raw materials, origin smell and chemical composition and belonging families, to learn how to combine them to get a specific accord. But what is more important, we always believe it has to be tailored to the trainee, as not everyone is identical, and it is very important they all overcome their challenges regarding a new fragrance creation.

To be a perfumer you need a special, educated and very sensitive nose that few people possess. “Being a perfumer is a lot of hard work” states Henry, it takes a lot of persistence and sensitivity to become a perfumer. Eurofragance’s training lasts between one and a half to two years. However, as Juncal explained to us, it isn’t a simple process where you have to memorize and past an exam, it is more complex than that.  “My training was a constant feeling of uncertainty; it was a process of discovering my own knowledge… they were just guiding me to find the main profile of the raw material trying not to give me a lot of information” says Juncal. Despite this ambiguous situation, where you have to find out by yourself those characteristics that define a raw material, and sometimes you feel a bit off-track; becoming a Junior Perfumer is a process where you grow and learn every day, and after a while you realize how much you have learnt.

The smell is a very abstract element, every perfumer has a different perception of a fragrance, normally based on personal experiences. With this, we are able to realize that in perfumery not everything is black or white, perfumery is an art, it is difficult to find the depth and contrast of it.  However, there will always be certain descriptions that qualify a raw material that trainees must recognition, as well as the duration of that scent. After the training is completed, trainees should be able to understand what is the soul of the perfume, defined by the raw materials.

Despite that perfumers training is an exigent process, it definitely pays off. Learning to be a good perfumer is a process that takes your entire life. After graduating from the school, trainees become Junior Perfumers, and guided by a Senior Perfumer, they continue their formation. Our type of training encourages trainees to engage, and despite of its difficulty “there are rewarding efforts like to smell a composition, discover a natural chord, etc”. Being a perfumer is definitely a vocation, it requires dedication and a continuous learning, but what is the most important thing, being a perfumer is being creative and passionate.

How to use fragrances to promote different sensations

How to use fragrances to promote different sensations

Which raw materials should you be looking for depending on what you need

Scents have an effect on us, they can boost our energy, help us relax, make us feel good, take us back in time, etc. Despite not having been scientifically proved, the fact is that certain fragrances influence our mood and emotions.

Fragrances have the power to awake our senses. Furthermore, there are smells that can bring us back old memories: the perfume of our mother, the detergent with which clothes were washed at our house when we were children, the jasmine that used to be at our home town gardens, etc.

As we have said in previous posts, the sense of smell is connected to the part of the brain that processes emotions. Hence the influence of smells on our feelings.

You might be wondering, then, how to use fragrances to promote different sensations. Let us give you some advice. But, keep in mind that the fragrance world is as wide and subjective as humans are. So, there are scents that have different effect depending on the person.

Energy and productivity

Do you want to feel energetic and productive? There are certain raw materials used to create fragrances that can boost your energy and productivity. So, when looking for a perfume, body lotion or body wash the fragrance of which energizes you, search for ingredients such as sea salt, sea minerals, algae, lemon and citric notes, in general. They can help you to feel charged.

Relaxation

If what you need is to relax after a stressing day at work, you should be looking for fragrances that contain raw materials like lavender, jasmine or peppermint. What about a lavender bath essence or a candle with a jasmine scent? Give it a try and see what effect these fragrances have on you.

Love

When feeling emotional, cinnamon, chocolate, vanilla, rose, or the perfume of a beloved one can have a lovely effect on your feelings! Also, sandalwood notes can boost sensuality and desire. It is just up to you!

Wellbeing

Orange blossom, lily of the valley or bergamot are commonly used for fragrances that aim to create welcoming environments and wellness.

At Eurofragance, our aim is to be a global leader capturing sensations with the fragrances we create for customers within the Fine Fragrance, Home Care and Personal Care segments. Our goal is to promote wellbeing, happiness and positive sensations through our creations.

Let the power of scents improve your daily sensations!

Personal Care trends: all you need to know (III)

Personal Care trends: all you need to know (III)

Botanical trend: a call for local and sustainable resources coming from plants

Following our series of Personal Care Trends, we are introducing Botanical, a trend catering local and exotic sustainable botanical extracts such as kale, camellia or Amazonian nuts. As we have said in previous posts, eagerness for natural products is gaining ground not only in food, but also in the Personal Care segment. Hence the growing interest in Personal Care products which include any type of plants among its ingredients.

The Botanical trend is also powered by local manufacturers who can draw on locally sourced and sustainable botanical extracts to attract consumers.

The impact of Botanical trend on Personal Care

According to Mintel, significant data shows the relevance of this trend within the Personal Care segment. More than 50% of soaps launches from 2013 to 2016 were with botanical ingredients.

Raw materials most used in this trend

Seeds from coriander or tomato, oils from olive and argan tree, but also from flowers such as camellia, rose or ylang ylang; nuts from Amazonian rainforests or African jungles, as well as leaves from kale or geranium, are ingredient which are rising globally and becoming more common in hair and body care formulations.

Scents which fit products with botanical extracts 

The latest personal care launches are relying on this trend. Green vegetal notes such as rhubarb, carrot or tomato leaf, exotic florals accord inspired by hibiscus, frangipani or mariposa flower and classic aromatic accords like lavender, rosemary and tea leaves are appearing in market shelves.

There are still more Personal Care trends to uncover, we will do it over the following weeks. Overall, we are seeing more natural, organic, caring, suitable for sensitive skin products and with fragrances that Capture Sensations (this is where Eurofragance comes in).

Which qualities you value the most in a Personal Care product?

 

Beautyworld Middle East 2017 is just around the corner!

Beautyworld Middle East 2017 is just around the corner!

Do you want to know Eurofragance´s surprise on this edition?

It actually is the most important beauty fair in the Middle East. Beautyworld Middle East is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing.  Over 37.000 people from 131 countries visited this fair last year.

In 2017, Beautyworld Middle East celebrates its 22nd edition, from the 14th of May to the 16th, in Dubai. And, guess what, Eurofragance will be participating again this year in this key event for the fragrances world!

After more than 25 years creating best-selling fragrances to Middle East consumers, we have a deep understanding and appreciation of the Oriental culture. This fact allows our perfumers to create unique fragrances imbued with the most valuable and exotic scents. They give a special touch to all their creations for Attar Mukhalat, Western Perfumes, Fusion Fragrances for fine fragrances, Personal Care, Bakhoor and Home care products.

Middle East is a strategic area for our company. It has always been a captivating region for us due to its rich history around fragrances. First uses of perfumery in the Islamic culture are recorded back in the VI century. Nowadays, Middle East is one of the most popular areas when talking about fragrances trendsetters.

We already talked about Arabic perfumery and its important role in the development of European perfumery. The main feature in Arabic perfumes is not only its sensuality, but also its exoticism and the intense scent of Arabic fragrances. Europe pursues the quality, intensity and sensuality of these fragrances.

However, each area of the planet, each region, has also got its own tastes, its own climate, its own raw materials, its own preferred olfactory notes… So, at Eurofragance, we have been working on a solution for this.

Can you imagine a tailor-made fragrance, a fragrance that combines Arabic sensuality with European perfumery touches? Can you think of a fragrance that really matches your expectations? A fragrance with unique touches?

Our surprise at Beautyworld Middle East represents a futuristic vision that will reveal unexplored territories and find new ways to perfume your life.  Stay tuned!

2016, a scented year to remember

2016, a scented year to remember

People, Passion and Creativity are leading us to a marvellous perfumed path of achievements

We didn´t want to say bye to 2016 without thanking our great team its effort which has led Eurofragance to achieve great things like the opening of a Creative Centre in Singapore, the launch of a new production factory also in Singapore or the creation of an amazing collection of fragrances named REMEMORIES.

It has been a great year for all of us and, from this little and open corner which is our blog, we want to express how happy and proud we are.

We have told you so many times that our essence is compounded of PEOPLE, PASSION and CREATIVITY. This pure essence is the secret of our success.

For the year ahead we have so many projects lined up like Shape Up, a digital platform for all our employees to get empowered and do exercise at the same time they participate in charity challenges. We are also about to launch a new Careers site that will encourage all the talent out there to come and enjoy working with us.

And many more surprises to come…

Finally, we want to thank our readers! Thanks for sharing with us this love for fragrances. We promise you that in 2017 we will keep posting all about the fragrances world.

Happy New Year Eurofragancers!