24 07/2018

Trends in perfume: unknown citrus fruit

July 24th, 2018|Consumer trends, Creations, Creativity, Eurofragance vitality|

Close your eyes for a moment, and imagine you are in a villa on the Mediterranean coast. What can you smell? The other day we talked about tropical sensations and mentioned how pineapple has become omnipresent. Today, we’d like to touch on another natural trend that is back with a vengeance this year: citrus fruit. [...]

11 07/2018

Tropical sensations: pineapple packs a punch

July 11th, 2018|Consumer trends, Creations, Creativity, Eurofragance vitality, Passion|

Pineapples, pineapples, and more pineapples! Summertime is here and pineapples are everywhere. Mobile phone covers with massive pineapples in the centre, dresses in pineapple print fabrics, garlands of pineapple shaped lights.... But this summer’s theme is more than a visual trend. Pineapples are the fruit of the season at the greengrocer’s, and what’s more... we [...]