The perfume makers

The perfume makers

How important is what we do in life?

Everything around us is made by someone. However, we don´t really think how things are made.  We just use things when we need them. Despite of this, all of us have a job, a duty, something we do, something we are responsible of.

Doctors, cooks, cleaners, scientists, musicians, perfumers, we all are makers. What do you make? What do you do? Whatever you do, do it with passion because your work is important for someone.

In that sense, we have decided to share our expertise and our knowledge with you. The perfumes production has always been a mystery. How perfumers get scents that enchant people, how a fragrance can last for hours even days, etc.

“Odors have a power of persuasion stronger than that of words, appearances, emotions, or will. The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it.” ? Patrick Süskind, Perfume: The Story of a Murderer – . This quote represents well what perfumery means to us.

Eleven years ago Eurofragance launched a Perfumery Academy dedicated to share our experience and train the olfactory capability of our clients and distributors. At the same time, this academy has been internally working to identify talent and to specialize our perfumers.

An open and creative mind always finds the best solutions and products so we want to promote creativity and multiculturalism as a way to think, a way to live. Our perfumers come from different countries, have travelled all around the world, get inspiration from different places, different music, different feelings. They are an amazing team that works with passion and creativity in order to get fragrances that captivate our clients and their publics. Scents made to create wellness, happiness and success.

“Sharing is caring” and that is why we are working on intimate interviews with our perfumers so you can learn how a perfume is created, the raw materials that are used, where the inspiration comes from, and what are the favourite scents of the experts.

We will also show you how you can capture sensations, feelings, emotions, moments through scents creation.

Welcome to an exciting journey into the secrets of perfumery. Welcome to our world!

Eurofragance surprises with #REMEMORIES at the Beautyworld Middle East fair

Eurofragance surprises with #REMEMORIES at the Beautyworld Middle East fair

An innovative collection of six fragrances which invite us to travel back in time thanks to the reinvention of classic perfumery accords

Eurofragance evokes our olfactory memories and our innermost feelings in #REMEMORIES, the collection of six fragrances that the company presents this year at the Beautyworld Middle East fair.

#REMEMORIES recaptures the most emblematic accords of classic perfumery to modernize and adapt them to the latest trends both Eastern and Western.

A genuine sensorial journey through time, an exciting look into your memories, your feelings and your senses to discover the beauty of timeless perfumery with a new perspective. The introduction of new raw materials gives these six fragrances deep and vibrant olfactory accords that make a difference.

These new essences pay tribute to classic perfumery and its heritage in order to create new classics of modern perfumery.

Let your senses travel along several different moments in your life, let them be enchanted by the scent of Absolue Eau, Eau Addictive, Fluo Essence, French Style, From Paris to Dubai and Neoriental. Unique fragrances created by mixing present and past are different, vintage, sophisticated and timeless.

In the last edition of Beautyworld Middle East, Eurofragance also surprised with a series of six fragrances ” Arabian Nights” in a clear evidence of their commitment to creativity and the generation of trends in the Middle East.

Leader in creation and production of fragrances for this area of the planet, Eurofragance opened last November a creative centre in Dubai, dedicated to the design of essences, evaluation, implementation and manufacture of samples. The sole purpose of having the best tools for the development of new products, responding quickly to the needs of each customer and leading the market trends.

The “Beautyworld Middle East” showcases the latest trends in the sector of perfume and beauty products.

With nearly 30,000 visitors in 2015, from 119 countries, this fair is among the most influential in the world of perfumes. At Eurofragance we are all ready for Beautyworld Middle East 2016. Soon we will give you more details. Stay tuned.

The smell’s memory

The smell’s memory

Scents transport us in time and remind us of people, times and places

Scents survive throughout the ages. They are involved in different areas of life: personal identity, sexuality, social status or cultural tradition among others.

We associate certain aromas with people, moments and places. Smells are able to make us recall moments and sensations and they also help us remember people from the past and from the present.

There is a scientific explanation for the connection between smell, memory and behaviour. When we smell something, it becomes an information that goes first to the limbic system and the hypothalamus. These are the brain areas responsible for emotions, feelings, instincts and impulses. That is why scents can directly influence our behaviour.

In addition, when the information about a smell reaches the limbic system a switching occurs in two of the components of this region of the brain: amygdala and hippocampus. The amygdala connects the smell we perceive with an emotion and the hippocampal relates it to a memory.

Only after going through these brain regions, the information reaches the cerebral cortex and becomes conscious.

Humans can smell up to 10,000 different fragrances but not two people will respond the same way to these. Various factors such as our origin, place of residence or familiarity with certain scents affect our perception. However, there is an aroma that commonly produces stimulation in all of us and that is the one from baked goods. Did you know it?

It is claimed, on the other hand, that the evolution of time shows a difference between the kind of smells which produce stimulation on people.

For example, people born in the twenties react to fragrances coming from: flowers, grass, roses, pine or soap. Those born in the seventies, though, react to the fragrance of baby powder, their mother´s perfume, plastic, hair spray or suntan lotion.

Scents production is therefore production of long-term memories. In this creation process, it is essential to consider the cultural, social, geographic and economic characteristics of each territory and each society.

It is a matter of research and creativity in which the fragrance producer and the applicant must know who is the target and what they want.

At Eurofragance, we love creativity and innovation, we travel, we interact, we participate on fairs, we learn and we keep working until we find the fragrances we seek, the essence that customer demands and the perfume that public wants to get.

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