It’s a fact! Smells are intrinsically linked to a culture. It has been proven that tradition, gastronomy, climate, etc. influence the way we perceive and interpret smells. The smell of lavender, typical of Provence, does not have the same connotations for a French person as it does to people from Turkey, who are more accustomed to the piquant smell of spices. At Eurofragance we understand these differences and create fragrances designed to delight different target audiences.
Although our fragrances are found in more than 60 countries, our deep understanding of raw materials and consumer preferences in the Middle East and the Gulf area has made us a leading company in this market.
Oriental perfumery palette
How do the oriental and western palettes differ? Truth be told, there is a growing trend to use exotic raw ingredients in perfumes all over the world. One example of this is the famous sandalwood, which shows up in extremely refined fragrances, adding its characteristic woody, creamy, velvety nuances. With a gently warm, floral side, it is used as an ingredient in fine perfumery and cosmetics around the world.
However, there are some ingredients that appeal far more in the oriental market. One of these is oudh, one of our favourite raw materials, and the star ingredient in our Nomad Tales collection. Also known as black gold by perfumers, oudh is an extremely expensive raw material used only in the perfumery industry. This essence is produced when the Aquilaria trees, known as Agar, become infected by fungus. This ‘natural accident’ occurs when wounds appear in the tree bark, and the tree produces a dense, dark and fragrant resin that, once extracted, has a unique smell: powerful, woody, smoky and animal. This resin has been burnt in the Persian Gulf for hundreds of years as a way of welcoming guests. If you like fresh, fruity and floral fragrances, then oudh is not for you. Nevertheless, it is turning up more and more frequent in the Western World. You may have smelt a perfume that contains oudh, albeit in tiny doses.
We also use spicy scents like saffron and cardamom essential oil to give fragrances a more oriental appeal. And while we are on the subject of combining raw ingredients, we must mention shamama attar -another of the stars of Nomad Tales-, a mixture of wild flowers, aromatic plants, spices and wood, which is distilled in sandalwood. Each producer changes the proportion of the ingredients, which is sometimes a family secret.
At Eurofragance we understand raw ingredients and our expertise in the Gulf area enables us to create fragrances tailored to all segments and products. In other words, we use global resources to meet local needs.
The company is guided by the passion for fragrances, ambitious challenges and projects, and by the entrepreneurial spirit it has had since its foundation in 1990
World and society evolve, so do companies. When the goal is to keep capturing sensations around the world through fragrances, the means to achieve it must adapt to the evolution of culture, taste and society needs. How does Eurofragance manage to capture sensations through its fragrances? Thanks to its values, thanks to its essence.
Eurofragance essence has always consisted of People, Passion and Creativity. Our People is the main ingredient for our success, the Passion for fragrance world is the secret to keep up with the good work, and the Creativity boosted among Eurofragancers the reason to come up with innovative and unique solutions for every customer within the Fine Fragrance, the Personal Care and the Home Care segments.
Eurofragance New Values: Passion, Performance & Entrepreneurship
Aiming to maintain our global leadership in the fragrance creation market, we have taken People, Passion and Creativity to the next level. Eurofragance evolved values are Passion, Performance and Entrepreneurship. We are guided by the Passion for fragrances, we are motivated by ambitious challenges and growth projects (Performance), and we are illuminated by the flame of the entrepreneurial spirit (Entrepreneurship) that started the very first day of our foundation in 1990.
- Passion means to us the love for fragrance world, for our daily job and for Eurofragance. None of our successes would have been possible without the passion that we add to every project, to every new fragrance.
- Performance is key to us. Our fragrances must be those preferred by our clients´ customers. Therefore, our activities and efforts are clearly oriented to deliver targets, over time.
- Entrepreneurship is part of Eurofragance. Our company is “the dream of an adventurous entrepreneur who has succeeded in seducing the world market with his fragrances”. In 1990, a young entrepreneur called Santiago Sabatés, now Chairman of Eurofragance, embarked on an adventure in the fragrance world which led to the growth of an international company with a presence in several continents: Europe, Asia, America and Africa. This entrepreneurial spirit has taken us this far because we take risks and never give up.
These three ingredients of Eurofragance essence are meant to achieve the company´s mission: design the best fragrances in partnership with its clients in order to make their products those preferred by consumers.
Keep your senses wide awake, Eurofragance keeps capturing sensations to deliver unique fragrances that you will find in different products such as perfumes, body lotions, soaps, air fresheners or candles, to name some.
We are PASSION, PERFORMANCE & ENTREPRENEURSHIP.
Halal-certified fragrances sales at Middle East and other regions of the world are set to increase as Muslim populations demand Halal products
From the very beginning of its foundation, Eurofragance decided to become an international company. The first area of the planet where it started exporting its fragrances was Middle East and later joined by some other regions and countries in Asia (Singapore, the Philippines, etc). That meant we had to know a bit more about their culture, their tastes and the scents people like.
What is Halal?
Halal is an Arabic word meaning permissible. It refers to everything that adheres to Islamic law, which is defined in the Koran. The opposite to Halal is Haram and refers to what is forbidden. These two words are present in different facets of Muslims lives like food, clothes, laundry products, personal care products or cosmetics, to name few. That is why Halal products must be certified by Halal certification organizations that operate under the Islamic law, under rules and principles that Muslims follow.
Which are the conditions for a product to be Halal-certified?
When talking about fragrances for different products, for them to be Halal certified, they must accomplish six requisites: they can´t contain alcohol; can´t be tested on animals; should not contain animal ingredients; food goods that are prohibited according to the Islamic law should be avoided during the blend of halal cosmetics, and, finally, all Halal products must have a Halal Certification -issued by a certifying body- to guarantee consumers that product doesn’t contain any Haram component.
Why did we decide to produce Halal-certified fragrances?
We operate in different areas with different traditions and beliefs. Our customers produce goods for different countries within the five continents. Many of our customers sell products for Muslim populations so it is critical for us to embrace their culture and understand their needs.
In this regard, Asia, which is a strategic area for Eurofragance, is leading the way in Halal certified products. Hence the importance of obtaining this certification for fragrances we produce at our factory in Asia, located in Singapore. Our aim is to provide Halal certified fragrances not only to Asian regions, but also to Africa and other parts of the world. In fact, sales in these continents are expected to increase as Muslim populations demand Halal products.
Eurofragance fragrances produced in Singapore: Halal-certified
Our factory in Asia can now produce Halal-certified fragrances, which means our production processes and our formulations follow the Islamic law and accomplish the main requisites for our fragrances to be considered as Halal- certified.
Eurofragance goal is to keep working, with passion and creativity, to make our customers´ products those preferred by consumers all around the world.
How innovation in this field has led to detergent scents which last longer and fulfil consumers expectations
We are surrounded by scents. Even if we don´t pay attention or we don´t realize, we can detect millions of odours. Moreover, scents have an impact on our mood, make us feel different sensations. Hence the importance of our clothes fragrance, the fragrance that comes with us everywhere and every day.
That is why when buying a detergent, as a consumer, we don´t only think about its functional characteristics, which are also important, we decide by smelling the product too. Furthermore, culture and geographic area are two important factors that influence consumers choice of detergent. Depending on what kind of scents we have been used to since we were a child and depending on the weather at our city – temperatures, humidity…-.
So, the variety of detergents in the market is as wide as consumers needs and expectations. Out there we can find detergents in different forms (liquid, powder, tablets) and different fragrances (lavender, jasmine, citric combination, rose, etc).
Wonder how Eurofragance designs and produces fragrances for detergents all around the world? Our perfumers, fragrance evaluators, sensorial marketing teams and technical application experts work together to design the perfect fragrance combination for detergents and laundry products in general.
We innovate and seek the highest quality in our products. A good example of this is Eurocaps, a new fragrance delivery system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners, detergents.
Apart from this innovative system, that guarantees our fragrances high quality and long-lasting properties, we do provide a unique understanding of lifestyles and consumer needs around the world. Our Development teams from our Creative Centers in Asia, Middle East, America and Europe, interpret local trends, research and test scents to ensure we add value to our customers’ brands.
The aim is to create a pleasant scent experience to the consumer, providing outstanding fragrances and ready-to-market concepts to our customers.
Did you know that Asia is one of the best places to buy male grooming products?
Asia has always been an exotic market from a European point of view. Differences between Europe and Asia are multiple; culture, food, weather and traditions are all very unique. This diversity makes Asia a key area for Eurofragance to explore and understand following our vision to be a global leader in perfumery.
Our presence in Asia is not new. Starting in 1996, the company began exporting its products to Hong Kong and Thailand. Next, in 2012, a representative office was set up in Singapore in order to strength the presence of the company in Asia´s East and South-East Asian markets. Finally, in 2016, a major investment was made in a full service Creative Centre in the downtown Biopolis hub. This year, 2017, will also see the official opening of a new fragrance factory in Singapore (Rapido Production Plant). This facility will be a key part of the company’s global production footprint.
We are enchanted by the diversity of perfumery market in Asia. It is a huge opportunity market not only in home care fragrances, but also fine fragrances, personal care and not to forget men grooming products!
So why do Asian men like grooming products? It all started in Japan and Korea many years ago when men started to get interested in taking better care of their skin and looking younger. However the category really took off when these products were showcased in Korean dramas/soap operas. As Asia is mad about these shows, the sales exploded and now their popularity is so high that you can find them beyond select retail in supermarkets and chemists!
Our team in Asia does not only work on male grooming products though. We are also very busy on projects in many different segments, designing fragrances for detergents, air-fresheners, soaps, shower gels, fabric softeners, shampoos, baby powder, and hand dish wash, to name just a few.
Asia is probably the most diverse of the planet’s continents. Every Asian country is different, whether you look at food, culture, history, or climate. This diversity creates a unique challenge for us, but one that is also a huge opportunity, one we are proud of taking up. There is never a dull moment in Asia!
In some countries olfactive preference is split by ethnicity, in others by climate and food preferences. For example, in China, preferences vary depending on the area: Southern China prefers citrus notes while in North China it’s more about the florals.
So how do we keep up with all this you may be wondering? Well it’s all down to our having an amazing local team whose strong experience gives us the right insights into the tastes of the Asian market. All this backed up by the state of the art facilities we have in the region with our new Creative Centre and the Rapido Production Plant.
Perfumery is an art that requires talent, passion and creativity to touch people. At Eurofragance we are Capturing Sensations all over the world because we love fragrances and we love diversity. Do you?