5 12/2017

Personal Care trends: all you need to know (II)

December 5th, 2017|Consumer trends, Eurofragance vitality|

Blue is the new green, get to know Oceanica trend The first Personal Care trend we are unveiling is Oceanica, which has been taking more market share over the last two years thanks to the increasing concern about environment and oceans. The preference for more natural products is gaining ground not only in food, but [...]

18 10/2017

Personal Care trends: all you need to know (I)

October 18th, 2017|Consumer trends, Eurofragance vitality|

Oceans, forests, haute cuisine, purity and anti-conformism are embodied in many ways in personal care products, reflecting social concerns and longings Trends are constantly evolving, changing, as society does. These changes are reflected not only in culture, but also in markets. Today we are focusing in Personal Care market, which Eurofragance produces fragrances for. Designing [...]

19 07/2017

Summer vibes

July 19th, 2017|Consumer trends, Creations, Creativity, Eurofragance vitality|

Consumer trends arrive to fragrance world. Find out what´s hot this summer season! Summer smells of tropical fruits, fresh scents, beachy fragrances… We all love those perfumes that cheer us up when temperatures are too high or those fragrances that remind us of summer and holidays. However, perfumery is full of surprises. This year you [...]

21 06/2017

Millennial Pink collection or how to nail trends

June 21st, 2017|Consumer trends, Creations, Creativity, Eurofragance vitality, People|

Eurofragance new line of fragrances for body brings joy and excitement to the market inspired by the uberpopular Instagram-obsession color pink Even if you haven’t heard of Millennial Pink, you’ve seen it and you might be smelling it right now. In the summer of 2016 everyone started calling it Millennial Pink, when the colour pink had mutated [...]

14 06/2017

Sport fragrances: not a trend but a new sector

June 14th, 2017|Consumer trends, Creations, Eurofragance vitality|

There are scents specifically created for cosmetic products used before, during or after doing sport People do more exercise. That´s a fact. Nowadays, we all are aware of the benefits that a healthy lifestyle has on our health and our wellbeing. Running, swimming, cycling, paddling, every one of us prefers one sport to another but [...]