14 06/2017

Sport fragrances: not a trend but a new sector

June 14th, 2017|Consumer trends, Creations, Eurofragance vitality|

There are scents specifically created for cosmetic products used before, during or after doing sport People do more exercise. That´s a fact. Nowadays, we all are aware of the benefits that a healthy lifestyle has on our health and our wellbeing. Running, swimming, cycling, paddling, every one of us prefers one sport to another but [...]

31 05/2017

A futuristic vision for body care products

May 31st, 2017|Consumer trends, Creations, Creativity, Eurofragance vitality|

Eurofragance presents a beauty ritual that guarantees an authentic layering experience When you go to your usual grocery store to buy body care products such as body lotions, body scrubs, oils or shower gel, you find so many options that you need at least five minutes to make a decision. This only happens if you [...]

26 04/2017

Beautyworld Middle East 2017 is just around the corner!

April 26th, 2017|Consumer trends, Creations, Creativity, Eurofragance vitality|

Do you want to know Eurofragance´s surprise on this edition? It actually is the most important beauty fair in the Middle East. Beautyworld Middle East is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing.  Over 37.000 people from 131 countries visited this fair last year. In 2017, Beautyworld Middle East [...]

5 04/2017

Eurofragance presents a Fine Fragrance Genealogy

April 5th, 2017|Consumer trends, Creations, Creativity, Eurofragance vitality|

Our Marketing and Fragrance Development Departments have compiled the most influential perfumes of recent times in an olfactive genealogy Our perfumers have created six innovative olfactory themes which explore new sensations and predict trends. Keep reading! Eurofragance presents a Fine Fragrance Genealogy, a fragrance classification that offers a complete overview of today`s most popular fragrances, [...]

21 12/2016

What consumers expect from a fragrance

December 21st, 2016|Consumer trends, Creations, Eurofragance vitality|

Quality, differentiation and wellness are some of the main requirements that are leading to the growth of niche perfumery In the past we have talked about the fragrance market, the most preferred olfactory notes by countries, business vitality, etc. But, it is now time to talk about one of the main pieces of this scented [...]