Spontaneity, vitality, reflection… Each stage of life of a person is accompanied by an attitude and the right fragrance can represent it to perfection.
In an earlier post, we talked about perfumery ingredients that best represent a woman’s age. To finish the topic, today we’ll look at the most appropriate notes for a masculine audience. Are you wearing the right fragrance for your age? Find out!
From 20 to 35
After the age of 20, you may no longer feel that this sweet, citrus smell of the fragrance you used during your teens suits you. But hold on! There’s no need to give up fruity aromas completely. Fresh notes of bergamot, orange, lemon and other, less-known citrus smells are very much in fashion, and they are perfect combined with spicy touches of pepper, vanilla and cinnamon… They give a fragrance an appropriate depth for this stage of life.
From 35 to 45
After the age of 30, men tend to go for fragrances with woody notes that give the impression of strength and maturity. Some fragrances are based on pine, which gives clean air, while others, such as cedarwood, are warm and natural. Bamboo relaxes the senses, while other creamier, cosier smells like sandalwood and vetiver are well known for their intense, enigmatic, and even sweet aromas. Pick the one that best suits your personality!
From 45 to 55 and beyond
Now is the time to show off the experience you have amassed over the years. When you reach this age, your serenity and presence will shine through if you choose a fragrance with character. At this stage of life, men choose light, woody scents combined with earthy notes like ginger, galbanum and iris… Strong fragrances which are not heavy.
The perfume you wear is like a calling card that makes a first impression, one that we should rethink for each stage of life. Now you have the clues to find the best fragrances for men of every age. Find the combination you feel suits you best and let your perfume do the talking for you.
“Nomad Tales” is the new theme that Eurofragance will reveal in BWME 2018 (May 8-10th) inspired by a sense of wanderlust.
Seville and the intoxicating orange blossom aroma delightfully filing the air from its more than 40,000 orange trees; the rich mystical scent of spices lingering in the bustling alleys of the Grand Bazaar in Istanbul; the delicious inviting smell of freshly-baked croissants from the boulangeries of Paris and many more… Travel enthusiasts know better than anyone that the best experience is not only to visit unique places and explore them, but to immerse into their atmosphere, where fragrances play a fundamental role. Colours, sounds, flavours, textures and, of course, smells are key to remember them.
Marcel Proust referred to these unique emotions in ‘In Search of Lost Time’ when he said that “The only true voyage of discovery, the only fountain of Eternal Youth, would be not to visit strange lands but to possess other eyes, to behold the universe through the eyes of others, of a hundred others, to behold the hundred universes that each of them beholds, that each of them is.”
“Nomad Tales”: Olfactive Discoveries from lands afar…
The journey of Eurofragance is fuelled by the instinct of curiosity of a nomad to discover the lands not yet travelled. The experiences and the memories brought back from these journeys go beyond the imagination… Neither do we know or would insist on knowing whether these lands really exist or it is in the imagination of the story teller. We are simply bewildered by the richness of the olfactive trophies and the way their stories are told.
Indeed, the power of fragrances allows us to travel to places in our imaginations. Literature, cinema and art in general have also allowed us to experience and explore them, but have not completely submerged us into a total sensory atmosphere. Who would not want to breathe in the oriental ambiance of the Arabian Nights or savour the landscapes of La Mancha of Don Quixote? For this reason, Eurofragance has created the ‘Nomad Tales’: a curious collection of precious scents dedicated to those inflicted by wanderlust. In an artistic exploration inspired by introspection, intuition, courage and determination, Nomad Tales will transport us to four distant hyper-sensorial lands with fascinating encounters and enriching memories powered by the four elements: Earth, Air, Fire and Water.
An olfactory journey of self-discovery beyond your boundaries that you can only experience with Eurofragance during the next edition of Beautyworld Middle East in Dubai from May 8 to 10th.
The Nomad Tales collection waits for you at BWME 2018. Hall 4 F28. More details will be coming soon…
Which raw materials should you be looking for depending on what you need
Scents have an effect on us, they can boost our energy, help us relax, make us feel good, take us back in time, etc. Despite not having been scientifically proved, the fact is that certain fragrances influence our mood and emotions.
Fragrances have the power to awake our senses. Furthermore, there are smells that can bring us back old memories: the perfume of our mother, the detergent with which clothes were washed at our house when we were children, the jasmine that used to be at our home town gardens, etc.
As we have said in previous posts, the sense of smell is connected to the part of the brain that processes emotions. Hence the influence of smells on our feelings.
You might be wondering, then, how to use fragrances to promote different sensations. Let us give you some advice. But, keep in mind that the fragrance world is as wide and subjective as humans are. So, there are scents that have different effect depending on the person.
Energy and productivity
Do you want to feel energetic and productive? There are certain raw materials used to create fragrances that can boost your energy and productivity. So, when looking for a perfume, body lotion or body wash the fragrance of which energizes you, search for ingredients such as sea salt, sea minerals, algae, lemon and citric notes, in general. They can help you to feel charged.
If what you need is to relax after a stressing day at work, you should be looking for fragrances that contain raw materials like lavender, jasmine or peppermint. What about a lavender bath essence or a candle with a jasmine scent? Give it a try and see what effect these fragrances have on you.
When feeling emotional, cinnamon, chocolate, vanilla, rose, or the perfume of a beloved one can have a lovely effect on your feelings! Also, sandalwood notes can boost sensuality and desire. It is just up to you!
Orange blossom, lily of the valley or bergamot are commonly used for fragrances that aim to create welcoming environments and wellness.
At Eurofragance, our aim is to be a global leader capturing sensations with the fragrances we create for customers within the Fine Fragrance, Home Care and Personal Care segments. Our goal is to promote wellbeing, happiness and positive sensations through our creations.
Let the power of scents improve your daily sensations!
After an exciting 2017, Eurofragance prepares to introduce its fragrances in different markets during 2018
Last year was exciting at Eurofragance. The company surprised everyone at Beautyworld Middle East, thanks to the Scentsoo collection and a captivating stand that was praised by media and visitors; welcomed new employees such as Andrés Pagés, General Manager for Mexico, Central America and the Caribbean, and Juan Ramón López Gil, new Chief Financial Officer; announced Halal certified fragrances through Asia production facility, and presented “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market.
These achievements were possible thanks to a hard and excellent team work. Our Eurofragancers keep giving their best to keep Capturing Sensations around the world through fragrances that bring emotions and wellness.
During 2017, at Eurofragance, we also introduced Eurocaps, a new formula for clothes’ scent to last longer, a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years. Moreover, this 2018, more innovations are expected, so keep your eyes wide open because we´ll be telling you all about them on this special corner that is our blog.
Apart from innovation, teamwork and fragrances that Capture Sensations, there is an element that has been intrinsically related to Eurofragance culture from the very beginning: a determined international outlook. In this regard, and over the past year, the company participated in COSME TOKYO, its first landing at Japanese market. Also, it added the capability to produce Halal certified fragrances at its Singapore Rapido production facility, envisaging expanding the sale of these fragrances to other countries with an interest in Halal certification globally.
For 2018, Eurofragance has got new projects and challenges that we will soon uncover. In the meantime, let´s keep enriching our knowledge about fragrances world, follow us on Facebook, Twitter, LinkedIn and Google+.
By listening to clients, knowing consumers and being passionate about what we do
Have you ever wondered how fragrances are created? Nothing in life is a coincidence nor in the perfume world. Today´s post is especially written for you, the one wondering if fragrances creation is just a matter of mixing raw materials or if it is something more creative and far more complicated.
As so many other processes in business, the process of creating fragrances starts with a briefing. Clients expose their goals and explain the characteristics they pursue for the product they want to introduce into the market. From this point, we initiate the project to get the perfect odour, the one that accomplishes clients ´goals and needs.
Perfumers start a creative procedure, as well as precise, to find the wanted formula. This procedure includes their input, their particular way to get inspired and their knowledge of the olfactory notes and the market trends. They try not only to achieve clients’ expectations but also capture sensations for consumers to feel them when they smell the new fragrance.
But there is no total freedom to create a fragrance: it has to meet the requirements not only of the client and the market but also countries´ regulations. Besides, perfumers need to take into account the characteristics of the final product. Depending on the product where the fragrance will be applied (perfume, body care lotion, air freshener…) there will be different technical requirements to accomplish.
So perfumers’ work is to get a creative and fascinating essence within functional limits. This is a real challenge.
Once they have got the formula, this is sent to the lab compounding where the lab team produces small samples with the designed scent.
Then, the samples are sent to the applications team where they are tested on the final product to evaluate the behaviour of the fragrance. Subsequently, accelerated studies of stability are carried out in order to see how the fragrance responds to drastic conditions and also to simulate its real use.
Finally, product goes through different tests which include: physical, chemical and organoleptic in order to establish the standard parameters of this new fragrance. The main purpose of these tests is to ensure that the quality control of the product responds to our high quality standards.
Voilà! The new fragrance is ready for the market.
As we have said, it is a process in which are involved clients´objectives, perfumers´ inspiration and creativity, and quality tests. What makes this process unique is our PEOPLE, PASSION and CREATIVITY.