Close your eyes for a moment, and imagine you are in a villa on the Mediterranean coast. What can you smell?
The other day we talked about tropical sensations and mentioned how pineapple has become omnipresent. Today, we’d like to touch on another natural trend that is back with a vengeance this year: citrus fruit. Fresh and clean, bright and sophisticated.
It’s easy to identify the most common varieties – lemon, orange and grapefruit – with their rough skin, bright colours and, of course, the wonderful fragrance. These delectable fruits have been part of our diets for decades, with their delicious flavours, beneficial properties and their essence, which is used in numerous body and homecare products, transmitting clean, fresh sensations.
With cultural links to the Mediterranean, their smell has a familiar touch of sparkle that reminds us of the colognes of our childhood. However, recent trends in fragrances include new, original nuances, sometimes quite rare, that add a new twist to traditional chords.
New combinations and new citrus ingredients
Citrus notes can be strategically combined to create luminous fragrances, with character for longer-lasting freshness. There are now perfumes containing mandarin, bergamot and lemon, mixed with floral, spiced and woody notes.
The perfumer’s palate also features new, unusual citrus fruits, rarely seen until now. The chinotto (Citrus myrtifolia), Buddha’s hand or fingered citron (Citrus medica var. Sarcodactylis) and the yuzu (Citrus junos) may sound exotic and distant, but they are dietary staples in Italy, Brazil and China. Used in perfumery, these citrus olfactory notes are strange yet familiar: green, acidic, fruity, tropical or floral.
The most recent market launches combine mythological scents with floral and amber touches, prolonging that Mediterranean freshness. At Eurofragance, we are playing with this vibrant, explosive trend, harnessing the acidic facet of these fruits to create sparkling, sophisticated scents for use in any type of product. Citrus scents are always a sure success.
And we’ll continue with the olfactory trends. In our next post, we’ll tell you what’s new for 2018/2019. Get ready!
Pineapples, pineapples, and more pineapples! Summertime is here and pineapples are everywhere. Mobile phone covers with massive pineapples in the centre, dresses in pineapple print fabrics, garlands of pineapple shaped lights…. But this summer’s theme is more than a visual trend. Pineapples are the fruit of the season at the greengrocer’s, and what’s more… we want to smell like pineapple, too!
Pineapples epitomise summer… fresh, fun, and spontaneous. These adjectives sum up the millennial generation to perfection, who have adopted this fruit as a standard graphic. Just look at Instagram and Pinterest and you’ll find boards full of this new trend: the colour, shape and essence of this tropical fruit are a natural hit with their young, digital lifestyles.
Pineapple’s in… on your skin!
In short, the tangy aroma of pineapple smells of summer. It makes you feel great! The personal care sector has joined the trend, and this season you’ll find pineapple products that send you out for the day with a smile on your face. Gels, shampoo, and body milk infused with the smell of this unique fruit will lift your spirits in the morning and transform your daily shower into a tropical adventure.
And to keep that exotic smell around all day long, why not some scent with pineapple notes! Fruity, relaxing, and luscious, it’s an ingredient in fragrances for men and women alike, adding an invigorating touch and a fresh twist to compositions.
Eurofragance is on trend
At Eurofragance, we have been working on this trend, and our perfumers have created a delicious collection of tempting fragrances. Our combination of little-known fruit essences with fresh citrus and sweet touches of vanilla and caramel are a successful choice for personal care products. Who wouldn’t want to smell like a tropical holiday all year round?
The experts agree that fruit is good for you, so don’t miss the fruity news we’ll be bringing you in our next post.
Dark Beauty, a daring message shaking up Beauty
The last Personal Care trend that we bring is Dark Beauty, a movement that involves not only one sense but all of them. The concept comes from an anti-conformist spirit and a rebellious desire of getting out of the comfort zone, trying new things… Consumers have developed a taste for experiment and create during the last few years. This way of understanding life takes unexpected raw materials and textures and put them into new contexts.
Provocative elements for a subversive way of life
Their preferences have a strong impact in haute couture, art and architecture where jewelled and precious textures are mixed to create extreme decoration. But also, prêt-à-porter fashion embraces Dark Beauty trend: alluring materials such as vinyl, chrome and leather emphasised through haltered shaping, provocative construction, and extreme detailing.
Personal care brands that follow the Dark Beauty style wrap their products in sensuality, decadent luxury and extreme ornamentation, scenery usually dressed in black and dark violet.
Raw materials most used in Dark Beauty trend
From exotic woods, charcoal or clay to rare flowers, leather and cashmere or silk are accords that are becoming frequent in fine fragrance, body and hair care.
While in bodycare segment we could find cosmetics and perfumes that mix elements such as liquorice and black vanilla, black orchid and wood or chamomile and lavender, in haircare, renowned brands get inspiration from metals or charcoal to create new formulas.
The Eurogragance’s bet
At Eurofragance we have been inspired by the Dark Beauty trend and respond to the increasing demand of daring combinations of natural and artificial elements. For that reason, we propose two fragrances that expresses the characteristic sensuality and opulence of the trend:
Rose Kiss, a blend of orris, rose and sandalwood.
Ylang & Oudh, a perfect mix of saffron, jasmine, ylang and oud
Would you dare to explore a new world of sensations?
Ultracare for delicate skins: Sensilia
The skin is undoubtedly one of the best reflections and indicators of our health and, in this regard, comes a new Personal care trend: Sensilia, the answer of manufacturers to sensitive skin. Skin is not only our body’s largest organ, but also the one which is most exposed to external aggressions. Sunlight, dryness, extreme changes in temperature, or pollution can weaken skin’s natural protective barrier, leaving it irritated and making it more sensitive, but our skin can also be affected by other internal agents such as our diet, our water consume and stress or anxiety, common in nowadays urban environments. For this reason, it is not surprising that year after year the number of people with allergies, reactive skin or sensitive scalp is increasing globally and it is becoming one of the most important concern in human health.
Return to natural and healthy products
In response, consumers are seeking for a healthier and safer life, a change in their life habits on their day-to-day activities. It can be seen in food, in the increase of sports activities, in the rise of spa and wellness services and, of course, also in the personal care segment. The search of products more respectful with our skin and hair, with natural raw material with benefits and less harmful ingredients is the answer to this increasing concern about health. The data also reflects it. Thus, more than 30% of adults around the world would like a wider range of healthy products to be available for personal care. Reality or simply desire?
According to Mintel, 68% of French consumers say they are looking for cosmetics made with natural ingredients. In addition, the phenomenon is global and affects children’s products. 53% of consumers in China believe that a personal care product for babies labelled as safe, should be made of essentially pure natural ingredients. Finally, focusing on the composition, almost half of Americans understand that being free of certain components is what really makes a product organic and natural.
As natural as the skin itself
Hygiene products are positioning not only to clean, but to care for skin. Less soap and more moisturizing agents such as honey, cereals, flowers, donkey milk are appearing in the market. Raw materials like oat milk, because of its protective effect and high power of hydration of its proteins; mint leaves, for its refreshing, soothing and toning effect; lavender, due to its regenerative power and antioxidant properties. It is also common to find in toiletries formulation raw materials of natural origin such as flower oils (camellias, carthame, roses), with fragrances of white and green flowers that help to create a natural but sophisticated product.
In addition, among the latest launches, already available in store shelves, others appear with goat’s milk, natural birch sap, almond, rye, peonies or tea, among others. Consequently, it responds to the double approach of this Sensilia trend. On the one hand, offering healthier products of natural origin according to the new habits of life and personal care and, on the other, trying to avoid allergies and helping with skin conditions: hydrating, maintaining skin’s pH, reducing irritation, or relieving itching, among others.
We still have to tell you one last trend in personal care. Can you imagine which it could be?
From the table to the skin, the Gastronomic trend picks up momentum in the personal care segment
Once again, we introduce you the latest trends in the personal care segment. This time around, we are presenting Gastronomic, a trend fuelled by one of the hottest social phenomena: the gastronomic universe.
Food has stopped to be a boring meal three times a day to consolidate among the most celebrated passion of consumers. Chefs are becoming influencers, restaurants places where people go like on pilgrimage, multicultural dishes are being created with sophisticated names, and all is this is being curated in social media. This has pushed personal care into this craziness: products created with food related scents.
The Foodie movement and the thriving trend kiddult – adults being kids again – come into contact in the ritual of personal care through sweet and gourmand scents. Chocolate, marshmallow, banana split…scents that remind us our childhood get more sophisticated to catch the Millennial consumer: dark chocolate, carrot cake, mango smoothie, rhubarb marmalade… But not all is about sugar. There are also healthy inspirations, such as traditional cereals, raw veggies, exotic fruits finding their place within the gastronomic trend.
The raw materials inspiring this trend are in tune with the finest tastes of diners: haute cuisine is also providing ideas for fragrances: shower gels and body lotions are less functional and more hedonistic, giving consumers a daily moment of non-guilty pleasure. This kind of fragrances boost their mood and enhance their feelings.
Smoothies, confectionery, cocktails, at Eurofragance we have selected the most delicious scents “coming from the kitchen” to offer exciting fragrances for personal care products. And what about you, any favourite treat you would love to smell through a body lotion, shower oil or body spray? “Yummy” smells await you through Gastronomic trend.
Photo @Rachel Park
Which raw materials should you be looking for depending on what you need
Scents have an effect on us, they can boost our energy, help us relax, make us feel good, take us back in time, etc. Despite not having been scientifically proved, the fact is that certain fragrances influence our mood and emotions.
Fragrances have the power to awake our senses. Furthermore, there are smells that can bring us back old memories: the perfume of our mother, the detergent with which clothes were washed at our house when we were children, the jasmine that used to be at our home town gardens, etc.
As we have said in previous posts, the sense of smell is connected to the part of the brain that processes emotions. Hence the influence of smells on our feelings.
You might be wondering, then, how to use fragrances to promote different sensations. Let us give you some advice. But, keep in mind that the fragrance world is as wide and subjective as humans are. So, there are scents that have different effect depending on the person.
Energy and productivity
Do you want to feel energetic and productive? There are certain raw materials used to create fragrances that can boost your energy and productivity. So, when looking for a perfume, body lotion or body wash the fragrance of which energizes you, search for ingredients such as sea salt, sea minerals, algae, lemon and citric notes, in general. They can help you to feel charged.
If what you need is to relax after a stressing day at work, you should be looking for fragrances that contain raw materials like lavender, jasmine or peppermint. What about a lavender bath essence or a candle with a jasmine scent? Give it a try and see what effect these fragrances have on you.
When feeling emotional, cinnamon, chocolate, vanilla, rose, or the perfume of a beloved one can have a lovely effect on your feelings! Also, sandalwood notes can boost sensuality and desire. It is just up to you!
Orange blossom, lily of the valley or bergamot are commonly used for fragrances that aim to create welcoming environments and wellness.
At Eurofragance, our aim is to be a global leader capturing sensations with the fragrances we create for customers within the Fine Fragrance, Home Care and Personal Care segments. Our goal is to promote wellbeing, happiness and positive sensations through our creations.
Let the power of scents improve your daily sensations!