Eurofragance se une al IFRA- IOFI Charter por un futuro más sostenible

Eurofragance se une al IFRA- IOFI Charter por un futuro más sostenible

Demostrando una vez más nuestro compromiso con la sostenibilidad y el medio ambiente, Eurofragance se ha unido al compromiso lanzado por IFRA (Asociación Internacional de Fragancias) e IOFI (Organización Internacional de la Industria de Aromas). Se trata de una iniciativa creada para promover el desarrollo sostenible en el sector de fragancias y aromas.

Con más 100 empresas adheridas, este compromiso colectivo quiere marcar la diferencia no sólo en el futuro del planeta, sino en las personas y el sector. La iniciativa, lanzada a principios del mes de julio, cubre la sostenibilidad en todos los sentidos, con 17 compromisos englobados en 5 áreas de enfoque: abastecimiento responsable, reducción de nuestra huella ambiental, bienestar de nuestros equipos, seguridad de los productos y transparencia y asociaciones.

El IFRA- IOFI Charter es un paso más hacia el Green Project de Eurofragance, nuestro plan de 3 años para ser más sostenibles, revisando y analizando en profundidad cada proceso de la empresa. “Es muy importante para nosotros formar parte de este compromiso, somos conscientes de que sólo tenemos un planeta y su futuro es algo que depende de cada uno de nosotros y nuestras acciones. Por ello, más allá de revisitar nuestros procesos es esencial apostar por la innovación, buscar nuevas formas de trabajar, limitar el uso que hacemos de los recursos naturales exprimiendo al máximo nuestra creatividad” afirma Laurent Mercier, CEO de Eurofragance.

El Charter impulsado por IFRA e IOFI se lleva desarrollando desde 2016 y sigue los objetivos de desarrollo propuestos por las Naciones Unidas. Su objetivo es ayudar a los sectores a seguir avanzando en el camino de la sostenibilidad a través del intercambio de best practices, herramientas y evaluación del progreso. Se ha diseñado para ser inclusivo y aspiracional, con objetivos claros y alcanzables que permitan a las empresas contribuir a mejorar la sostenibilidad del sector sin importar su tamaño.

A principios de 2021 se publicará un informe global del progreso del sector en el que Eurofragance contribuirá informando sobre sus progresos en los 17 compromisos de las 5 áreas de enfoque.

Creativity + Innovation: Two Fundamental Ingredients in Fragrance Design

Creativity + Innovation: Two Fundamental Ingredients in Fragrance Design

To celebrate International Creativity and Innovation Day, we are thrilled to share one of our core areas of expertise with you, fragrance design. It combines creativity and innovation, and plays a fundamental role in achieving our objective of perfuming the world. Our in-house team of experts conduct extensive research and analysis, in

Creativity + Innovation: Two Fundamental Ingredients in Fragrance Design

novate using applied technology and  perfumer expertise, and leverage our wide range of quality olfactory ingredients.

This all comes together in Eurofragance’s Sensolab, a laboratory where fragrances come to life through textures application and renewed formulations. Smell Me Founder Melina Napolitano sat down with Eurofragance’s Applications Manager Myriam Terés to discuss the work that takes place in the SensoLab.

Melina Napolitano: How does a liquid fragrance become an innovative product? 

Myriam Terés: This is the objective of Sensolab – to propose and apply new textures for the perfume market; formats where the consumer can explore the fragrance with the senses. The purpose is to be able to make the invisible tangible, to make fragrances a lively feature in the product, and thus, become a source of inspiration for our customers.

We know that perfume is a source of pleasure and wellbeing, and that the choice of a fragrance is our olfactory code compared to others. Fragrance is a sensorial experience in itself, as it gives us the ability to transport our mind to any place, at any time. This type of experience sometimes requires all the senses to make it happen.  

Sensolab tries to find new textures in which to present the perfume; solid textures, foams etc. This allows us to experience fragrances in different formats, that’s what we call innovation. 

MN: What is the process of creating a fragrance?

MT: The first step is the design of the fragrance. The choice of the right ingredients, along with creativity, is in the hands of the perfumers. They know in depth which raw materials should be used for each type of application, and they also have great expertise in the broad olfactory palette.

Then, the fragrance designed by the perfumer, goes through the application area where a physical-chemical evaluation of the composition is conducted and the behavior of the application itself is studied (shower gel, body lotion, etc.).  

Once these steps have been carried out, the evaluators sit with the fragrances and check that the fragrance application in the product continues to be successful. This is what is called a zero-time validated fragrance. Then, stability studies are carried out to check that the stability of the fragrance does not change over time until the final fragrance is reached.

MN: A fragrance could be in multiple formats, right?

MT: Yes! Have you ever experienced a powdered perfume? Well, fragrance in this format has a double function: one is to give off a scent and the other is to moisturize. This format for a fragrance makes it easy to carry with the added benefit of nourishing the skin.

But there are many more types of textures in fragrances…

Solid perfume is a perfumed balm that can be applied by fingertip. Not only does it require less water in its chemical composition and formulation, but it also weighs less as a finished product. This implies a more sustainable product life cycle. The solid perfume can be converted into a gel shampoo, bath, body lotion, and deodorant in stick format.

These textures arise from a new trend called waterless perfumes, which arises from the movement to protect our most important natural resource: water. Here, innovation manifests in the need to respond to a global crisis, and calls for improved sustainability. 

Foam fragrances, one of the most popular formats, are presented in an airy, voluptuous texture that also serves a moisturizing function. 

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Innovation is more than just a buzzword; Sensolab has no limits in its mission to exceed expectations. The goal is to continue inspiring customers and working on the creation of new ways to enjoy fragrances!

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