There’s nothing more evocative than the smells you associate with a place. Our visual memory records iconic buildings we see, but smells are what really stimulates the mind. Scents express an identity, a presence.
That’s why Eurofragance and the city of Rubí have joined forces to create a fragrance that evokes the essence of the place, with which we have a close relationship. The link between us goes back 26 years to 1995, when our first, and main, manufacturing plant was opened in the city.
Isabel Gil, Senior Perfumer at Eurofragance, is the creator of this perfume. As she was born in Rubí—though she’s currently working at our Singapore branch—she didn’t hesitate to take part in this initiative, which has transported her back to her childhood. “We wanted the fragrance to evoke the color red, which really reminds me of my city. Then, we added spices to express that it is a meeting point for people from all over, from America to Asia,” our perfumer explained.
The fragrance is composed of a blend of fruity, woody and spiced notes. The stars of the show are the red berry top notes: an obligatory nod to the city of Rubí’s characteristic color. These berries boost and complement the other opening notes of orange and plum, while contrasting with and adding depth to the ambergris and woody base. Finally, its heart—a blend of cinnamon, nutmeg and cardamom—gives body to this expressive, special perfume.
Presentation with the mayor of Rubí
The fragrance was presented during a press conference with the local media in Masia de Can Serra’s Sala Fòrum involving Joan Pere Jiménez, our Chief Operations Officer and General Manager for Europe and the Maghreb, who was invited by Ana María Martínez, the mayor of Rubí. Isabel Gil, meanwhile, followed the event from Singapore via video call.
Martínez deemed Eurofragance “the perfect example of the nature of our business sector.” She highlighted “Eurofragance’s constant desire to work for the city.”
As the company’s representative, Joan Pere Jiménez declared that, from the very beginning, he saw this idea as “an opportunity to combine color and fragrance,” emphasising that “projects like this one give us the strength to keep working joyfully and with the city of Rubí, which is very close to our hearts.”
Rubí COLOR Week
This initiative is part of Rubí COLOR Week: a special event for the city to celebrate its identity through colors, combined with its public spaces, creativity, culture, plurality and diversity.
The fragrance will be an institutional gift from the council for new shops, so that the city’s businesses can be associated with this characteristic scent.
Barcelona will host the Barcelona Olfaction Week (BOW) from June 29 to July 4, 2020. The week of events will explore the depths of the world of perfumery and its special historical relationship with Barcelona, gastronomy, and art. For one week, perfume, olfactory sciences, and culture will collide!
Eurofragance is a gold sponsor of the 2020 BOW. The festival will be made up of 9 activities, most of which take place online (but require pre-registration). Join us for 3 exclusive events held by our Eurofragrance experts, outlined in the agenda below.
Want to join us? Sign up for your favorite activities now.
When: Mon, June 29, 2020 – Sat, Jul 4, 2020
Where: Online (find out more using the links below)
As Gold Sponsors, we will be hosting three events during BOW 2020.
- Tuesday 30 June, 10:00-11:00
Perfumery Online Webinar (English)
Our perfumer Lucas Sieuzac will be exploring the role of spices in perfumery through the years and how they influence the palette of perfumers. The first 25 people who register will receive 4 unique creations that will be presented in the webinar.
Register to attend the webinar for free here: https://beautyclusterbarcelona.timtul.es/events/perfumery-online-webinar-spicingthingsup/
- Thursday 2 July, 9:00-17:00
Barcelona Olfaction Congress (English)
Our research scientist Felipe San Juan will present our expertise in fragrance technology and body odor management to solve sweat issues.
Learn more and register for the event here: http://barcelonaolfactioncongress.com/
- Friday 3 July, 9:00-13:30
Round table on “The Universe of Perfume: History and Sensory Synaesthesia” (Spanish)
Our perfumer Bettina Perisson will join other experts to talk about the shared language of perfume, music, and wine.
Discover more about the event and speakers here: http://beautyclusterbarcelona.com/activitat/22-mayo-jornada-mesa-redonda-perfumeria/
Would you like to know everything that is happening in BOW? Click on the following link for more information: http://barcelonaolfactionweek.com/
We look forward to having you with us soon!
Spontaneity, vitality, reflection… Each stage of life of a person is accompanied by an attitude and the right fragrance can represent it to perfection.
In an earlier post, we talked about perfumery ingredients that best represent a woman’s age. To finish the topic, today we’ll look at the most appropriate notes for a masculine audience. Are you wearing the right fragrance for your age? Find out!
From 20 to 35
After the age of 20, you may no longer feel that this sweet, citrus smell of the fragrance you used during your teens suits you. But hold on! There’s no need to give up fruity aromas completely. Fresh notes of bergamot, orange, lemon and other, less-known citrus smells are very much in fashion, and they are perfect combined with spicy touches of pepper, vanilla and cinnamon… They give a fragrance an appropriate depth for this stage of life.
From 35 to 45
After the age of 30, men tend to go for fragrances with woody notes that give the impression of strength and maturity. Some fragrances are based on pine, which gives clean air, while others, such as cedarwood, are warm and natural. Bamboo relaxes the senses, while other creamier, cosier smells like sandalwood and vetiver are well known for their intense, enigmatic, and even sweet aromas. Pick the one that best suits your personality!
From 45 to 55 and beyond
Now is the time to show off the experience you have amassed over the years. When you reach this age, your serenity and presence will shine through if you choose a fragrance with character. At this stage of life, men choose light, woody scents combined with earthy notes like ginger, galbanum and iris… Strong fragrances which are not heavy.
The perfume you wear is like a calling card that makes a first impression, one that we should rethink for each stage of life. Now you have the clues to find the best fragrances for men of every age. Find the combination you feel suits you best and let your perfume do the talking for you.
“Nomad Tales” is the new theme that Eurofragance will reveal in BWME 2018 (May 8-10th) inspired by a sense of wanderlust.
Seville and the intoxicating orange blossom aroma delightfully filing the air from its more than 40,000 orange trees; the rich mystical scent of spices lingering in the bustling alleys of the Grand Bazaar in Istanbul; the delicious inviting smell of freshly-baked croissants from the boulangeries of Paris and many more… Travel enthusiasts know better than anyone that the best experience is not only to visit unique places and explore them, but to immerse into their atmosphere, where fragrances play a fundamental role. Colours, sounds, flavours, textures and, of course, smells are key to remember them.
Marcel Proust referred to these unique emotions in ‘In Search of Lost Time’ when he said that “The only true voyage of discovery, the only fountain of Eternal Youth, would be not to visit strange lands but to possess other eyes, to behold the universe through the eyes of others, of a hundred others, to behold the hundred universes that each of them beholds, that each of them is.”
“Nomad Tales”: Olfactive Discoveries from lands afar…
The journey of Eurofragance is fuelled by the instinct of curiosity of a nomad to discover the lands not yet travelled. The experiences and the memories brought back from these journeys go beyond the imagination… Neither do we know or would insist on knowing whether these lands really exist or it is in the imagination of the story teller. We are simply bewildered by the richness of the olfactive trophies and the way their stories are told.
Indeed, the power of fragrances allows us to travel to places in our imaginations. Literature, cinema and art in general have also allowed us to experience and explore them, but have not completely submerged us into a total sensory atmosphere. Who would not want to breathe in the oriental ambiance of the Arabian Nights or savour the landscapes of La Mancha of Don Quixote? For this reason, Eurofragance has created the ‘Nomad Tales’: a curious collection of precious scents dedicated to those inflicted by wanderlust. In an artistic exploration inspired by introspection, intuition, courage and determination, Nomad Tales will transport us to four distant hyper-sensorial lands with fascinating encounters and enriching memories powered by the four elements: Earth, Air, Fire and Water.
An olfactory journey of self-discovery beyond your boundaries that you can only experience with Eurofragance during the next edition of Beautyworld Middle East in Dubai from May 8 to 10th.
The Nomad Tales collection waits for you at BWME 2018. Hall 4 F28. More details will be coming soon…