We are in the final stretch of 2019, so it is time that we share with you the trends in the world of perfumery for 2020: which ingredients will predominate, the perfume styles and must-known facts about sustainability.
So where are we now, as we look forward to 2020?
In the last year, there has been a rise of individualism, meaning that no one wants to smell like someone else. It is very common among the cosmetics industry to offer personalized products, but, nowadays, we can see more and more perfume brands that are starting to sell customized fragrances.
On the other hand, there has been a complete blurring of boundaries when it comes to gender. Today’s “unisex” is about arbitrary nature of gender divisions in fragrance. Notes should not be gendered in the first place, neither as masculine nor feminine. For instance, when looking at the last decade’s perfumes, it is possible to find many male fragrances which include rose or other floral notes. Also, the warm and eccentric sandalwood, which was historically associated with male fragrances, now impacts the feminine perfumery.
This leads us to the key ingredients for 2020…
The world perfumery trends for the year 2020 show a connection with nature, the search for authenticity and the exploration of sensory pleasures.
Regarding the scents for next year, the trend will be woody scents, the Fougére family will return with some touches of modernity proposed by the dry amber from the fern. However, the protagonist will be the white flower– very feminine, sensual, powerful and captivating.
While fragrances themselves are becoming more globalized, it is more and more common to find oriental notes in occidental perfumery. For example, oud, an ingredient almost unknown in the west a few years ago, now marks the lasts fashion trends in perfumery.
And what about sustainability?
The trend that combines the natural, as well as sustainable in cosmetics and perfumery is consolidated. Ecological, chemical-free ingredients and sustainable formulations are the basis on which cosmetic innovation is currently based. In fact, fragrance houses are developing very strong global programs in sustainability.
This approach is not only a way to include natural ingredients among their perfumes, it also reduces other factors that can harm the environment – packaging- and health – anti-allergens synthetics ingredients.
This are only some predictions that will hold for next year, however, as the year progresses, we will see these trends more developed and some others that will appear. For now, in Eurofragance we want to send our greetings for this holiday season and for the new year 2020.
The same smell, the same bottle, the same size… we all have one perfume that we consider OUR perfume. The one we always wear to work, to meet our friends and the one we always have a bottle of in our cupboard. So, for how long have you been using it?
There are several reasons why women and men use the same fragrance for years, as it is not easy to select the fragrance with which you feel comfortable, attractive, happy, fresh, elegant with. So, once you have found “your signature essence”, it is difficult to change. Perhaps, you alternate it with others for special occasions, but there is always one of them that will always represent you.
However, as there are many people that stick to a perfume, they wear their entire lives, there are others that change their perfume as often as they change socks. For the most part it comes down to personal preference, but we want to mention some other factors to consider.
It is important for you to know that trying a new perfume does not mean leaving aside a brand that you love but opening the door to other fragrances that can accompany you on specific occasions.
Olfactory taste change, because smell is modified throughout our existence, and this evolution is completely linked to our affective life. On average, there is a change on the olfactory change every three years, and maybe, the perfume that excited you yesterday, today almost repels you.
Nevertheless, it is not always your taste that’s changed. Sometimes perfumer reformulate their scents by swapping out ingredients. Then, if your favorite perfume just doesn’t smell like it used to, maybe it’s time to try something else.
Smell is the only one of our senses that sends messages to a brain region that regulates the primitive pulsations of hunger, thirst, etc. That is why fragrances unconsciously affect all our emotional behavior. Life experiences, memories, the passage of time… they all produce an evolution in you. This evolution can be projected through a perfume as a means of communication. For this reason, your choice in perfume can change. Maybe now you feel more identified with a different perfume than when you were 10 years younger.
There are many elements with which you can strengthen your natural beauty. For example, fashion and makeup. But what about perfume? You should think of it as an accessory. A scent can send a message or create a mood. The simple gesture of putting a few drops of your favorite cologne can elevate your mood when you have a bad day.
The perfume industry is always evolving and producing new creations. That is, with new fragrances arising, you will sadly not be able to discover if you are always faithful to the same perfume. So, why not trying out new perfumes? Changing your perfume just to try something new isn’t a bad idea.
Choice a perfume that you feel comfortable with and makes you feel happy!
There are many myths surrounding the use of perfumes and fragrances in summer times: citrus scents are better, they should not be applied on skin, etc. However, the secret for the perfume to last on the skin in the summer season is only in its good application and in a previous preparation of the skin so that the fragrance lasts longer.
The skin should always be well hydrated, but even more in summer. One of the best moments to put perfume on the skin is after sun bathing, as thanks to the steam, the pores are open and the fragrance can penetrate better. Moreover, nowadays, there are many perfumes that have their cream version with the same scent which you can use to keep a more intense and longer smell.
Fear of photo-sensitization causes some to perfume clothes instead of skin. But be careful, because fabrics such as silk or linen can be ruined. Some recommend vaporizing the hair; however, perfume has alcohol and in the long run dries the hair and skin of the head, which makes hair ugly and with dandruff.
So where is best to apply the perfume? It is recommended to apply it in the neck and chest, on a daily basis. Yet, perfuming the head or scalp helps, but it’s advised only for special events. About the distance, the further it is applied; better distribution you’ll get. So, apply your perfume 10 centimeters away for a guaranteed and long-lasting smell.
Summer is a territory of citrus, fruit and floral scents. These perfumes give the feeling of air or breeze that one wants to fight the heat. The smell of grass, sea or lemon, for example, are smells that are in nature, and they are usually much more refreshing and suitable for hot days. For a day at the beach, coconut and pineapple aromas are the best, as they remind of tropical climates and relaxing on summer days, or perfumes based on jasmine, lavender, roses and other combinations with floral notes for a special summer night.