Eurofragance fragrance collection at Beautyworld Middle East 2017 is a result of a superb team work
What would you say if we assure you that you can find your own dimension? Think about a multisensory experience, an experience that awakes all your senses. Go beyond the limits of sensations. Imagine a fragrances collection where you can customize the final scent. Live Scents?, Eurofragance new fragrance collection, exclusively created for the Beautyworld Middle East (BWME) 2017.
This Sunday the most important beauty fair in the Middle East launches its 22nd edition. BWME is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing. Eurofragance is planning to surprise again, this time with Scents?, a fragrance collection that promises to help you find your own dimension by exploring your senses and creating your own scent.
It seems easy to talk about this amazing collection and introduce it as a “futuristic vision that will reveal unexplored territories and find new ways to perfume your life”. However, this is a result of a superb team work, and today we want to uncover and recognize the hard and brilliant work behind our new fragrance collection.
How we get to present an amazing collection like Scents?? It all started in September last year, when our Marketing Sensorial Studio started thinking about a concept, a BIG IDEA to bring to our new fragrance collection, something different and innovative. They presented the briefing to Eurofragance´s Management and then, after a BIG YES, it was time for the rest of the teams to start working on this BIG IDEA.
In December, Fragrance development managers and perfumers initiated the fragrances´ design at the same time that Communication & Image department began planning how the stand would look like. In the meanwhile, Marketing Sensorial Studio searched for suppliers, designing graphic supports and choosing the fragrances packaging. Besides, there was also a further team involved which is Applications Sensolab Studio. They had a key role on our Body Care fragrance collection…You will know why soon!
Overall, it has been a cross-departmental project, between our HQ in Barcelona and Dubai, where our PEOPLE, our PASSION and our CREATIVITY have come together to create an unforgettable fragrance collection.
Be ready for a multisensory immersion, unexpected textures and new sensations. Be ready for Scents?. More details coming soon!
Did you know that women represent the 56% of Eurofragance´s workforce?
We believe in equality. We work to establish a real equality. This is the reason why Eurofragance employs a total of 143 women out of its 254 employees. Women represent the 56% of Eurofragance´s workforce.
From the very beginning, since the company was created, we never had a doubt that this would be a company where men and women have the same rights and opportunities.
In order to achieve equality, we also apply measures that guarantee the same salary and the same work conditions for both women and men who are on the same role. We all at Eurofragance are different but we all are treated equally.
Some other measures we apply to all our employees are flexible timesheet, health assistance and health insurance. These procedures help employees to have quality of life and to adapt their work times to their personal life.
We are People, Passion and Creativity and only in a flexible and enjoyable working environment we can be passionate and creative.
Furthermore, we also work for equality outside our walls, collaborating with projects like Educo´s one. Educo is a global development NGO that acts in favour of children by defending their rights, especially the right to a quality education.
Eurofragance, specifically, helps Educo on the SHE grants program. These grants cover girls’ schooling costs for the first year of secondary school. Equality starts since we are born, by having the same opportunities, boys and girls.
Finally, we don´t want to finish this article without a big thanks to all the amazing women who work at Eurofragance. Thanks for your work, your ideas, your passion and your trust in this amazing project: Capturing Sensations all around the world to create captivating fragrances.
Happy International Women´s Day!
By listening to clients, knowing consumers and being passionate about what we do
Have you ever wondered how fragrances are created? Nothing in life is a coincidence nor in the perfume world. Today´s post is especially written for you, the one wondering if fragrances creation is just a matter of mixing raw materials or if it is something more creative and far more complicated.
As so many other processes in business, the process of creating fragrances starts with a briefing. Clients expose their goals and explain the characteristics they pursue for the product they want to introduce into the market. From this point, we initiate the project to get the perfect odour, the one that accomplishes clients ´goals and needs.
Perfumers start a creative procedure, as well as precise, to find the wanted formula. This procedure includes their input, their particular way to get inspired and their knowledge of the olfactory notes and the market trends. They try not only to achieve clients’ expectations but also capture sensations for consumers to feel them when they smell the new fragrance.
But there is no total freedom to create a fragrance: it has to meet the requirements not only of the client and the market but also countries´ regulations. Besides, perfumers need to take into account the characteristics of the final product. Depending on the product where the fragrance will be applied (perfume, body care lotion, air freshener…) there will be different technical requirements to accomplish.
So perfumers’ work is to get a creative and fascinating essence within functional limits. This is a real challenge.
Once they have got the formula, this is sent to the lab compounding where the lab team produces small samples with the designed scent.
Then, the samples are sent to the applications team where they are tested on the final product to evaluate the behaviour of the fragrance. Subsequently, accelerated studies of stability are carried out in order to see how the fragrance responds to drastic conditions and also to simulate its real use.
Finally, product goes through different tests which include: physical, chemical and organoleptic in order to establish the standard parameters of this new fragrance. The main purpose of these tests is to ensure that the quality control of the product responds to our high quality standards.
Voilà! The new fragrance is ready for the market.
As we have said, it is a process in which are involved clients´objectives, perfumers´ inspiration and creativity, and quality tests. What makes this process unique is our PEOPLE, PASSION and CREATIVITY.
The right amount of certain olfactory notes can make a difference between a captivating perfume and an indiscernible one
Why balance is so important? We all spend our lives looking for balance, at least a minimum equilibrium which allows us enjoy little things and avoid drama.
Lately, there is an artist working on balance and inspiring the most creative minds through his work. Kokei Mikuni, an expert on rock balancing, gets inspiration from nature where he tries to find the balance, where he creates its art.
The perfume art requires also an essential equilibrium, the right amount of certain olfactory notes, no more, no less. Perfume creation is not only mixing some different raw materials. To create a perfume, we need to analyse how much quantity we need of each ingredient to get an enchanting fragrance instead of an indiscernible one.
The same effect that Kokei Mikuni gets when people see him constructing his rock structures is the effect that perfumers look for when producing a fragrance: attention, attraction, fascination, magnetism.
However, you don´t get those characteristics in a perfume easily. Creating a fragrance requires not only a balance among the olfactory notes we are adding. There are more elements to be considered. Apart from following the regulatory rules, perfumers need to find the balance between the following points: what the client expects from the perfume, what scents the targeted consumers are willing to wear, what kind of smell matches the goals pursued with the perfume creation and also what are the ideal olfactory notes to express what that creation pretends to be.
After considering the above aspects, it is time to find the balance! And yet the balance can be subjective, it depends on the nose who smells.
At Eurofragance, our balance comes from the perfect combination between PEOPLE, PASSION and CREATIVITY. These are the mainstay of our essence which aims to capture sensations.
To be a global leader by Capturing Sensations with our fragrances we have had to invest, investigate and believe in our team. The result comes as four Creative Centres around the world which ensure the creation of enchanting fragrances. We have just inaugurated the fourth Creative Centre! Hello Singapore!
Have you ever heard about “Business Vitality” concept? It is always there when talking about economy and industry. However, it is only mentioned and not always taken into account to do business.
Most of companies nowadays plan to expand their activities and also, consequently, the sales. When Eurofragance was born the main goal was to grow as an international company but keeping the family values. It was a real challenge to expand it without loosing its essence.
Twenty-six years later, we got it! Thanks to our company´s vitality. Last week we inaugurated our forth creative centre, located in Singapore. Eurofragance undertook an ambitious growth plan at an international level, for which the Creative Centres are fundamental. With Singapore, the company has now four centers, including those in Dubai, Barcelona and Mexico. Dedicated to the design, evaluation and development of applications and fragrances, the Creative Centres are a fundamental piece in the company’s strategy. These facilities represent what we call business vitality, company initiatives to provide with the best product, the best service and the ultimate techniques to its clients. All by keeping the same essence that defined the company when it was first launched.
Over the last months, we have been announcing in several occasions our objective of increasing the presence in Asia-Pacific region. This area is strategic for Eurofragance, as its CEO, Santiago Sabatés, confirmed recently in an interview for the Spanish newspaper Expansión. That is also the reason to change the name of Eurofragance in Asia, from Eurofragance South East Asia PTE LTD, to Eurofragance Asia Pacífic PTE LTD.
Moreover, Eurofragance will be investing in a new production plant for its fragrances in the region. This future plant will involve an investment of several millions of euros and will allow Eurofragance to serve client needs even faster and with high quality.
Our vitality defines us, it has taken us to the top of fragrance market and we don´t want to stop creating, innovating, surprising and making clients and publics happy. Because fragrances are created to stay, to make us feel alive, to remind us different moments of our lives, etc. Such a duty must be done along with people, passion and creativity.