The endless applications of our fragrances

The endless applications of our fragrances

Find out in which products you can find Eurofragance fragrances

We always try to show you all, our beloved readers, the inner heart of Eurofragance. We expose our projects, our challenges, our goals, our fragrance collections for international fairs, our corporate culture. We want to share with you our future plans as well as our past learnings or present ventures.

And here it comes this article, written with the aim to explain to you what we really do, where you can find our fragrances or what they are used for. Ready?

Clients all around the world

Eurofragrance fragrances are designed and produced for many different clients all around the world. These clients add our fragrance to their product and sell it to the final consumer. Hence, the importance to comprehend different cultures and consumers´ needs. Regarding this matter we count on our Sensorial Marketing Team, four Creative Centres, the Applications Sensolab Studio and our multicultural team to get the right input from every market we work in. They all are extremely important in the process of designing and creating fragrances.

We have been producing fragrances for over 25 years and keeping a depth knowledge of market and product trends to offer unique and competitive solutions to our customers. Our global team of highly qualified individuals offers – through their experience, state-of-the-art technologies and the best raw materials – original fragrances that create trends in the market.

You can check Eurofragance facilities around the world here.

Products within Fine Fragrance, Body Care and Household sectors

Our fragrances are used for different products in consumer life, all under the umbrella of three different segments: Fine Fragrance, Body Care and Household. So, you can find our fragrances in products such as perfumes, body lotions, shower gels, shampoos, facial creams, skincare oils, air fresheners, detergents, softeners, candles, etc. You may now be smelling one of our scents, who knows.

We work in partnership with our clients in order to make their products those chosen by consumer. How? Creating fragrances that add value to the final product. For instance, fragrances for body lotions that boost relaxation, or fragrances for detergents that spread a “freshness” feeling, or scents for air fresheners that create a welcoming environment.

Eurofragance boosts creativity and innovation in all its departments since we firmly believe in the ability that these two assets have to get the best fragrances. We ensure a high standard quality in all our creations along with a surprising feeling when you smell them. Our main aim is to Capture Sensations through our fragrances.

Detergent: more than a laundry product, a fragrance that accompanies us

Detergent: more than a laundry product, a fragrance that accompanies us

How innovation in this field has led to detergent scents which last longer and fulfil consumers expectations

We are surrounded by scents. Even if we don´t pay attention or we don´t realize, we can detect millions of odours. Moreover, scents have an impact on our mood, make us feel different sensations. Hence the importance of our clothes fragrance, the fragrance that comes with us everywhere and every day.

That is why when buying a detergent, as a consumer, we don´t only think about its functional characteristics, which are also important, we decide by smelling the product too. Furthermore, culture and geographic area are two important factors that influence consumers choice of detergent. Depending on what kind of scents we have been used to since we were a child and depending on the weather at our city – temperatures, humidity…-.

So, the variety of detergents in the market is as wide as consumers needs and expectations. Out there we can find detergents in different forms (liquid, powder, tablets) and different fragrances (lavender, jasmine, citric combination, rose, etc).

Wonder how Eurofragance designs and produces fragrances for detergents all around the world? Our perfumers, fragrance evaluators, sensorial marketing teams and technical application experts work together to design the perfect fragrance combination for detergents and laundry products in general.

We innovate and seek the highest quality in our products. A good example of this is Eurocaps, a new fragrance delivery system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners, detergents.

Apart from this innovative system, that guarantees our fragrances high quality and long-lasting properties, we do provide a unique understanding of lifestyles and consumer needs around the world. Our Development teams from our Creative Centers in Asia, Middle East, America and Europe, interpret local trends, research and test scents to ensure we add value to our customers’ brands.

The aim is to create a pleasant scent experience to the consumer, providing outstanding fragrances and ready-to-market concepts to our customers.

A futuristic vision for body care products

A futuristic vision for body care products

Eurofragance presents a beauty ritual that guarantees an authentic layering experience

When you go to your usual grocery store to buy body care products such as body lotions, body scrubs, oils or shower gel, you find so many options that you need at least five minutes to make a decision. This only happens if you are not one of those who always buy the same brand. There are so many brands, so many textures, so many fragrances. So, what´s new? What can make a difference on body care products for you to say “I want this”?

At Eurofragance, our Applications Sensolab Studio has been working hard to bring innovation and surprise to personal care segment. How? A recent example of how is the beauty ritual that we presented at Beautyworld Middle East 2017. It was a collection of prototypes with customized fragrances that featured innovation pushed to its extreme: inspired textures, revamped formulations and unusual ways to take care of our skin.

We launched an innovative beauty ritual that consists of five stages. One of the perfumes of our new collection Scentsoo, Powder in Bloom, was applied on different textures and varied depending on the application. This is the first time that the olfactory layering concept has been used in the personal care segment!

Can you imagine? Enjoy an authentic layering experience by applying on your skin different products with the same fragrance, a fragrance which varies and goes from a fresh scent to an intense and sensual scent.

This ritual starts with a shower gel, continues with a body scrub, then a body butter, an oil, and at the end: a perfume caress. Treat yourself with a beauty ritual that guarantees you an authentic layering experience, that ensures you wellbeing.

The secret to offer innovative solutions to our clients is to think about the final consumer. From our Marketing Sensorial Studio, they work on different markets, different geographical areas, to get to know what consumers’ needs are and what we can do to offer fragrances that are ahead of time, fragrances that create trend.

Scents??: find your own dimension

Scents??: find your own dimension

Eurofragance fragrance collection at Beautyworld Middle East 2017 is a result of a superb team work

What would you say if we assure you that you can find your own dimension? Think about a multisensory experience, an experience that awakes all your senses. Go beyond the limits of sensations. Imagine a fragrances collection where you can customize the final scent. Live Scents?, Eurofragance new fragrance collection, exclusively created for the Beautyworld Middle East (BWME) 2017.

This Sunday the most important beauty fair in the Middle East launches its 22nd edition. BWME is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing. Eurofragance is planning to surprise again, this time with Scents?, a fragrance collection that promises to help you find your own dimension by exploring your senses and creating your own scent.

It seems easy to talk about this amazing collection and introduce it as a “futuristic vision that will reveal unexplored territories and find new ways to perfume your life”.  However, this is a result of a superb team work, and today we want to uncover and recognize the hard and brilliant work behind our new fragrance collection.

How we get to present an amazing collection like Scents?? It all started in September last year, when our Marketing Sensorial Studio started thinking about a concept, a BIG IDEA to bring to our new fragrance collection, something different and innovative. They presented the briefing to Eurofragance´s Management and then, after a BIG YES, it was time for the rest of the teams to start working on this BIG IDEA.

In December, Fragrance development managers and perfumers initiated the fragrances´ design at the same time that Communication & Image department began planning how the stand would look like. In the meanwhile, Marketing Sensorial Studio searched for suppliers, designing graphic supports and choosing the fragrances packaging. Besides, there was also a further team involved which is Applications Sensolab Studio. They had a key role on our Body Care fragrance collection…You will know why soon!

Overall, it has been a cross-departmental project, between our HQ in Barcelona and Dubai, where our PEOPLE, our PASSION and our CREATIVITY have come together to create an unforgettable fragrance collection.

Be ready for a multisensory immersion, unexpected textures and new sensations. Be ready for Scents?. More details coming soon!

Feng Shui and aromatherapy, where wellness starts

Feng Shui and aromatherapy, where wellness starts

What do we know about the philosophy behind Feng Shui and the role of fragrances on it?

Feng Shui is a philosophical method coming from China and consisting of harmonizing the environment that surrounds us so this environment has got a positive effect on ourselves and our visitors.

This method is usually practiced in different places: houses, offices, buildings, etc. Furthermore, the well-known five elements are essential for Feng Shui: water, metal, earth, fire and wood. They represent nature`s energy.

According to Feng Shui, the way we organize furniture, decoration and rooms -either at home, office or buildings- has got an effect on our mood and wellbeing. So, it is time to re-think how we dispose different objects in our surrounding environments.

You might be wondering what fragrances have to do with Feng Shui. Well, the scents we choose for our personal space or our company`s offices are also important to create pleasant atmospheres, rooms where we feel relaxed, we feel good. We have previously talked about the power of fragrances to create unique atmospheres. Hence, the value that fragrances add to the practice of Feng Shui.

Some scents have a pleasant effect on us, boost our energy, make us relaxed…Imagine then a room where everything is just in the right place and where the air is fragranced with scents like jasmine, lavender, peppermint, lemon or rose, depending on your emotions and your taste.

It is actually common that specific fragrances have an effect on our mood, on our feelings and emotions. This leads us to a practice called aromatherapy, which is based on the belief that various natural scents have an intrinsic ability to influence mood, cognition and health. For example, jasmine is used to relieve anger, increase confidence, ease depression and as aphrodisiac while lavender is good to relax and peppermint is best for relieving stress.

Are you ready to improve your wellbeing by practicing Feng Shui along with aromatherapy? Have a look at your surrounding environment, what would you change? Now, smell the room you are in. Do you like the scent or you would rather choose another air freshener?

At Eurofragance, our perfumers, fragrance evaluators, sensorial marketing teams and technical application experts work together to design the perfect fragrance combination for a welcoming environment.

Expertise, creativity, passion and technology are key to create fragrances for products such as air fresheners, candles, detergents, softeners…The main purpose: to offer wellbeing through our fragrances.

Because wellness starts at our surrounding environment.

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