14 06/2017

Sport fragrances: not a trend but a new sector

June 14th, 2017|Consumer trends, Creations, Eurofragance vitality|

There are scents specifically created for cosmetic products used before, during or after doing sport People do more exercise. That´s a fact. Nowadays, we all are aware of the benefits that a healthy lifestyle has on our health and our wellbeing. Running, swimming, cycling, paddling, every one of us prefers one sport to another but [...]

10 05/2017

Scents∞: find your own dimension

May 10th, 2017|Creations, Creativity, Eurofragance vitality, Passion, People|

Eurofragance fragrance collection at Beautyworld Middle East 2017 is a result of a superb team work What would you say if we assure you that you can find your own dimension? Think about a multisensory experience, an experience that awakes all your senses. Go beyond the limits of sensations. Imagine a fragrances collection where you [...]

9 04/2017

Let spring scents captivate your senses

April 9th, 2017|Consumer trends, Eurofragance vitality, Passion|

Floral fragrances are some of the favourite ones during this season Spring is well-known to be a season where our senses are especially sensitive, where emotions are felt with more intensity than in other seasons. It is a magical time of year, in which many flowers bloom and green landscapes replace brown ones. It's the [...]

14 02/2017

The connection between scents and love

February 14th, 2017|Consumer trends, Creativity, Eurofragance vitality, Passion|

Love is literally in the air! It is Valentine´s Day! Everywhere we find adverts and also people encouraging us to celebrate it, to buy something for the person we love, etc. However, today´s post doesn´t pretend to push you to buy anything. We just want to talk a bit deeper about the connection between scents [...]

13 10/2016

The smell is a key tool for marketers

October 13th, 2016|Consumer trends, Creations, Creativity, Eurofragance vitality|

We don´t pay attention to TV ads or banners but we remember scents When Martin Lindstrom decided to initiate a neuro-marketing research, he knew what he wanted to show. However, he didn´t know the effect of the research results in the advertising world. Lindstrom aspired to confirm that while most ads used to attend to only [...]