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The right amount of certain olfactory notes can make a difference between a captivating perfume and an indiscernible one

Why balance is so important? We all spend our lives looking for balance, at least a minimum equilibrium which allows us enjoy little things and avoid drama.

Lately, there is an artist working on balance and inspiring the most creative minds through his work. Kokei Mikuni, an expert on rock balancing, gets inspiration from nature where he tries to find the balance, where he creates its art.

The perfume art requires also an essential equilibrium, the right amount of certain olfactory notes, no more, no less. Perfume creation is not only mixing some different raw materials. To create a perfume, we need to analyse how much quantity we need of each ingredient to get an enchanting fragrance instead of an indiscernible one.

The same effect that Kokei Mikuni gets when people see him constructing his rock structures is the effect that perfumers look for when producing a fragrance: attention, attraction, fascination, magnetism.

However, you don´t get those characteristics in a perfume easily. Creating a fragrance requires not only a balance among the olfactory notes we are adding. There are more elements to be considered. Apart from following the regulatory rules,  perfumers need to find the balance between the following points: what the client expects from the perfume, what scents the targeted consumers are willing to wear, what kind of smell matches the goals pursued with the perfume creation and also what are the ideal olfactory notes to express what that creation pretends to be.

After considering the above aspects, it is time to find the balance! And yet the balance can be subjective, it depends on the nose who smells.

At Eurofragance, our balance comes from the perfect combination between PEOPLE, PASSION and CREATIVITY. These are the mainstay of our essence which aims to capture sensations.