11 07/2018

Tropical sensations: pineapple packs a punch

July 11th, 2018|Creations, Creativity, Eurofragance vitality|

Pineapples, pineapples, and more pineapples! Summertime is here and pineapples are everywhere. Mobile phone covers with massive pineapples in the centre, dresses in pineapple print fabrics, garlands of pineapple shaped lights.... But this summer’s theme is more than a visual trend. Pineapples are the fruit of the season at the greengrocer’s, and what’s more... we [...]

20 06/2018

New perfumery trends see a move toward natural, authentic fragrances

June 20th, 2018|Creations, Creativity, Eurofragance vitality, Passion|

There's a quiet, peaceful revolution sweeping modern perfumery, a noticeable move toward more sophisticated, artistic creations. After years of fruity, sweet, young-style scents and fleeting trends that are here one day, and gone the next, consumers and brands have recovered their love for authenticity, a job well done, a view that perfume is art worthy [...]

7 05/2018

Travel to imaginary lands through Eurofragance collection at Beautyworld Middle East

May 7th, 2018|Eurofragance vitality|

“Nomad Tales” is the new theme that Eurofragance will reveal in BWME 2018 (May 8-10th) inspired by a sense of wanderlust. Seville and the intoxicating orange blossom aroma delightfully filing the air from its more than 40,000 orange trees; the rich mystical scent of spices lingering in the bustling alleys of the Grand Bazaar in [...]

11 04/2018

Trends in personal care: all you need to know (V)

April 11th, 2018|Consumer trends, Eurofragance vitality|

Ultracare for delicate skins: Sensilia The skin is undoubtedly one of the best reflections and indicators of our health and, in this regard, comes a new Personal care trend: Sensilia, the answer of manufacturers to sensitive skin. Skin is not only our body’s largest organ, but also the one which is most exposed to external [...]

13 12/2017

The best perfume ads of recent times

December 13th, 2017|Consumer trends, Eurofragance vitality|

How the fragrance commercials have evolved over time Today we have prepared a very special post to recall the best perfume ads of all times and how the fragrance commercials have evolved over time. Christmas is coming, and it is one of those times of the year when we can see lots of perfume commercials [...]