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Millennial Pink collection or how to nail trends

Millennial Pink collection or how to nail trends

Eurofragance new line of fragrances for body brings joy and excitement to the market inspired by the uberpopular Instagram-obsession color pink

Even if you haven’t heard of Millennial Pink, you’ve seen it and you might be smelling it right now. In the summer of 2016 everyone started calling it Millennial Pink, when the colour pink had mutated and expanded to include a range of shades from beige with just a touch of blush to a peach-salmon hybrid.

Pink, originally aimed to little girls and rejected by young adults, has now new connotations thanks to nostalgia. Redolent of good times, nowadays it represents a new rebellious alternative prettiness, is genderless and highly inspirational. Millennial Pink trend inspired us to come along with a new fragrance collection, a new line of fragrances specially designed for body care products such as shower gel, body lotions or oils. These fragrances spread a feeling of prettiness, wellbeing and freshness while retaining intellectual detachment.

This collection consists of four fragrances: Pink Guava, Pink Palm, Pink Coral and Pink Rose. All of them are characterized by a fancy scent that keeps you smelling and wanting for more. Pink Guava main notes are guava, nectarine, berries and pink lotus. Pink Palm contains freesia, pineberries and plum. Pink Coral accords are hibiscus, pomegranate and pink lemonade. Finally, Pink Rose features a blend of pink musk, pink peony and rose petals.

At Eurofragance, we are now launching these fragrances for different markets and clients within the body care segment and also developing new ones for the Air Care sector.

There is nothing you cannot express in a scent. We not only create fragrances but also explore the senses. We work with new types of perfumed textures that trigger surprising sensations. Millennial Pink collection gives you the chance to experience a totally new way to see and smell pink. Do you dare?

Scents??: find your own dimension

Scents??: find your own dimension

Eurofragance fragrance collection at Beautyworld Middle East 2017 is a result of a superb team work

What would you say if we assure you that you can find your own dimension? Think about a multisensory experience, an experience that awakes all your senses. Go beyond the limits of sensations. Imagine a fragrances collection where you can customize the final scent. Live Scents?, Eurofragance new fragrance collection, exclusively created for the Beautyworld Middle East (BWME) 2017.

This Sunday the most important beauty fair in the Middle East launches its 22nd edition. BWME is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing. Eurofragance is planning to surprise again, this time with Scents?, a fragrance collection that promises to help you find your own dimension by exploring your senses and creating your own scent.

It seems easy to talk about this amazing collection and introduce it as a “futuristic vision that will reveal unexplored territories and find new ways to perfume your life”.  However, this is a result of a superb team work, and today we want to uncover and recognize the hard and brilliant work behind our new fragrance collection.

How we get to present an amazing collection like Scents?? It all started in September last year, when our Marketing Sensorial Studio started thinking about a concept, a BIG IDEA to bring to our new fragrance collection, something different and innovative. They presented the briefing to Eurofragance´s Management and then, after a BIG YES, it was time for the rest of the teams to start working on this BIG IDEA.

In December, Fragrance development managers and perfumers initiated the fragrances´ design at the same time that Communication & Image department began planning how the stand would look like. In the meanwhile, Marketing Sensorial Studio searched for suppliers, designing graphic supports and choosing the fragrances packaging. Besides, there was also a further team involved which is Applications Sensolab Studio. They had a key role on our Body Care fragrance collection…You will know why soon!

Overall, it has been a cross-departmental project, between our HQ in Barcelona and Dubai, where our PEOPLE, our PASSION and our CREATIVITY have come together to create an unforgettable fragrance collection.

Be ready for a multisensory immersion, unexpected textures and new sensations. Be ready for Scents?. More details coming soon!

Feng Shui and aromatherapy, where wellness starts

Feng Shui and aromatherapy, where wellness starts

What do we know about the philosophy behind Feng Shui and the role of fragrances on it?

Feng Shui is a philosophical method coming from China and consisting of harmonizing the environment that surrounds us so this environment has got a positive effect on ourselves and our visitors.

This method is usually practiced in different places: houses, offices, buildings, etc. Furthermore, the well-known five elements are essential for Feng Shui: water, metal, earth, fire and wood. They represent nature`s energy.

According to Feng Shui, the way we organize furniture, decoration and rooms -either at home, office or buildings- has got an effect on our mood and wellbeing. So, it is time to re-think how we dispose different objects in our surrounding environments.

You might be wondering what fragrances have to do with Feng Shui. Well, the scents we choose for our personal space or our company`s offices are also important to create pleasant atmospheres, rooms where we feel relaxed, we feel good. We have previously talked about the power of fragrances to create unique atmospheres. Hence, the value that fragrances add to the practice of Feng Shui.

Some scents have a pleasant effect on us, boost our energy, make us relaxed…Imagine then a room where everything is just in the right place and where the air is fragranced with scents like jasmine, lavender, peppermint, lemon or rose, depending on your emotions and your taste.

It is actually common that specific fragrances have an effect on our mood, on our feelings and emotions. This leads us to a practice called aromatherapy, which is based on the belief that various natural scents have an intrinsic ability to influence mood, cognition and health. For example, jasmine is used to relieve anger, increase confidence, ease depression and as aphrodisiac while lavender is good to relax and peppermint is best for relieving stress.

Are you ready to improve your wellbeing by practicing Feng Shui along with aromatherapy? Have a look at your surrounding environment, what would you change? Now, smell the room you are in. Do you like the scent or you would rather choose another air freshener?

At Eurofragance, our perfumers, fragrance evaluators, sensorial marketing teams and technical application experts work together to design the perfect fragrance combination for a welcoming environment.

Expertise, creativity, passion and technology are key to create fragrances for products such as air fresheners, candles, detergents, softeners…The main purpose: to offer wellbeing through our fragrances.

Because wellness starts at our surrounding environment.

Happy International Women`s Day!

Happy International Women`s Day!

Did you know that women represent the 56% of Eurofragance´s workforce?

We believe in equality. We work to establish a real equality. This is the reason why Eurofragance employs a total of 143 women out of its 254 employees. Women represent the 56% of Eurofragance´s workforce.

From the very beginning, since the company was created, we never had a doubt that this would be a company where men and women have the same rights and opportunities.

In order to achieve equality, we also apply measures that guarantee the same salary and the same work conditions for both women and men who are on the same role. We all at Eurofragance are different but we all are treated equally.

Some other measures we apply to all our employees are flexible timesheet, health assistance and health insurance. These procedures help employees to have quality of life and to adapt their work times to their personal life.

We are People, Passion and Creativity and only in a flexible and enjoyable working environment we can be passionate and creative.

Furthermore, we also work for equality outside our walls, collaborating with projects like Educo´s one. Educo is a global development NGO that acts in favour of children by defending their rights, especially the right to a quality education.

Eurofragance, specifically, helps Educo on the SHE grants program. These grants cover girls’ schooling costs for the first year of secondary school. Equality starts since we are born, by having the same opportunities, boys and girls.

Finally, we don´t want to finish this article without a big thanks to all the amazing women who work at Eurofragance. Thanks for your work, your ideas, your passion and your trust in this amazing project: Capturing Sensations all around the world to create captivating fragrances.

Happy International Women´s Day!

2016, a scented year to remember

2016, a scented year to remember

People, Passion and Creativity are leading us to a marvellous perfumed path of achievements

We didn´t want to say bye to 2016 without thanking our great team its effort which has led Eurofragance to achieve great things like the opening of a Creative Centre in Singapore, the launch of a new production factory also in Singapore or the creation of an amazing collection of fragrances named REMEMORIES.

It has been a great year for all of us and, from this little and open corner which is our blog, we want to express how happy and proud we are.

We have told you so many times that our essence is compounded of PEOPLE, PASSION and CREATIVITY. This pure essence is the secret of our success.

For the year ahead we have so many projects lined up like Shape Up, a digital platform for all our employees to get empowered and do exercise at the same time they participate in charity challenges. We are also about to launch a new Careers site that will encourage all the talent out there to come and enjoy working with us.

And many more surprises to come…

Finally, we want to thank our readers! Thanks for sharing with us this love for fragrances. We promise you that in 2017 we will keep posting all about the fragrances world.

Happy New Year Eurofragancers!

 

How do we create fragrances?

How do we create fragrances?

By listening to clients, knowing consumers and being passionate about what we do

Have you ever wondered how fragrances are created? Nothing in life is a coincidence nor in the perfume world. Today´s post is especially written for you, the one wondering if fragrances creation is just a matter of mixing raw materials or if it is something more creative and far more complicated.

As so many other processes in business, the process of creating fragrances starts with a briefing. Clients expose their goals and explain the characteristics they pursue for the product they want to introduce into the market. From this point, we initiate the project to get the perfect odour, the one that accomplishes clients ´goals and needs.

Perfumers start a creative procedure, as well as precise, to find the wanted formula. This procedure includes their input, their particular way to get inspired and their knowledge of the olfactory notes and the market trends. They try not only to achieve clients’ expectations but also capture sensations for consumers to feel them when they smell the new fragrance.

But there is no total freedom to create a fragrance: it has to meet the requirements not only of the client and the market but also countries´ regulations. Besides, perfumers need to take into account the characteristics of the final product. Depending on the product where the fragrance will be applied (perfume, body care lotion, air freshener…) there will be different technical requirements to accomplish.

So perfumers’ work is to get a creative and fascinating essence within functional limits. This is a real challenge.

Once they have got the formula, this is sent to the lab compounding where the lab team produces small samples with the designed scent.

Then, the samples are sent to the applications team where they are tested on the final product to evaluate the behaviour of the fragrance. Subsequently, accelerated studies of stability are carried out in order to see how the fragrance responds to drastic conditions and also to simulate its real use.

Finally, product goes through different tests which include: physical, chemical and organoleptic in order to establish the standard parameters of this new fragrance. The main purpose of these tests is to ensure that the quality control of the product responds to our high quality standards.

Voilà! The new fragrance is ready for the market.

As we have said, it is a process in which are involved clients´objectives, perfumers´ inspiration and creativity, and quality tests. What makes this process unique is our PEOPLE, PASSION and CREATIVITY.

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