13 12/2017

The best perfume ads of recent times

December 13th, 2017|Consumer trends, Eurofragance vitality|

How the fragrance commercials have evolved over time Today we have prepared a very special post to recall the best perfume ads of all times and how the fragrance commercials have evolved over time. Christmas is coming, and it is one of those times of the year when we can see lots of perfume commercials [...]

8 11/2017

Rhubarb, fall trendy accord

November 8th, 2017|Consumer trends, Eurofragance vitality|

Know all the secrets of this curious veggie Each season comes with new scents to our homes. New ingredients appear in the fragrance world, new raw materials that become in style, new accords that surprise our senses. This autumn, Whole Foods Market has released its top food trends for 2018 with two of them influencing [...]

18 10/2017

Personal Care trends: all you need to know (I)

October 18th, 2017|Consumer trends, Eurofragance vitality|

Oceans, forests, haute cuisine, purity and anti-conformism are embodied in many ways in personal care products, reflecting social concerns and longings Trends are constantly evolving, changing, as society does. These changes are reflected not only in culture, but also in markets. Today we are focusing in Personal Care market, which Eurofragance produces fragrances for. Designing [...]

13 09/2017

Detergent: more than a laundry product, a fragrance that accompanies us

September 13th, 2017|Consumer trends, Creations, Eurofragance vitality|

How innovation in this field has led to detergent scents which last longer and fulfil consumers expectations We are surrounded by scents. Even if we don´t pay attention or we don´t realize, we can detect millions of odours. Moreover, scents have an impact on our mood, make us feel different sensations. Hence the importance of [...]

19 07/2017

Summer vibes

July 19th, 2017|Consumer trends, Creations, Creativity, Eurofragance vitality|

Consumer trends arrive to fragrance world. Find out what´s hot this summer season! Summer smells of tropical fruits, fresh scents, beachy fragrances… We all love those perfumes that cheer us up when temperatures are too high or those fragrances that remind us of summer and holidays. However, perfumery is full of surprises. This year you [...]