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Oceans, forests, haute cuisine, purity and anti-conformism are embodied in many ways in personal care products, reflecting social concerns and longings

Trends are constantly evolving, changing, as society does. These changes are reflected not only in culture, but also in markets. Today we are focusing in Personal Care market, which Eurofragance produces fragrances for.

Designing and producing fragrances for Personal Care products sold all over the world requires then a good understanding of consumers, markets and trends. Eurofragance’s Sensorial Marketing Team in our Creative Centres is the cornerstone for trends understanding. They look for accurate information from different cultures, key markets, trendy cities and local influencers. They also keep an eye at innovative brands and products within consumer goods industry. We blend all these inputs to elaborate our trends in Personal Care.

There are four trends plus a special capsule trend that we will uncover in the next blog posts thanks to a series of articles called “Personal Care trends: all you need to know”. What we can tell you now is that appetite for more lifestyle-oriented products continues to boom.

A new holistic approach in many products which aims to a consumer worried about nature, inner and outer health, society and individuality. Nature, especially local nature, will be the source of most ingredients. Oceans, forests, but also farms, food markets will be reflected and embodied in daily personal care products reinforced by scents. New raw materials such as sea salt, kale, donkey milk or charcoal will be popular.

Stay tuned! We will uncover all these trends, one by one, and those fragrances inspired by these new trends.