EUROFRAGANCE PRESENTS #REMEMORIES, A NEW COLLECTION OF FRAGRANCES BASED ON CLASSIC ACCORDS
by Núria Sabatés
- #REMEMORIES is a new collection of six fragrances that pay homage to timeless perfumery.
#REMEMORIES is the name of a new collection created for Beautyworld Middle East (BWME) by Eurofragance. Fragrances inspired by memories, straight from the heart, that recall greatest perfumery themes from the beginning of the last century. These six new fragrances are a tribute to traditional perfumery and its heritage, interpreted in new modern classics with audacious, luxurious raw materials. For Eurofragance perfumers #REMEMORIES collection means: “Looking back with a fresh approach, searching for new memories and experiences awakened by these fragrances, reborn with combinations that will create new memories with all the beauty of the classics”. Unique fragrances created by mixing present and past are different, vintage, sophisticated and timeless. According to the team of perfumers at Eurofragance, “classic elegance meets vibrant modernism inspired by oriental and the occidental perfumeries, while new raw materials add deep, vibrant accords”.
The presentation of the six new fragrances will take place in Eurofragance stand, Hall 4 stand F28, at the Beautyworld Middle East Fair. This is the Middle East’s most important trade show for fragrances, beauty, hair and well-being products. Eau Absolue, Eau Addictive, Fluo Essence, French Style, De París a Dubai and Neoriental are the scents of this new collection which is both an ode to timeless perfumery and a trend setter. Eurofragance is also the industry leader in the Dubai area, where it recently opened a new Creative Centre by enabling to be even closer to its customers and respond more quickly to their needs. Eurofragance uses innovation and creativity as differentiating factors and tools to add value for its customers.