Blue is the new green, get to know Oceanica trend
The first Personal Care trend we are unveiling is Oceanica, which has been taking more market share over the last two years thanks to the increasing concern about environment and oceans. The preference for more natural products is gaining ground not only in food, but also in the Personal Care category. Oceanica is based on the ocean as our main source for natural raw materials, which has made blue becomes the new green.
Oceanica has been introduced in the Personal Care market by lots of renowned brands that are selling products with marine extracts, algae, corals, and have also promoted them by ads that evoke oceans, seas, water, blue, etc.
New olfactive references taken from the oceans appear: sea salt, algae, moss or even sand. Salt is the latest trend for perfumery and cosmetics, and also algae accords appear in some niche perfumes. Algae appears also as an extract; it’s a non-food source, more sustainable than many natural ingredients and can prevent deforestation.
Marine raw materials bring a refreshing effect to fragrances and allow perfumes to transmit and reinforce some benefits, such moisturization or nutrition. Fragrances are a powerful tool to convey feelings or sensations, making a more holistic product.
This Personal Care trend sends a social message: the need of reconnecting with the seas. Hair and body care products created under this influence carry this feeling of wellness, pureness, vitality, exfoliation, hydration, etc.
At Eurofragance, we have been working on fragrances that follow Oceanica trend for products such as shower gel, hand wash or body lotions. These scents add sensations of freshness, well-being and energy to the products and have already captivated some brands within the personal care segment.
We keep working with PEOPLE, PASSION & CREATIVITY to Capture Sensations through our fragrances, to provide our customers with the most competitive scents for their products.