What are the scents of positive energy, scientific rigour and humanity? The Pasqual Maragall Foundation is turning ten years old, and our perfumer, Belén García, has created a fragrance based on its principles.
Moments in the past sometimes return in the most unexpected ways. And when they arrive through the sense of smell, a unique sensation is produced. Has it ever happened to you? It’s like returning to your grandparents’ home on vacation through the odour of burnt wood in a fireplace at Christmas. Or going back to your wedding day when you smell the fragrance of the irises that surrounded you at that very special moment. And it is memories related to the senses and emotions that endure the most in the end.
Helping remember memories since 2014
This year, the Pasqual Maragall Foundation is celebrating ten years dedicated to research against Alzheimer’s disease. And, as contributors to the entity since 2014, here at Eurofragance we have joined their celebration by creating a perfume called “És possible.” However, it is not just a regular perfume. It is a fragrance inspired by the entity’s values and principles, also reminding us of the strong bond existing between the sense of smell and memory. That is why it was given the same name as the Foundation’s slogan on its anniversary.
The creation of “És possible” has been a very stimulating creative process. Our creative team, with the perfumer Belén García and FDM Francesca Sideri at the helm, have used the foundation’s values as a point of reference in order to choose the raw materials to make up the fragrance. In addition to this, the techniques used to extract the essences also speak of what the Pasqual Maragall Foundation is all about. Do you want to know what this scent is like? Then keep reading!
What is the scent of “És possible”?
“És possible” smells like the positive energy and optimism that the Foundation uses on an everyday basis to fight against Alzheimer’s. Values masterfully represented by the citric notes of tangerine, pink grapefruit and sweet orange perceived in the composition’s top. To express scientific innovation and creativity, the Eurofragancers team has included equally innovative ingredients and techniques in the fragrance, including CO2 distillation of pink pepper and coffee extract. Then come the white flowers, selected to represent fondness, closeness and the human warmth which Alzheimer’s patients receive from family members and loved ones when they are stricken with this disease. And we could not leave out scientific rigour and social responsibility, flagships of the Pasqual Maragall Foundation. The heartiness and might of vetiver and cedarwood and a touch of amber are the ingredients which tell us about the strength of the work performed by the researchers.
The outcome is a gift to those attending the Foundation’s tenth anniversary gala: a perfume that can be used to create unique memories.
Eurofragance brings technical innovation to Fine Fragrance market
Eurofragance presents “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market. This proposal represents a new way of exploring senses by developing surprising textures for perfumes.
Carried out by Sensolab Technical Studio and Sensorial Marketing Studio departments, this initiative was just presented to our Eurofragancers last week and today, we want to share it with you all.
Our teams have been working on the “Sensolab Fine Fragrance” textures inspired by the history of perfume, reinventing textures to offer a new approach to personal scenting. “It is a creative approach to making the invisible sensual, and the ethereal tangible”, Myriam Terés, Application Manager said.
This innovation pursues to provide new ideas for our customers from Fine Fragrance and Body Care segments, as a source of inspiration. Soon this collection of unique applications will be widen for both Personal and Home Care segments.
“Sensolab Fine Fragrance” features innovation pushed to its extreme: inspired textures, formulations, unusual and diverse ways to apply fragrances unseen yet in the market. An authentic sensorial experience that pretends to inspire new product aesthetics, to open the door to new sensations thanks to creativity and technological advances.
We are talking about eight different textures along with eight fragrances proposals.
- Hair mist along with Magnetic Bouquet fragrance
A way to scent your hair with a fresh and modern fragrance. “For women on the go”, the hair mist is an easy carrying spray that allows individuals to perfume their hair and be enveloped by the fragrance. Magnetic Bouquet is a seductive fragrance with accords such as raspberry, rose and black vanilla.
- Powder perfume along with Sweet Chypre fragrance
Aiming to re-discover the poetry of perfume, the lightness of material and the velvety sensation it gives on skin, this texture proposal beautifies and perfumes the body. The fragrance suggested is Sweet Chypre, a chypre floral perfume enveloping and addictive which includes raw materials such as orange, patchouli and honey.
- Silky perfume along with Millennial Pink Grapefruit fragrance
Can you imagine a perfume in a refreshing gel? Eurofragance main aim is to Capturing Sensations, so we constantly picture new ways to do it through our fragrances and through their applications. This silky perfume offers a new sensation of delicious freshness. For this texture, we propose Millennial Pink Grapefruit fragrance which gives a sparkling freshness feeling thanks to its ingredients: pink grapefruit, lemon and white musk.
- Solid perfume along with Velvet Iris fragrance
Inspired by the enfleurage technique used in ancient times to capture the scent principle of flowers such as tuberose or jasmine, this solid perfume is a scented balm that is applied with fingertips. The suggested fragrance is Velvet Iris. With fresh peach, suede and powdery iris, this scent expresses an unexpected and softer side of sensuality.
- Cushion perfume along with Green Neroli fragrance
An innovative way to apply perfume for young and urban consumers. This cushion perfume with cooling water jelly and rich fragrance provides the consumer with an enchanting scent. The scent we thought of for this texture is Green Neroli. This is a light, carefree fragrance, a blend of green, floral and fruity notes that will surround you with sensations of springtime and youth. Its main ingredients: green tea, neroli and sandalwood.
- Gel perfume along with In Joy fragrance
The sensation this texture provides is very fresh and comforting. Besides, it leaves the skin smooth and supple. The gel format perfume gives luster and beauty to your skin. In Joy fragrance, the scent we suggest for this texture, exudes a positive energy and contents are plum, jasmine and pear as main raw materials.
- Transparent alcohol-free perfume along with Nomad Rose fragrance
Enjoy the olfactive power of a transparent perfume without alcohol. This texture is a delicate serum that embalms the skin with a silky veil and Nomad Rose fragrance gives the perfect touch. This scent´s effect is delicate, comfortable and addictive thanks to its ingredients: lychee, rose and honey.
- Foam perfume along with Sunset fragrance
Have you ever thought about a perfume that is enclosed in an airy, tactile and voluptuous foam? The foam perfume that Eurofragance proposes melts into a moisturising lotion and quickly disappears on the skin, leaving the fragrance behind. Sunset is a fragrance that perfectly match with this texture. Between freshness and sensuality, transparency and depth, a cocktail of tropical fruits and lemon sorbet gently reveals its addictive character on contact with skin. Its main raw materials are tropical fruits, lemon and rose.
We are PEOPLE, PASSION & CREATIVITY and we want to keep CAPTURING SENSATIONS through our fragrances and through our constant innovation. Be ready for new textures!
How multiculturalism makes our company a better place
You already know the heart of Eurofragance. We have also talked about our amazing “perfume makers”. Some of our fragrances collections have been presented on this blog as well (Scentsoo, REMEMORIES, …). Time now for Eurofragance´s main raw material: PEOPLE.
Our team consists of more than 250 employees from over 20 countries in the world. They come from different backgrounds, cultures, specialities. However, they all are equally important for our main goal: Capturing Sensations through our fragrances.
Being an international company with family roots has allowed us to have a global perspective without missing the importance of local point of view. The cultural diversity in our workforce helps us enrich our knowledge, our vision and, of course, it is conveyed into fragrances that cater to a wide type of markets and publics.
Diversity is one of our best assets. We promote multiculturalism and having a multicultural team makes our daily routine enriching. We exchange experiences and knowledge with our colleagues and this allows all of us to grow not only individually, but also as a team. Apart from our day to day routine, which includes interesting activities such as the contest “Fragrance of the day”, we also organize some teambuilding activities (sport competitions, gymkhanas and outdoor activities).
People are the backbone of Eurofragance´s values so we also believe that developing their talent and promoting leadership and management skills are critical to achieving company´s and employee´s goals. Our Eurofragancers can achieve their maximum potential by permanently learning, focusing on their talents and enjoying what they do.
Only a happy team can work with passion and be creative. So, one of our aims is to get a work environment where our team can develop their skills, state their ideas, be innovative, dare, etc. To Capture Sensations, we must feel them before.
We are our PEOPLE. We are PEOPLE, PASSION & CREATIVITY.
“We firmly believe in the value of people and their capacity to take decisions as an instrument to make the company better every day”.
Santiago Sabatés , CEO.
Know in detail the new collection Eurofragance presented at Beautyworld Middle East 2017
“For the first time, anyone can fully express itself in a scent”. That has been one of the main attractions of Eurofragance´s presence at Beautyworld Middle East. Visitors have been amazed about the possibility of creating their own scent. Once again, we have been able to captivate with our fragrances.
Our new fragrance collection, Scentsoo, is based on a customised fragrance concept that has been developed for perfumery, home and personal care sectors. Fragrances in this collection have been created by our perfumers Julia Rodriguez and Olaf Larsen. According to them, “Scentsoo awakens our customers’ senses, allowing them to combine different fragrances, applications, textures and materials to make customised, unique creations”.
This customisation option is available in the fine fragrance, personal care and homecare areas. For fine fragrances, we have created 4 perfumes -Powder in Bloom; Addictive Delight; Sublime Potion and Oriental Night- that can be mixed with four oils -Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods-, to create infinite combinations.
In the home care category, we have worked with Bakhoors: fragrances for home, very similar to incense. Bakhoors are very common in the Middle East and are also used on special occasions such as weddings. Besides, they are used to perfume body, allowing the scent to permeate it. For BWME, we prepared an innovative collection of Bakhoors that use one same base, Silverscent, combined with four different oils: Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods. This variety allowed customers to create signature scents for their home.
And the last, but not the least, is our body care segment! We have really boosted it by launching and innovative beauty ritual that consists of five stages. In this case, we have used one perfume, Powder in Bloom, which varies depending on the application. This is the first time that the olfactory layering concept has been used in the personal care segment! That is why we have taken this innovative collection to the extreme, with new textures, upgraded formulations and unusual ways to take care of the skin.
Furthermore, apart from our usual stand at the BWME, stand F28, which has been focused on fine fragrances and home care, we have had a new stand, G32, featuring personal care. This is a result of our push to body care segment. Both stands have proved extremely popular during the trade fair thanks to the high-tech features that have made an enormous impact, with visitors enjoying their dynamic, multisensory, delightful and interactive possibilities.
We have again made an impression at Beautyworld Middle East. Because creativity is a way of thinking and, most of all, a way of being. Congrats team!
Eurofragance fragrance collection at Beautyworld Middle East 2017 is a result of a superb team work
What would you say if we assure you that you can find your own dimension? Think about a multisensory experience, an experience that awakes all your senses. Go beyond the limits of sensations. Imagine a fragrances collection where you can customize the final scent. Live Scents?, Eurofragance new fragrance collection, exclusively created for the Beautyworld Middle East (BWME) 2017.
This Sunday the most important beauty fair in the Middle East launches its 22nd edition. BWME is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing. Eurofragance is planning to surprise again, this time with Scents?, a fragrance collection that promises to help you find your own dimension by exploring your senses and creating your own scent.
It seems easy to talk about this amazing collection and introduce it as a “futuristic vision that will reveal unexplored territories and find new ways to perfume your life”. However, this is a result of a superb team work, and today we want to uncover and recognize the hard and brilliant work behind our new fragrance collection.
How we get to present an amazing collection like Scents?? It all started in September last year, when our Marketing Sensorial Studio started thinking about a concept, a BIG IDEA to bring to our new fragrance collection, something different and innovative. They presented the briefing to Eurofragance´s Management and then, after a BIG YES, it was time for the rest of the teams to start working on this BIG IDEA.
In December, Fragrance development managers and perfumers initiated the fragrances´ design at the same time that Communication & Image department began planning how the stand would look like. In the meanwhile, Marketing Sensorial Studio searched for suppliers, designing graphic supports and choosing the fragrances packaging. Besides, there was also a further team involved which is Applications Sensolab Studio. They had a key role on our Body Care fragrance collection…You will know why soon!
Overall, it has been a cross-departmental project, between our HQ in Barcelona and Dubai, where our PEOPLE, our PASSION and our CREATIVITY have come together to create an unforgettable fragrance collection.
Be ready for a multisensory immersion, unexpected textures and new sensations. Be ready for Scents?. More details coming soon!