14 09/2016

Aromatherapy: how scents change our mood

September 14th, 2016|Consumer trends, Creations, Eurofragance vitality|

There is no scientific proof, no certain evidence. However, the fact is that some scents have got an effect on our mood, on our feelings and emotions hence on our well-being. This leads us to explore a practice called aromatherapy. According to Rachel S. Hertz, psychologist and a cognitive neuroscientist, aromatherapy is based on the [...]

8 06/2016

The power of fragrances to create unique atmospheres

June 8th, 2016|Consumer trends, Creativity, Eurofragance vitality|

“There is nothing like staying at home for real comfort” - Jane Austen The British novelist Jane Austen said on her time: there is nothing like staying at home for real comfort. Our home is our shelter, where we rest after an intense workday, where we seek relief after a bad day or where we [...]

10 05/2016

The smell’s memory

May 10th, 2016|Passion, People|

Scents transport us in time and remind us of people, times and places Scents survive throughout the ages. They are involved in different areas of life: personal identity, sexuality, social status or cultural tradition among others. We associate certain aromas with people, moments and places. Smells are able to make us recall moments and sensations [...]