After an exciting 2017, Eurofragance prepares to introduce its fragrances in different markets during 2018
Last year was exciting at Eurofragance. The company surprised everyone at Beautyworld Middle East, thanks to the Scentsoo collection and a captivating stand that was praised by media and visitors; welcomed new employees such as Andrés Pagés, General Manager for Mexico, Central America and the Caribbean, and Juan Ramón López Gil, new Chief Financial Officer; announced Halal certified fragrances through Asia production facility, and presented “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market.
These achievements were possible thanks to a hard and excellent team work. Our Eurofragancers keep giving their best to keep Capturing Sensations around the world through fragrances that bring emotions and wellness.
During 2017, at Eurofragance, we also introduced Eurocaps, a new formula for clothes’ scent to last longer, a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years. Moreover, this 2018, more innovations are expected, so keep your eyes wide open because we´ll be telling you all about them on this special corner that is our blog.
Apart from innovation, teamwork and fragrances that Capture Sensations, there is an element that has been intrinsically related to Eurofragance culture from the very beginning: a determined international outlook. In this regard, and over the past year, the company participated in COSME TOKYO, its first landing at Japanese market. Also, it added the capability to produce Halal certified fragrances at its Singapore Rapido production facility, envisaging expanding the sale of these fragrances to other countries with an interest in Halal certification globally.
For 2018, Eurofragance has got new projects and challenges that we will soon uncover. In the meantime, let´s keep enriching our knowledge about fragrances world, follow us on Facebook, Twitter, LinkedIn and Google+.
How multiculturalism makes our company a better place
You already know the heart of Eurofragance. We have also talked about our amazing “perfume makers”. Some of our fragrances collections have been presented on this blog as well (Scentsoo, REMEMORIES, …). Time now for Eurofragance´s main raw material: PEOPLE.
Our team consists of more than 250 employees from over 20 countries in the world. They come from different backgrounds, cultures, specialities. However, they all are equally important for our main goal: Capturing Sensations through our fragrances.
Being an international company with family roots has allowed us to have a global perspective without missing the importance of local point of view. The cultural diversity in our workforce helps us enrich our knowledge, our vision and, of course, it is conveyed into fragrances that cater to a wide type of markets and publics.
Diversity is one of our best assets. We promote multiculturalism and having a multicultural team makes our daily routine enriching. We exchange experiences and knowledge with our colleagues and this allows all of us to grow not only individually, but also as a team. Apart from our day to day routine, which includes interesting activities such as the contest “Fragrance of the day”, we also organize some teambuilding activities (sport competitions, gymkhanas and outdoor activities).
People are the backbone of Eurofragance´s values so we also believe that developing their talent and promoting leadership and management skills are critical to achieving company´s and employee´s goals. Our Eurofragancers can achieve their maximum potential by permanently learning, focusing on their talents and enjoying what they do.
Only a happy team can work with passion and be creative. So, one of our aims is to get a work environment where our team can develop their skills, state their ideas, be innovative, dare, etc. To Capture Sensations, we must feel them before.
We are our PEOPLE. We are PEOPLE, PASSION & CREATIVITY.
“We firmly believe in the value of people and their capacity to take decisions as an instrument to make the company better every day”.
Santiago Sabatés , CEO.
Eurofragance new line of fragrances for body brings joy and excitement to the market inspired by the uberpopular Instagram-obsession color pink
Even if you haven’t heard of Millennial Pink, you’ve seen it and you might be smelling it right now. In the summer of 2016 everyone started calling it Millennial Pink, when the colour pink had mutated and expanded to include a range of shades from beige with just a touch of blush to a peach-salmon hybrid.
Pink, originally aimed to little girls and rejected by young adults, has now new connotations thanks to nostalgia. Redolent of good times, nowadays it represents a new rebellious alternative prettiness, is genderless and highly inspirational. Millennial Pink trend inspired us to come along with a new fragrance collection, a new line of fragrances specially designed for body care products such as shower gel, body lotions or oils. These fragrances spread a feeling of prettiness, wellbeing and freshness while retaining intellectual detachment.
This collection consists of four fragrances: Pink Guava, Pink Palm, Pink Coral and Pink Rose. All of them are characterized by a fancy scent that keeps you smelling and wanting for more. Pink Guava main notes are guava, nectarine, berries and pink lotus. Pink Palm contains freesia, pineberries and plum. Pink Coral accords are hibiscus, pomegranate and pink lemonade. Finally, Pink Rose features a blend of pink musk, pink peony and rose petals.
At Eurofragance, we are now launching these fragrances for different markets and clients within the body care segment and also developing new ones for the Air Care sector.
There is nothing you cannot express in a scent. We not only create fragrances but also explore the senses. We work with new types of perfumed textures that trigger surprising sensations. Millennial Pink collection gives you the chance to experience a totally new way to see and smell pink. Do you dare?
Eurofragance fragrance collection at Beautyworld Middle East 2017 is a result of a superb team work
What would you say if we assure you that you can find your own dimension? Think about a multisensory experience, an experience that awakes all your senses. Go beyond the limits of sensations. Imagine a fragrances collection where you can customize the final scent. Live Scents?, Eurofragance new fragrance collection, exclusively created for the Beautyworld Middle East (BWME) 2017.
This Sunday the most important beauty fair in the Middle East launches its 22nd edition. BWME is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing. Eurofragance is planning to surprise again, this time with Scents?, a fragrance collection that promises to help you find your own dimension by exploring your senses and creating your own scent.
It seems easy to talk about this amazing collection and introduce it as a “futuristic vision that will reveal unexplored territories and find new ways to perfume your life”. However, this is a result of a superb team work, and today we want to uncover and recognize the hard and brilliant work behind our new fragrance collection.
How we get to present an amazing collection like Scents?? It all started in September last year, when our Marketing Sensorial Studio started thinking about a concept, a BIG IDEA to bring to our new fragrance collection, something different and innovative. They presented the briefing to Eurofragance´s Management and then, after a BIG YES, it was time for the rest of the teams to start working on this BIG IDEA.
In December, Fragrance development managers and perfumers initiated the fragrances´ design at the same time that Communication & Image department began planning how the stand would look like. In the meanwhile, Marketing Sensorial Studio searched for suppliers, designing graphic supports and choosing the fragrances packaging. Besides, there was also a further team involved which is Applications Sensolab Studio. They had a key role on our Body Care fragrance collection…You will know why soon!
Overall, it has been a cross-departmental project, between our HQ in Barcelona and Dubai, where our PEOPLE, our PASSION and our CREATIVITY have come together to create an unforgettable fragrance collection.
Be ready for a multisensory immersion, unexpected textures and new sensations. Be ready for Scents?. More details coming soon!
What do we know about the philosophy behind Feng Shui and the role of fragrances on it?
Feng Shui is a philosophical method coming from China and consisting of harmonizing the environment that surrounds us so this environment has got a positive effect on ourselves and our visitors.
This method is usually practiced in different places: houses, offices, buildings, etc. Furthermore, the well-known five elements are essential for Feng Shui: water, metal, earth, fire and wood. They represent nature`s energy.
According to Feng Shui, the way we organize furniture, decoration and rooms -either at home, office or buildings- has got an effect on our mood and wellbeing. So, it is time to re-think how we dispose different objects in our surrounding environments.
You might be wondering what fragrances have to do with Feng Shui. Well, the scents we choose for our personal space or our company`s offices are also important to create pleasant atmospheres, rooms where we feel relaxed, we feel good. We have previously talked about the power of fragrances to create unique atmospheres. Hence, the value that fragrances add to the practice of Feng Shui.
Some scents have a pleasant effect on us, boost our energy, make us relaxed…Imagine then a room where everything is just in the right place and where the air is fragranced with scents like jasmine, lavender, peppermint, lemon or rose, depending on your emotions and your taste.
It is actually common that specific fragrances have an effect on our mood, on our feelings and emotions. This leads us to a practice called aromatherapy, which is based on the belief that various natural scents have an intrinsic ability to influence mood, cognition and health. For example, jasmine is used to relieve anger, increase confidence, ease depression and as aphrodisiac while lavender is good to relax and peppermint is best for relieving stress.
Are you ready to improve your wellbeing by practicing Feng Shui along with aromatherapy? Have a look at your surrounding environment, what would you change? Now, smell the room you are in. Do you like the scent or you would rather choose another air freshener?
At Eurofragance, our perfumers, fragrance evaluators, sensorial marketing teams and technical application experts work together to design the perfect fragrance combination for a welcoming environment.
Expertise, creativity, passion and technology are key to create fragrances for products such as air fresheners, candles, detergents, softeners…The main purpose: to offer wellbeing through our fragrances.
Because wellness starts at our surrounding environment.
Did you know that women represent the 56% of Eurofragance´s workforce?
We believe in equality. We work to establish a real equality. This is the reason why Eurofragance employs a total of 143 women out of its 254 employees. Women represent the 56% of Eurofragance´s workforce.
From the very beginning, since the company was created, we never had a doubt that this would be a company where men and women have the same rights and opportunities.
In order to achieve equality, we also apply measures that guarantee the same salary and the same work conditions for both women and men who are on the same role. We all at Eurofragance are different but we all are treated equally.
Some other measures we apply to all our employees are flexible timesheet, health assistance and health insurance. These procedures help employees to have quality of life and to adapt their work times to their personal life.
We are People, Passion and Creativity and only in a flexible and enjoyable working environment we can be passionate and creative.
Furthermore, we also work for equality outside our walls, collaborating with projects like Educo´s one. Educo is a global development NGO that acts in favour of children by defending their rights, especially the right to a quality education.
Eurofragance, specifically, helps Educo on the SHE grants program. These grants cover girls’ schooling costs for the first year of secondary school. Equality starts since we are born, by having the same opportunities, boys and girls.
Finally, we don´t want to finish this article without a big thanks to all the amazing women who work at Eurofragance. Thanks for your work, your ideas, your passion and your trust in this amazing project: Capturing Sensations all around the world to create captivating fragrances.
Happy International Women´s Day!