Do you know what’s in this season? Like clothes and accessories, perfumery also has trends, and fashionable smells mimic the creations launched by big perfume houses. Eurofragance has set about studying what has been popular in 2018 and what’s on the horizon. Here’s a summary of ingredients and combinations about to be launched in the market. In addition, our team of perfumers, inspired by the latest trends, has created a set of unique, original fragrances in line with these fashions. This first instalment gives an overview of trends for women, from the freshest to the most sensual. Stick with us and discover how your skin will smell!
Women’s Fragrances – from green paradise to the warm chocolate
- Fresh summer fragrances with green and herbal notes are still in vogue. We have observed that well-known brands are using essence of green rose, fig leaves and bitter orange to create chords that add a touch of unique sophistication. Eurofragance has gone further, and joined the green revolution further by using rare ingredients like rhubarb, green tangerine, violet…
- At the same time, fruity combinations that remind us that tropical fruits are in fashion. These lush and warm scents are created with ingredients like mango, tamarind and passion fruit, that transport us to a state of eternal summer. Custard apple, guava and starfruit are part of the same trend but are more daring and mischievous.
- This summer season has also revealed an evolution toward sweeter, headier destinations. Successful scents are a combination of fruity notes and tropical florals like hibiscus, ylang-ylang, the flower of paradise… Do you dare to leave a mark?
- Delicate tones can also be found in floral fragrances, which we have classified into two very different groups. Some flowers, such as peony, magnolia and lily can be used to create fun and spontaneous mixtures with red fruits or essences of exotic woods to become an explosion of feminine delicacy when combined with the light aromas of fruits and flowers. Magic and delicacy in one inhalation!
- Soft, delicate velvety touches are added to transform chypres compositions into a dream of youth and sophistication. Gardenia and frangipani add white floral notes, which, when combined with the character of the patchouli and moss, give us younger, daring chypres perfumes.
- Sensuality is achieved by using deep sensual chords. Currently, we are seeing sandalwood, musk, vanilla and orris blended with sweet fruit and floral touches in fragrances that envelop us in their heady presence. Eurofragance is also using unique chords like toffee and caramel that go straight through the nose to the palate.
- And here’s a surprise… fragrances with nuances of toasted seeds. It is becoming increasingly common to see coffee, pure cocoa, vanilla pods, hazelnut, etc. used to create intense, long-lasting perfumes that envelop bold women in an air of mystery.
Fresh, sweet, sensual, sweeping… Women who make a statement, who know what they want. They want to be remembered and their perfume makes a lasting impression. Which trends do you go for?
Next time, it will be male trends, so don’t miss it!
Spontaneity, vitality, reflection… Each stage of life of a person is accompanied by an attitude and the right fragrance can represent it to perfection.
In an earlier post, we talked about perfumery ingredients that best represent a woman’s age. To finish the topic, today we’ll look at the most appropriate notes for a masculine audience. Are you wearing the right fragrance for your age? Find out!
From 20 to 35
After the age of 20, you may no longer feel that this sweet, citrus smell of the fragrance you used during your teens suits you. But hold on! There’s no need to give up fruity aromas completely. Fresh notes of bergamot, orange, lemon and other, less-known citrus smells are very much in fashion, and they are perfect combined with spicy touches of pepper, vanilla and cinnamon… They give a fragrance an appropriate depth for this stage of life.
From 35 to 45
After the age of 30, men tend to go for fragrances with woody notes that give the impression of strength and maturity. Some fragrances are based on pine, which gives clean air, while others, such as cedarwood, are warm and natural. Bamboo relaxes the senses, while other creamier, cosier smells like sandalwood and vetiver are well known for their intense, enigmatic, and even sweet aromas. Pick the one that best suits your personality!
From 45 to 55 and beyond
Now is the time to show off the experience you have amassed over the years. When you reach this age, your serenity and presence will shine through if you choose a fragrance with character. At this stage of life, men choose light, woody scents combined with earthy notes like ginger, galbanum and iris… Strong fragrances which are not heavy.
The perfume you wear is like a calling card that makes a first impression, one that we should rethink for each stage of life. Now you have the clues to find the best fragrances for men of every age. Find the combination you feel suits you best and let your perfume do the talking for you.
Close your eyes for a moment, and imagine you are in a villa on the Mediterranean coast. What can you smell?
The other day we talked about tropical sensations and mentioned how pineapple has become omnipresent. Today, we’d like to touch on another natural trend that is back with a vengeance this year: citrus fruit. Fresh and clean, bright and sophisticated.
It’s easy to identify the most common varieties – lemon, orange and grapefruit – with their rough skin, bright colours and, of course, the wonderful fragrance. These delectable fruits have been part of our diets for decades, with their delicious flavours, beneficial properties and their essence, which is used in numerous body and homecare products, transmitting clean, fresh sensations.
With cultural links to the Mediterranean, their smell has a familiar touch of sparkle that reminds us of the colognes of our childhood. However, recent trends in fragrances include new, original nuances, sometimes quite rare, that add a new twist to traditional chords.
New combinations and new citrus ingredients
Citrus notes can be strategically combined to create luminous fragrances, with character for longer-lasting freshness. There are now perfumes containing mandarin, bergamot and lemon, mixed with floral, spiced and woody notes.
The perfumer’s palate also features new, unusual citrus fruits, rarely seen until now. The chinotto (Citrus myrtifolia), Buddha’s hand or fingered citron (Citrus medica var. Sarcodactylis) and the yuzu (Citrus junos) may sound exotic and distant, but they are dietary staples in Italy, Brazil and China. Used in perfumery, these citrus olfactory notes are strange yet familiar: green, acidic, fruity, tropical or floral.
The most recent market launches combine mythological scents with floral and amber touches, prolonging that Mediterranean freshness. At Eurofragance, we are playing with this vibrant, explosive trend, harnessing the acidic facet of these fruits to create sparkling, sophisticated scents for use in any type of product. Citrus scents are always a sure success.
And we’ll continue with the olfactory trends. In our next post, we’ll tell you what’s new for 2018/2019. Get ready!
Pineapples, pineapples, and more pineapples! Summertime is here and pineapples are everywhere. Mobile phone covers with massive pineapples in the centre, dresses in pineapple print fabrics, garlands of pineapple shaped lights…. But this summer’s theme is more than a visual trend. Pineapples are the fruit of the season at the greengrocer’s, and what’s more… we want to smell like pineapple, too!
Pineapples epitomise summer… fresh, fun, and spontaneous. These adjectives sum up the millennial generation to perfection, who have adopted this fruit as a standard graphic. Just look at Instagram and Pinterest and you’ll find boards full of this new trend: the colour, shape and essence of this tropical fruit are a natural hit with their young, digital lifestyles.
Pineapple’s in… on your skin!
In short, the tangy aroma of pineapple smells of summer. It makes you feel great! The personal care sector has joined the trend, and this season you’ll find pineapple products that send you out for the day with a smile on your face. Gels, shampoo, and body milk infused with the smell of this unique fruit will lift your spirits in the morning and transform your daily shower into a tropical adventure.
And to keep that exotic smell around all day long, why not some scent with pineapple notes! Fruity, relaxing, and luscious, it’s an ingredient in fragrances for men and women alike, adding an invigorating touch and a fresh twist to compositions.
Eurofragance is on trend
At Eurofragance, we have been working on this trend, and our perfumers have created a delicious collection of tempting fragrances. Our combination of little-known fruit essences with fresh citrus and sweet touches of vanilla and caramel are a successful choice for personal care products. Who wouldn’t want to smell like a tropical holiday all year round?
The experts agree that fruit is good for you, so don’t miss the fruity news we’ll be bringing you in our next post.
Dark Beauty, a daring message shaking up Beauty
The last Personal Care trend that we bring is Dark Beauty, a movement that involves not only one sense but all of them. The concept comes from an anti-conformist spirit and a rebellious desire of getting out of the comfort zone, trying new things… Consumers have developed a taste for experiment and create during the last few years. This way of understanding life takes unexpected raw materials and textures and put them into new contexts.
Provocative elements for a subversive way of life
Their preferences have a strong impact in haute couture, art and architecture where jewelled and precious textures are mixed to create extreme decoration. But also, prêt-à-porter fashion embraces Dark Beauty trend: alluring materials such as vinyl, chrome and leather emphasised through haltered shaping, provocative construction, and extreme detailing.
Personal care brands that follow the Dark Beauty style wrap their products in sensuality, decadent luxury and extreme ornamentation, scenery usually dressed in black and dark violet.
Raw materials most used in Dark Beauty trend
From exotic woods, charcoal or clay to rare flowers, leather and cashmere or silk are accords that are becoming frequent in fine fragrance, body and hair care.
While in bodycare segment we could find cosmetics and perfumes that mix elements such as liquorice and black vanilla, black orchid and wood or chamomile and lavender, in haircare, renowned brands get inspiration from metals or charcoal to create new formulas.
The Eurogragance’s bet
At Eurofragance we have been inspired by the Dark Beauty trend and respond to the increasing demand of daring combinations of natural and artificial elements. For that reason, we propose two fragrances that expresses the characteristic sensuality and opulence of the trend:
Rose Kiss, a blend of orris, rose and sandalwood.
Ylang & Oudh, a perfect mix of saffron, jasmine, ylang and oud
Would you dare to explore a new world of sensations?
Ultracare for delicate skins: Sensilia
The skin is undoubtedly one of the best reflections and indicators of our health and, in this regard, comes a new Personal care trend: Sensilia, the answer of manufacturers to sensitive skin. Skin is not only our body’s largest organ, but also the one which is most exposed to external aggressions. Sunlight, dryness, extreme changes in temperature, or pollution can weaken skin’s natural protective barrier, leaving it irritated and making it more sensitive, but our skin can also be affected by other internal agents such as our diet, our water consume and stress or anxiety, common in nowadays urban environments. For this reason, it is not surprising that year after year the number of people with allergies, reactive skin or sensitive scalp is increasing globally and it is becoming one of the most important concern in human health.
Return to natural and healthy products
In response, consumers are seeking for a healthier and safer life, a change in their life habits on their day-to-day activities. It can be seen in food, in the increase of sports activities, in the rise of spa and wellness services and, of course, also in the personal care segment. The search of products more respectful with our skin and hair, with natural raw material with benefits and less harmful ingredients is the answer to this increasing concern about health. The data also reflects it. Thus, more than 30% of adults around the world would like a wider range of healthy products to be available for personal care. Reality or simply desire?
According to Mintel, 68% of French consumers say they are looking for cosmetics made with natural ingredients. In addition, the phenomenon is global and affects children’s products. 53% of consumers in China believe that a personal care product for babies labelled as safe, should be made of essentially pure natural ingredients. Finally, focusing on the composition, almost half of Americans understand that being free of certain components is what really makes a product organic and natural.
As natural as the skin itself
Hygiene products are positioning not only to clean, but to care for skin. Less soap and more moisturizing agents such as honey, cereals, flowers, donkey milk are appearing in the market. Raw materials like oat milk, because of its protective effect and high power of hydration of its proteins; mint leaves, for its refreshing, soothing and toning effect; lavender, due to its regenerative power and antioxidant properties. It is also common to find in toiletries formulation raw materials of natural origin such as flower oils (camellias, carthame, roses), with fragrances of white and green flowers that help to create a natural but sophisticated product.
In addition, among the latest launches, already available in store shelves, others appear with goat’s milk, natural birch sap, almond, rye, peonies or tea, among others. Consequently, it responds to the double approach of this Sensilia trend. On the one hand, offering healthier products of natural origin according to the new habits of life and personal care and, on the other, trying to avoid allergies and helping with skin conditions: hydrating, maintaining skin’s pH, reducing irritation, or relieving itching, among others.
We still have to tell you one last trend in personal care. Can you imagine which it could be?