What are the scents of positive energy, scientific rigour and humanity? The Pasqual Maragall Foundation is turning ten years old, and our perfumer, Belén García, has created a fragrance based on its principles.
Moments in the past sometimes return in the most unexpected ways. And when they arrive through the sense of smell, a unique sensation is produced. Has it ever happened to you? It’s like returning to your grandparents’ home on vacation through the odour of burnt wood in a fireplace at Christmas. Or going back to your wedding day when you smell the fragrance of the irises that surrounded you at that very special moment. And it is memories related to the senses and emotions that endure the most in the end.
Helping remember memories since 2014
This year, the Pasqual Maragall Foundation is celebrating ten years dedicated to research against Alzheimer’s disease. And, as contributors to the entity since 2014, here at Eurofragance we have joined their celebration by creating a perfume called “És possible.” However, it is not just a regular perfume. It is a fragrance inspired by the entity’s values and principles, also reminding us of the strong bond existing between the sense of smell and memory. That is why it was given the same name as the Foundation’s slogan on its anniversary.
The creation of “És possible” has been a very stimulating creative process. Our creative team, with the perfumer Belén García and FDM Francesca Sideri at the helm, have used the foundation’s values as a point of reference in order to choose the raw materials to make up the fragrance. In addition to this, the techniques used to extract the essences also speak of what the Pasqual Maragall Foundation is all about. Do you want to know what this scent is like? Then keep reading!
What is the scent of “És possible”?
“És possible” smells like the positive energy and optimism that the Foundation uses on an everyday basis to fight against Alzheimer’s. Values masterfully represented by the citric notes of tangerine, pink grapefruit and sweet orange perceived in the composition’s top. To express scientific innovation and creativity, the Eurofragancers team has included equally innovative ingredients and techniques in the fragrance, including CO2 distillation of pink pepper and coffee extract. Then come the white flowers, selected to represent fondness, closeness and the human warmth which Alzheimer’s patients receive from family members and loved ones when they are stricken with this disease. And we could not leave out scientific rigour and social responsibility, flagships of the Pasqual Maragall Foundation. The heartiness and might of vetiver and cedarwood and a touch of amber are the ingredients which tell us about the strength of the work performed by the researchers.
The outcome is a gift to those attending the Foundation’s tenth anniversary gala: a perfume that can be used to create unique memories.
Spontaneity, vitality, reflection… Each stage of life of a person is accompanied by an attitude and the right fragrance can represent it to perfection.
In an earlier post, we talked about perfumery ingredients that best represent a woman’s age. To finish the topic, today we’ll look at the most appropriate notes for a masculine audience. Are you wearing the right fragrance for your age? Find out!
From 20 to 35
After the age of 20, you may no longer feel that this sweet, citrus smell of the fragrance you used during your teens suits you. But hold on! There’s no need to give up fruity aromas completely. Fresh notes of bergamot, orange, lemon and other, less-known citrus smells are very much in fashion, and they are perfect combined with spicy touches of pepper, vanilla and cinnamon… They give a fragrance an appropriate depth for this stage of life.
From 35 to 45
After the age of 30, men tend to go for fragrances with woody notes that give the impression of strength and maturity. Some fragrances are based on pine, which gives clean air, while others, such as cedarwood, are warm and natural. Bamboo relaxes the senses, while other creamier, cosier smells like sandalwood and vetiver are well known for their intense, enigmatic, and even sweet aromas. Pick the one that best suits your personality!
From 45 to 55 and beyond
Now is the time to show off the experience you have amassed over the years. When you reach this age, your serenity and presence will shine through if you choose a fragrance with character. At this stage of life, men choose light, woody scents combined with earthy notes like ginger, galbanum and iris… Strong fragrances which are not heavy.
The perfume you wear is like a calling card that makes a first impression, one that we should rethink for each stage of life. Now you have the clues to find the best fragrances for men of every age. Find the combination you feel suits you best and let your perfume do the talking for you.
Quality, differentiation and wellness are some of the main requirements that are leading to the growth of niche perfumery
In the past we have talked about the fragrance market, the most preferred olfactory notes by countries, business vitality, etc. But, it is now time to talk about one of the main pieces of this scented puzzle that the fragrance world is: the consumers.
Consumers have now multiple fragrances to choose from. Either if they are looking for an air-freshener or a perfume, options are endless as there are big brands and incipient niche brands.
Some consumers are loyal to specific brands, usually these are the most known brands or brands being advertised on TV for ages. However, there is an increasing group of demanding consumers which want something different. The niche perfumery market is responding to these needs in a fantastic way. Despite of those who don´t believe in the permanence of this small brands in the market, niche perfumery is growing in its own way. They may not produce millions of bottles per year but they keep producing for faithful consumers, which is a business guarantee.
Moreover, the fact of being alternative brand allows niche brands to take more olfactory risks, as the financial impact is limited. They usually use high-quality ingredients and have a creative process more flexible than the one of prestige perfumes.
Consumers love the fact of buying a perfume which is unique and inspired in deep values which they share. They want quality and they want to feel good when wearing it too.
In this sense, niche perfumery lovers have a strong cultural attachment to fragrance and seek out exclusive fragrances to smell different from the crowd. They are also willing to spend more since they really see fragrances as their own olfactory signature.
There is something about the perfume world, about its permanent evolution, which has led us to a fantastic challenge: producing fragrances with its own story.
The truth is that the perfume market has now reached its maturity. It is experiencing a democratization, meaning everyone can now access to a perfume since there are so many different prices and fragrances.
And what about perfume ingredients? What are the most preferred ones? White flowers like jasmine or orange blossom; woods like patchouli or sandalwood; spices like cinnamon or ginger, and finally gourmand notes like amber or honey are among the trendiest ingredients for perfumes.
Variety of ingredients, concepts and stories leave on the consumer a hard choice to make. The good news is that options are endless.
At Eurofragance we focus on every continent local markets in order to be able to reach consumer needs, to match their expectations and to ensure we offer as much quality as wellness. We are capturing sensations all over the world to create unique stories through our fragrances.
And we are pretty sure we can also create the fragrance you are looking for…
What the scent of your clothes says about you
We tend to associate certain smells with people we know. This often happens when smelling a perfume that someone we love used to wear. But, this sometimes occurs to us with the smell of the fabric softener they wear for their clothes. Has this ever happened to you?
Laundry products like fabric softener or detergent are especially important for our own scent, our personal odour. The fragrance of these products makes us feel good, we perceive the freshness of our clothes and we are comfortable with the garments that we wear. In addition, this fragrance has an effect on the people with whom we interact daily. They can soon associate that particular smell with us. Hence the importance of the fragrance of our clothes.
Actually, when doing grocery, we carefully choose the scent we like most for our laundry products. Some of us prefer a fresh scent while others select a stronger and floral one. However, there are always people who simply continue to try different brands until they feel they have found the right scent.
On the other hand, scented clothing can have more than a positive effect on us. Not only do we feel comfortable with nice smelling clothes, we also feel well-being when opening our closet and smell the appealing fragrance that comes out. Moreover, feeling identified with the essence of our clothes can help us to be more confident in our daily routine: meetings, conferences, speeches, appointments, dates, etc.
Do you want your clothes to smell fabulous? Know all the options that are out there. Decide what scent brings you joy and well-being: lavender, rose, sandalwood, jasmine… And get a heavenly fragrance on your clothes by choosing the right detergent or softener!
At Eurofragance, our aim is to create a pleasant olfactory experience for the consumer. The goal is to provide fragrances that suit different types of consumers and fit the market in which our clients operate.
The development teams of our creative centers in Asia, the Middle East, America and Europe have a unique knowledge of lifestyles and the needs of consumers around the world. They interpret trends, analyze data and test scents that add value to our customers’ brands.
Expertise, creativity, passion and technology are at the heart of our Home Care approach.
Now, it is your turn. Tell us what fragrance you use for your laundry products and why.
The right amount of certain olfactory notes can make a difference between a captivating perfume and an indiscernible one
Why balance is so important? We all spend our lives looking for balance, at least a minimum equilibrium which allows us enjoy little things and avoid drama.
Lately, there is an artist working on balance and inspiring the most creative minds through his work. Kokei Mikuni, an expert on rock balancing, gets inspiration from nature where he tries to find the balance, where he creates its art.
The perfume art requires also an essential equilibrium, the right amount of certain olfactory notes, no more, no less. Perfume creation is not only mixing some different raw materials. To create a perfume, we need to analyse how much quantity we need of each ingredient to get an enchanting fragrance instead of an indiscernible one.
The same effect that Kokei Mikuni gets when people see him constructing his rock structures is the effect that perfumers look for when producing a fragrance: attention, attraction, fascination, magnetism.
However, you don´t get those characteristics in a perfume easily. Creating a fragrance requires not only a balance among the olfactory notes we are adding. There are more elements to be considered. Apart from following the regulatory rules, perfumers need to find the balance between the following points: what the client expects from the perfume, what scents the targeted consumers are willing to wear, what kind of smell matches the goals pursued with the perfume creation and also what are the ideal olfactory notes to express what that creation pretends to be.
After considering the above aspects, it is time to find the balance! And yet the balance can be subjective, it depends on the nose who smells.
At Eurofragance, our balance comes from the perfect combination between PEOPLE, PASSION and CREATIVITY. These are the mainstay of our essence which aims to capture sensations.