There’s a quiet, peaceful revolution sweeping modern perfumery, a noticeable move toward more sophisticated, artistic creations. After years of fruity, sweet, young-style scents and fleeting trends that are here one day, and gone the next, consumers and brands have recovered their love for authenticity, a job well done, a view that perfume is art worthy of conservation and cultivation.
Niche perfumery has been important in awakening this new desire for higher-quality products, with history, more creative and artistic, which is encouraging consumers to select fragrances hampered by fewer commercial constraints, often creative follies that have been highly inspirational and beneficial to the sector.
Fragrance advertising has also had a role, with storytelling now more necessary than ever for connecting with consumers, who want to know the story behind the perfume, its inspiration, the origin of the ingredients.
Raw materials with a designation of origin
In fact, the source of raw materials has become an essential factor. Consumers are interested in how perfumes are orchestrated, their roots, where the components originate and if they are connected to their community: traditional aromatic plants like sage and lavender have crept back into the perfumer’s palette to give a sense of closeness and authenticity. Classic chords like fougère are updated with savoury, mineral and woody notes, giving rise to unique, modern, masculine chords.
White are back to women’s perfumery
This search for authenticity and tradition also explains the rise of white floral notes in women’s perfumery: tuberose, ylang ylang and sambac jasmine, enveloping, classic, feminine notes that languished for years, are back at the forefront of perfumery, this time brighter, modern, and transparent. They are found in major launches like Gucci Bloom and Gabrielle by Chanel. They share the stage with unfamiliar, exotic flowers like tiger orchids, hibiscus, tamarind flower, never previously used in perfumery that now shine as star ingredients that magic us away to faraway landscapes, enveloped in exoticism and mystery.
At the other end of the scale, local ingredients give us a connection to the community: aromatic plants such as lavender or rosemary, and vegetables like rhubarb or carrot, are back because our connection to the land, to something less artificial and more authentic, and to the sense of well-being that create.
Wood and authenticity in men’s perfumers
Men’s fragrances are also searching for authenticity, resulting in perfumes dominated by woody and balsamic notes. Wild and rustic, vetiver and cedar add the woodiness, and blended with the balsamic notes of laudanum and fir, they give natural, robust men’s fragrances with real presence.
Salty, mineral, exquisite aromas are the rising trend that counterbalances all this. Seaside, aquatic chords with sophisticated seaweed, minerals, touches of salt and ambergris, offer elegant, distinguished freshness.
Finally, unisex chords are proliferating in many olfactory compositions. Coffee, a masculine feature, is now a dominant ingredient in women’s perfumes. The line between men’s and women’s fragrances will fade in years to come.
Lastly, other formats are appearing in the market to please the millennials, a generation that dislikes classic formats and expects to find its favourite fragrances in previously unforeseen products. Haute perfumery is available in convenient solid format and in body sprays, ready to apply at any time, and select and niche scents will come in the form of home fragrances, fabric softeners and other daily products to become part of the fragrance storytelling consumers want.
Eurofragance unveils the story behind the new collection presented at Beautyworld Middle East 2018 in Dubai
Have you ever felt the nostalgia of traveling to imaginary lands? That is precisely the feeling that inspired Nomad Tales, our new fragrance collection finally revealed at Beautyworld Middle East 2018. Scents based on precious raw materials that will transport you to fantastic worlds. A collection that was one of the most awaited themes during the 23rd edition of the largest fair of cosmetics and fragrances in the Middle East.
Nomad Tales is truly a unique sensorial experience: Four adventures told by our four exclusive fragrances. Jasmine, oud, cardamom and shamama combined with the mystical forces of the 4 elements of Air, Water, Fire and Earth carry you on a journey to the faraway lands beyond imagination.
Four lands, four elements, four fragrances
Jasmineair: Impulsive and powerful just like air that comes in two forms: a hot sand storm that reshapes the golden sand dunes versus the oxygen that brings life into objects. A timeless and precious fragrance of Soizic Beaucourt.
Aquaoud: An unconventional evocative scent that reinvents the enigmatic oud… A contrasted harmony created by Olaf Larsen.
Cardamon’fire: The scent that burns with the heat of a thousand fires… Tempting and dangerous; passionate and seductive. This raw and carnal fragrance is the work of Belén García.
Shamamia!: The mystic attar captures the essence of the mother-earth; wise, nurturing, sacred and ever-evolving. A multi-faceted fragrance crafted by Julia Rodríguez.
Our perfumers, in collaboration with our excellent creative team, have designed a dreamlike map of distant lands unknown to date. Would you dare to visit them? Be careful, you might decide to stay!
After an exciting 2017, Eurofragance prepares to introduce its fragrances in different markets during 2018
Last year was exciting at Eurofragance. The company surprised everyone at Beautyworld Middle East, thanks to the Scentsoo collection and a captivating stand that was praised by media and visitors; welcomed new employees such as Andrés Pagés, General Manager for Mexico, Central America and the Caribbean, and Juan Ramón López Gil, new Chief Financial Officer; announced Halal certified fragrances through Asia production facility, and presented “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market.
These achievements were possible thanks to a hard and excellent team work. Our Eurofragancers keep giving their best to keep Capturing Sensations around the world through fragrances that bring emotions and wellness.
During 2017, at Eurofragance, we also introduced Eurocaps, a new formula for clothes’ scent to last longer, a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years. Moreover, this 2018, more innovations are expected, so keep your eyes wide open because we´ll be telling you all about them on this special corner that is our blog.
Apart from innovation, teamwork and fragrances that Capture Sensations, there is an element that has been intrinsically related to Eurofragance culture from the very beginning: a determined international outlook. In this regard, and over the past year, the company participated in COSME TOKYO, its first landing at Japanese market. Also, it added the capability to produce Halal certified fragrances at its Singapore Rapido production facility, envisaging expanding the sale of these fragrances to other countries with an interest in Halal certification globally.
For 2018, Eurofragance has got new projects and challenges that we will soon uncover. In the meantime, let´s keep enriching our knowledge about fragrances world, follow us on Facebook, Twitter, LinkedIn and Google+.
Eurofragance, where designing and producing fragrances become a sustainable art
Global warming, polluted air, contaminated water are some marks of human life on Earth. While we are writing this, The Independent just posted an article called Global warming didn’t pause, and is carrying on at catastrophic levels, scientists warn. It is, therefore, critical that us, human beings, start doing something about it.
At Eurofragance, we have always been environmentally responsible because nature is life, nature is the origin of our work, of raw materials, of fragrances. In order to perform our job with no harm for the environment, our company holds certifications such as ISO 14001, which shows that we work to reduce our environmental impact and be efficient while taking care of nature. We are committed to the environment and sustainability and so are our employees.
Over all these years, since company was launched 26 years ago, we have implemented different actions to help against global warming and ensure a sustainable fragrance design and production. Eurofragance complies with regulations such as the REACH Regulation that regulates the registration, evaluation, authorization and restriction of chemical substances and preparations to ensure a high level of protection of human health and the environment.
We also take part of sustainable initiatives. In fact, we recently we were part of an initiative that has beem acknowledged by CNN. We joined forces with Educo and Eco-Soap Bank to carry out a charitable, sustainable project to encourage hygiene in Cambodian schools. Through this initiative -in which Markus Steger, General Manager of Eurofragance Asia Pacific, was involved- a total of 11,840 bars of soap were given out in 99 primary and pre-school schools, with an impact on around 20,000 children.
The project aimed to teach kids about hygiene and to encourage healthy habits to avoid health problems. Furthermore, the bars of soap were recycled and have been sterilised to contribute to the sustainable development of the planet.
Eurofragance is on nature´s side. Our company works every day to design and produce responsible fragrances, fragrances for perfumery, body care and home care products that Capture Sensations. We love what we do, so we made of our job a sustainable art.
Find out in which products you can find Eurofragance fragrances
We always try to show you all, our beloved readers, the inner heart of Eurofragance. We expose our projects, our challenges, our goals, our fragrance collections for international fairs, our corporate culture. We want to share with you our future plans as well as our past learnings or present ventures.
And here it comes this article, written with the aim to explain to you what we really do, where you can find our fragrances or what they are used for. Ready?
Clients all around the world
Eurofragrance fragrances are designed and produced for many different clients all around the world. These clients add our fragrance to their product and sell it to the final consumer. Hence, the importance to comprehend different cultures and consumers´ needs. Regarding this matter we count on our Sensorial Marketing Team, four Creative Centres, the Applications Sensolab Studio and our multicultural team to get the right input from every market we work in. They all are extremely important in the process of designing and creating fragrances.
We have been producing fragrances for over 25 years and keeping a depth knowledge of market and product trends to offer unique and competitive solutions to our customers. Our global team of highly qualified individuals offers – through their experience, state-of-the-art technologies and the best raw materials – original fragrances that create trends in the market.
You can check Eurofragance facilities around the world here.
Products within Fine Fragrance, Body Care and Household sectors
Our fragrances are used for different products in consumer life, all under the umbrella of three different segments: Fine Fragrance, Body Care and Household. So, you can find our fragrances in products such as perfumes, body lotions, shower gels, shampoos, facial creams, skincare oils, air fresheners, detergents, softeners, candles, etc. You may now be smelling one of our scents, who knows.
We work in partnership with our clients in order to make their products those chosen by consumer. How? Creating fragrances that add value to the final product. For instance, fragrances for body lotions that boost relaxation, or fragrances for detergents that spread a “freshness” feeling, or scents for air fresheners that create a welcoming environment.
Eurofragance boosts creativity and innovation in all its departments since we firmly believe in the ability that these two assets have to get the best fragrances. We ensure a high standard quality in all our creations along with a surprising feeling when you smell them. Our main aim is to Capture Sensations through our fragrances.
Halal-certified fragrances sales at Middle East and other regions of the world are set to increase as Muslim populations demand Halal products
From the very beginning of its foundation, Eurofragance decided to become an international company. The first area of the planet where it started exporting its fragrances was Middle East and later joined by some other regions and countries in Asia (Singapore, the Philippines, etc). That meant we had to know a bit more about their culture, their tastes and the scents people like.
What is Halal?
Halal is an Arabic word meaning permissible. It refers to everything that adheres to Islamic law, which is defined in the Koran. The opposite to Halal is Haram and refers to what is forbidden. These two words are present in different facets of Muslims lives like food, clothes, laundry products, personal care products or cosmetics, to name few. That is why Halal products must be certified by Halal certification organizations that operate under the Islamic law, under rules and principles that Muslims follow.
Which are the conditions for a product to be Halal-certified?
When talking about fragrances for different products, for them to be Halal certified, they must accomplish six requisites: they can´t contain alcohol; can´t be tested on animals; should not contain animal ingredients; food goods that are prohibited according to the Islamic law should be avoided during the blend of halal cosmetics, and, finally, all Halal products must have a Halal Certification -issued by a certifying body- to guarantee consumers that product doesn’t contain any Haram component.
Why did we decide to produce Halal-certified fragrances?
We operate in different areas with different traditions and beliefs. Our customers produce goods for different countries within the five continents. Many of our customers sell products for Muslim populations so it is critical for us to embrace their culture and understand their needs.
In this regard, Asia, which is a strategic area for Eurofragance, is leading the way in Halal certified products. Hence the importance of obtaining this certification for fragrances we produce at our factory in Asia, located in Singapore. Our aim is to provide Halal certified fragrances not only to Asian regions, but also to Africa and other parts of the world. In fact, sales in these continents are expected to increase as Muslim populations demand Halal products.
Eurofragance fragrances produced in Singapore: Halal-certified
Our factory in Asia can now produce Halal-certified fragrances, which means our production processes and our formulations follow the Islamic law and accomplish the main requisites for our fragrances to be considered as Halal- certified.
Eurofragance goal is to keep working, with passion and creativity, to make our customers´ products those preferred by consumers all around the world.