17 10/2018

Trends in perfumery 2018/2019 (Vol.2)

October 17th, 2018|Consumer trends|

Time really does fly! We are already in the final stretch of 2018, which seems to us like a good time to take stock and get ready for what 2019 has in store. Which were this year’s main trends in the world of perfume? Which were the most successful ingredients this year? And, most excitingly, [...]

9 10/2018

Trends in perfumery 2018/2019 (Vol.1)

October 9th, 2018|Consumer trends, Eurofragance vitality|

Do you know what’s in this season? Like clothes and accessories, perfumery also has trends, and fashionable smells mimic the creations launched by big perfume houses. Eurofragance has set about studying what has been popular in 2018 and what's on the horizon. Here’s a summary of ingredients and combinations about to be launched in the [...]

19 09/2018

A fragrance for every age (men)

September 19th, 2018|Consumer trends, Creativity, Eurofragance vitality|

Spontaneity, vitality, reflection... Each stage of life of a person is accompanied by an attitude and the right fragrance can represent it to perfection. In an earlier post, we talked about perfumery ingredients that best represent a woman’s age. To finish the topic, today we’ll look at the most appropriate notes for a masculine audience. [...]

24 07/2018

Trends in perfume: unknown citrus fruit

July 24th, 2018|Consumer trends, Creations, Creativity, Eurofragance vitality|

Close your eyes for a moment, and imagine you are in a villa on the Mediterranean coast. What can you smell? The other day we talked about tropical sensations and mentioned how pineapple has become omnipresent. Today, we’d like to touch on another natural trend that is back with a vengeance this year: citrus fruit. [...]

11 07/2018

Tropical sensations: pineapple packs a punch

July 11th, 2018|Consumer trends, Creations, Creativity, Eurofragance vitality, Passion|

Pineapples, pineapples, and more pineapples! Summertime is here and pineapples are everywhere. Mobile phone covers with massive pineapples in the centre, dresses in pineapple print fabrics, garlands of pineapple shaped lights.... But this summer’s theme is more than a visual trend. Pineapples are the fruit of the season at the greengrocer’s, and what’s more... we [...]