Home Care
Home Is Where the Heart Is. It is also Where Your Products and Our Fragrances Live
Household Chores Are More Pleasant When Using a Perfectly Fragranced Product
We fully appreciate that for you, being a player in the home care category, be it in any segment, is tough business. We are here to help. Eurofragance has been creating fragrances for all in-home products where perfume plays a role.
Your consumers, whatever country they live in, consider their home their sanctuary. As a manufacturer or distributor of laundry care or surface care products you understand how the right fragrance can embellish a living environment or the clothes your consumers wear. We are confident that our perfumes can do this. The professionals in our Creative Centers have extensive experience in creating Home Care fragrances, leveraging consumers insights and incorporating fragrance technologies where deemed appropriate. Eurofragance’s Technical Experts have developed, for instance, proprietary fragrance diffusing/releasing technologies (perfume encapsulation branded under the name EuroCaps™). You will want to consider including our EuroCaps™ technology in your laundry care or surface care products. By doing do so, you will surpass your consumers’ expectations. And no worries, our technologies are easy to integrate in your manufacturing process and respect strict environmental legislation. Eurofragance is committed to producing perfectly designed fragrances for your home care products in the volumes you desire, wherever and whenever you might need them. But don’t forget to talk to us about our Technical and Marketing services when it comes to your home care brands.
Hard Surface Care
Hard Surface Care
From Expansive Floors to Delicate Dishes
Fragrances in surface care products impact consumer perception of your brand’s efficacy. Imagine freshly cleaned floors, but no perfume wafting through the house, or washing the dishes with an odorless product. Investing in a good perfume actually makes good business sense.
Eurofragance can create fragrances for your all-purpose cleaners, toilet gels, multi-purpose sprays, clean-up wipes and dish washing liquids that won’t only delight users, but also reassure them olfactively that they have “done a great job.” Fragrances in surface care products are developed and dosed differently based on format, the size of the surface to clean, the room they are used in as well as the market you will sell them in. Our Development Teams in collaboration with our Marketing Managers weigh in all these components when tackling your briefs. Truth be told, it’s all these different variables that make this category of products so exciting to create perfumes for.
All Purpose Cleaners
Perfumes in Products to Dilute or Not
All Purpose Cleaners bring cleanliness and hygiene to your consumers’ homes. The right fragrance will reinforce the perception of these functional benefits and, at the same time, deliver important emotional benefits.
Fragrances formulated for a bathroom spray are different than for products used to disinfect kitchen surfaces, or those diluted in a bucket to wash floors. We also appreciate how cleaning one’s home can vary greatly from country to country. When Mexicans clean their homes, they have different fragrance expectations than Germans do, but similar to that of a Philippine homemaker. Such consumer insights and cultural preferences are important considerations when creating fragrances intended for your cleaning products. The Perfumers at Eurofragance have the needed expertise—and drive—to develop the most appropriate perfume for your cleaning product, from a multi-purpose bucket mixable product to your surface specific clean-up wipe, bearing in mind, of course, the expectations of your consumer.
Bleach
Out With Germs in With Fragrance and… Satisfied Customers
While cleanliness is actually the absence of any odor, the smell of bleach is almost universally associated with disinfection and hygiene. These days, however, some of your customers wish to temper the typically chlorinated odor of bleach with a touch of perfume.
A short generation ago Perfumers were able to fragrance a tough product formula that is intended, by definition, to kill germs and… anything with an odor, including perfume!Today, Eurofragance Perfumers have acquired extensive expertise in perfuming bleach. We can now offer you a range of perfumes that will add a little something extra to your range of cleaning products containing this challenging formulation. Because your consumers appreciate that the product offerings in this segment of household cleaning products are good value for money, the fragrances we are ready to develop for you will remain affordable to you and, importantly, to your loyal consumers as well.
Dish Washing Liquid
Perfume Is Key, but Not Once the Dishes Are Done
Dish washing liquid products have come a long way from all smelling like a zesty lemon. Your consumers now fully accept that a dish washing liquid can smell like aromatic herbs, juicy fruits, caring flowers or a combination of the above.
Who wants to do the dishes? You’d be surprised by the positive response in many households. For many of your consumers, the act of washing up after a meal is in fact a moment of relaxation and contentment. The scents we develop for your dish washing liquids will go a long way in making this moment even more pleasurable for your brand users. But according to your consumers’ desires, there won’t be any lingering perfume on their freshly washed vessels and dishes. And, should your product range include auto dish washing tablets, be sure to reach out to us, we also have valuable know-how in this sub-segment.
Fabric Care
Quite Possibly the Most Diverse and Exciting Category of Products to Fragrance
For you, this category of products is probably the biggest in terms of volume of fragrance purchased. For your consumers, it must be absolute love for the perfume in their products. For us, it is an exciting challenge to attain fragrance perfection.
Not many FMCG categories are charged with so much consumer choice, emotion, rituals and diversity as fabric care. At Eurofragance we are here to help you appreciate the importance of fragrance amidst all this complexity. We create fragrances for all fabric care product formats from powder detergents, to fabric softeners, without forgetting all the segments along the way, such as fabric sprays, laundry bar soaps, fragrance boosters… We have also developed proprietary fragrance delivery technologies specifically for your laundry care brands. Finally, our Marketing Team has a deep and broad understanding of relevant consumer insights and local customs when it comes to fragrance expectations in this category. These insights are particularly helpful to our development teams, but we would be happy to share them with you as well.
There are a dozen ‘fragrance moments of truth’ that matter to detergent users
Detergent
Clean and Fresh Smelling Fabrics, an Affordable Indulgence
Every morning, when your homemaker’s family members leave home, their clothes carry with them the visible and olfactive signs of a flawless laundry job. And every evening, when they slip into bed, the last thing they appreciate is immaculate, freshly scented bed sheets.
In this category where perfumes and scents play such an important functional and, above all, emotional role, the fragrance we develop for you must be right on the nose! We understand that not all consumers are the same and that not all of them appreciate fragrance on fabrics at the same moments in time (during the wash, while ironing, out of the closet…). Just as important is the reality that not all consumers care for their laundry the same way, or use the same format (powder, liquid, pods…). These consumer habits and cultural nuances combined with your market insights will guide Perfumers along the fragrance creation process.
Softener
The Ultimate Fabric Care Product for Those Who Love Fragrance
A fabric softener softens, but it does a lot more than that, especially when it comes to perfume enjoyment. For those who expect their freshly washed laundry to deliver fragrance and even more fragrance, fabric softeners are the perfect format.
From an olfactive perspective this all-important fabric care segment can take on even more emotional significance to consumers than laundry detergents. The teams working in our Creative Centers around the globe on fabric softeners know all the relevant insights, different cultural preferences and habits of the inamoratas of fabric softeners and fragrance. In addition, our Technical Teams have developed fragrance delivery technologies to enhance and extend the perfume experience for these demanding consumers. At Eurofragance, we would like nothing more than the opportunity to wow you and your consumers with fragrances developed, per your brief, for your fabric softener products. Let the fragrance games begin!
Our long-lasting fragrance technologies will create the ideal cocooning sanctuary at home
Laundry Hand Wash
When Doing the Laundry Takes on a Personal Note
For many consumers around the world, doing the laundry is a daily undertaking that literally means rolling up their sleeves and putting their elbow grease to work. The consumers who use laundry detergent powder or bar soap to do the wash deserve rewards, including fragranced ones.
Your product must remove stains and grime, but along the way, why not make the activity as pleasant as possible? The right fragrance in a laundry hand wash can be part of this reward. Perfumistically, it can send out signals of efficacy, bacteria elimination or care for the hands. Ideally, developing a blooming perfume in your product could carry these desired benefits. Doing the wash by hand is also, for many homemakers, a daily social event. When tending to the laundry at the washhouse or by a fresh water source, surrounding homemakers will be sure to note the fragrance and brand your consumers have chosen for this labor of love.