19 09/2018

A fragrance for every age (men)

September 19th, 2018|Consumer trends, Creativity, Eurofragance vitality|

Spontaneity, vitality, reflection... Each stage of life of a person is accompanied by an attitude and the right fragrance can represent it to perfection. In an earlier post, we talked about perfumery ingredients that best represent a woman’s age. To finish the topic, today we’ll look at the most appropriate notes for a masculine audience. [...]

24 07/2018

Trends in perfume: unknown citrus fruit

July 24th, 2018|Consumer trends, Creations, Creativity, Eurofragance vitality|

Close your eyes for a moment, and imagine you are in a villa on the Mediterranean coast. What can you smell? The other day we talked about tropical sensations and mentioned how pineapple has become omnipresent. Today, we’d like to touch on another natural trend that is back with a vengeance this year: citrus fruit. [...]

11 07/2018

Tropical sensations: pineapple packs a punch

July 11th, 2018|Consumer trends, Creations, Creativity, Eurofragance vitality, Passion|

Pineapples, pineapples, and more pineapples! Summertime is here and pineapples are everywhere. Mobile phone covers with massive pineapples in the centre, dresses in pineapple print fabrics, garlands of pineapple shaped lights.... But this summer’s theme is more than a visual trend. Pineapples are the fruit of the season at the greengrocer’s, and what’s more... we [...]

20 06/2018

New perfumery trends see a move toward natural, authentic fragrances

June 20th, 2018|Creations, Creativity, Eurofragance vitality, Passion|

There's a quiet, peaceful revolution sweeping modern perfumery, a noticeable move toward more sophisticated, artistic creations. After years of fruity, sweet, young-style scents and fleeting trends that are here one day, and gone the next, consumers and brands have recovered their love for authenticity, a job well done, a view that perfume is art worthy [...]

7 05/2018

Travel to imaginary lands through Eurofragance collection at Beautyworld Middle East

May 7th, 2018|Eurofragance vitality|

“Nomad Tales” is the new theme that Eurofragance will reveal in BWME 2018 (May 8-10th) inspired by a sense of wanderlust. Seville and the intoxicating orange blossom aroma delightfully filing the air from its more than 40,000 orange trees; the rich mystical scent of spices lingering in the bustling alleys of the Grand Bazaar in [...]