Now that the consumer’s mindset is shifting, as they are becoming aware of how important it’s for health and for a sustainable development of the planet to consume organic products, industries need to adapt. That’s why the perfume’s industry has recently started to shift towards “green” fragrances. But does it mean it’s only producing organic and natural fragrances? If you want to know more continue reading, as we explain everything in this post!
Are “natural” and “organic” the same?
In the world of perfumery there is a great confusion regarding natural fragrances and organic fragrances. First of all, not every natural fragrance is organic nor sustainable. So, lets clarify it.
Natural essences come from vegetable or fungal origin, such as Eucalyptus Oil, while bio essences come from organic farming, which have not been treated with chemicals or synthetic pesticides. Therefore, a natural essence can be either organic or not, depending on how it’s its growth process.
Furthermore, Global Organics define 4 categories of organic products:
- “100% organic”: if the product only contains organic ingredients
- “Organic”: if more than 95% of the ingredients are organic
- “Made with organic products”: if more than 70% of the ingredients are organic
- And a fourth category that allows to indicate when a particular ingredient is organically grown.
Natural ingredients are understood to be beneficial for the health and environment, nevertheless, some can contain harmful allergens and substances of endangered species.
Let’s introduce a third type of ingredient: synthetics. They can be natural identical, taken from an existing molecule in the nature, or a created olfactory molecule, which produces a smell that does not exist in nature. Natural identical can be extracted naturally or replicated in the laboratory. Taking into consideration the different legislation, and the extraction method, some of these molecules can be included in natural fragrances.
Taking into account that, not all the natural ingredients are Eco-friendly, we want to highlight that many synthetics are environmental friendly, as they could replace over-harvested species of naturals like sandalwood.
We must pay special attention to labels that certify ingredients and production processes. There are many certificates that can ensure us that we are buying sustainable products. They look at the life cycle of the product, from its ingredients to its final use (renewable sources, recycled materials etc.). This does not require that they are mandatory natural!
Sustainable fragrances certifications can be official (regulated by official organisations), private and self-declaration (they are not official, but it’s the company itself which declares they are following certain sustainable regulatory and processes). Moreover, there are certifications related to the nature of the product and to the impact of the product on the environment. You can find some of these labels in the info-graphic bellow.
Sustainable fragrances represent a balance between economic growth, environmental protection and social welfare. Not every natural fragrance is organic, and synthetic can be also sustainable!.
In Eurofragance, we are working to offer you a collection of natural fragrances based on real and reliable criteria. Stay tune, we will keep you updated!
The same smell, the same bottle, the same size… we all have one perfume that we consider OUR perfume. The one we always wear to work, to meet our friends and the one we always have a bottle of in our cupboard. So, for how long have you been using it?
There are several reasons why women and men use the same fragrance for years, as it is not easy to select the fragrance with which you feel comfortable, attractive, happy, fresh, elegant with. So, once you have found “your signature essence”, it is difficult to change. Perhaps, you alternate it with others for special occasions, but there is always one of them that will always represent you.
However, as there are many people that stick to a perfume, they wear their entire lives, there are others that change their perfume as often as they change socks. For the most part it comes down to personal preference, but we want to mention some other factors to consider.
It is important for you to know that trying a new perfume does not mean leaving aside a brand that you love but opening the door to other fragrances that can accompany you on specific occasions.
Olfactory taste change, because smell is modified throughout our existence, and this evolution is completely linked to our affective life. On average, there is a change on the olfactory change every three years, and maybe, the perfume that excited you yesterday, today almost repels you.
Nevertheless, it is not always your taste that’s changed. Sometimes perfumer reformulate their scents by swapping out ingredients. Then, if your favorite perfume just doesn’t smell like it used to, maybe it’s time to try something else.
Smell is the only one of our senses that sends messages to a brain region that regulates the primitive pulsations of hunger, thirst, etc. That is why fragrances unconsciously affect all our emotional behavior. Life experiences, memories, the passage of time… they all produce an evolution in you. This evolution can be projected through a perfume as a means of communication. For this reason, your choice in perfume can change. Maybe now you feel more identified with a different perfume than when you were 10 years younger.
There are many elements with which you can strengthen your natural beauty. For example, fashion and makeup. But what about perfume? You should think of it as an accessory. A scent can send a message or create a mood. The simple gesture of putting a few drops of your favorite cologne can elevate your mood when you have a bad day.
The perfume industry is always evolving and producing new creations. That is, with new fragrances arising, you will sadly not be able to discover if you are always faithful to the same perfume. So, why not trying out new perfumes? Changing your perfume just to try something new isn’t a bad idea.
Choice a perfume that you feel comfortable with and makes you feel happy!
There are many myths surrounding the use of perfumes and fragrances in summer times: citrus scents are better, they should not be applied on skin, etc. However, the secret for the perfume to last on the skin in the summer season is only in its good application and in a previous preparation of the skin so that the fragrance lasts longer.
The skin should always be well hydrated, but even more in summer. One of the best moments to put perfume on the skin is after sun bathing, as thanks to the steam, the pores are open and the fragrance can penetrate better. Moreover, nowadays, there are many perfumes that have their cream version with the same scent which you can use to keep a more intense and longer smell.
Fear of photo-sensitization causes some to perfume clothes instead of skin. But be careful, because fabrics such as silk or linen can be ruined. Some recommend vaporizing the hair; however, perfume has alcohol and in the long run dries the hair and skin of the head, which makes hair ugly and with dandruff.
So where is best to apply the perfume? It is recommended to apply it in the neck and chest, on a daily basis. Yet, perfuming the head or scalp helps, but it’s advised only for special events. About the distance, the further it is applied; better distribution you’ll get. So, apply your perfume 10 centimeters away for a guaranteed and long-lasting smell.
Summer is a territory of citrus, fruit and floral scents. These perfumes give the feeling of air or breeze that one wants to fight the heat. The smell of grass, sea or lemon, for example, are smells that are in nature, and they are usually much more refreshing and suitable for hot days. For a day at the beach, coconut and pineapple aromas are the best, as they remind of tropical climates and relaxing on summer days, or perfumes based on jasmine, lavender, roses and other combinations with floral notes for a special summer night.
Behind every great perfume there is a great professional who mixes exquisite notes to create the perfect scent. This is the perfumer. We talked to our recent graduate Juncal Tomas, Eurofragance’s Junior Perfumer, and the Senior Perfumer and Perfumery School Director, Henry Van Den Heuvel, to learn a bit more about the perfumers training.
In Eurofragance we like to promote talent. That’s why when we discover that someone has “such special talent and passion”, we invest in their formation and training. The progress of this demanding and complex journey of becoming a perfumer goes from studying 850 raw materials, origin smell and chemical composition and belonging families, to learn how to combine them to get a specific accord. But what is more important, we always believe it has to be tailored to the trainee, as not everyone is identical, and it is very important they all overcome their challenges regarding a new fragrance creation.
To be a perfumer you need a special, educated and very sensitive nose that few people possess. “Being a perfumer is a lot of hard work” states Henry, it takes a lot of persistence and sensitivity to become a perfumer. Eurofragance’s training lasts between one and a half to two years. However, as Juncal explained to us, it isn’t a simple process where you have to memorize and past an exam, it is more complex than that. “My training was a constant feeling of uncertainty; it was a process of discovering my own knowledge… they were just guiding me to find the main profile of the raw material trying not to give me a lot of information” says Juncal. Despite this ambiguous situation, where you have to find out by yourself those characteristics that define a raw material, and sometimes you feel a bit off-track; becoming a Junior Perfumer is a process where you grow and learn every day, and after a while you realize how much you have learnt.
The smell is a very abstract element, every perfumer has a different perception of a fragrance, normally based on personal experiences. With this, we are able to realize that in perfumery not everything is black or white, perfumery is an art, it is difficult to find the depth and contrast of it. However, there will always be certain descriptions that qualify a raw material that trainees must recognize, as well as the duration of that scent. After the training is completed, trainees should be able to understand what is the soul of the perfume, defined by the raw materials.
Despite that perfumers training is an exigent process, it definitely pays off. Learning to be a good perfumer is a process that takes your entire life. After graduating from the school, trainees become Junior Perfumers, and guided by a Senior Perfumer, they continue their formation. Our type of training encourages trainees to engage, and despite of its difficulty “there are rewarding efforts like to smell a composition, discover a natural chord, etc”. Being a perfumer is definitely a vocation, it requires dedication and a continuous learning, but what is the most important thing, being a perfumer is being creative and passionate.
Time really does fly! We are already in the final stretch of 2018, which seems to us like a good time to take stock and get ready for what 2019 has in store. Which were this year’s main trends in the world of perfume? Which were the most successful ingredients this year? And, most excitingly, what can we expect next season? In an earlier article, we talked about women’s perfumes, so, this time we’re going to look at what’s new in the men’s sector, and revisit unique combinations of chords that the creative team at Eurofragance has designed. Keep reading and discover what’s new for your skin.
Fragrances for men. From acidic freshness to exotic forests
As we said in a previous post, there is a booming trend: new citrus fruits. This family of trees produces unfamiliar fruits such as the chinotto, the kumquat and the grapefruit, which are now starting to appear in some highly original, innovative ways, giving a new twist to the classic fresh scents of bergamot, lemon and orange. How about if we combine them with ginger, jasmine or cyclamen? A total delight for men who are looking for a light, clean, elegant fragrance.
We have also seen a move towards more classic, fougère structures. A historical segment in men’s perfumery, a combination of lavender and rosemary with woody notes, modernised here with fresh green notes such as basil and black tea.
What’s more refreshing than the sea breeze? A breathe of fresh air that will remain when summer is no more than a memory. Salty, watery notes take on a masculine touch when combined with woody notes. Eurofragance also suggests mixtures of daring ingredients, such as the grey amber, which is still present in many fragrances because of its marked character and clean, floral marine nuances, which make it almost unique. Many perfumes in the market strengthen its structure with notes of moss and grey amber to create fragrances for studiously up-to-date men with enveloping bases. The perfumers at Eurofragance are well versed in this trend and are already revolutionising their creations with new, surprising marine notes. The power of the ocean in a bottle.
And if fresh trends emerge from water, more sensual trends are extracted from natural elements of the earth: spices, wood and resins. Spices like cinnamon, cardamom, peppers of all kinds or even anise can completely transform a structure with subtle nuances.
Exotic woods rarely found in perfumery are also very much in vogue. After the rise of Oudh, perfumers are experimenting with other woods unfamiliar to the general public. These are perfect for men who prefer to wear warm and mysterious scent, with chords inspired by ebony, mahogany or rosewood.
The latest trend has emerged from forests, richer and more natural. Resins and balsams, both exotic and captivating, imbue men’s fragrances with the richness of the orient. And it is this enigmatic touch that is responsible for the success of fragrances that include ingredients with spiritual connotations, like incense, myrrh and Tolu balsam. Along these lines, Eurofragance has created two compositions that combine balsams and woods with daring touches of pure cocoa and floral notes. Unique perfumes for men with personality.
Did you know about these trends? Are there any that you follow? In 2019, dare to innovate and select fragrances that truly reflect your character.