Oriental perfumery: The exotic nature of Eurofragance

Oriental perfumery: The exotic nature of Eurofragance

It’s a fact! Smells are intrinsically linked to a culture. It has been proven that tradition, gastronomy, climate, etc. influence the way we perceive and interpret smells. The smell of lavender, typical of Provence, does not have the same connotations for a French person as it does to people from Turkey, who are more accustomed to the piquant smell of spices. At Eurofragance we understand these differences and create fragrances designed to delight different target audiences.

Although our fragrances are found in more than 60 countries, our deep understanding of raw materials and consumer preferences in the Middle East and the Gulf area has made us a leading company in this market.

Oriental perfumery palette

How do the oriental and western palettes differ? Truth be told, there is a growing trend to use exotic raw ingredients in perfumes all over the world. One example of this is the famous sandalwood, which shows up in extremely refined fragrances, adding its characteristic woody, creamy, velvety nuances. With a gently warm, floral side, it is used as an ingredient in fine perfumery and cosmetics around the world.

However, there are some ingredients that appeal far more in the oriental market. One of these is oudh, one of our favourite raw materials, and the star ingredient in our Nomad Tales collection. Also known as black gold by perfumers, oudh is an extremely expensive raw material used only in the perfumery industry. This essence is produced when the Aquilaria trees, known as Agar, become infected by fungus. This ‘natural accident’ occurs when wounds appear in the tree bark, and the tree produces a dense, dark and fragrant resin that, once extracted, has a unique smell: powerful, woody, smoky and animal. This resin has been burnt in the Persian Gulf for hundreds of years as a way of welcoming guests. If you like fresh, fruity and floral fragrances, then oudh is not for you. Nevertheless, it is turning up more and more frequent in the Western World. You may have smelt a perfume that contains oudh, albeit in tiny doses.

We also use spicy scents like saffron and cardamom essential oil to give fragrances a more oriental appeal. And while we are on the subject of combining raw ingredients, we must mention shamama attar -another of the stars of Nomad Tales-, a mixture of wild flowers, aromatic plants, spices and wood, which is distilled in sandalwood. Each producer changes the proportion of the ingredients, which is sometimes a family secret.

At Eurofragance we understand raw ingredients and our expertise in the Gulf area enables us to create fragrances tailored to all segments and products. In other words, we use global resources to meet local needs.

Oriental perfumery: The exotic nature of Eurofragance

Perfumería oriental: El carácter exótico de Eurofragance

¡Confirmado! Los olores también son parte de una cultura. Se ha demostrado que la tradición, la gastronomía, el clima, etc. influyen en la percepción e interpretación de los olores. El olor a lavanda, propio de la Provenza, no significa lo mismo para un francés que para un turco, más acostumbrado al aroma picante de las especias. En Eurofragance somos muy conscientes de ello y es por eso por lo que creamos fragancias sin perder de vista al público al que van dirigidas.

Y, aunque nuestras fragancias llegan a más de 60 países, nuestro conocimiento tanto de las materias primas como de las preferencias de los consumidores de Oriente Medio y la zona del Golfo, nos han convertido en una referencia en este mercado.

Paleta perfumería oriental

Pero ¿qué diferencia la paleta oriental de la occidental? Es verdad que existe una tendencia cada vez mayor de integrar materias primas exóticas en perfumes vendidos globalmente. Es el caso del famoso sándalo, que forma parte de las fragancias más refinadas por su característico olor amaderado, cremoso y aterciopelado. Su faceta floral, ligeramente cálida, la han hecho protagonista de fragancias para perfumería fina y cosmética en todo el mundo.

Sin embargo, hay ingredientes que predominan sobre todo en el mercado oriental. Es el caso del oud, una de nuestras materias primas favoritas –fue ingrediente destacado de nuestra colección Nomad Tales. También conocido como el oro negro de los perfumistas, el oud es una materia prima natural de alto valor reservada sólo a la industria de la perfumería. Esta esencia, es la reacción defensiva que producen los arboles del género Aquillaria, conocidos como Agara, al ser infectados por hongos. Este “accidente natural”, ya que se produce por heridas en la corteza del árbol de manera natural, produce una oleorresina que, una vez extraída, tiene un olor único en el mundo: potente, amaderado, ahumado y animal. Desde hace cientos de años, esta resina se ha quemado en la región del golfo pérsico para recibir a los invitados en la casa, como una manera de bienvenida. Si eres de los que buscan fragancias limpias en las que predominen acordes florales o frutales, el oud no es para ti. Pero ojo, su presencia en el mercado occidental está aumentando. Es posible que hayas olido un perfume con oud aunque esté presente en muy pequeñas dosis.

También utilizamos olores especiados como el del azafrán o el aceite esencial del cardamomo cuando queremos potenciar el carácter oriental de una fragancia. Y si hablamos de combinación de varias materias primas, tenemos que mencionar el shamama attar – otra de las estrellas de Nomad Tales – una mezcla de flores silvestres, plantas aromáticas, especias y maderas, que se destila en sándalo. La proporción de ingredientes cambia en cada productor, casi en cada familia se guarda con celo el secreto de su proporciones.

En Eurofragance, entendemos las materias primas y nuestro expertise en el área del Golfo nos permite crear fragancias a medida para todos los segmentos y productos. Es decir, utilizamos recursos globales para necesidades locales. 

Passion, Performance y Entrepreneurship: la evolución de la esencia de Eurofragance

Passion, Performance y Entrepreneurship: la evolución de la esencia de Eurofragance

La compañía se guía por la pasión por las fragancias, los desafíos y proyectos ambiciosos, y el espíritu emprendedor que ha tenido desde su fundación en 1990

El mundo y la sociedad evolucionan, también lo hacen las empresas. Cuando el objetivo es seguir capturando sensaciones en todo el mundo a través de las fragancias, los medios para lograrlo deben adaptarse a la evolución de la cultura, el gusto y las necesidades de la sociedad. ¿Cómo logra Eurofragance capturar sensaciones a través de sus fragancias? Gracias a sus valores, gracias a su esencia.

La esencia de Eurofragance siempre ha consistido en People, Passion y Creativity. Las personas son el ingrediente principal de nuestro éxito, la pasión por las fragancias es el secreto para mantener el buen trabajo, y la creatividad promovida entre los Eurofragancers la razón de proponer soluciones innovadoras y únicas para cada cliente dentro los segmentos de la perfumería, el cuidado personal y del hogar.

Nuevos valores de Eurofragance: Passion, Performance y Entrepreneurship

Con el objetivo de mantener nuestro liderazgo mundial en el mercado de creación de fragancias, hemos llevado nuestros valores People, Passion y Creativity al siguiente nivel. Los valores evolucionados de Eurofragance son Passion, Performance y Entrepreneurship. Nos guiamos por la pasión por las fragancias, estamos motivados por desafíos ambiciosos y proyectos de crecimiento (Performance), y estamos iluminados por la llama del espíritu emprendedor (Entrepreneurship) encendida desde el primer día de nuestra fundación en 1990.

  • Passion. La pasión significa para nosotros el amor por el mundo de las fragancias, por nuestro trabajo diario y por Eurofragance. Ninguno de nuestros éxitos habría sido posible sin la pasión que agregamos a cada proyecto, a cada nueva fragancia.
  • Performance. El rendimiento es fundamental para nosotros. Nuestras fragancias deben ser las preferidas por los clientes de nuestros clientes. Por lo tanto, nuestras actividades y esfuerzos están claramente orientados a cumplir objetivos a lo largo del tiempo.
  • Entrepreneurship. El emprendimiento forma parte de Eurofragance. Nuestra empresa es “el sueño de un emprendedor aventurero que ha logrado seducir al mercado mundial con sus fragancias”. En 1990, un joven empresario llamado Santiago Sabatés, ahora presidente de Eurofragance, se embarcó en una aventura en el mundo de las fragancias que llevó al crecimiento de una compañía internacional con presencia en varios continentes: Europa, Asia, América y África. Este espíritu emprendedor nos ha llevado hasta aquí porque asumimos riesgos y nunca nos damos por vencidos.

Estos tres ingredientes de la esencia de Eurofragance están destinados a lograr la misión de la compañía: diseñar las mejores fragancias en asociación con sus clientes para hacer que sus productos sean los preferidos por los consumidores.

Mantened vuestros sentidos bien despiertos, Eurofragance sigue capturando sensaciones para ofrecer fragancias únicas que encontraréis en diferentes productos como perfumes, lociones corporales, jabones, ambientadores o velas, por nombrar algunos.

Somos PASSION, PERFORMANCE y ENTREPRENEURSHIP.

Passion, Performance y Entrepreneurship: la evolución de la esencia de Eurofragance

Passion, Performance and Entrepreneurship: the evolution of Eurofragance essence

The company is guided by the passion for fragrances, ambitious challenges and projects, and by the entrepreneurial spirit it has had since its foundation in 1990

World and society evolve, so do companies. When the goal is to keep capturing sensations around the world through fragrances, the means to achieve it must adapt to the evolution of culture, taste and society needs. How does Eurofragance manage to capture sensations through its fragrances? Thanks to its values, thanks to its essence.

Eurofragance essence has always consisted of People, Passion and Creativity. Our People is the main ingredient for our success, the Passion for fragrance world is the secret to keep up with the good work, and the Creativity boosted among Eurofragancers the reason to come up with innovative and unique solutions for every customer within the Fine Fragrance, the Personal Care and the Home Care segments.

Eurofragance New Values: Passion, Performance & Entrepreneurship

Aiming to maintain our global leadership in the fragrance creation market, we have taken People, Passion and Creativity to the next level. Eurofragance evolved values are Passion, Performance and Entrepreneurship. We are guided by the Passion for fragrances, we are motivated by ambitious challenges and growth projects (Performance), and we are illuminated by the flame of the entrepreneurial spirit (Entrepreneurship) that started the very first day of our foundation in 1990.

  • Passion means to us the love for fragrance world, for our daily job and for Eurofragance. None of our successes would have been possible without the passion that we add to every project, to every new fragrance.
  • Performance is key to us. Our fragrances must be those preferred by our clients´ customers. Therefore, our activities and efforts are clearly oriented to deliver targets, over time.
  • Entrepreneurship is part of Eurofragance. Our company is “the dream of an adventurous entrepreneur who has succeeded in seducing the world market with his fragrances”. In 1990, a young entrepreneur called Santiago Sabatés, now Chairman of Eurofragance, embarked on an adventure in the fragrance world which led to the growth of an international company with a presence in several continents: Europe, Asia, America and Africa. This entrepreneurial spirit has taken us this far because we take risks and never give up.

These three ingredients of Eurofragance essence are meant to achieve the company´s mission: design the best fragrances in partnership with its clients in order to make their products those preferred by consumers.

Keep your senses wide awake, Eurofragance keeps capturing sensations to deliver unique fragrances that you will find in different products such as perfumes, body lotions, soaps, air fresheners or candles, to name some.

We are PASSION, PERFORMANCE & ENTREPRENEURSHIP.

Eurofragance factory in Asia can now produce Halal-certified fragrances

Eurofragance factory in Asia can now produce Halal-certified fragrances

Halal-certified fragrances sales at Middle East and other regions of the world are set to increase as Muslim populations demand Halal products

From the very beginning of its foundation, Eurofragance decided to become an international company. The first area of the planet where it started exporting its fragrances was Middle East and later joined by some other regions and countries in Asia (Singapore, the Philippines, etc). That meant we had to know a bit more about their culture, their tastes and the scents people like.

What is Halal?

Halal is an Arabic word meaning permissible. It refers to everything that adheres to Islamic law, which is defined in the Koran. The opposite to Halal is Haram and refers to what is forbidden. These two words are present in different facets of Muslims lives like food, clothes, laundry products, personal care products or cosmetics, to name few. That is why Halal products must be certified by Halal certification organizations that operate under the Islamic law, under rules and principles that Muslims follow.

Which are the conditions for a product to be Halal-certified?

When talking about fragrances for different products, for them to be Halal certified, they must accomplish six requisites: they can´t contain alcohol; can´t be tested on animals; should not contain animal ingredients; food goods that are prohibited according to the Islamic law should be avoided during the blend of halal cosmetics, and, finally, all Halal products must have a Halal Certification -issued by a certifying body- to guarantee consumers that product doesn’t contain any Haram component.

Why did we decide to produce Halal-certified fragrances?

We operate in different areas with different traditions and beliefs. Our customers produce goods for different countries within the five continents. Many of our customers sell products for Muslim populations so it is critical for us to embrace their culture and understand their needs.

In this regard, Asia, which is a strategic area for Eurofragance, is leading the way in Halal certified products. Hence the importance of obtaining this certification for fragrances we produce at our factory in Asia, located in Singapore. Our aim is to provide Halal certified fragrances not only to Asian regions, but also to Africa and other parts of the world. In fact, sales in these continents are expected to increase as Muslim populations demand Halal products.

Eurofragance fragrances produced in Singapore: Halal-certified

Our factory in Asia can now produce Halal-certified fragrances, which means our production processes and our formulations follow the Islamic law and accomplish the main requisites for our fragrances to be considered as Halal- certified.

Eurofragance goal is to keep working, with passion and creativity, to make our customers´ products those preferred by consumers all around the world.