31 05/2017

A futuristic vision for body care products

May 31st, 2017|Consumer trends, Creations, Creativity, Eurofragance vitality|

Eurofragance presents a beauty ritual that guarantees an authentic layering experience When you go to your usual grocery store to buy body care products such as body lotions, body scrubs, oils or shower gel, you find so many options that you need at least five minutes to make a decision. This only happens if you [...]

10 05/2017

Scents∞: find your own dimension

May 10th, 2017|Creations, Creativity, Eurofragance vitality, Passion, People|

Eurofragance fragrance collection at Beautyworld Middle East 2017 is a result of a superb team work What would you say if we assure you that you can find your own dimension? Think about a multisensory experience, an experience that awakes all your senses. Go beyond the limits of sensations. Imagine a fragrances collection where you [...]

22 03/2017

Feng Shui and aromatherapy, where wellness starts

March 22nd, 2017|Consumer trends, Creations, Eurofragance vitality, People|

What do we know about the philosophy behind Feng Shui and the role of fragrances on it? Feng Shui is a philosophical method coming from China and consisting of harmonizing the environment that surrounds us so this environment has got a positive effect on ourselves and our visitors. This method is usually practiced in different [...]

13 10/2016

The smell is a key tool for marketers

October 13th, 2016|Consumer trends, Creations, Creativity, Eurofragance vitality|

We don´t pay attention to TV ads or banners but we remember scents When Martin Lindstrom decided to initiate a neuro-marketing research, he knew what he wanted to show. However, he didn´t know the effect of the research results in the advertising world. Lindstrom aspired to confirm that while most ads used to attend to only [...]

29 09/2016

Scents become a must to hold customers in shops

September 29th, 2016|Consumer trends, Creations, Eurofragance vitality|

Furthermore, fragrances are now used by retail companies for brand building It all started in USA, in food establishments. Coffee shops and bakeries started using the captivating scent of coffee and just baked bread to attract costumers. You can bet it worked, if not just walk around a café or bakery in a busy street [...]