Detergent: more than a laundry product, a fragrance that accompanies us

Detergent: more than a laundry product, a fragrance that accompanies us

How innovation in this field has led to detergent scents which last longer and fulfil consumers expectations

We are surrounded by scents. Even if we don´t pay attention or we don´t realize, we can detect millions of odours. Moreover, scents have an impact on our mood, make us feel different sensations. Hence the importance of our clothes fragrance, the fragrance that comes with us everywhere and every day.

That is why when buying a detergent, as a consumer, we don´t only think about its functional characteristics, which are also important, we decide by smelling the product too. Furthermore, culture and geographic area are two important factors that influence consumers choice of detergent. Depending on what kind of scents we have been used to since we were a child and depending on the weather at our city – temperatures, humidity…-.

So, the variety of detergents in the market is as wide as consumers needs and expectations. Out there we can find detergents in different forms (liquid, powder, tablets) and different fragrances (lavender, jasmine, citric combination, rose, etc).

Wonder how Eurofragance designs and produces fragrances for detergents all around the world? Our perfumers, fragrance evaluators, sensorial marketing teams and technical application experts work together to design the perfect fragrance combination for detergents and laundry products in general.

We innovate and seek the highest quality in our products. A good example of this is Eurocaps, a new fragrance delivery system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners, detergents.

Apart from this innovative system, that guarantees our fragrances high quality and long-lasting properties, we do provide a unique understanding of lifestyles and consumer needs around the world. Our Development teams from our Creative Centers in Asia, Middle East, America and Europe, interpret local trends, research and test scents to ensure we add value to our customers’ brands.

The aim is to create a pleasant scent experience to the consumer, providing outstanding fragrances and ready-to-market concepts to our customers.

Eurocaps: a new formula for clothes’ scent to last longer

Eurocaps: a new formula for clothes’ scent to last longer

Eurofragance offers a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents

Eurofragance has designed Eurocaps: a new fragrance delivery system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners, detergents. The main goals: being at the leading edge of innovation and offering our clients the most innovative fragrances.

Eurocaps are encapsulated fragrances, which are deposited onto fabrics during washing.  When the fabric dries, the scent is released both through the free fragrance and through the encapsulated fragrance, which is released upon breaking the capsule. when fabric dries, perfume can release through diffusion and rupture. Therefore, once dry, all the power of the fragrance emerges from the capsule. Among the advantages of the Eurocaps are: the explosion of aromas, the lasting smell and the constant release of freshness. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years.

We believe in constantly investing to improve the quality of our fragrances. This is the basis of all our innovation initiatives. Evidence of this are our automated production processes, the investment in the Colibri Robot in production, quality certifications 9001 and 14001, the latest analytical test and processes and applied technologies all supported by the expansion of our global network of offices and partners.

Some of our consumers´ opinions about this new formula have already been released: “on the go freshness” or “long lasting perfume sensation” are some of the claims.

We will keep researching, creating and implementing the results on fragrances made for wellness. Within our corporate strategy, Business Vitality, we aim to launch new products for new customers in strategic categories that also cover new geographic areas.

To achieve this, we need to work with a global team, pushing to make things happen and going to the extra mile, beyond good work to achieve extraordinary results.

When we work passionately, with dedication, vitality, and energy, great things happen!

Congrats, team!

The underestimated fragrance of our clothes

The underestimated fragrance of our clothes

What the scent of your clothes says about you 

We tend to associate certain smells with people we know. This often happens when smelling a perfume that someone we love used to wear. But, this sometimes occurs to us with the smell of the fabric softener they wear for their clothes. Has this ever happened to you?

Laundry products like fabric softener or detergent are especially important for our own scent, our personal odour. The fragrance of these products makes us feel good, we perceive the freshness of our clothes and we are comfortable with the garments that we wear.  In addition, this fragrance has an effect on the people with whom we interact daily. They can soon associate that particular smell with us. Hence the importance of the fragrance of our clothes.

Actually, when doing grocery, we carefully choose the scent we like most for our laundry products. Some of us prefer a fresh scent while others select a stronger and floral one. However, there are always people who simply continue to try different brands until they feel they have found the right scent.

On the other hand, scented clothing can have more than a positive effect on us. Not only do we feel comfortable with nice smelling clothes, we also feel well-being when opening our closet and smell the appealing fragrance that comes out. Moreover, feeling identified with the essence of our clothes can help us to be more confident in our daily routine: meetings, conferences, speeches, appointments, dates, etc.

Do you want your clothes to smell fabulous? Know all the options that are out there. Decide what scent brings you joy and well-being: lavender, rose, sandalwood, jasmine… And get a heavenly fragrance on your clothes by choosing the right detergent or softener!

At Eurofragance, our aim is to create a pleasant olfactory experience for the consumer. The goal is to provide fragrances that suit different types of consumers and fit the market in which our clients operate.

The development teams of our creative centers in Asia, the Middle East, America and Europe have a unique knowledge of lifestyles and the needs of consumers around the world. They interpret trends, analyze data and test scents that add value to our customers’ brands.

Expertise, creativity, passion and technology are at the heart of our Home Care approach.

Now, it is your turn. Tell us what fragrance you use for your laundry products and why.

 

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