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EURO-MC™, the Eurofragance solution to the unwanted odour of tobacco smoke

EURO-MC™, the Eurofragance solution to the unwanted odour of tobacco smoke

There are many types of bad smell, but the one that worries consumers all over the world is the foul smell of tobacco smoke. Whether or not you are a smoker, the smell of tobacco smoke is an enemy that we would all like to do without. Studies show getting rid of the smell of cigarette smoke is a concern shared by consumers on all continents, and proof of this are the thousands of Google searches trying to find the answer to the same question: “How can I get rid of the smell of smoke?” EURO-MC™ fragrances are the answer!

EURO-MC™ is your ally against bad smells

EURO-MC™ is a technology developed by Eurofragance to get rid of specific bad smells. The first challenge: to neutralise the stench of tobacco. What does it do? The idea is to integrate and void the sensory effect of bad-smelling molecules with a fragrance for use as an air freshener. Rather than masking or overwhelming one smell with another, it neutralises the bad smell to create a pleasant one, without being strong or invasive. Mission accomplished!

Five fragrances for banishing the smell of tobacco smoke

Woodland, Wild Bloom, Indigo, Luminous and Tealicious are five fragrances created by Eurofragance with one purpose in mind: to keep rooms smelling pleasant and smoke-free for longer.

  • WOODLAND (WOODY HESPERIDIC). A fruity fragrance with woody notes created with essence of grapefruit, sage, cardamom, labdanum, moss, and cedar wood.
  • WILD BLOOM (FLORAL ROSE). A floral combination of lime, rose, wild peony, lily of the valley, patchouli, and sandalwood.
  • INDIGO (AROMATIC FLORAL). With essence of lavender, Oolong tea, pink pepper, iris, blue cedarwood, and cashmere.
  • LUMINOUS (AROMATIC MARINE). A blend of tangerine, lavender, sea salt, water accord, ambergris, and white sandalwood.
  • TEALICIOUS (AROMATIC TEA). Contains blood orange, dewy leaves, green tea, waterlilies, driftwood, and musk.

Fresh, sweet, citrus scents… Something for everyone! Rigorous scientific tests have shown that this innovative method gives excellent results. First, we create the bad smell in a controlled and reproducible way in our new olfactory booths, then we spray the booth with one of the fragrances from the collection… et voilà! The intensity of the nasty smell immediately falls, and a mild, harmonious aroma appears.

But that’s not all. There are three more smoke-busting fragrances in development, as well as a new product that will banish disgusting bathroom odours once and for all. These invisible enemies are about to get their marching orders… forever!

New perfumery trends see a move toward natural, authentic fragrances

New perfumery trends see a move toward natural, authentic fragrances

There’s a quiet, peaceful revolution sweeping modern perfumery, a noticeable move toward more sophisticated, artistic creations. After years of fruity, sweet, young-style scents and fleeting trends that are here one day, and gone the next, consumers and brands have recovered their love for authenticity, a job well done, a view that perfume is art worthy of conservation and cultivation.

Niche perfumery has been important in awakening this new desire for higher-quality products, with history, more creative and artistic, which is encouraging consumers to select fragrances hampered by fewer commercial constraints, often creative follies that have been highly inspirational and beneficial to the sector.

Fragrance advertising has also had a role, with storytelling now more necessary than ever for connecting with consumers, who want to know the story behind the perfume, its inspiration, the origin of the ingredients.

Raw materials with a designation of origin

In fact, the source of raw materials has become an essential factor. Consumers are interested in how perfumes are orchestrated, their roots, where the components originate and if they are connected to their community: traditional aromatic plants like sage and lavender have crept back into the perfumer’s palette to give a sense of closeness and authenticity. Classic chords like fougère are updated with savoury, mineral and woody notes, giving rise to unique, modern, masculine chords.

White are back to women’s perfumery

This search for authenticity and tradition also explains the rise of white floral notes in women’s perfumery: tuberose, ylang ylang and sambac jasmine, enveloping, classic, feminine notes that languished for years, are back at the forefront of perfumery, this time brighter, modern, and transparent. They are found in major launches like Gucci Bloom and Gabrielle by Chanel. They share the stage with unfamiliar, exotic flowers like tiger orchids, hibiscus, tamarind flower, never previously used in perfumery that now shine as star ingredients that magic us away to faraway landscapes, enveloped in exoticism and mystery.

At the other end of the scale, local ingredients give us a connection to the community: aromatic plants such as lavender or rosemary, and vegetables like rhubarb or carrot, are back because our connection to the land, to something less artificial and more authentic, and to the sense of well-being that create.

Wood and authenticity in men’s perfumers

Men’s fragrances are also searching for authenticity, resulting in perfumes dominated by woody and balsamic notes. Wild and rustic, vetiver and cedar add the woodiness, and blended with the balsamic notes of laudanum and fir, they give natural, robust men’s fragrances with real presence.

Salty, mineral, exquisite aromas are the rising trend that counterbalances all this. Seaside, aquatic chords with sophisticated seaweed, minerals, touches of salt and ambergris, offer elegant, distinguished freshness.

Finally, unisex chords are proliferating in many olfactory compositions. Coffee, a masculine feature, is now a dominant ingredient in women’s perfumes. The line between men’s and women’s fragrances will fade in years to come.

Lastly, other formats are appearing in the market to please the millennials, a generation that dislikes classic formats and expects to find its favourite fragrances in previously unforeseen products. Haute perfumery is available in convenient solid format and in body sprays, ready to apply at any time, and select and niche scents will come in the form of home fragrances, fabric softeners and other daily products to become part of the fragrance storytelling consumers want.

Jasmineair, Aquaoud, Cardamon’fire, Shamamia!…  The olfactive itinerary of Nomad Tales

Jasmineair, Aquaoud, Cardamon’fire, Shamamia!… The olfactive itinerary of Nomad Tales

Eurofragance unveils the story behind the new collection presented at Beautyworld Middle East 2018 in Dubai

Have you ever felt the nostalgia of traveling to imaginary lands? That is precisely the feeling that inspired Nomad Tales, our new fragrance collection finally revealed at Beautyworld Middle East 2018. Scents based on precious raw materials that will transport you to fantastic worlds. A collection that was one of the most awaited themes during the 23rd edition of the largest fair of cosmetics and fragrances in the Middle East.

Nomad Tales is truly a unique sensorial experience: Four adventures told by our four exclusive fragrances. Jasmine, oud, cardamom and shamama combined with the mystical forces of the 4 elements of Air, Water, Fire and Earth carry you on a journey to the faraway lands beyond imagination.

Four lands, four elements, four fragrances

Jasmineair: Impulsive and powerful just like air that comes in two forms: a hot sand storm that reshapes the golden sand dunes versus the oxygen that brings life into objects. A timeless and precious fragrance of Soizic Beaucourt.

Aquaoud: An unconventional evocative scent that reinvents the enigmatic oud… A contrasted harmony created by Olaf Larsen.

Cardamon’fire: The scent that burns with the heat of a thousand fires… Tempting and dangerous; passionate and seductive. This raw and carnal fragrance is the work of Belén García.

Shamamia!: The mystic attar captures the essence of the mother-earth; wise, nurturing, sacred and ever-evolving. A multi-faceted fragrance crafted by Julia Rodríguez.

Our perfumers, in collaboration with our excellent creative team, have designed a dreamlike map of distant lands unknown to date. Would you dare to visit them? Be careful, you might decide to stay!

Passion, Performance and Entrepreneurship: the evolution of Eurofragance essence

Passion, Performance and Entrepreneurship: the evolution of Eurofragance essence

The company is guided by the passion for fragrances, ambitious challenges and projects, and by the entrepreneurial spirit it has had since its foundation in 1990

World and society evolve, so do companies. When the goal is to keep capturing sensations around the world through fragrances, the means to achieve it must adapt to the evolution of culture, taste and society needs. How does Eurofragance manage to capture sensations through its fragrances? Thanks to its values, thanks to its essence.

Eurofragance essence has always consisted of People, Passion and Creativity. Our People is the main ingredient for our success, the Passion for fragrance world is the secret to keep up with the good work, and the Creativity boosted among Eurofragancers the reason to come up with innovative and unique solutions for every customer within the Fine Fragrance, the Personal Care and the Home Care segments.

Eurofragance New Values: Passion, Performance & Entrepreneurship

Aiming to maintain our global leadership in the fragrance creation market, we have taken People, Passion and Creativity to the next level. Eurofragance evolved values are Passion, Performance and Entrepreneurship. We are guided by the Passion for fragrances, we are motivated by ambitious challenges and growth projects (Performance), and we are illuminated by the flame of the entrepreneurial spirit (Entrepreneurship) that started the very first day of our foundation in 1990.

  • Passion means to us the love for fragrance world, for our daily job and for Eurofragance. None of our successes would have been possible without the passion that we add to every project, to every new fragrance.
  • Performance is key to us. Our fragrances must be those preferred by our clients´ customers. Therefore, our activities and efforts are clearly oriented to deliver targets, over time.
  • Entrepreneurship is part of Eurofragance. Our company is “the dream of an adventurous entrepreneur who has succeeded in seducing the world market with his fragrances”. In 1990, a young entrepreneur called Santiago Sabatés, now Chairman of Eurofragance, embarked on an adventure in the fragrance world which led to the growth of an international company with a presence in several continents: Europe, Asia, America and Africa. This entrepreneurial spirit has taken us this far because we take risks and never give up.

These three ingredients of Eurofragance essence are meant to achieve the company´s mission: design the best fragrances in partnership with its clients in order to make their products those preferred by consumers.

Keep your senses wide awake, Eurofragance keeps capturing sensations to deliver unique fragrances that you will find in different products such as perfumes, body lotions, soaps, air fresheners or candles, to name some.

We are PASSION, PERFORMANCE & ENTREPRENEURSHIP.

New year, new chances to keep Capturing Sensations around the world

New year, new chances to keep Capturing Sensations around the world

After an exciting 2017, Eurofragance prepares to introduce its fragrances in different markets during 2018

Last year was exciting at Eurofragance. The company surprised everyone at Beautyworld Middle East, thanks to the Scentsoo collection and a captivating stand that was praised by media and visitors; welcomed new employees such as Andrés Pagés, General Manager for Mexico, Central America and the Caribbean, and Juan Ramón López Gil, new Chief Financial Officer; announced Halal certified fragrances through Asia production facility, and presented “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market.

These achievements were possible thanks to a hard and excellent team work. Our Eurofragancers keep giving their best to keep Capturing Sensations around the world through fragrances that bring emotions and wellness.

During 2017, at Eurofragance, we also introduced Eurocaps, a new formula for clothes’ scent to last longer, a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years. Moreover, this 2018, more innovations are expected, so keep your eyes wide open because we´ll be telling you all about them on this special corner that is our blog.

Apart from innovation, teamwork and fragrances that Capture Sensations, there is an element that has been intrinsically related to Eurofragance culture from the very beginning: a determined international outlook. In this regard, and over the past year, the company participated in COSME TOKYO, its first landing at Japanese market. Also, it added the capability to produce Halal certified fragrances at its Singapore Rapido production facility, envisaging expanding the sale of these fragrances to other countries with an interest in Halal certification globally.

For 2018, Eurofragance has got new projects and challenges that we will soon uncover. In the meantime, let´s keep enriching our knowledge about fragrances world, follow us on Facebook, Twitter, LinkedIn and Google+.

“Sensolab Fine Fragrance”: a new universe of textures

“Sensolab Fine Fragrance”: a new universe of textures

Eurofragance brings technical innovation to Fine Fragrance market

Eurofragance presents “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market. This proposal represents a new way of exploring senses by developing surprising textures for perfumes.

Carried out by Sensolab Technical Studio and Sensorial Marketing Studio departments, this initiative was just presented to our Eurofragancers last week and today, we want to share it with you all.

Our teams have been working on the “Sensolab Fine Fragrance” textures inspired by the history of perfume, reinventing textures to offer a new approach to personal scenting. “It is a creative approach to making the invisible sensual, and the ethereal tangible”, Myriam Terés, Application Manager said.

This innovation pursues to provide new ideas for our customers from Fine Fragrance and Body Care segments, as a source of inspiration. Soon this collection of unique applications will be widen for both Personal and Home Care segments.

“Sensolab Fine Fragrance” features innovation pushed to its extreme: inspired textures, formulations, unusual and diverse ways to apply fragrances unseen yet in the market. An authentic sensorial experience that pretends to inspire new product aesthetics, to open the door to new sensations thanks to creativity and technological advances.

We are talking about eight different textures along with eight fragrances proposals.

  • Hair mist along with Magnetic Bouquet fragrance

A way to scent your hair with a fresh and modern fragrance. “For women on the go”, the hair mist is an easy carrying spray that allows individuals to perfume their hair and be enveloped by the fragrance. Magnetic Bouquet is a seductive fragrance with accords such as raspberry, rose and black vanilla.

  • Powder perfume along with Sweet Chypre fragrance

Aiming to re-discover the poetry of perfume, the lightness of material and the velvety sensation it gives on skin, this texture proposal beautifies and perfumes the body. The fragrance suggested is Sweet Chypre, a chypre floral perfume enveloping and addictive which includes raw materials such as orange, patchouli and honey.

  • Silky perfume along with Millennial Pink Grapefruit fragrance

Can you imagine a perfume in a refreshing gel? Eurofragance main aim is to Capturing Sensations, so we constantly picture new ways to do it through our fragrances and through their applications.  This silky perfume offers a new sensation of delicious freshness. For this texture, we propose Millennial Pink Grapefruit fragrance which gives a sparkling freshness feeling thanks to its ingredients: pink grapefruit, lemon and white musk.

  • Solid perfume along with Velvet Iris fragrance

Inspired by the enfleurage technique used in ancient times to capture the scent principle of flowers such as tuberose or jasmine, this solid perfume is a scented balm that is applied with fingertips. The suggested fragrance is Velvet Iris. With fresh peach, suede and powdery iris, this scent expresses an unexpected and softer side of sensuality.

  • Cushion perfume along with Green Neroli fragrance

An innovative way to apply perfume for young and urban consumers. This cushion perfume with cooling water jelly and rich fragrance provides the consumer with an enchanting scent. The scent we thought of for this texture is Green Neroli. This is a light, carefree fragrance, a blend of green, floral and fruity notes that will surround you with sensations of springtime and youth. Its main ingredients: green tea, neroli and sandalwood.

  • Gel perfume along with In Joy fragrance

The sensation this texture provides is very fresh and comforting. Besides, it leaves the skin smooth and supple. The gel format perfume gives luster and beauty to your skin. In Joy fragrance, the scent we suggest for this texture, exudes a positive energy and contents are plum, jasmine and pear as main raw materials.

  • Transparent alcohol-free perfume along with Nomad Rose fragrance

Enjoy the olfactive power of a transparent perfume without alcohol. This texture is a delicate serum that embalms the skin with a silky veil and Nomad Rose fragrance gives the perfect touch. This scent´s effect is delicate, comfortable and addictive thanks to its ingredients: lychee, rose and honey.

  • Foam perfume along with Sunset fragrance

Have you ever thought about a perfume that is enclosed in an airy, tactile and voluptuous foam? The foam perfume that Eurofragance proposes melts into a moisturising lotion and quickly disappears on the skin, leaving the fragrance behind. Sunset is a fragrance that perfectly match with this texture. Between freshness and sensuality, transparency and depth, a cocktail of tropical fruits and lemon sorbet gently reveals its addictive character on contact with skin. Its main raw materials are tropical fruits, lemon and rose.

We are PEOPLE, PASSION & CREATIVITY and we want to keep CAPTURING SENSATIONS through our fragrances and through our constant innovation. Be ready for new textures!

 

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