We are looking back over 2018 with a mixture of nostalgia and excitement. It was a magnificent year for us and our stakeholders. We started the year on a high note, when Laurent Mercier took the helm as our new CEO replacing founder partner Santiago Sabatés. Laurent’s vision materialised in strategic movements which, coupled with the efforts of all our Eurofragancers, took us to success after success. Here is a summary of the main milestones:
Expansion and Optimisation
A year has been long enough to achieve a lot at Eurofragance. We have grown and evolved both inside and out. On the one hand, since April, our Barcelona headquarters have had an improved comprehensive fragrance evaluation area. On the other, we have increased and strengthened our presence in America by acquiring Fragrance Design, an Atlanta based company, and optimising our production plant in Mexico. We are particularly proud of these two achievements.
In addition, our R&D department developed an ambitious research and innovation plan which resulted in two very interesting products: Our Eurocaps™ encapsulated fragrances for fabric conditioners have revolutionised the Home Care sector and the first Euro-MC™ Fragrances line is an innovative technology that neutralises unpleasant smells.
Trade fairs and creative projects
Trade fairs were also crucial in 2018. Our Eurofragancers learned, presented and discovered the latest trends at the industry’s leading events: Esxence, Detex, In Cosmetic Global and we’ll never forget the exciting moments we spent at BeautyWorld Middle East! Our perfumers surprised all our visitors at the presentation of our long-awaited Nomad Tales collection. We poured all our creative talent into this project. But wait! The Nomad Tales journey didn’t stop there, because 2019 will bring us even more new things from those fabulous faraway lands. Take note!
And while we’re on the subject of exciting creative projects, we mustn’t forget “És possible”, the fragrance created to commemorate the 10th anniversary of the Pasqual Maragall Foundation. Our perfumer, Belén García, created this masterpiece with ingredients that represent the values of the organisation in a souvenir perfume.
For all these reasons, we say farewell to 2018 with the satisfaction of having overcome numerous challenges and full of energy to face whatever the New Year may bring. As always, we will continue to announce our news on Facebook, Twitter, LinkedIn and Google +. Follow us and you won’t miss out!
Everyone at Eurofragance would like to wish you a very Happy New Year!