13 09/2017

Detergent: more than a laundry product, a fragrance that accompanies us

September 13th, 2017|Consumer trends, Creations, Eurofragance vitality|

How innovation in this field has led to detergent scents which last longer and fulfil consumers expectations We are surrounded by scents. Even if we don´t pay attention or we don´t realize, we can detect millions of odours. Moreover, scents have an impact on our mood, make us feel different sensations. Hence the importance of [...]

19 07/2017

Summer vibes

July 19th, 2017|Consumer trends, Creations, Creativity, Eurofragance vitality|

Consumer trends arrive to fragrance world. Find out what´s hot this summer season! Summer smells of tropical fruits, fresh scents, beachy fragrances… We all love those perfumes that cheer us up when temperatures are too high or those fragrances that remind us of summer and holidays. However, perfumery is full of surprises. This year you [...]

14 06/2017

Sport fragrances: not a trend but a new sector

June 14th, 2017|Consumer trends, Creations, Eurofragance vitality|

There are scents specifically created for cosmetic products used before, during or after doing sport People do more exercise. That´s a fact. Nowadays, we all are aware of the benefits that a healthy lifestyle has on our health and our wellbeing. Running, swimming, cycling, paddling, every one of us prefers one sport to another but [...]

31 05/2017

A futuristic vision for body care products

May 31st, 2017|Consumer trends, Creations, Creativity, Eurofragance vitality|

Eurofragance presents a beauty ritual that guarantees an authentic layering experience When you go to your usual grocery store to buy body care products such as body lotions, body scrubs, oils or shower gel, you find so many options that you need at least five minutes to make a decision. This only happens if you [...]

26 04/2017

Beautyworld Middle East 2017 is just around the corner!

April 26th, 2017|Consumer trends, Creations, Creativity, Eurofragance vitality|

Do you want to know Eurofragance´s surprise on this edition? It actually is the most important beauty fair in the Middle East. Beautyworld Middle East is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing.  Over 37.000 people from 131 countries visited this fair last year. In 2017, Beautyworld Middle East [...]