On the International Women´s Day, we interview the women who lead Eurofragance Creative Centres in Singapore, Dubai and Barcelona
Equality is one of Eurofragance´s signatures. Women represent more than 50% of Eurofragance´s workforce, and the company ensures that both women and men have same work conditions and same opportunities to grow professionally.
On the International Women´s Day, we have interviewed three of the women that work in Eurofragance. Let us introduce you to Dr. Soni Singh, Ronalyn Canonigo, and Dolors Costa, Manager of Eurofragance`s Singapore Creative Centre, Coordinator of Dubai Creative Centre, and Manager of Barcelona Creative Centre, respectively.
Dr. Soni Singh, Singapore Creative Centre Manager
Dr. Soni Singh started at Eurofragance as a Technical Manager in 2016, to bring technical support to Asian team, working closely with Perfumers, Fragrance Development Managers (FDMs) and leading the implementation of best practices in all areas under responsibility, such as analysis, sampling, application and technical support. She also took part in the global technical community and leaded the technical projects in the Asian region. One year later, Soni became the Creative Centre Manager in Singapore for Eurofragance Asia Pacific.
“Eurofragance has the capability to nurture its talent, to give them (its talent) the platform needed to grow professionally”, Dr. Soni Singh.
Ronalyn Canonigo, Dubai Creative Centre Coordinator
Ronalyn Canonigo joined Eurofragance in 2015 as a Technical Laboratory Manager and soon she was also appointed as Dubai Creative Centre Coordinator. Ronalyn has been working in the fragrance industry for more than eight years and what she values the most about working at Eurofragance is the fact that the company promotes gender equality and diversity.
“Eurofragance as a company promotes and values gender equality, diversity, which somehow create a complex yet growth enhancing working environment”, Ronalyn Canonigo.
Dolors Costa, Barcelona Creative Centre Manager
Dolors Costa is a chemical engineer. She started in the industry in the Evaluation Area, that according to her, “has a very squared and scientific aspect, and at the same time, a sensory and hedonistic side”. Then she decided to move into marketing, and now she is involved in the development part of the business too, “being CC Manager is the most challenging job I’ve ever had”, she states.
“We are in a very feminine industry, particularly in the development side of the business. There are lots of perfumers, evaluators, technicians, scientist, that are inspirational and hard-working women, the heart of the engine. I have no reason to think that at Eurofragance my career is or will be determined by my gender”, Dolors Costa.
Women are an essential ingredient for Eurofragance scent. Perfumers, HR employees, FDM, Managers, Technical Lab Managers, Admin… Thank you! Thanks for your Passion, your Performance and your Entrepreneurship!
Happy International Women´s Day to all women in the world, especially to our Eurofragancers!
Eurofragance fragrance collection at Beautyworld Middle East 2017 is a result of a superb team work
What would you say if we assure you that you can find your own dimension? Think about a multisensory experience, an experience that awakes all your senses. Go beyond the limits of sensations. Imagine a fragrances collection where you can customize the final scent. Live Scents?, Eurofragance new fragrance collection, exclusively created for the Beautyworld Middle East (BWME) 2017.
This Sunday the most important beauty fair in the Middle East launches its 22nd edition. BWME is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing. Eurofragance is planning to surprise again, this time with Scents?, a fragrance collection that promises to help you find your own dimension by exploring your senses and creating your own scent.
It seems easy to talk about this amazing collection and introduce it as a “futuristic vision that will reveal unexplored territories and find new ways to perfume your life”. However, this is a result of a superb team work, and today we want to uncover and recognize the hard and brilliant work behind our new fragrance collection.
How we get to present an amazing collection like Scents?? It all started in September last year, when our Marketing Sensorial Studio started thinking about a concept, a BIG IDEA to bring to our new fragrance collection, something different and innovative. They presented the briefing to Eurofragance´s Management and then, after a BIG YES, it was time for the rest of the teams to start working on this BIG IDEA.
In December, Fragrance development managers and perfumers initiated the fragrances´ design at the same time that Communication & Image department began planning how the stand would look like. In the meanwhile, Marketing Sensorial Studio searched for suppliers, designing graphic supports and choosing the fragrances packaging. Besides, there was also a further team involved which is Applications Sensolab Studio. They had a key role on our Body Care fragrance collection…You will know why soon!
Overall, it has been a cross-departmental project, between our HQ in Barcelona and Dubai, where our PEOPLE, our PASSION and our CREATIVITY have come together to create an unforgettable fragrance collection.
Be ready for a multisensory immersion, unexpected textures and new sensations. Be ready for Scents?. More details coming soon!
We don´t pay attention to TV ads or banners but we remember scents
When Martin Lindstrom decided to initiate a neuro-marketing research, he knew what he wanted to show. However, he didn´t know the effect of the research results in the advertising world. Lindstrom aspired to confirm that while most ads used to attend to only one sense, sight, people usually react more easily to other sensorial stimulus like smell.
Consumers are tired of being exposed to ads everywhere: while reading a newspaper, while watching TV or even on the bus stop. They would rather experience the brand instead of looking at it.
Which senses can help experience the brand? Obviously, not only sight. Smell, in this case, is a good tool to create brand identity, along with touch and hearing. The same way we remember our mother perfume or freshly cut grass scent, we can easily associate fragrances with brands. Brands just need to pour their values on a perfume bottle.
Hence, the need to study further how people respond to different odours. Lindstrom assures on his book “Brand Sense” smell is present in 3 out of 4 quotidian emotions. Actually, our sense of smell connects the scents we perceive with our memories.
So, brands need to define their values, establish which elements can differentiate them from competitors and give publicity to those elements through the senses. For example: a nice TV advertisement along with a specific jingle; an exclusive touch on the product and, of course, an unforgettable smell. A scent can express brand values: freshness, sophistication, joy, etc.
We came to this world to feel. At Eurofragance, we keep capturing sensations to make customers and consumers feel pleasant emotions through fragrances.
We have a Sensorial Marketing Team which evaluates market trends and analyses consumers tastes. We explore senses and work with new types of perfumed textures that trigger surprising sensations.
Furthermore, Eurofragance has got four Creative Centres around the world. Thanks to our centres in Barcelona, Mexico, Dubai and Singapore we can now know, from a closer perspective, needs and expectations of different regions.
And then, when magic pervades our senses, we know we have captured all the sensations in a fragrance.