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How innovation in this field has led to detergent scents which last longer and fulfil consumers expectations

We are surrounded by scents. Even if we don´t pay attention or we don´t realize, we can detect millions of odours. Moreover, scents have an impact on our mood, make us feel different sensations. Hence the importance of our clothes fragrance, the fragrance that comes with us everywhere and every day.

That is why when buying a detergent, as a consumer, we don´t only think about its functional characteristics, which are also important, we decide by smelling the product too. Furthermore, culture and geographic area are two important factors that influence consumers choice of detergent. Depending on what kind of scents we have been used to since we were a child and depending on the weather at our city – temperatures, humidity…-.

So, the variety of detergents in the market is as wide as consumers needs and expectations. Out there we can find detergents in different forms (liquid, powder, tablets) and different fragrances (lavender, jasmine, citric combination, rose, etc).

Wonder how Eurofragance designs and produces fragrances for detergents all around the world? Our perfumers, fragrance evaluators, sensorial marketing teams and technical application experts work together to design the perfect fragrance combination for detergents and laundry products in general.

We innovate and seek the highest quality in our products. A good example of this is Eurocaps, a new fragrance delivery system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners, detergents.

Apart from this innovative system, that guarantees our fragrances high quality and long-lasting properties, we do provide a unique understanding of lifestyles and consumer needs around the world. Our Development teams from our Creative Centers in Asia, Middle East, America and Europe, interpret local trends, research and test scents to ensure we add value to our customers’ brands.

The aim is to create a pleasant scent experience to the consumer, providing outstanding fragrances and ready-to-market concepts to our customers.