Eurofragance unveils the story behind the new collection presented at Beautyworld Middle East 2018 in Dubai
Have you ever felt the nostalgia of traveling to imaginary lands? That is precisely the feeling that inspired Nomad Tales, our new fragrance collection finally revealed at Beautyworld Middle East 2018. Scents based on precious raw materials that will transport you to fantastic worlds. A collection that was one of the most awaited themes during the 23rd edition of the largest fair of cosmetics and fragrances in the Middle East.
Nomad Tales is truly a unique sensorial experience: Four adventures told by our four exclusive fragrances. Jasmine, oud, cardamom and shamama combined with the mystical forces of the 4 elements of Air, Water, Fire and Earth carry you on a journey to the faraway lands beyond imagination.
Four lands, four elements, four fragrances
Jasmineair: Impulsive and powerful just like air that comes in two forms: a hot sand storm that reshapes the golden sand dunes versus the oxygen that brings life into objects. A timeless and precious fragrance of Soizic Beaucourt.
Aquaoud: An unconventional evocative scent that reinvents the enigmatic oud… A contrasted harmony created by Olaf Larsen.
Cardamon’fire: The scent that burns with the heat of a thousand fires… Tempting and dangerous; passionate and seductive. This raw and carnal fragrance is the work of Belén García.
Shamamia!: The mystic attar captures the essence of the mother-earth; wise, nurturing, sacred and ever-evolving. A multi-faceted fragrance crafted by Julia Rodríguez.
Our perfumers, in collaboration with our excellent creative team, have designed a dreamlike map of distant lands unknown to date. Would you dare to visit them? Be careful, you might decide to stay!
“Nomad Tales” is the new theme that Eurofragance will reveal in BWME 2018 (May 8-10th) inspired by a sense of wanderlust.
Seville and the intoxicating orange blossom aroma delightfully filing the air from its more than 40,000 orange trees; the rich mystical scent of spices lingering in the bustling alleys of the Grand Bazaar in Istanbul; the delicious inviting smell of freshly-baked croissants from the boulangeries of Paris and many more… Travel enthusiasts know better than anyone that the best experience is not only to visit unique places and explore them, but to immerse into their atmosphere, where fragrances play a fundamental role. Colours, sounds, flavours, textures and, of course, smells are key to remember them.
Marcel Proust referred to these unique emotions in ‘In Search of Lost Time’ when he said that “The only true voyage of discovery, the only fountain of Eternal Youth, would be not to visit strange lands but to possess other eyes, to behold the universe through the eyes of others, of a hundred others, to behold the hundred universes that each of them beholds, that each of them is.”
“Nomad Tales”: Olfactive Discoveries from lands afar…
The journey of Eurofragance is fuelled by the instinct of curiosity of a nomad to discover the lands not yet travelled. The experiences and the memories brought back from these journeys go beyond the imagination… Neither do we know or would insist on knowing whether these lands really exist or it is in the imagination of the story teller. We are simply bewildered by the richness of the olfactive trophies and the way their stories are told.
Indeed, the power of fragrances allows us to travel to places in our imaginations. Literature, cinema and art in general have also allowed us to experience and explore them, but have not completely submerged us into a total sensory atmosphere. Who would not want to breathe in the oriental ambiance of the Arabian Nights or savour the landscapes of La Mancha of Don Quixote? For this reason, Eurofragance has created the ‘Nomad Tales’: a curious collection of precious scents dedicated to those inflicted by wanderlust. In an artistic exploration inspired by introspection, intuition, courage and determination, Nomad Tales will transport us to four distant hyper-sensorial lands with fascinating encounters and enriching memories powered by the four elements: Earth, Air, Fire and Water.
An olfactory journey of self-discovery beyond your boundaries that you can only experience with Eurofragance during the next edition of Beautyworld Middle East in Dubai from May 8 to 10th.
The Nomad Tales collection waits for you at BWME 2018. Hall 4 F28. More details will be coming soon…
The future and most innovative trends of Home and Personal Care sector come together in these events
2018 is being a key year for Eurofragance new business strategy guided by ambitious challenges and projects. Performance, as one of our values, is leading Eurofragance to attend an increasing number of sectorial and product-segmented fairs with the aim of creating fragrances more consumer-oriented through fruitful partnerships.
On the eve of the BeautyWorld Middle East, the most expected event of the year, we would like to summarize our presence in the several fairs ran during April.
ESXENCE 5th – 8th April
Our colleagues Giulio, Francesca, Belén and Nevra discovered the latest developments in artistic perfumery presented in the tenth anniversary of “Esxence, the scent of excellence”. Celebrated in Milan, this fair is a good opportunity to immerse in the fragrances world.
DETEX 10th – 11th April
We participated in Detex, the most important conference about detergency in Arab countries, held in Amman. Our presence at this fair reinforces our approach within the Home Care segment. In this regard, we have created our Eurocaps TM and recently introduced the new olfactory booths at our Head Quarters.
BEAUTY EURASIA 12th – 14th April
Our Turkish team has been meeting clients and discovering the latest launches in Personal Care in BeautyEurasia, the leading B2B cosmetics and Personal Care event for Turkey and the surrounding region.
IN COSMETICS GLOBAL 17th – 19th April
Our R & D Director, Carlos Llorca, and Myriam Terés, our Applications Manager, were in the 28th edition of In cosmetics Global, held in Amsterdam. The exhibition brought together personal care ingredients suppliers with finished product manufacturers. This edition has been full of lectures on launches of new active ingredients, workshops about formulations and, of course, captivating fragrances. All of them good reasons for Eurofragance to attend.
But the very best is yet to come! Beautyworld Middle East 2018 will constitute a turning point for Eurofragance and our customers. Stay tuned because we will be unveiling some details about our presence at the BWME soon!
After an exciting 2017, Eurofragance prepares to introduce its fragrances in different markets during 2018
Last year was exciting at Eurofragance. The company surprised everyone at Beautyworld Middle East, thanks to the Scentsoo collection and a captivating stand that was praised by media and visitors; welcomed new employees such as Andrés Pagés, General Manager for Mexico, Central America and the Caribbean, and Juan Ramón López Gil, new Chief Financial Officer; announced Halal certified fragrances through Asia production facility, and presented “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market.
These achievements were possible thanks to a hard and excellent team work. Our Eurofragancers keep giving their best to keep Capturing Sensations around the world through fragrances that bring emotions and wellness.
During 2017, at Eurofragance, we also introduced Eurocaps, a new formula for clothes’ scent to last longer, a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years. Moreover, this 2018, more innovations are expected, so keep your eyes wide open because we´ll be telling you all about them on this special corner that is our blog.
Apart from innovation, teamwork and fragrances that Capture Sensations, there is an element that has been intrinsically related to Eurofragance culture from the very beginning: a determined international outlook. In this regard, and over the past year, the company participated in COSME TOKYO, its first landing at Japanese market. Also, it added the capability to produce Halal certified fragrances at its Singapore Rapido production facility, envisaging expanding the sale of these fragrances to other countries with an interest in Halal certification globally.
For 2018, Eurofragance has got new projects and challenges that we will soon uncover. In the meantime, let´s keep enriching our knowledge about fragrances world, follow us on Facebook, Twitter, LinkedIn and Google+.
Know in detail the new collection Eurofragance presented at Beautyworld Middle East 2017
“For the first time, anyone can fully express itself in a scent”. That has been one of the main attractions of Eurofragance´s presence at Beautyworld Middle East. Visitors have been amazed about the possibility of creating their own scent. Once again, we have been able to captivate with our fragrances.
Our new fragrance collection, Scentsoo, is based on a customised fragrance concept that has been developed for perfumery, home and personal care sectors. Fragrances in this collection have been created by our perfumers Julia Rodriguez and Olaf Larsen. According to them, “Scentsoo awakens our customers’ senses, allowing them to combine different fragrances, applications, textures and materials to make customised, unique creations”.
This customisation option is available in the fine fragrance, personal care and homecare areas. For fine fragrances, we have created 4 perfumes -Powder in Bloom; Addictive Delight; Sublime Potion and Oriental Night- that can be mixed with four oils -Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods-, to create infinite combinations.
In the home care category, we have worked with Bakhoors: fragrances for home, very similar to incense. Bakhoors are very common in the Middle East and are also used on special occasions such as weddings. Besides, they are used to perfume body, allowing the scent to permeate it. For BWME, we prepared an innovative collection of Bakhoors that use one same base, Silverscent, combined with four different oils: Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods. This variety allowed customers to create signature scents for their home.
And the last, but not the least, is our body care segment! We have really boosted it by launching and innovative beauty ritual that consists of five stages. In this case, we have used one perfume, Powder in Bloom, which varies depending on the application. This is the first time that the olfactory layering concept has been used in the personal care segment! That is why we have taken this innovative collection to the extreme, with new textures, upgraded formulations and unusual ways to take care of the skin.
Furthermore, apart from our usual stand at the BWME, stand F28, which has been focused on fine fragrances and home care, we have had a new stand, G32, featuring personal care. This is a result of our push to body care segment. Both stands have proved extremely popular during the trade fair thanks to the high-tech features that have made an enormous impact, with visitors enjoying their dynamic, multisensory, delightful and interactive possibilities.
We have again made an impression at Beautyworld Middle East. Because creativity is a way of thinking and, most of all, a way of being. Congrats team!