Know in detail the new collection Eurofragance presented at Beautyworld Middle East 2017
“For the first time, anyone can fully express itself in a scent”. That has been one of the main attractions of Eurofragance´s presence at Beautyworld Middle East. Visitors have been amazed about the possibility of creating their own scent. Once again, we have been able to captivate with our fragrances.
Our new fragrance collection, Scentsoo, is based on a customised fragrance concept that has been developed for perfumery, home and personal care sectors. Fragrances in this collection have been created by our perfumers Julia Rodriguez and Olaf Larsen. According to them, “Scentsoo awakens our customers’ senses, allowing them to combine different fragrances, applications, textures and materials to make customised, unique creations”.
This customisation option is available in the fine fragrance, personal care and homecare areas. For fine fragrances, we have created 4 perfumes -Powder in Bloom; Addictive Delight; Sublime Potion and Oriental Night- that can be mixed with four oils -Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods-, to create infinite combinations.
In the home care category, we have worked with Bakhoors: fragrances for home, very similar to incense. Bakhoors are very common in the Middle East and are also used on special occasions such as weddings. Besides, they are used to perfume body, allowing the scent to permeate it. For BWME, we prepared an innovative collection of Bakhoors that use one same base, Silverscent, combined with four different oils: Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods. This variety allowed customers to create signature scents for their home.
And the last, but not the least, is our body care segment! We have really boosted it by launching and innovative beauty ritual that consists of five stages. In this case, we have used one perfume, Powder in Bloom, which varies depending on the application. This is the first time that the olfactory layering concept has been used in the personal care segment! That is why we have taken this innovative collection to the extreme, with new textures, upgraded formulations and unusual ways to take care of the skin.
Furthermore, apart from our usual stand at the BWME, stand F28, which has been focused on fine fragrances and home care, we have had a new stand, G32, featuring personal care. This is a result of our push to body care segment. Both stands have proved extremely popular during the trade fair thanks to the high-tech features that have made an enormous impact, with visitors enjoying their dynamic, multisensory, delightful and interactive possibilities.
We have again made an impression at Beautyworld Middle East. Because creativity is a way of thinking and, most of all, a way of being. Congrats team!
Eurofragance fragrance collection at Beautyworld Middle East 2017 is a result of a superb team work
What would you say if we assure you that you can find your own dimension? Think about a multisensory experience, an experience that awakes all your senses. Go beyond the limits of sensations. Imagine a fragrances collection where you can customize the final scent. Live Scents?, Eurofragance new fragrance collection, exclusively created for the Beautyworld Middle East (BWME) 2017.
This Sunday the most important beauty fair in the Middle East launches its 22nd edition. BWME is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing. Eurofragance is planning to surprise again, this time with Scents?, a fragrance collection that promises to help you find your own dimension by exploring your senses and creating your own scent.
It seems easy to talk about this amazing collection and introduce it as a “futuristic vision that will reveal unexplored territories and find new ways to perfume your life”. However, this is a result of a superb team work, and today we want to uncover and recognize the hard and brilliant work behind our new fragrance collection.
How we get to present an amazing collection like Scents?? It all started in September last year, when our Marketing Sensorial Studio started thinking about a concept, a BIG IDEA to bring to our new fragrance collection, something different and innovative. They presented the briefing to Eurofragance´s Management and then, after a BIG YES, it was time for the rest of the teams to start working on this BIG IDEA.
In December, Fragrance development managers and perfumers initiated the fragrances´ design at the same time that Communication & Image department began planning how the stand would look like. In the meanwhile, Marketing Sensorial Studio searched for suppliers, designing graphic supports and choosing the fragrances packaging. Besides, there was also a further team involved which is Applications Sensolab Studio. They had a key role on our Body Care fragrance collection…You will know why soon!
Overall, it has been a cross-departmental project, between our HQ in Barcelona and Dubai, where our PEOPLE, our PASSION and our CREATIVITY have come together to create an unforgettable fragrance collection.
Be ready for a multisensory immersion, unexpected textures and new sensations. Be ready for Scents?. More details coming soon!
Do you want to know Eurofragance´s surprise on this edition?
It actually is the most important beauty fair in the Middle East. Beautyworld Middle East is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing. Over 37.000 people from 131 countries visited this fair last year.
In 2017, Beautyworld Middle East celebrates its 22nd edition, from the 14th of May to the 16th, in Dubai. And, guess what, Eurofragance will be participating again this year in this key event for the fragrances world!
After more than 25 years creating best-selling fragrances to Middle East consumers, we have a deep understanding and appreciation of the Oriental culture. This fact allows our perfumers to create unique fragrances imbued with the most valuable and exotic scents. They give a special touch to all their creations for Attar Mukhalat, Western Perfumes, Fusion Fragrances for fine fragrances, Personal Care, Bakhoor and Home care products.
Middle East is a strategic area for our company. It has always been a captivating region for us due to its rich history around fragrances. First uses of perfumery in the Islamic culture are recorded back in the VI century. Nowadays, Middle East is one of the most popular areas when talking about fragrances trendsetters.
We already talked about Arabic perfumery and its important role in the development of European perfumery. The main feature in Arabic perfumes is not only its sensuality, but also its exoticism and the intense scent of Arabic fragrances. Europe pursues the quality, intensity and sensuality of these fragrances.
However, each area of the planet, each region, has also got its own tastes, its own climate, its own raw materials, its own preferred olfactory notes… So, at Eurofragance, we have been working on a solution for this.
Can you imagine a tailor-made fragrance, a fragrance that combines Arabic sensuality with European perfumery touches? Can you think of a fragrance that really matches your expectations? A fragrance with unique touches?
Our surprise at Beautyworld Middle East represents a futuristic vision that will reveal unexplored territories and find new ways to perfume your life. Stay tuned!
The latest fragrance collection of Eurofragance also surprised as it could be smelled through ceramic pieces
It is not the first time Eurofragance surprises at the most important beauty fair in the Middle East, Beautyworld. Last year, the company presented a fascinating collection named “Arabian Nights” which had a great impact in the fragrance world.
This year, with #REMEMORIES, Eurofragance perfumers combined classical elegance fragrances with vibrant modernism whilst taking inspiration from both oriental and occidental perfumeries.
We had hundreds of visits at our stand. The most valued aspects of company´s presence at the Beautyworld Middle East fair have been the unexpected scent of the fragrances collection and also the way the fragrances were displayed.
Our fragrances could be smelled through plain and white ceramic pieces. Several ceramic pieces were impregnated by the six different scents from the collection and were presented under glass vessels.
Provided by Les Parfumables, these ceramics absorb fragrances and release their smell.
Authentic jars of past and present, Eastern and Western, memories and future.
Our team keeps on seeking the best fragrances, the most creative and surprising, those scents which can be the public´s favourites.
Thanks Middle East for welcoming our products and our team. The richness of smells is totally related to the richness of cultures.
Hence, Eurofragance has so much passion for discovering cultures, for knowing them in depth and for identifying odours that define them.
The company is currently working to create fragrances in the African market, certainly a unique olfactory market that has yet a lot to show to the rest of continents.