There’s a quiet, peaceful revolution sweeping modern perfumery, a noticeable move toward more sophisticated, artistic creations. After years of fruity, sweet, young-style scents and fleeting trends that are here one day, and gone the next, consumers and brands have recovered their love for authenticity, a job well done, a view that perfume is art worthy of conservation and cultivation.
Niche perfumery has been important in awakening this new desire for higher-quality products, with history, more creative and artistic, which is encouraging consumers to select fragrances hampered by fewer commercial constraints, often creative follies that have been highly inspirational and beneficial to the sector.
Fragrance advertising has also had a role, with storytelling now more necessary than ever for connecting with consumers, who want to know the story behind the perfume, its inspiration, the origin of the ingredients.
Raw materials with a designation of origin
In fact, the source of raw materials has become an essential factor. Consumers are interested in how perfumes are orchestrated, their roots, where the components originate and if they are connected to their community: traditional aromatic plants like sage and lavender have crept back into the perfumer’s palette to give a sense of closeness and authenticity. Classic chords like fougère are updated with savoury, mineral and woody notes, giving rise to unique, modern, masculine chords.
White are back to women’s perfumery
This search for authenticity and tradition also explains the rise of white floral notes in women’s perfumery: tuberose, ylang ylang and sambac jasmine, enveloping, classic, feminine notes that languished for years, are back at the forefront of perfumery, this time brighter, modern, and transparent. They are found in major launches like Gucci Bloom and Gabrielle by Chanel. They share the stage with unfamiliar, exotic flowers like tiger orchids, hibiscus, tamarind flower, never previously used in perfumery that now shine as star ingredients that magic us away to faraway landscapes, enveloped in exoticism and mystery.
At the other end of the scale, local ingredients give us a connection to the community: aromatic plants such as lavender or rosemary, and vegetables like rhubarb or carrot, are back because our connection to the land, to something less artificial and more authentic, and to the sense of well-being that create.
Wood and authenticity in men’s perfumers
Men’s fragrances are also searching for authenticity, resulting in perfumes dominated by woody and balsamic notes. Wild and rustic, vetiver and cedar add the woodiness, and blended with the balsamic notes of laudanum and fir, they give natural, robust men’s fragrances with real presence.
Salty, mineral, exquisite aromas are the rising trend that counterbalances all this. Seaside, aquatic chords with sophisticated seaweed, minerals, touches of salt and ambergris, offer elegant, distinguished freshness.
Finally, unisex chords are proliferating in many olfactory compositions. Coffee, a masculine feature, is now a dominant ingredient in women’s perfumes. The line between men’s and women’s fragrances will fade in years to come.
Lastly, other formats are appearing in the market to please the millennials, a generation that dislikes classic formats and expects to find its favourite fragrances in previously unforeseen products. Haute perfumery is available in convenient solid format and in body sprays, ready to apply at any time, and select and niche scents will come in the form of home fragrances, fabric softeners and other daily products to become part of the fragrance storytelling consumers want.
After an exciting 2017, Eurofragance prepares to introduce its fragrances in different markets during 2018
Last year was exciting at Eurofragance. The company surprised everyone at Beautyworld Middle East, thanks to the Scentsoo collection and a captivating stand that was praised by media and visitors; welcomed new employees such as Andrés Pagés, General Manager for Mexico, Central America and the Caribbean, and Juan Ramón López Gil, new Chief Financial Officer; announced Halal certified fragrances through Asia production facility, and presented “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market.
These achievements were possible thanks to a hard and excellent team work. Our Eurofragancers keep giving their best to keep Capturing Sensations around the world through fragrances that bring emotions and wellness.
During 2017, at Eurofragance, we also introduced Eurocaps, a new formula for clothes’ scent to last longer, a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years. Moreover, this 2018, more innovations are expected, so keep your eyes wide open because we´ll be telling you all about them on this special corner that is our blog.
Apart from innovation, teamwork and fragrances that Capture Sensations, there is an element that has been intrinsically related to Eurofragance culture from the very beginning: a determined international outlook. In this regard, and over the past year, the company participated in COSME TOKYO, its first landing at Japanese market. Also, it added the capability to produce Halal certified fragrances at its Singapore Rapido production facility, envisaging expanding the sale of these fragrances to other countries with an interest in Halal certification globally.
For 2018, Eurofragance has got new projects and challenges that we will soon uncover. In the meantime, let´s keep enriching our knowledge about fragrances world, follow us on Facebook, Twitter, LinkedIn and Google+.
Blue is the new green, get to know Oceanica trend
The first Personal Care trend we are unveiling is Oceanica, which has been taking more market share over the last two years thanks to the increasing concern about environment and oceans. The preference for more natural products is gaining ground not only in food, but also in the Personal Care category. Oceanica is based on the ocean as our main source for natural raw materials, which has made blue becomes the new green.
Oceanica has been introduced in the Personal Care market by lots of renowned brands that are selling products with marine extracts, algae, corals, and have also promoted them by ads that evoke oceans, seas, water, blue, etc.
New olfactive references taken from the oceans appear: sea salt, algae, moss or even sand. Salt is the latest trend for perfumery and cosmetics, and also algae accords appear in some niche perfumes. Algae appears also as an extract; it’s a non-food source, more sustainable than many natural ingredients and can prevent deforestation.
Marine raw materials bring a refreshing effect to fragrances and allow perfumes to transmit and reinforce some benefits, such moisturization or nutrition. Fragrances are a powerful tool to convey feelings or sensations, making a more holistic product.
This Personal Care trend sends a social message: the need of reconnecting with the seas. Hair and body care products created under this influence carry this feeling of wellness, pureness, vitality, exfoliation, hydration, etc.
At Eurofragance, we have been working on fragrances that follow Oceanica trend for products such as shower gel, hand wash or body lotions. These scents add sensations of freshness, well-being and energy to the products and have already captivated some brands within the personal care segment.
We keep working with PEOPLE, PASSION & CREATIVITY to Capture Sensations through our fragrances, to provide our customers with the most competitive scents for their products.
Eurofragance, where designing and producing fragrances become a sustainable art
Global warming, polluted air, contaminated water are some marks of human life on Earth. While we are writing this, The Independent just posted an article called Global warming didn’t pause, and is carrying on at catastrophic levels, scientists warn. It is, therefore, critical that us, human beings, start doing something about it.
At Eurofragance, we have always been environmentally responsible because nature is life, nature is the origin of our work, of raw materials, of fragrances. In order to perform our job with no harm for the environment, our company holds certifications such as ISO 14001, which shows that we work to reduce our environmental impact and be efficient while taking care of nature. We are committed to the environment and sustainability and so are our employees.
Over all these years, since company was launched 26 years ago, we have implemented different actions to help against global warming and ensure a sustainable fragrance design and production. Eurofragance complies with regulations such as the REACH Regulation that regulates the registration, evaluation, authorization and restriction of chemical substances and preparations to ensure a high level of protection of human health and the environment.
We also take part of sustainable initiatives. In fact, we recently we were part of an initiative that has beem acknowledged by CNN. We joined forces with Educo and Eco-Soap Bank to carry out a charitable, sustainable project to encourage hygiene in Cambodian schools. Through this initiative -in which Markus Steger, General Manager of Eurofragance Asia Pacific, was involved- a total of 11,840 bars of soap were given out in 99 primary and pre-school schools, with an impact on around 20,000 children.
The project aimed to teach kids about hygiene and to encourage healthy habits to avoid health problems. Furthermore, the bars of soap were recycled and have been sterilised to contribute to the sustainable development of the planet.
Eurofragance is on nature´s side. Our company works every day to design and produce responsible fragrances, fragrances for perfumery, body care and home care products that Capture Sensations. We love what we do, so we made of our job a sustainable art.
Know all the secrets of this curious veggie
Each season comes with new scents to our homes. New ingredients appear in the fragrance world, new raw materials that become in style, new accords that surprise our senses. This autumn, Whole Foods Market has released its top food trends for 2018 with two of them influencing strongly the art of perfumery. The first one, floral inspiration is finally in full bloom: edible petals go mainstream. The second one, root-to-stem cooking, which makes use of the entire fruit or vegetable, including the stems or leaves that are less commonly eaten. We have selected rhubarb as accord of the season, which gathers both trends: a floral hint and stem and leaves accords. Rhubarb is the olfactory note you need to smell.
What is rhubarb?
Rhubarb is a type of plant with large leaves and long fleshy edible stalks with a deep red colour and small flowers. Despite not being a fruit, but a vegetable, it is commonly used in kitchen as if it was and used to make pies and other desserts. Rhubarb has a very intense tart flavour, and sugar is needed to offset this tartness. Sweet strawberries are often combined with rhubarb to balance its flavour, although apples, figs, pear and raspberries can also complement rhubarb´s taste. Besides, there are some spices that go well with rhubarb such as ginger, cinnamon or nutmeg.
Where is it grown?
Rhubarb is a very easy plant to grow and that is why it is grown widely. In mild climates, rhubarb is one of the first food plants harvested, usually in mid- to late spring (April/May in North Hemisphere, October/November in South Hemisphere). This plant flourishes in areas of direct sunlight but it is also grown with greenhouse production, hence it is available throughout much of the year.
How is it used in perfumery?
What about rhubarb used to create fragrances? Rhubarb isn’t a raw material itself, we cannot get any essence from this plant. However, it is used by perfumers as a source of inspiration. When we see accords of rhubarb in perfumery is thanks to the mastery of perfumers. They blend different ingredients in order to create captivating scents.
The rhubarb accord varies frequently because is not only made from one note, as we just said, but a concoction of different ones: citrus, fruity, floral and vegetal notes. The result: fresh, sweet, sour and fruity fragrances that Capture Sensations. Rhubarb fragrances bring fresh air to personal care products, adding sophistication and elegance to our daily routines.
Autumn, you smell so good!