How innovation in this field has led to detergent scents which last longer and fulfil consumers expectations
We are surrounded by scents. Even if we don´t pay attention or we don´t realize, we can detect millions of odours. Moreover, scents have an impact on our mood, make us feel different sensations. Hence the importance of our clothes fragrance, the fragrance that comes with us everywhere and every day.
That is why when buying a detergent, as a consumer, we don´t only think about its functional characteristics, which are also important, we decide by smelling the product too. Furthermore, culture and geographic area are two important factors that influence consumers choice of detergent. Depending on what kind of scents we have been used to since we were a child and depending on the weather at our city – temperatures, humidity…-.
So, the variety of detergents in the market is as wide as consumers needs and expectations. Out there we can find detergents in different forms (liquid, powder, tablets) and different fragrances (lavender, jasmine, citric combination, rose, etc).
Wonder how Eurofragance designs and produces fragrances for detergents all around the world? Our perfumers, fragrance evaluators, sensorial marketing teams and technical application experts work together to design the perfect fragrance combination for detergents and laundry products in general.
We innovate and seek the highest quality in our products. A good example of this is Eurocaps, a new fragrance delivery system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners, detergents.
Apart from this innovative system, that guarantees our fragrances high quality and long-lasting properties, we do provide a unique understanding of lifestyles and consumer needs around the world. Our Development teams from our Creative Centers in Asia, Middle East, America and Europe, interpret local trends, research and test scents to ensure we add value to our customers’ brands.
The aim is to create a pleasant scent experience to the consumer, providing outstanding fragrances and ready-to-market concepts to our customers.
Did you know that Asia is one of the best places to buy male grooming products?
Asia has always been an exotic market from a European point of view. Differences between Europe and Asia are multiple; culture, food, weather and traditions are all very unique. This diversity makes Asia a key area for Eurofragance to explore and understand following our vision to be a global leader in perfumery.
Our presence in Asia is not new. Starting in 1996, the company began exporting its products to Hong Kong and Thailand. Next, in 2012, a representative office was set up in Singapore in order to strength the presence of the company in Asia´s East and South-East Asian markets. Finally, in 2016, a major investment was made in a full service Creative Centre in the downtown Biopolis hub. This year, 2017, will also see the official opening of a new fragrance factory in Singapore (Rapido Production Plant). This facility will be a key part of the company’s global production footprint.
We are enchanted by the diversity of perfumery market in Asia. It is a huge opportunity market not only in home care fragrances, but also fine fragrances, personal care and not to forget men grooming products!
So why do Asian men like grooming products? It all started in Japan and Korea many years ago when men started to get interested in taking better care of their skin and looking younger. However the category really took off when these products were showcased in Korean dramas/soap operas. As Asia is mad about these shows, the sales exploded and now their popularity is so high that you can find them beyond select retail in supermarkets and chemists!
Our team in Asia does not only work on male grooming products though. We are also very busy on projects in many different segments, designing fragrances for detergents, air-fresheners, soaps, shower gels, fabric softeners, shampoos, baby powder, and hand dish wash, to name just a few.
Asia is probably the most diverse of the planet’s continents. Every Asian country is different, whether you look at food, culture, history, or climate. This diversity creates a unique challenge for us, but one that is also a huge opportunity, one we are proud of taking up. There is never a dull moment in Asia!
In some countries olfactive preference is split by ethnicity, in others by climate and food preferences. For example, in China, preferences vary depending on the area: Southern China prefers citrus notes while in North China it’s more about the florals.
So how do we keep up with all this you may be wondering? Well it’s all down to our having an amazing local team whose strong experience gives us the right insights into the tastes of the Asian market. All this backed up by the state of the art facilities we have in the region with our new Creative Centre and the Rapido Production Plant.
Perfumery is an art that requires talent, passion and creativity to touch people. At Eurofragance we are Capturing Sensations all over the world because we love fragrances and we love diversity. Do you?
What the scent of your clothes says about you
We tend to associate certain smells with people we know. This often happens when smelling a perfume that someone we love used to wear. But, this sometimes occurs to us with the smell of the fabric softener they wear for their clothes. Has this ever happened to you?
Laundry products like fabric softener or detergent are especially important for our own scent, our personal odour. The fragrance of these products makes us feel good, we perceive the freshness of our clothes and we are comfortable with the garments that we wear. In addition, this fragrance has an effect on the people with whom we interact daily. They can soon associate that particular smell with us. Hence the importance of the fragrance of our clothes.
Actually, when doing grocery, we carefully choose the scent we like most for our laundry products. Some of us prefer a fresh scent while others select a stronger and floral one. However, there are always people who simply continue to try different brands until they feel they have found the right scent.
On the other hand, scented clothing can have more than a positive effect on us. Not only do we feel comfortable with nice smelling clothes, we also feel well-being when opening our closet and smell the appealing fragrance that comes out. Moreover, feeling identified with the essence of our clothes can help us to be more confident in our daily routine: meetings, conferences, speeches, appointments, dates, etc.
Do you want your clothes to smell fabulous? Know all the options that are out there. Decide what scent brings you joy and well-being: lavender, rose, sandalwood, jasmine… And get a heavenly fragrance on your clothes by choosing the right detergent or softener!
At Eurofragance, our aim is to create a pleasant olfactory experience for the consumer. The goal is to provide fragrances that suit different types of consumers and fit the market in which our clients operate.
The development teams of our creative centers in Asia, the Middle East, America and Europe have a unique knowledge of lifestyles and the needs of consumers around the world. They interpret trends, analyze data and test scents that add value to our customers’ brands.
Expertise, creativity, passion and technology are at the heart of our Home Care approach.
Now, it is your turn. Tell us what fragrance you use for your laundry products and why.
The road to a successful company
Have you ever wondered what makes a company to be successful?
There are so many articles out there. However, there is something essential for a company to succeed. It is something articles don’t usually mention: company´s soul.
Eurofragance launched 26 years ago as a family owned company but with a decisive vision of an international business. This mix of family origin and international projection made of Eurofragance a unique company which sees in its workforce and creativity the main pieces to succeed.
Companies must understand their markets, no matter what they produce and they have to analyse the cultures of the countries they produce for. This is what Eurofragance did from the very beginning and this is the reason why the company leads fragrances creation in markets as singular as Middle East.
In a world where change is continuous, innovation and creativity are necessary to be successful. Besides, globalization forces companies to understand the local realities in a global context, which means, from a company´s point of view, the need of understanding different cultures and markets and the need of adapting products and communication to different and diverse target.
The proximity to the customer is part of Eurofragance´s essence. It is present from the very beginning, when a very young Santiago Sabatés, our CEO, met with his Eastern clients and was received as a brother and a friend and in return he provided them with the best service he was able to give.
Many of our clients have accompanied us on this path to success and they are also protagonists of a story that is written for them.
Eurofragance works in partnership with their clients to design the best fragrances, making their products those preferred by the consumers.
Actually, in 2015 we grew more than 13% and achieved a turnover of €63.1 million. Our growth is due to increased sales and good performance in all our markets, particularly America, Asia and the Persian Gulf. The workforce has also grown by 10% to 222 employees.
We are People, Passion and Creativity. We want to be a global leader, Capturing Sensations with our fragrances so that they promote well-being and happiness.
From now onwards you will find in this blog contents about the perfume world, the importance of smells and the way our senses affect our lives.
We want to share our knowledge, our experiences and our projects with you.
We are Capturing Sensations. You don´t want to miss them.