Aromatherapy: how scents change our mood

Aromatherapy: how scents change our mood

There is no scientific proof, no certain evidence. However, the fact is that some scents have got an effect on our mood, on our feelings and emotions hence on our well-being. This leads us to explore a practice called aromatherapy.

According to Rachel S. Hertz, psychologist and a cognitive neuroscientist, aromatherapy is based on the belief that various natural odors have an intrinsic ability to influence mood, cognition and health.

Aromatherapy has traditionally been used by ancient civilizations for therapeutic, hygienic or ritualistic purposes. Nowadays, it has become a useful tool to help improve our mood by using natural scents such as Jasmine, lemon or rose.

Commonly, this practice uses essential oils and other aroma compounds and it can be either inhaled or applied on skin or immersed in water. Always, following the directions on the products.

There are some scents that are used in aromatherapy as they generally have good effects on people. For example: jasmine is used to relieve anger, increase confidence, ease depression and as aphrodisiac while lavender is good to relax and peppermint is best for relieving stress.

We have already talked about how the sense of smell is connected to the part of the brain that processes emotions. When we smell something, it becomes an information that goes first to the limbic system and the hypothalamus. These are the brain areas responsible for emotions, feelings, instincts and impulses.

It makes sense that some scents have got a beneficial effect on our mood. Also, when we smell something our brain relates that smell to a memory. So, it is quite subjective the effect that a fragrance can have on each of us.

Haven´t you ever heard that some people love vainilla scents while others don´t like it?

Again, the perfume world is wide and subjective. That is why, when creating scents for body care products, fine fragrances or air fresheners is important interpreting cultures, places and trends in order to adapt the fragrance to the potential consumers.

At Eurofragance, we see things from many different points of view and from many different professionals: marketing consultants, perfumers, evaluators…from Barcelona to Dubai, from Singapore to Mexico…We interpret incoming trends, new products, new success and consumer taste from every part of the world to create not only perfumes, but stories.

We boost the passion and the creativity of our people in order to get creations that touch your soul.

 

 

The power of fragrances to create unique atmospheres

The power of fragrances to create unique atmospheres

“There is nothing like staying at home for real comfort” – Jane Austen

The British novelist Jane Austen said on her time: there is nothing like staying at home for real comfort. Our home is our shelter, where we rest after an intense workday, where we seek relief after a bad day or where we find the peace that some emotional conflicts can steal.

The daily feelings and sensations are essential to our well-being and happiness. And, there are small details, as always, that make a difference. For this reason, choosing the right perfume for our house can create unique atmospheres which give us good vibes when we get home.

The air freshener we choose for our home defines our personality, affects our emotions and can convey to our visitors what kind of person we are. The chosen fragrance depends on what you need in your home and what scents you like: nature, flowers, spices, fruit … or simply “clean smell”.

At Eurofragance we create home fragrances in all formats: solid, spray, to be burned, water-based, paraffin, gel, transparent and electrical. Of course, our Home Care department works closely with each client, studying their needs and analysing those perfumes that public wants and needs for their house.

We have fragrances development teams in different creative centres of Asia, Middle East, America and Europe. From Singapore, Dubai, Mexico and Barcelona our employees can study markets, culture, lifestyles of each area of the planet. This provides a unique knowledge of the tastes and needs of consumers around the world.

We interpret and analyse trends and we also test several scents to add maximum value to each client´s brand. Result comes as: air fresheners that enchant, captivate and generate comfort and happiness to very different publics.

What fragrances predominate in your home? Make your home a place to be comfortable, a place to find serenity and well-being.

The smell’s memory

The smell’s memory

Scents transport us in time and remind us of people, times and places

Scents survive throughout the ages. They are involved in different areas of life: personal identity, sexuality, social status or cultural tradition among others.

We associate certain aromas with people, moments and places. Smells are able to make us recall moments and sensations and they also help us remember people from the past and from the present.

There is a scientific explanation for the connection between smell, memory and behaviour. When we smell something, it becomes an information that goes first to the limbic system and the hypothalamus. These are the brain areas responsible for emotions, feelings, instincts and impulses. That is why scents can directly influence our behaviour.

In addition, when the information about a smell reaches the limbic system a switching occurs in two of the components of this region of the brain: amygdala and hippocampus. The amygdala connects the smell we perceive with an emotion and the hippocampal relates it to a memory.

Only after going through these brain regions, the information reaches the cerebral cortex and becomes conscious.

Humans can smell up to 10,000 different fragrances but not two people will respond the same way to these. Various factors such as our origin, place of residence or familiarity with certain scents affect our perception. However, there is an aroma that commonly produces stimulation in all of us and that is the one from baked goods. Did you know it?

It is claimed, on the other hand, that the evolution of time shows a difference between the kind of smells which produce stimulation on people.

For example, people born in the twenties react to fragrances coming from: flowers, grass, roses, pine or soap. Those born in the seventies, though, react to the fragrance of baby powder, their mother´s perfume, plastic, hair spray or suntan lotion.

Scents production is therefore production of long-term memories. In this creation process, it is essential to consider the cultural, social, geographic and economic characteristics of each territory and each society.

It is a matter of research and creativity in which the fragrance producer and the applicant must know who is the target and what they want.

At Eurofragance, we love creativity and innovation, we travel, we interact, we participate on fairs, we learn and we keep working until we find the fragrances we seek, the essence that customer demands and the perfume that public wants to get.

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