11 01/2017

Asia, an exciting market for perfumery lovers

January 11th, 2017|Consumer trends, Creations, Eurofragance vitality|

Did you know that Asia is one of the best places to buy male grooming products? Asia has always been an exotic market from a European point of view. Differences between Europe and Asia are multiple; culture, food, weather and traditions are all very unique. This diversity makes Asia a key area for Eurofragance to [...]

23 12/2016

2016, a scented year to remember

December 23rd, 2016|Consumer trends, Creations, Creativity, Eurofragance vitality, Passion, People|

People, Passion and Creativity are leading us to a marvellous perfumed path of achievements We didn´t want to say bye to 2016 without thanking our great team its effort which has led Eurofragance to achieve great things like the opening of a Creative Centre in Singapore, the launch of a new production factory also in [...]

13 10/2016

The smell is a key tool for marketers

October 13th, 2016|Consumer trends, Creations, Creativity, Eurofragance vitality|

We don´t pay attention to TV ads or banners but we remember scents When Martin Lindstrom decided to initiate a neuro-marketing research, he knew what he wanted to show. However, he didn´t know the effect of the research results in the advertising world. Lindstrom aspired to confirm that while most ads used to attend to only [...]

20 07/2016

Smells of the world

July 20th, 2016|Consumer trends, Creations|

Would you be able to match scents with countries? Spain, Mexico, Turkey, United Arab Emirates or Singapore. What is their most known smell? What comes to your mind? Orange blossom, mint, incense, jasmine, coral? We have already told you about the scientific connection between smell, memory and behaviour. However, there are other aspects we must consider [...]

20 06/2016

How business vitality improves companies’ performance

June 20th, 2016|Consumer trends, Creations, Creativity, Eurofragance vitality|

To be a global leader by Capturing Sensations with our fragrances we have had to invest, investigate and believe in our team. The result comes as four Creative Centres around the world which ensure the creation of enchanting fragrances. We have just inaugurated the fourth Creative Centre! Hello Singapore! Have you ever heard about “Business Vitality” [...]